| 1. |
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Work Less - Make More by Scott Bywater |
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Sometimes it's nice to look back and see how far we have
come. Because your growth can sometimes be a bit like
watching grass grow. |
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Distributed: 2011-03-04 12:00:00 |
Word Count: 413 |
Page Views: 6145 |
Votes: 5 |
Rating: 0.40 |
| 2. |
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Achieve Your Goals With This Mind Trick by Scott Bywater |
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Zig Ziglar had a quote which read: "An optimist is someone
who goes after Moby Dick in a rowboat and takes the tartar
source with him." And I wanted to take a moment to expand
on that quote today, because metaphorically "Moby Dick" is
the big dreams we are chasing. But how many of us really
believe we will create them? |
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Distributed: 2011-03-03 12:00:00 |
Word Count: 332 |
Page Views: 6116 |
Votes: 5 |
Rating: 1.60 |
| 3. |
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Motivation Theory by Scott Bywater |
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Here's another Zig Ziglar quote I came across the other
day: "People often say that motivation doesn't last. Well,
neither does bathing - that's why we recommend it daily."
Nice quote. And it really pulls on the fact that consistency
is the key - that nothing just happens and lasts forever... |
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Distributed: 2011-03-02 12:00:00 |
Word Count: 277 |
Page Views: 6418 |
Votes: 6 |
Rating: 2.17 |
| 4. |
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Success Leaves Clues by Scott Bywater |
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Sometimes you can learn a lot from just watching what others
are doing. After all, success leaves clues, right? |
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Distributed: 2011-03-01 12:00:00 |
Word Count: 334 |
Page Views: 6334 |
Votes: 5 |
Rating: 1.00 |
| 5. |
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Success in Business is Easier – if You Can Live Without This by Scott Bywater |
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It's no secret that acknowledgement is something we crave
more than anything else. In fact, I've heard that
acknowledgement is sometimes more important than money when
it comes to running a team. |
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Distributed: 2010-10-08 11:00:00 |
Word Count: 441 |
Page Views: 5135 |
Votes: 6 |
Rating: 0.83 |
| 6. |
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Direct Mail: Why Business Owners Don’t Use It by Scott Bywater |
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Want to know why most business owners don't do direct mail
even though it's probably one of the most effective
marketing methods? Well, there's two reasons: |
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Distributed: 2010-10-07 10:00:00 |
Word Count: 270 |
Page Views: 5022 |
Votes: 6 |
Rating: 1.17 |
| 7. |
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Never Be a Cheap Date by Scott Bywater |
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Up until the last couple of years, I used to give my time
away freely. In fact, I would spend up to an hour on the
phone with people who had not even paid me a cent. It was
frustrating and it was annoying - because while a certain
percentage of those people did move forward, there was a lot
of time wasted dealing with those who wanted to pick my
brain at no charge. That was when I got smart. |
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Distributed: 2010-10-06 10:00:00 |
Word Count: 404 |
Page Views: 4898 |
Votes: 6 |
Rating: 0.67 |
| 8. |
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Why Sales Without Marketing is DUMB by Scott Bywater |
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I remember when I first started out in sales I used to set
up a meeting and I would get there and the person sitting
across from me would be like: "Well, convince me" ... and
I would be like a telemarketer on steroids trying to show
them why I had the best solution in the world for them. Can
you relate? |
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Distributed: 2010-10-05 10:00:00 |
Word Count: 452 |
Page Views: 5135 |
Votes: 6 |
Rating: 1.67 |
| 9. |
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A 3 Minute Mistake Which Could Cost You Thousands by Scott Bywater |
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Anyway, I am a decent customer for them. And winning me over
could be worth several thousand dollars over a lifetime. So
you can imagine my shock and surprise when this happens... |
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Distributed: 2010-10-04 12:00:00 |
Word Count: 320 |
Page Views: 4857 |
Votes: 2 |
Rating: 0.50 |
| 10. |
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How To Cope Better When Crappy Stuff Happens by Scott Bywater |
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Sometimes stuff happens that we don't expect - in business
and in life. How will you cope with the next unexpected
problem or disaster? |
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Distributed: 2010-10-01 11:00:00 |
Word Count: 371 |
Page Views: 4964 |
Votes: 5 |
Rating: 1.00 |
| 11. |
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Overcome Sales Objections Fast - Just Do This by Scott Bywater |
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On Saturday, I went to a bike shop with my family to
purchase a new bike for my son who is now so very proud that
he can ride his bike. The salesman overcome all of our
objections in less than 30 seconds... Learn how... |
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Distributed: 2010-09-30 10:00:00 |
Word Count: 314 |
Page Views: 4882 |
Votes: 5 |
Rating: 0.20 |
| 12. |
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Write Winning Headlines While You Sleep? by Scott Bywater |
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Want to get an extra 6-8 hours of productivity every day?
