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All Articles Written By: Scott Bywater

1.   Work Less - Make More by Scott Bywater
    Sometimes it's nice to look back and see how far we have come. Because your growth can sometimes be a bit like watching grass grow.
    Distributed: 2011-03-04 12:00:00 | Word Count: 413 | Page Views: 6145 | Votes: 5 | Rating: 0.40
2.   Achieve Your Goals With This Mind Trick by Scott Bywater
    Zig Ziglar had a quote which read: "An optimist is someone who goes after Moby Dick in a rowboat and takes the tartar source with him." And I wanted to take a moment to expand on that quote today, because metaphorically "Moby Dick" is the big dreams we are chasing. But how many of us really believe we will create them?
    Distributed: 2011-03-03 12:00:00 | Word Count: 332 | Page Views: 6116 | Votes: 5 | Rating: 1.60
3.   Motivation Theory by Scott Bywater
    Here's another Zig Ziglar quote I came across the other day: "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." Nice quote. And it really pulls on the fact that consistency is the key - that nothing just happens and lasts forever...
    Distributed: 2011-03-02 12:00:00 | Word Count: 277 | Page Views: 6418 | Votes: 6 | Rating: 2.17
4.   Success Leaves Clues by Scott Bywater
    Sometimes you can learn a lot from just watching what others are doing. After all, success leaves clues, right?
    Distributed: 2011-03-01 12:00:00 | Word Count: 334 | Page Views: 6334 | Votes: 5 | Rating: 1.00
5.   Success in Business is Easier – if You Can Live Without This by Scott Bywater
    It's no secret that acknowledgement is something we crave more than anything else. In fact, I've heard that acknowledgement is sometimes more important than money when it comes to running a team.
    Distributed: 2010-10-08 11:00:00 | Word Count: 441 | Page Views: 5135 | Votes: 6 | Rating: 0.83
6.   Direct Mail: Why Business Owners Don’t Use It by Scott Bywater
    Want to know why most business owners don't do direct mail even though it's probably one of the most effective marketing methods? Well, there's two reasons:
    Distributed: 2010-10-07 10:00:00 | Word Count: 270 | Page Views: 5022 | Votes: 6 | Rating: 1.17
7.   Never Be a Cheap Date by Scott Bywater
    Up until the last couple of years, I used to give my time away freely. In fact, I would spend up to an hour on the phone with people who had not even paid me a cent. It was frustrating and it was annoying - because while a certain percentage of those people did move forward, there was a lot of time wasted dealing with those who wanted to pick my brain at no charge. That was when I got smart.
    Distributed: 2010-10-06 10:00:00 | Word Count: 404 | Page Views: 4898 | Votes: 6 | Rating: 0.67
8.   Why Sales Without Marketing is DUMB by Scott Bywater
    I remember when I first started out in sales I used to set up a meeting and I would get there and the person sitting across from me would be like: "Well, convince me" ... and I would be like a telemarketer on steroids trying to show them why I had the best solution in the world for them. Can you relate?
    Distributed: 2010-10-05 10:00:00 | Word Count: 452 | Page Views: 5135 | Votes: 6 | Rating: 1.67
9.   A 3 Minute Mistake Which Could Cost You Thousands by Scott Bywater
    Anyway, I am a decent customer for them. And winning me over could be worth several thousand dollars over a lifetime. So you can imagine my shock and surprise when this happens...
    Distributed: 2010-10-04 12:00:00 | Word Count: 320 | Page Views: 4857 | Votes: 2 | Rating: 0.50
10.   How To Cope Better When Crappy Stuff Happens by Scott Bywater
    Sometimes stuff happens that we don't expect - in business and in life. How will you cope with the next unexpected problem or disaster?
    Distributed: 2010-10-01 11:00:00 | Word Count: 371 | Page Views: 4964 | Votes: 5 | Rating: 1.00
11.   Overcome Sales Objections Fast - Just Do This by Scott Bywater
    On Saturday, I went to a bike shop with my family to purchase a new bike for my son who is now so very proud that he can ride his bike. The salesman overcome all of our objections in less than 30 seconds... Learn how...
    Distributed: 2010-09-30 10:00:00 | Word Count: 314 | Page Views: 4882 | Votes: 5 | Rating: 0.20
12.   Write Winning Headlines While You Sleep? by Scott Bywater
    Want to get an extra 6-8 hours of productivity every day? Then try this little trick...
    Distributed: 2010-09-29 10:00:00 | Word Count: 197 | Page Views: 4750 | Votes: 5 | Rating: 0.20
13.   Do You Want to Say Goodbye to Penny-Pinchers? by Scott Bywater
    Let me tell you a story from my early days in business about the importance of getting the right customers.