Then try this little trick... |
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Distributed: 2010-09-29 10:00:00 |
Word Count: 197 |
Page Views: 4750 |
Votes: 5 |
Rating: 0.20 |
| 13. |
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Do You Want to Say Goodbye to Penny-Pinchers? by Scott Bywater |
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Let me tell you a story from my early days in business about
the importance of getting the right customers. |
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Distributed: 2010-06-25 10:00:00 |
Word Count: 472 |
Page Views: 4490 |
Votes: 5 |
Rating: 0.60 |
| 14. |
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Business Lessons from the Soccer World Cup by Scott Bywater |
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Here's what's interesting: at half-time I was listening to
the commentators and they said something which I found
interesting... |
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Distributed: 2010-06-24 11:00:00 |
Word Count: 487 |
Page Views: 4769 |
Votes: 4 |
Rating: 0.25 |
| 15. |
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Why Attracting Web Site Traffic is Overrated by Scott Bywater |
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One of the big things which sells online is information on how to
get more traffic. And while that is obviously important, I
believe it is given far more importance than it should. |
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Distributed: 2010-06-23 11:00:00 |
Word Count: 233 |
Page Views: 1030 |
Votes: 1 |
Rating: 0.00 |
| 16. |
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My Opinion on Google Adwords by Scott Bywater |
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Over the past 5 or 6 years I have made some pretty good
cash-flow out of google adwords. |
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Distributed: 2010-06-22 12:00:00 |
Word Count: 262 |
Page Views: 4917 |
Votes: 6 |
Rating: 0.50 |
| 17. |
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Can Our Dreams Be Our Teachers? by Scott Bywater |
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A recent dream awoke lessons in my heart... |
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Distributed: 2010-06-21 12:00:00 |
Word Count: 541 |
Page Views: 4678 |
Votes: 4 |
Rating: 0.25 |
| 18. |
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Lessons From Sport and Alan Jones by Scott Bywater |
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I was flicking through the newspaper on the weekend when I
came across an article about Alan Jones. The article covered
a number of things, but there were a couple of things which
stood out. |
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Distributed: 2010-04-13 10:00:00 |
Word Count: 530 |
Page Views: 4911 |
Votes: 5 |
Rating: 0.80 |
| 19. |
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The Problem With Business Planning by Scott Bywater |
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If you go to a conventional business seminar, you are going
to get the following advice: Write a business plan Do a swot
analysis A competitor analysis etc. etc. And I can see why
so many people are held back from starting a business. But I
have another approach. A simper approach. |
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Distributed: 2010-04-12 10:00:00 |
Word Count: 324 |
Page Views: 4624 |
Votes: 6 |
Rating: 0.33 |
| 20. |
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The Better Mousetrap Myth by Scott Bywater |
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Most people think the value lies in the thing...the new
gadget the book the newsletter the course. That if they
simply build a better mousetrap, they'll find overnight
wealth. But it's simply not true. |
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Distributed: 2010-04-09 10:00:00 |
Word Count: 333 |
Page Views: 4423 |
Votes: 6 |
Rating: 0.83 |
| 21. |
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Take Time Out To THINK by Scott Bywater |
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Yesterday I put some time aside for me to gain CLARITY. ...
after all, once you get clear on something, things begin
happening. |
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Distributed: 2010-04-08 10:00:00 |
Word Count: 194 |
Page Views: 4307 |
Votes: 5 |
Rating: 0.40 |
| 22. |
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Too Much Chocolate? by Scott Bywater |
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And I've heard it said that everyone is addicted to
something... alcohol, drugs, sex, looking at email, other
people's approval, etc. But there are good addictions too. |
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Distributed: 2010-04-07 10:00:00 |
Word Count: 429 |
Page Views: 4812 |
Votes: 2 |
Rating: 0.50 |
| 23. |
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The Ox and The Fly by Scott Bywater |
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Over Xmas, I bought a business book about Aesop's Fables.