    Distributed: 2010-06-25 10:00:00 | Word Count: 472 | Page Views: 4490 | Votes: 5 | Rating: 0.60
14.   Business Lessons from the Soccer World Cup by Scott Bywater
    Here's what's interesting: at half-time I was listening to the commentators and they said something which I found interesting...
    Distributed: 2010-06-24 11:00:00 | Word Count: 487 | Page Views: 4769 | Votes: 4 | Rating: 0.25
15.   Why Attracting Web Site Traffic is Overrated by Scott Bywater
    One of the big things which sells online is information on how to get more traffic. And while that is obviously important, I believe it is given far more importance than it should.
    Distributed: 2010-06-23 11:00:00 | Word Count: 233 | Page Views: 1030 | Votes: 1 | Rating: 0.00
16.   My Opinion on Google Adwords by Scott Bywater
    Over the past 5 or 6 years I have made some pretty good cash-flow out of google adwords.
    Distributed: 2010-06-22 12:00:00 | Word Count: 262 | Page Views: 4917 | Votes: 6 | Rating: 0.50
17.   Can Our Dreams Be Our Teachers? by Scott Bywater
    A recent dream awoke lessons in my heart...
    Distributed: 2010-06-21 12:00:00 | Word Count: 541 | Page Views: 4678 | Votes: 4 | Rating: 0.25
18.   Lessons From Sport and Alan Jones by Scott Bywater
    I was flicking through the newspaper on the weekend when I came across an article about Alan Jones. The article covered a number of things, but there were a couple of things which stood out.
    Distributed: 2010-04-13 10:00:00 | Word Count: 530 | Page Views: 4911 | Votes: 5 | Rating: 0.80
19.   The Problem With Business Planning by Scott Bywater
    If you go to a conventional business seminar, you are going to get the following advice: Write a business plan Do a swot analysis A competitor analysis etc. etc. And I can see why so many people are held back from starting a business. But I have another approach. A simper approach.
    Distributed: 2010-04-12 10:00:00 | Word Count: 324 | Page Views: 4624 | Votes: 6 | Rating: 0.33
20.   The Better Mousetrap Myth by Scott Bywater
    Most people think the value lies in the thing...the new gadget the book the newsletter the course. That if they simply build a better mousetrap, they'll find overnight wealth. But it's simply not true.
    Distributed: 2010-04-09 10:00:00 | Word Count: 333 | Page Views: 4423 | Votes: 6 | Rating: 0.83
21.   Take Time Out To THINK by Scott Bywater
    Yesterday I put some time aside for me to gain CLARITY. ... after all, once you get clear on something, things begin happening.
    Distributed: 2010-04-08 10:00:00 | Word Count: 194 | Page Views: 4307 | Votes: 5 | Rating: 0.40
22.   Too Much Chocolate? by Scott Bywater
    And I've heard it said that everyone is addicted to something... alcohol, drugs, sex, looking at email, other people's approval, etc. But there are good addictions too.
    Distributed: 2010-04-07 10:00:00 | Word Count: 429 | Page Views: 4812 | Votes: 2 | Rating: 0.50
23.   The Ox and The Fly by Scott Bywater
    Over Xmas, I bought a business book about Aesop's Fables. And from memory, one of Aesop's Fables is about the ox and the fly. In a nutshell, it goes like this.
    Distributed: 2010-03-02 10:30:00 | Word Count: 305 | Page Views: 5175 | Votes: 4 | Rating: 0.75
24.   Focus On Your Strengths by Scott Bywater
    Last year, I took over a small second office next to the one I have now. I've had it painted and recarpeted. But setting it up and getting my current office painted / recarpeted seems overwhelming. I know. I know. I've got to make the time to plan out how I want it to all look, what I want to get out of it, where I want what, etc. because my current office just feels too congested. But I find it overwhelming.
    Distributed: 2010-03-01 12:15:00 | Word Count: 450 | Page Views: 4406 | Votes: 4 | Rating: 0.50
25.   Look Out For The Smoking Gun by Scott Bywater
    In the legal world, there is a term called "Smoking Gun" which refers to that critical piece of information which makes it impossible for your opponent to win a court case. It's a fact, a piece of evidence or whatever which proves what you have to say beyond any seed of doubt. And there are a lot of correlations between law and advertising because when you are selling via the printed word, your jury is your customer.
    Distributed: 2010-02-26 10:15:00 | Word Count: 380 | Page Views: 4618 | Votes: 4 | Rating: 1.00
26.   Awaken The LION Within You by Scott Bywater
    Yesterday I read the "Mr. Brave" book to my 3 year old son. And he asked me "What's brave?" I explained to him that brave is anything you do when you are scared to do something, but you do it anyway. And that is a big part of living, isn't it?
    Distributed: 2010-02-25 11:00:00 | Word Count: 384 | Page Views: 4686 | Votes: 4 | Rating: 0.50
27.   How You Can Beat 97% Of The Pack by Scott Bywater
    When I was seventeen I remember doing a program called Discovery. I think I was the only teenager who paid for half the fee and begged and pleaded their parents to let them go. Basically, it was a course which taught a lot of life skills from motivation to how to deal with conflict... kind of like an Anthony Robbins for teenagers.
    Distributed: 2010-02-24 10:15:00 | Word Count: 388 | Page Views: 4411 | Votes: 6 | Rating: 1.50
28.   A Confession From Barack Obama by Scott Bywater
    One of the big mistakes many business owners make is coming across as if they are perfect and have no faults. But here's the problem with this. Perfection doesn't endear you to anyone. And everybody knows it's false.
    Distributed: 2010-02-08 12:00:00 | Word Count: 292 | Page Views: 4020 | Votes: 3 | Rating: 2.00
29.   Why I Admire Bob the Builder by Scott Bywater
    Today I want to talk about why I admire Bob the Builder. Until recently, I never thought much about Bob the Builder. But over the holidays, I spent some time watching different shows with my 3 year old son.
    Distributed: 2010-02-05 10:00:00 | Word Count: 321 | Page Views: 4111 | Votes: 3 | Rating: 1.33
30.   Razor Blades And The Marketing Slippery Slide by Scott Bywater
    On Friday, I made a mistake which probably cost me a thousand dollars or more. That's right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week. Now when people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so (as I did on Friday).
    Distributed: 2010-02-04 10:30:00 | Word Count: 558 | Page Views: 4600 | Votes: 3 | Rating: 2.00
31.   A Business Lesson From The Australian Open by Scott Bywater
    Unless we move outside our comfort zone on a regular basis, we end up just going around in circles. We need to learn to play 'The Red Line' if we are going to achieve our dreams. And that's what we need to do in business, isn't it? We have to escape our comfort zone to find real success in life and in business...
    Distributed: 2010-02-03 10:30:00 | Word Count: 614 | Page Views: 3928 | Votes: 4 | Rating: 0.75
32.   STOP Attracting The Wrong Customers by Scott Bywater
    The internet is very sexy at the moment. And everyone wants is hearing about the latest craziest new strategy which can hand you overnight riches. But there's one big problem with the internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.
    Distributed: 2010-02-02 11:00:00 | Word Count: 640 | Page Views: 4238 | Votes: 3 | Rating: 0.67
33.   But My Business Is Different by Scott Bywater
    If I had a dollar for everyone who ever said "But my business is different, this won't work for me" I'd be a very wealthy man. And of course, everyone's situation is different... every prospect is different...and every product or service is different. But there are more similarities between us than you think.
    Distributed: 2010-01-08 12:00:00 | Word Count: 346 | Page Views: 4292 | Votes: 4 | Rating: 1.00
34.   Eliminate This Word From Your Ads Now by Scott Bywater
    I'm about to show you a way to make your copy flow better. And it's probably one of the easiest steps that you could ever take to improve your copy.
    Distributed: 2010-01-08 09:00:00 | Word Count: 244 | Page Views: 4302 | Votes: 5 | Rating: 1.80
35.   Sour Grapes at Supermarkets by Scott Bywater
    Yesterday, I was sitting at a cafe in town reading the newspaper when I started reading about the new & controversial "grape tasting" laws in supermarkets. And I think there's an important lesson here, so I thought I'd take a moment to pass my comments on it.
    Distributed: 2010-01-07 13:00:00 | Word Count: 400 | Page Views: 3494 | Votes: 4 | Rating: 1.50
36.   Why Closing The Sale Doesn't Work by Scott Bywater
    "Closing the sale" is not all it's cracked up to be in many industries. Often thought to be the most important part of the sales call, studies have shown that other parts of the process are more effective in getting the deal done.
    Distributed: 2010-01-07 09:00:00 | Word Count: 347 | Page Views: 3611 | Votes: 5 | Rating: 2.60
37.   Be A Bulldog - Reject New Prospects by Scott Bywater
    This article is going to challenge some people, so if you like things sugar coated or to hear the latest ra-ra-ra positive thinking... prospect, prospect, prospect... or outdated sales advice, you probably should stop reading. Why? Because I am going to show you how to push prospects away. Sounds crazy, doesn't it?
    Distributed: 2010-01-06 13:00:00 | Word Count: 524 | Page Views: 4018 | Votes: 3 | Rating: 0.67
38.   How Dumb Can I Bee by Scott Bywater
    Most of the time when you sell something in business, you sell one thing. For instance, if you're an accountant, you might sell tax advice. But do your clients know you can set up a self managed super account for them, help them protect their assets, set up trusts or whatever else it is you do?