And from memory, one of Aesop's Fables is about the ox and
the fly. In a nutshell, it goes like this. |
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Distributed: 2010-03-02 10:30:00 |
Word Count: 305 |
Page Views: 5175 |
Votes: 4 |
Rating: 0.75 |
| 24. |
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Focus On Your Strengths by Scott Bywater |
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Last year, I took over a small second office next to the one
I have now. I've had it painted and recarpeted. But setting
it up and getting my current office painted / recarpeted
seems overwhelming. I know. I know. I've got to make the
time to plan out how I want it to all look, what I want to
get out of it, where I want what, etc. because my current
office just feels too congested. But I find it overwhelming. |
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Distributed: 2010-03-01 12:15:00 |
Word Count: 450 |
Page Views: 4406 |
Votes: 4 |
Rating: 0.50 |
| 25. |
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Look Out For The Smoking Gun by Scott Bywater |
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In the legal world, there is a term called "Smoking Gun"
which refers to that critical piece of information which
makes it impossible for your opponent to win a court case.
It's a fact, a piece of evidence or whatever which proves
what you have to say beyond any seed of doubt. And there are
a lot of correlations between law and advertising because
when you are selling via the printed word, your jury is your
customer. |
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Distributed: 2010-02-26 10:15:00 |
Word Count: 380 |
Page Views: 4618 |
Votes: 4 |
Rating: 1.00 |
| 26. |
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Awaken The LION Within You by Scott Bywater |
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Yesterday I read the "Mr. Brave" book to my 3 year old
son. And he asked me "What's brave?" I explained to him
that brave is anything you do when you are scared to do
something, but you do it anyway. And that is a big part of
living, isn't it? |
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Distributed: 2010-02-25 11:00:00 |
Word Count: 384 |
Page Views: 4686 |
Votes: 4 |
Rating: 0.50 |
| 27. |
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How You Can Beat 97% Of The Pack by Scott Bywater |
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When I was seventeen I remember doing a program called
Discovery. I think I was the only teenager who paid for half
the fee and begged and pleaded their parents to let them go.
Basically, it was a course which taught a lot of life skills
from motivation to how to deal with conflict... kind of like
an Anthony Robbins for teenagers. |
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Distributed: 2010-02-24 10:15:00 |
Word Count: 388 |
Page Views: 4411 |
Votes: 6 |
Rating: 1.50 |
| 28. |
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A Confession From Barack Obama by Scott Bywater |
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One of the big mistakes many business owners make is coming
across as if they are perfect and have no faults. But
here's the problem with this. Perfection doesn't endear
you to anyone. And everybody knows it's false. |
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Distributed: 2010-02-08 12:00:00 |
Word Count: 292 |
Page Views: 4020 |
Votes: 3 |
Rating: 2.00 |
| 29. |
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Why I Admire Bob the Builder by Scott Bywater |
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Today I want to talk about why I admire Bob the Builder.
Until recently, I never thought much about Bob the Builder.
But over the holidays, I spent some time watching different
shows with my 3 year old son. |
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Distributed: 2010-02-05 10:00:00 |
Word Count: 321 |
Page Views: 4111 |
Votes: 3 |
Rating: 1.33 |
| 30. |
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Razor Blades And The Marketing Slippery Slide by Scott Bywater |
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On Friday, I made a mistake which probably cost me a
thousand dollars or more. That's right. I gave you the
wrong number to call to listen into the replay of my
teleseminar about getting more customers last week. Now when
people are ready to take the next step with you, it is
always a big mistake to put anything in the way of them
doing so (as I did on Friday). |
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Distributed: 2010-02-04 10:30:00 |
Word Count: 558 |
Page Views: 4600 |
Votes: 3 |
Rating: 2.00 |
| 31. |
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A Business Lesson From The Australian Open by Scott Bywater |
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Unless we move outside our comfort zone on a regular basis,
we end up just going around in circles. We need to learn to
play 'The Red Line' if we are going to achieve our dreams.
And that's what we need to do in business, isn't it? We
have to escape our comfort zone to find real success in life
and in business... |
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Distributed: 2010-02-03 10:30:00 |
Word Count: 614 |
Page Views: 3928 |
Votes: 4 |
Rating: 0.75 |
| 32. |
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STOP Attracting The Wrong Customers by Scott Bywater |
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The internet is very sexy at the moment. And everyone wants
is hearing about the latest craziest new strategy which can
hand you overnight riches. But there's one big problem with
the internet: you have no control over who finds your web
site. And that means you have to kiss a lot of frogs before
you find the diamonds. |
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Distributed: 2010-02-02 11:00:00 |
Word Count: 640 |
Page Views: 4238 |
Votes: 3 |
Rating: 0.67 |
| 33. |
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But My Business Is Different by Scott Bywater |
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If I had a dollar for everyone who ever said "But my
business is different, this won't work for me" I'd be a
very wealthy man. And of course, everyone's situation is
different... every prospect is different...and every product
or service is different. But there are more similarities
between us than you think. |
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Distributed: 2010-01-08 12:00:00 |
Word Count: 346 |
Page Views: 4292 |
Votes: 4 |
Rating: 1.00 |
| 34. |
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Eliminate This Word From Your Ads Now by Scott Bywater |
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I'm about to show you a way to make your copy flow better.