    Distributed: 2010-01-06 09:00:00 | Word Count: 512 | Page Views: 3123 | Votes: 3 | Rating: 1.67
39.   Why I Don't Trust Gurus by Scott Bywater
    I look back at this stage of my life as a big learning experience... a seeking for something deeper... a time when I trusted others above myself. And it felt awful.
    Distributed: 2010-01-05 13:00:00 | Word Count: 558 | Page Views: 4111 | Votes: 4 | Rating: 0.50
40.   The Boiling Frog Syndrome by Scott Bywater
    Have you heard the anecdote of the boiling frog? If a frog is placed in boiling water, it will jump out right away. However if it is placed in cold water and then slowly heated over a period of time, it will not perceive the danger and will slowly boil to death. And I think this is an important metaphor which we can all learn from in our business lives...
    Distributed: 2010-01-05 10:30:00 | Word Count: 435 | Page Views: 9058 | Votes: 10 | Rating: 1.40
41.   Turn Up Your Failure Rate by Scott Bywater
    Want to know how to succeed faster? Double your failure rate. Sounds crazy, doesn't it?
    Distributed: 2010-01-04 11:00:00 | Word Count: 328 | Page Views: 3511 | Votes: 4 | Rating: 0.25
42.   Athletes Use Steroids - Entrepreneurs Use This by Scott Bywater
    Years ago, I saw a seminar where the presenter was saying the only difference between where you are now and where you want to be is knowledge. Well, I kind of agree with that. And I kinda don't.
    Distributed: 2010-01-04 09:00:00 | Word Count: 452 | Page Views: 3976 | Votes: 4 | Rating: 1.75
43.   The Most Important Question To Answer by Scott Bywater
    Did you know Warren Buffet - the second richest man in the world - started out as a pinball repairman? Interesting to see where people started out and where they end up, isn't it?
    Distributed: 2010-01-01 13:00:00 | Word Count: 455 | Page Views: 3674 | Votes: 4 | Rating: 1.00
44.   Please Hear What I'm NOT Saying by Scott Bywater
    Up until - probably the last 5 years - I always tried to pretend like I was perfect. The following poem called, Please Hear What I'm NOT Saying, tells much about my life when I was much younger... As it may tell about people you know in your own life...
    Distributed: 2010-01-01 11:00:00 | Word Count: 1022 | Page Views: 8251 | Votes: 9 | Rating: 1.33
45.   Get Rich Quick? Yeah, Right by Scott Bywater
    Do you know anyone who has ever managed to get rich quick and without putting the effort in? I have a friend who used to wish for just that... He is still wishing...
    Distributed: 2010-01-01 09:00:00 | Word Count: 300 | Page Views: 4233 | Votes: 4 | Rating: 2.00
46.   Put Yourself Under The Gun by Scott Bywater
    Nothing in business can happen until you make plans, then put them into action... But more will get done if you set your plans into action with deadlines attached...
    Distributed: 2009-12-31 13:00:00 | Word Count: 369 | Page Views: 3839 | Votes: 4 | Rating: 1.25
47.   Think Like a Bamboo Plant by Scott Bywater
    Discipline is a requisite of success... But it helps to view the world as the life cycle of a bamboo plant...
    Distributed: 2009-12-31 11:00:00 | Word Count: 314 | Page Views: 4080 | Votes: 6 | Rating: 1.17
48.   How To Stop Competitor 'Copycats' by Scott Bywater
    Competitors will try to duplicate what it is that you do to become successful, but if they don't know how you reach your customers... How will they be able to duplicate your success?
    Distributed: 2009-12-31 09:00:00 | Word Count: 609 | Page Views: 3723 | Votes: 7 | Rating: 1.43
49.   A Great Lesson from Yum-Cha by Scott Bywater
    A marketing lesson from a Chinese Restaurant... Learn from their mistake...
    Distributed: 2009-12-30 13:15:00 | Word Count: 360 | Page Views: 3323 | Votes: 4 | Rating: 2.50
50.   Is Social Media a Load of Hype? by Scott Bywater
    Is social media a load of hype - interesting question, isn't it? After all, it's probably the biggest phenomenon happening on the web right now. It's cheap. It's easy to get onto. And it can give you massive leverage. But there's one downside: IT TAKES TIME.
    Distributed: 2009-12-30 10:30:00 | Word Count: 393 | Page Views: 4072 | Votes: 4 | Rating: 0.50
51.   Coulda, Shoulda, Woulda by Scott Bywater
    This little success story might just help you bring new inspiration and dollars into your business...
    Distributed: 2009-12-30 09:00:00 | Word Count: 580 | Page Views: 3919 | Votes: 4 | Rating: 1.75
52.   Postie Dumps Xmas Mail In Skip Bin by Scott Bywater
    I was reading I saw a story about a woman who had been suspended for dumping over 400 letters of Xmas mail in the dump. That's letters that you could have mailed... I could have mailed... anyone could have mailed... binned.
    Distributed: 2009-12-29 16:45:00 | Word Count: 329 | Page Views: 3813 | Votes: 5 | Rating: 1.80
53.   The UGLY Advertisement by Scott Bywater
    Are you looking for something pretty or something that gets the job done? Advertising is the same way, but only if you are thinking of it in a way that produces results.
    Distributed: 2009-12-29 16:15:00 | Word Count: 409 | Page Views: 3205 | Votes: 4 | Rating: 2.00
54.   Happy Holidays (Hold Onto The Slippery Fish) by Scott Bywater
    This is not the normal way you would open up a Christmas message, but I think it's really important for all of us to pay attention, particularly at this time.
    Distributed: 2009-12-29 16:00:00 | Word Count: 553 | Page Views: 3825 | Votes: 4 | Rating: 2.00
55.   So What On Earth Is Marketing? by Scott Bywater
    Now when most people think about marketing, they just think of advertising and promotion. But in reality it goes deeper than that.
    Distributed: 2009-12-24 10:00:00 | Word Count: 389 | Page Views: 3394 | Votes: 3 | Rating: 3.00
56.   Was the Danny Green Fight Rigged? by Scott Bywater
    It was an awesome example of having the guts to "go in for the kill" once the momentum was moving in your favour. Will you do this the next time you strike a winner in your business?
    Distributed: 2009-12-23 10:00:00 | Word Count: 486 | Page Views: 4209 | Votes: 6 | Rating: 1.67
57.   Why Most Business Owners Aren't Productive by Scott Bywater
    Recently, I lost my assistant for a few months over the festive season due to personal and health reasons. And that means I have been handed several hours of administration tasks a week I wouldn't normally have to do. That's painful because there are so many other areas of my business that I want to focus on.
    Distributed: 2009-12-22 10:15:00 | Word Count: 507 | Page Views: 3155 | Votes: 3 | Rating: 1.67
58.   Which Road Will You Take Over Christmas? by Scott Bywater
    The relationship between Christmas eating habits and our work habits are observed in this article.
    Distributed: 2009-12-21 12:00:00 | Word Count: 380 | Page Views: 3566 | Votes: 4 | Rating: 1.25
59.   The Passing Of A Legend by Scott Bywater
    What most people don't realise is that Anthony Robbins mentor was a guy named Jim Rohn. And you might have heard that Jim Rohn passed away yesterday. That made it a sad day.
    Distributed: 2009-12-18 10:00:00 | Word Count: 641 | Page Views: 3949 | Votes: 6 | Rating: 0.83
60.   Are Bottlenecks Holding You Back? by Scott Bywater
    Over the last couple of months I've been reading a book called "The Goal" after having it referred to me by my friend and colleague, Aaron Parsons. Now "The Goal" is actually a book about the manufacturing industry which is written like a novel. But it has had a huge impact on my thinking around business.
    Distributed: 2009-12-17 10:15:00 | Word Count: 424 | Page Views: 4597 | Votes: 5 | Rating: 1.20
61.   Turning Useless Facts Into Moolah by Scott Bywater
    I was sitting here doing a meditation this morning, wondering what I would write about today, when I saw a little book on my desk. I picked it up last year. It was a publication from Zoo Magazine entitled PUB AMMO: 1001 guaranteed useless facts. However, I am not so sure they are useless.
    Distributed: 2009-12-16 10:00:00 | Word Count: 561 | Page Views: 4585 | Votes: 11 | Rating: 1.73
62.   Hurt and Rescue Your Customers by Scott Bywater
    There's a saying in the direct marketing world called "hurt and rescue" which sounds kind of harsh. But I wanted to take a minute and walk you through the process of how it works now.
    Distributed: 2009-12-15 10:30:00 | Word Count: 477 | Page Views: 5169 | Votes: 4 | Rating: 1.50
63.   She's After Your Money by Scott Bywater
    Who would you rather be? The guy who had just managed to inherit a tidy sum from a bank before he left and had $700,000 in the bank... but had no money and limited skill? Or the guy who had invested the last five years of his life to gain the knowledge to practice as a specialist in this country with highly sought after skills. Many people would probably say the first guy.