And it's probably one of the easiest steps that you could
ever take to improve your copy. |
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Distributed: 2010-01-08 09:00:00 |
Word Count: 244 |
Page Views: 4302 |
Votes: 5 |
Rating: 1.80 |
| 35. |
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Sour Grapes at Supermarkets by Scott Bywater |
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Yesterday, I was sitting at a cafe in town reading the
newspaper when I started reading about the new &
controversial "grape tasting" laws in supermarkets. And I
think there's an important lesson here, so I thought I'd
take a moment to pass my comments on it. |
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Distributed: 2010-01-07 13:00:00 |
Word Count: 400 |
Page Views: 3494 |
Votes: 4 |
Rating: 1.50 |
| 36. |
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Why Closing The Sale Doesn't Work by Scott Bywater |
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"Closing the sale" is not all it's cracked up to be in
many industries. Often thought to be the most important part
of the sales call, studies have shown that other parts of
the process are more effective in getting the deal done. |
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Distributed: 2010-01-07 09:00:00 |
Word Count: 347 |
Page Views: 3611 |
Votes: 5 |
Rating: 2.60 |
| 37. |
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Be A Bulldog - Reject New Prospects by Scott Bywater |
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This article is going to challenge some people, so if you
like things sugar coated or to hear the latest ra-ra-ra
positive thinking... prospect, prospect, prospect... or
outdated sales advice, you probably should stop reading.
Why? Because I am going to show you how to push prospects
away. Sounds crazy, doesn't it? |
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Distributed: 2010-01-06 13:00:00 |
Word Count: 524 |
Page Views: 4018 |
Votes: 3 |
Rating: 0.67 |
| 38. |
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How Dumb Can I Bee by Scott Bywater |
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Most of the time when you sell something in business, you
sell one thing. For instance, if you're an accountant, you
might sell tax advice. But do your clients know you can set
up a self managed super account for them, help them protect
their assets, set up trusts or whatever else it is you do? |
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Distributed: 2010-01-06 09:00:00 |
Word Count: 512 |
Page Views: 3123 |
Votes: 3 |
Rating: 1.67 |
| 39. |
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Why I Don't Trust Gurus by Scott Bywater |
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I look back at this stage of my life as a big learning
experience... a seeking for something deeper... a time when
I trusted others above myself. And it felt awful. |
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Distributed: 2010-01-05 13:00:00 |
Word Count: 558 |
Page Views: 4111 |
Votes: 4 |
Rating: 0.50 |
| 40. |
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The Boiling Frog Syndrome by Scott Bywater |
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Have you heard the anecdote of the boiling frog? If a frog
is placed in boiling water, it will jump out right away.
However if it is placed in cold water and then slowly heated
over a period of time, it will not perceive the danger and
will slowly boil to death. And I think this is an important
metaphor which we can all learn from in our business
lives... |
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Distributed: 2010-01-05 10:30:00 |
Word Count: 435 |
Page Views: 9058 |
Votes: 10 |
Rating: 1.40 |
| 41. |
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Turn Up Your Failure Rate by Scott Bywater |
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Want to know how to succeed faster? Double your failure
rate. Sounds crazy, doesn't it? |
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Distributed: 2010-01-04 11:00:00 |
Word Count: 328 |
Page Views: 3511 |
Votes: 4 |
Rating: 0.25 |
| 42. |
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Athletes Use Steroids - Entrepreneurs Use This by Scott Bywater |
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Years ago, I saw a seminar where the presenter was saying
the only difference between where you are now and where you
want to be is knowledge. Well, I kind of agree with that.