    Distributed: 2009-12-14 13:45:00 | Word Count: 460 | Page Views: 4823 | Votes: 3 | Rating: 0.33
64.   The Problem With Swiping Sales Copy by Scott Bywater
    This is what people miss when they try to simply "swipe" sales copy from another advertisement.
    Distributed: 2009-12-03 10:30:00 | Word Count: 480 | Page Views: 5101 | Votes: 7 | Rating: 3.29
65.   The Las Vegas Wedding Trap by Scott Bywater
    Building business relationships is very much like dating and marriage. The following tips will help you to develop more sales by building stronger and healthier relationships.
    Distributed: 2009-12-02 11:00:00 | Word Count: 503 | Page Views: 3199 | Votes: 3 | Rating: 1.00
66.   This Causes Failure for Numerous Businesses by Scott Bywater
    And as I was reading Lance Armstrong's book, I noticed the sort of measurements athletes took of themselves in terms of their timing and understanding their numbers in very specific detail. Measurement is extremely important in sport because one hundredth of a second can make a huge difference. Measurement is also important in business...
    Distributed: 2009-12-01 13:00:00 | Word Count: 404 | Page Views: 3329 | Votes: 8 | Rating: 2.25
67.   Zig When They Zag - And Stand Out by Scott Bywater
    Just because the world is doing something one way, does not make that way the best way. Especially when you consider that if everyone is doing it one way, no one is doing it in the other way, and perhaps that your cue to succeed beyond the ability of others.
    Distributed: 2009-11-06 10:00:00 | Word Count: 365 | Page Views: 3395 | Votes: 4 | Rating: 1.25
68.   Social Media and SEO Myths by Scott Bywater
    It was a book written by a web 2.0 search engine fan and he was saying there was going to be a death of advertising and everything would be done via search engines, social media, etc. going forward. He was partly right, but mostly wrong.
    Distributed: 2009-11-05 10:00:00 | Word Count: 329 | Page Views: 3632 | Votes: 10 | Rating: 1.90
69.   Build Trust With A Favour Bank by Scott Bywater
    I remember reading a book by Paulo Coelho a few years ago when I came across the concept of the favour bank. Basically, what a favour bank is based around is the fact when you do someone a favour they will want to return the favour at some stage in the future.
    Distributed: 2009-11-04 10:00:00 | Word Count: 388 | Page Views: 4910 | Votes: 4 | Rating: 0.25
70.   What's Most Important by Scott Bywater
    A guy I know was telling me about how you can give EXACTLY the same stock trading system to one person and they'll go and turn it into a fortune, achieve their dream lifestyle and all that sort of good stuff. Another will do nothing with it and claim it doesn't work. It doesn't make any sense, does it?
    Distributed: 2009-11-03 09:15:00 | Word Count: 423 | Page Views: 3777 | Votes: 3 | Rating: 0.67
71.   The Missing Element by Scott Bywater
    I was having dinner with my extended family last night and they were talking about why some businesses in their franchise are more successful than others. And you know what it all really boils down to: the successful businesses know how to sell. But there's actually three elements to a successful business.
    Distributed: 2009-11-02 10:00:00 | Word Count: 347 | Page Views: 3642 | Votes: 3 | Rating: 0.67
72.   Sell Yourself Like A Papaya Tree by Scott Bywater
    Why on earth would I take a photo of a papaya fruit? It's really quite simple. The papaya fruit got me thinking about a few things about how we market ourselves online.
    Distributed: 2009-10-30 10:00:00 | Word Count: 369 | Page Views: 3602 | Votes: 7 | Rating: 1.00
73.   Curing Versus Healing by Scott Bywater
    I picked up an article about healing and curing. The problem with most businesses that I see is that they only do something when they need a cure (just like me with the chiropractor).
    Distributed: 2009-10-29 11:15:00 | Word Count: 324 | Page Views: 3265 | Votes: 4 | Rating: 1.50
74.   Teach To Learn by Scott Bywater
    There is one idea I learnt that I believe applies to virtually every business. The best way to learn something is to teach something. Unfortunately, most people don't start teaching anything until they believe they are an expert. As a result, they hinder their progress.
    Distributed: 2009-10-28 16:00:00 | Word Count: 481 | Page Views: 3253 | Votes: 4 | Rating: 0.50
75.   The Puppy Dog Close by Scott Bywater
    The look of joy on a little boy's face taught a very important lesson about selling to your audience. This article will teach you the usefulness and the technique of the Puppy Dog Close.
    Distributed: 2009-10-27 10:12:00 | Word Count: 336 | Page Views: 3063 | Votes: 4 | Rating: 2.75
76.   The Ultimate Security by Scott Bywater
    I remember times in my life where I have lived on the edge, unsure of how I would pay my bills. But that does not happen anymore... And it does not have to happen for you anymore either...