And I kinda don't. |
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Distributed: 2010-01-04 09:00:00 |
Word Count: 452 |
Page Views: 3976 |
Votes: 4 |
Rating: 1.75 |
| 43. |
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The Most Important Question To Answer by Scott Bywater |
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Did you know Warren Buffet - the second richest man in the
world - started out as a pinball repairman? Interesting to
see where people started out and where they end up, isn't
it? |
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Distributed: 2010-01-01 13:00:00 |
Word Count: 455 |
Page Views: 3674 |
Votes: 4 |
Rating: 1.00 |
| 44. |
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Please Hear What I'm NOT Saying by Scott Bywater |
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Up until - probably the last 5 years - I always tried to
pretend like I was perfect. The following poem called,
Please Hear What I'm NOT Saying, tells much about my life
when I was much younger... As it may tell about people you
know in your own life... |
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Distributed: 2010-01-01 11:00:00 |
Word Count: 1022 |
Page Views: 8251 |
Votes: 9 |
Rating: 1.33 |
| 45. |
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Get Rich Quick? Yeah, Right by Scott Bywater |
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Do you know anyone who has ever managed to get rich quick
and without putting the effort in? I have a friend who used
to wish for just that... He is still wishing... |
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Distributed: 2010-01-01 09:00:00 |
Word Count: 300 |
Page Views: 4233 |
Votes: 4 |
Rating: 2.00 |
| 46. |
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Put Yourself Under The Gun by Scott Bywater |
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Nothing in business can happen until you make plans, then
put them into action... But more will get done if you set
your plans into action with deadlines attached... |
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Distributed: 2009-12-31 13:00:00 |
Word Count: 369 |
Page Views: 3839 |
Votes: 4 |
Rating: 1.25 |
| 47. |
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Think Like a Bamboo Plant by Scott Bywater |
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Discipline is a requisite of success... But it helps to view
the world as the life cycle of a bamboo plant... |
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Distributed: 2009-12-31 11:00:00 |
Word Count: 314 |
Page Views: 4080 |
Votes: 6 |
Rating: 1.17 |
| 48. |
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How To Stop Competitor 'Copycats' by Scott Bywater |
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Competitors will try to duplicate what it is that you do to
become successful, but if they don't know how you reach
your customers... How will they be able to duplicate your
success? |
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Distributed: 2009-12-31 09:00:00 |
Word Count: 609 |
Page Views: 3723 |
Votes: 7 |
Rating: 1.43 |
| 49. |
|
A Great Lesson from Yum-Cha by Scott Bywater |
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A marketing lesson from a Chinese Restaurant... Learn from
their mistake... |
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Distributed: 2009-12-30 13:15:00 |
Word Count: 360 |
Page Views: 3323 |
Votes: 4 |
Rating: 2.50 |
| 50. |
|
Is Social Media a Load of Hype? by Scott Bywater |
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Is social media a load of hype - interesting question,
isn't it? After all, it's probably the biggest phenomenon
happening on the web right now. It's cheap. It's easy to
get onto. And it can give you massive leverage. But there's
one downside: IT TAKES TIME. |
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Distributed: 2009-12-30 10:30:00 |
Word Count: 393 |
Page Views: 4072 |
Votes: 4 |
Rating: 0.50 |
| 51. |
|
Coulda, Shoulda, Woulda by Scott Bywater |
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This little success story might just help you bring new
inspiration and dollars into your business... |
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Distributed: 2009-12-30 09:00:00 |
Word Count: 580 |
Page Views: 3919 |
Votes: 4 |
Rating: 1.75 |
| 52. |
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Postie Dumps Xmas Mail In Skip Bin by Scott Bywater |
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I was reading I saw a story about a woman who had been
suspended for dumping over 400 letters of Xmas mail in the
dump. That's letters that you could have mailed... I could
have mailed... anyone could have mailed... binned. |
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Distributed: 2009-12-29 16:45:00 |
Word Count: 329 |
Page Views: 3813 |
Votes: 5 |
Rating: 1.80 |
| 53. |
|
The UGLY Advertisement by Scott Bywater |