    Distributed: 2009-10-26 11:00:00 | Word Count: 320 | Page Views: 3728 | Votes: 4 | Rating: 1.50
77.   Business Is The Best Therapy by Scott Bywater
    The reality is personal development has become huge over the last few years. And I believe it's a good thing. At the same time, there's no better therapy than going into your own business.
    Distributed: 2009-10-21 12:24:00 | Word Count: 321 | Page Views: 3664 | Votes: 4 | Rating: 2.25
78.   Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common by Scott Bywater
    If you're in Australia and have had your television turned on the last couple of nights, you would have noticed Kyle Sandilands, together with Mark Holden and Marcia Hines, gracing the stage. One thing you'll notice about Kyle and Marcia, is they are very, very, very different...
    Distributed: 2008-01-18 10:00:00 | Word Count: 410 | Page Views: 3994 | Votes: 12 | Rating: 2.42
79.   Copywriting Selling Secret # 11: 10 Powerful Stories To Get More Customers by Scott Bywater
    Remember, as a child lying in bed and listening to stories? Remember how engaged you were? Remember how you never got bored of them and always wanted to learn more? Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...
    Distributed: 2008-01-17 10:00:00 | Word Count: 763 | Page Views: 4119 | Votes: 12 | Rating: 2.00
80.   Copywriting Secret 10: Why Originality Sucks! by Scott Bywater
    If you want to write great ads, which sell through the roof, you need to toss all your fears from school... about CHEATING, out the window. Here's why:
    Distributed: 2008-01-16 10:24:00 | Word Count: 464 | Page Views: 4700 | Votes: 12 | Rating: 1.75
81.   Copywriting Secret 9: Make Your Claims Real by Scott Bywater
    How can you advertise your business in a way that your potential clients will believe? Most advertisers make the mistake of making claims that no one in their right mind will ever believe... and in doing so, they are throwing away their advertising budget. Read on as Scott examines how to make your advertising more effective.
    Distributed: 2007-12-07 14:12:00 | Word Count: 283 | Page Views: 4304 | Votes: 14 | Rating: 1.86
82.   Copywriting Secret 8: Long or Short Copy? by Scott Bywater
    When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner." But when the ads run, they invariably work. Here's why.
    Distributed: 2007-12-07 00:00:00 | Word Count: 414 | Page Views: 4072 | Votes: 10 | Rating: 2.30
83.   Copywriting Secret #7: Hooking 'Em Back In! by Scott Bywater
    You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch.
    Distributed: 2007-12-03 14:00:00 | Word Count: 347 | Page Views: 4208 | Votes: 19 | Rating: 1.79
84.   Copywriting Secret #6: LVC Formula by Scott Bywater
    One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask, how can I make a profit giving my products and services away without charging for them?
    Distributed: 2007-11-30 10:00:00 | Word Count: 435 | Page Views: 4482 | Votes: 11 | Rating: 1.55
85.   Copywriting Secret #4: Avoid This Common Mistake by Scott Bywater
    If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. As they say, the three most important factors in a successful business is location, location and location. The same lesson should be applied to your advertising. Keep reading to get the low-down on this very important information.
    Distributed: 2007-11-29 12:00:00 | Word Count: 353 | Page Views: 3161 | Votes: 13 | Rating: 1.31
86.   Copywriting Selling Secret #5: Irresistible Offers! by Scott Bywater
    Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...
    Distributed: 2007-11-28 22:00:00 | Word Count: 364 | Page Views: 3998 | Votes: 11 | Rating: 1.00
87.   Copywriting Selling Secret #3 - Slash Your Expenses by Scott Bywater
    Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses --- because it wasn't paying it's way.
    Distributed: 2007-11-22 10:00:00 | Word Count: 478 | Page Views: 3525 | Votes: 5 | Rating: 1.00
88.   Copywriting Selling Secret #2 - 12 Magic Words by Scott Bywater
    You're in for a real treat, because I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language, proven to attract attention and stir emotion within their readers.
    Distributed: 2007-11-21 10:00:00 | Word Count: 200 | Page Views: 5566 | Votes: 14 | Rating: 2.71
89.   Copywriting Selling Secret #1 - A Simple Formula For Writing A Compelling Headline by Scott Bywater
    I want to let you in on a "gold mine" headline creation strategy which 99% of people have no idea about.
    Distributed: 2007-11-20 09:12:00 | Word Count: 363 | Page Views: 3818 | Votes: 19 | Rating: 2.79
90.   Do You Make This Advertising Mistake? by Scott Bywater
    You know how they say that it's insane to do the same thing over and over and expect a different result. Well, that's true. But let me tell you a story which illustrates this point even more so.