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Are you looking for something pretty or something that gets
the job done? Advertising is the same way, but only if you
are thinking of it in a way that produces results. |
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Distributed: 2009-12-29 16:15:00 |
Word Count: 409 |
Page Views: 3205 |
Votes: 4 |
Rating: 2.00 |
| 54. |
|
Happy Holidays (Hold Onto The Slippery Fish) by Scott Bywater |
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This is not the normal way you would open up a Christmas
message, but I think it's really important for all of us to
pay attention, particularly at this time. |
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Distributed: 2009-12-29 16:00:00 |
Word Count: 553 |
Page Views: 3825 |
Votes: 4 |
Rating: 2.00 |
| 55. |
|
So What On Earth Is Marketing? by Scott Bywater |
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Now when most people think about marketing, they just think
of advertising and promotion. But in reality it goes deeper
than that. |
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Distributed: 2009-12-24 10:00:00 |
Word Count: 389 |
Page Views: 3394 |
Votes: 3 |
Rating: 3.00 |
| 56. |
|
Was the Danny Green Fight Rigged? by Scott Bywater |
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It was an awesome example of having the guts to "go in for
the kill" once the momentum was moving in your favour. Will
you do this the next time you strike a winner in your
business? |
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Distributed: 2009-12-23 10:00:00 |
Word Count: 486 |
Page Views: 4209 |
Votes: 6 |
Rating: 1.67 |
| 57. |
|
Why Most Business Owners Aren't Productive by Scott Bywater |
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Recently, I lost my assistant for a few months over the
festive season due to personal and health reasons. And that
means I have been handed several hours of administration
tasks a week I wouldn't normally have to do. That's
painful because there are so many other areas of my business
that I want to focus on. |
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Distributed: 2009-12-22 10:15:00 |
Word Count: 507 |
Page Views: 3155 |
Votes: 3 |
Rating: 1.67 |
| 58. |
|
Which Road Will You Take Over Christmas? by Scott Bywater |
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|
The relationship between Christmas eating habits and our
work habits are observed in this article. |
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Distributed: 2009-12-21 12:00:00 |
Word Count: 380 |
Page Views: 3566 |
Votes: 4 |
Rating: 1.25 |
| 59. |
|
The Passing Of A Legend by Scott Bywater |
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|
What most people don't realise is that Anthony Robbins
mentor was a guy named Jim Rohn. And you might have heard
that Jim Rohn passed away yesterday. That made it a sad day. |
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Distributed: 2009-12-18 10:00:00 |
Word Count: 641 |
Page Views: 3949 |
Votes: 6 |
Rating: 0.83 |
| 60. |
|
Are Bottlenecks Holding You Back? by Scott Bywater |
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Over the last couple of months I've been reading a book
called "The Goal" after having it referred to me by my
friend and colleague, Aaron Parsons. Now "The Goal" is
actually a book about the manufacturing industry which is
written like a novel. But it has had a huge impact on my
thinking around business. |
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Distributed: 2009-12-17 10:15:00 |
Word Count: 424 |
Page Views: 4597 |
Votes: 5 |
Rating: 1.20 |
| 61. |
|
Turning Useless Facts Into Moolah by Scott Bywater |
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I was sitting here doing a meditation this morning,
wondering what I would write about today, when I saw a
little book on my desk. I picked it up last year. It was a
publication from Zoo Magazine entitled PUB AMMO: 1001
guaranteed useless facts. However, I am not so sure they are
useless. |
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Distributed: 2009-12-16 10:00:00 |
Word Count: 561 |
Page Views: 4585 |
Votes: 11 |
Rating: 1.73 |
| 62. |
|
Hurt and Rescue Your Customers by Scott Bywater |
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There's a saying in the direct marketing world called
"hurt and rescue" which sounds kind of harsh. But I wanted
to take a minute and walk you through the process of how it
works now. |
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Distributed: 2009-12-15 10:30:00 |
Word Count: 477 |
Page Views: 5169 |
Votes: 4 |
Rating: 1.50 |
| 63. |
|
She's After Your Money by Scott Bywater |
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Who would you rather be? The guy who had just managed to
inherit a tidy sum from a bank before he left and had
$700,000 in the bank... but had no money and limited skill?