    Distributed: 2006-09-12 10:00:00 | Word Count: 417 | Page Views: 4157 | Votes: 15 | Rating: 2.20
91.   10 Shortcut Secrets To Closing The Sale In Print by Scott Bywater
    Ask any salesperson the hardest part of making a sale and they'll tell you that it's closing the sale and gaining a commitment from your customer. And in a sales letter or advertisement, it's even more important you get it right? Why? Because it's so easy for your reader to forget about you.
    Distributed: 2006-09-05 10:00:00 | Word Count: 478 | Page Views: 4486 | Votes: 8 | Rating: 1.63
92.   Why 'Closing' Is Not The Most Important Part Of Making A Sale by Scott Bywater
    If you ever thought that 'closing' was the single most important key to sales success, then pay close attention, because what I'm about to share may surprise you. Let me explain:
    Distributed: 2006-08-29 10:24:00 | Word Count: 553 | Page Views: 6327 | Votes: 31 | Rating: 3.26
93.   How To Avoid The 'Yo-Yo Effect' And Always Have A Steady Stream Of New Customers by Scott Bywater
    Last week, I received a question from one of my subscribers who asked: Do I keep advertising even when I am flat out and already have too much work on? I am a painter. My answer:
    Distributed: 2006-08-22 10:48:00 | Word Count: 482 | Page Views: 5646 | Votes: 24 | Rating: 2.38
94.   How To Crush Your Competition By Making Your Ads Irresistible by Scott Bywater
    Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...
    Distributed: 2006-07-25 10:00:00 | Word Count: 444 | Page Views: 5165 | Votes: 21 | Rating: 1.90
95.   Why Marketing Success Often Has Nothing To Do With The Advertising Copy... by Scott Bywater
    If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. If you own a vegetarian café in the middle of a meat-eating suburb... you could get very skinny... very fast. And if you run ads where...
    Distributed: 2006-07-18 10:24:00 | Word Count: 354 | Page Views: 4097 | Votes: 17 | Rating: 2.00
96.   Secrets Behind Advertising Headlines That Sell (Step By Step) by Scott Bywater
    Not 1 in 10 business owners understand the power of a headline. If you doubt me, just Flick through your local paper and notice how many company names you see at the top of ads. Or weak headings which don't grab your attention.
    Distributed: 2006-07-11 10:00:00 | Word Count: 323 | Page Views: 4846 | Votes: 29 | Rating: 2.31
97.   Slash Your Expenses by Scott Bywater
    A few years ago, I analysed the statistics of where one of my clients, M and M Pest Control in Sydney, generated all their leads from. What did I do? I simply analysed his advertising expenses... and identified whether or not the ads were generating a strong yield for his investment. And I'm willing to bet you could do the same for your business.
    Distributed: 2006-07-04 10:00:00 | Word Count: 438 | Page Views: 3476 | Votes: 18 | Rating: 2.83
98.   Boost Your Advertising Results By Making Friends... by Scott Bywater
    As I first read in the book "How To Win Friends And Influence People" by Dale Carnegie, one of the keys to making friends is to really listen to others. To understand them. And to put yourself in their shoes. So if you're selling to someone with the printed word, do you think you'll have more chance of making the sale if you became their friend?
    Distributed: 2006-06-27 10:12:00 | Word Count: 516 | Page Views: 4332 | Votes: 9 | Rating: 2.00
99.   How To Make Your Advertising Believable (Step By Step) by Scott Bywater
    Are you frustrated by the fact so many of your competitors are making such outlandish claims it's hard to make your product stand out from the rest.
    Distributed: 2006-06-21 12:00:00 | Word Count: 317 | Page Views: 5633 | Votes: 19 | Rating: 2.58
100.   Revealed: Proven And Tested Formula On Exactly How Many Words You Should Have In Your Ads And Sales Letters To Get the Best Results… by Scott Bywater
    When I show some people my advertisements, I sometimes get the feedback: 'I'd never read that. There's too much writing. It needs to be simpler, and cleaner.'
    Distributed: 2005-12-08 00:48:50 | Word Count: 0 | Page Views: 2686 | Votes: 2 | Rating: 0.50
101.   If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads And Sales Letters by Scott Bywater
    Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more. Well, there's a good reason why...
    Distributed: 2005-11-30 21:15:39 | Word Count: 0 | Page Views: 2717 | Votes: 2 | Rating: 0.50
102.   How To Make A Fortune From Unique 'Resistance Free' Advertising by Scott Bywater
    The trouble with trying to sell anything to anybody... especially with ads and sales letters... is buyer resistance. So how do you completely eliminate the resistance to your offer?
    Distributed: 2005-11-17 03:17:06 | Word Count: 0 | Page Views: 2513 | Votes: 2 | Rating: 0.50

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