Or the guy who had invested the last five years of his life
to gain the knowledge to practice as a specialist in this
country with highly sought after skills. Many people would
probably say the first guy. |
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Distributed: 2009-12-14 13:45:00 |
Word Count: 460 |
Page Views: 4823 |
Votes: 3 |
Rating: 0.33 |
| 64. |
|
The Problem With Swiping Sales Copy by Scott Bywater |
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This is what people miss when they try to simply "swipe"
sales copy from another advertisement. |
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Distributed: 2009-12-03 10:30:00 |
Word Count: 480 |
Page Views: 5101 |
Votes: 7 |
Rating: 3.29 |
| 65. |
|
The Las Vegas Wedding Trap by Scott Bywater |
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Building business relationships is very much like dating and
marriage. The following tips will help you to develop more
sales by building stronger and healthier relationships. |
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Distributed: 2009-12-02 11:00:00 |
Word Count: 503 |
Page Views: 3199 |
Votes: 3 |
Rating: 1.00 |
| 66. |
|
This Causes Failure for Numerous Businesses by Scott Bywater |
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And as I was reading Lance Armstrong's book, I noticed the
sort of measurements athletes took of themselves in terms of
their timing and understanding their numbers in very
specific detail. Measurement is extremely important in sport
because one hundredth of a second can make a huge
difference. Measurement is also important in business... |
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Distributed: 2009-12-01 13:00:00 |
Word Count: 404 |
Page Views: 3329 |
Votes: 8 |
Rating: 2.25 |
| 67. |
|
Zig When They Zag - And Stand Out by Scott Bywater |
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Just because the world is doing something one way, does not
make that way the best way. Especially when you consider
that if everyone is doing it one way, no one is doing it in
the other way, and perhaps that your cue to succeed beyond
the ability of others. |
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Distributed: 2009-11-06 10:00:00 |
Word Count: 365 |
Page Views: 3395 |
Votes: 4 |
Rating: 1.25 |
| 68. |
|
Social Media and SEO Myths by Scott Bywater |
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It was a book written by a web 2.0 search engine fan and he
was saying there was going to be a death of advertising and
everything would be done via search engines, social media,
etc. going forward. He was partly right, but mostly wrong. |
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Distributed: 2009-11-05 10:00:00 |
Word Count: 329 |
Page Views: 3632 |
Votes: 10 |
Rating: 1.90 |
| 69. |
|
Build Trust With A Favour Bank by Scott Bywater |
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I remember reading a book by Paulo Coelho a few years ago
when I came across the concept of the favour bank.
Basically, what a favour bank is based around is the fact
when you do someone a favour they will want to return the
favour at some stage in the future. |
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Distributed: 2009-11-04 10:00:00 |
Word Count: 388 |
Page Views: 4910 |
Votes: 4 |
Rating: 0.25 |
| 70. |
|
What's Most Important by Scott Bywater |
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A guy I know was telling me about how you can give EXACTLY
the same stock trading system to one person and they'll go
and turn it into a fortune, achieve their dream lifestyle
and all that sort of good stuff. Another will do nothing
with it and claim it doesn't work. It doesn't make any
sense, does it? |
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Distributed: 2009-11-03 09:15:00 |
Word Count: 423 |
Page Views: 3777 |
Votes: 3 |
Rating: 0.67 |
| 71. |
|
The Missing Element by Scott Bywater |
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I was having dinner with my extended family last night and
they were talking about why some businesses in their
franchise are more successful than others. And you know what
it all really boils down to: the successful businesses know
how to sell. But there's actually three elements to a
successful business. |
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Distributed: 2009-11-02 10:00:00 |
Word Count: 347 |
Page Views: 3642 |
Votes: 3 |
Rating: 0.67 |
| 72. |
|
Sell Yourself Like A Papaya Tree by Scott Bywater |
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Why on earth would I take a photo of a papaya fruit? It's
really quite simple. The papaya fruit got me thinking about
a few things about how we market ourselves online. |
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Distributed: 2009-10-30 10:00:00 |
Word Count: 369 |
Page Views: 3602 |
Votes: 7 |
Rating: 1.00 |
| 73. |
|
Curing Versus Healing by Scott Bywater |
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I picked up an article about healing and curing. The problem
with most businesses that I see is that they only do
something when they need a cure (just like me with the
chiropractor). |
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Distributed: 2009-10-29 11:15:00 |
Word Count: 324 |
Page Views: 3265 |
Votes: 4 |
Rating: 1.50 |
| 74. |
|
Teach To Learn by Scott Bywater |
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There is one idea I learnt that I believe applies to
virtually every business. The best way to learn something is
to teach something. Unfortunately, most people don't start
teaching anything until they believe they are an expert. As
a result, they hinder their progress. |
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Distributed: 2009-10-28 16:00:00 |
Word Count: 481 |
Page Views: 3253 |
Votes: 4 |
Rating: 0.50 |
| 75. |
|
The Puppy Dog Close by Scott Bywater |
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The look of joy on a little boy's face taught a very
important lesson about selling to your audience. This
article will teach you the usefulness and the technique of
the Puppy Dog Close. |
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Distributed: 2009-10-27 10:12:00 |
Word Count: 336 |
Page Views: 3063 |
Votes: 4 |
Rating: 2.75 |
| 76. |
|
The Ultimate Security by Scott Bywater |
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I remember times in my life where I have lived on the edge,
unsure of how I would pay my bills. But that does not happen
anymore... And it does not have to happen for you anymore
either... |
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Distributed: 2009-10-26 11:00:00 |
Word Count: 320 |
Page Views: 3728 |
Votes: 4 |
Rating: 1.50 |
| 77. |
|
Business Is The Best Therapy by Scott Bywater |
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The reality is personal development has become huge over the
last few years. And I believe it's a good thing. At the
same time, there's no better therapy than going into your
own business. |
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Distributed: 2009-10-21 12:24:00 |
Word Count: 321 |
Page Views: 3664 |
Votes: 4 |
Rating: 2.25 |
| 78. |
|
Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common by Scott Bywater |
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If you're in Australia and have had your television turned on
the last couple of nights, you would have noticed Kyle
Sandilands, together with Mark Holden and Marcia Hines, gracing
the stage. One thing you'll notice about Kyle and Marcia, is
they are very, very, very different... |
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Distributed: 2008-01-18 10:00:00 |
Word Count: 410 |
Page Views: 3994 |
Votes: 12 |
Rating: 2.42 |
| 79. |
|
Copywriting Selling Secret # 11: 10 Powerful Stories To Get More Customers by Scott Bywater |
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Remember, as a child lying in bed and listening to stories?
Remember how engaged you were? Remember how you never got bored
of them and always wanted to learn more? Well, there's a good
reason why... and here's how what you learnt as a young child
could help you attract, and keep more customers... |
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Distributed: 2008-01-17 10:00:00 |
Word Count: 763 |
Page Views: 4119 |
Votes: 12 |
Rating: 2.00 |
| 80. |
|
Copywriting Secret 10: Why Originality Sucks! by Scott Bywater |
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If you want to write great ads, which sell through the roof, you
need to toss all your fears from school... about CHEATING, out
the window. Here's why: |
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Distributed: 2008-01-16 10:24:00 |
Word Count: 464 |
Page Views: 4700 |
Votes: 12 |
Rating: 1.75 |
| 81. |
|
Copywriting Secret 9: Make Your Claims Real by Scott Bywater |
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How can you advertise your business in a way that your potential
clients will believe? Most advertisers make the mistake of making
claims that no one in their right mind will ever believe... and
in doing so, they are throwing away their advertising budget.
Read on as Scott examines how to make your advertising more
effective. |
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Distributed: 2007-12-07 14:12:00 |
Word Count: 283 |
Page Views: 4304 |
Votes: 14 |
Rating: 1.86 |
| 82. |
|
Copywriting Secret 8: Long or Short Copy? by Scott Bywater |
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When I show some people my advertisements, I sometimes get the
feedback: "I'd never read that. There's too much writing. It
needs to be simpler, and cleaner." But when the ads run, they
invariably work. Here's why. |
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Distributed: 2007-12-07 00:00:00 |
Word Count: 414 |
Page Views: 4072 |
Votes: 10 |
Rating: 2.30 |
| 83. |
|
Copywriting Secret #7: Hooking 'Em Back In! by Scott Bywater |
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You see, many people will skim through your ad or sales letter
because they may be short on time. But, if something catches
their eye, it will hook them back into your pitch. |
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Distributed: 2007-12-03 14:00:00 |
Word Count: 347 |
Page Views: 4208 |
Votes: 19 |
Rating: 1.79 |
| 84. |
|
Copywriting Secret #6: LVC Formula by Scott Bywater |
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One of the most powerful offers you can use in your advertising
is the word Free. But, you may well ask, how can I make a profit
giving my products and services away without charging for them? |
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Distributed: 2007-11-30 10:00:00 |
Word Count: 435 |
Page Views: 4482 |
Votes: 11 |
Rating: 1.55 |
| 85. |
|
Copywriting Secret #4: Avoid This Common Mistake by Scott Bywater |
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|
If you own a shop in the middle of the desert, and nobody walks
past... obviously you're not going to attract many customers. As
they say, the three most important factors in a successful
business is location, location and location. The same lesson
should be applied to your advertising. Keep reading to get the
low-down on this very important information. |
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Distributed: 2007-11-29 12:00:00 |
Word Count: 353 |
Page Views: 3161 |
Votes: 13 |
Rating: 1.31 |
| 86. |
|
Copywriting Selling Secret #5: Irresistible Offers! by Scott Bywater |
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|
Next time you're flicking through your local newspaper, take a
good hard look at the ads. And notice how many of them give you a
compelling reason to pick up the phone and get in touch with them
now. You'll need to look closely because... |
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|
Distributed: 2007-11-28 22:00:00 |
Word Count: 364 |
Page Views: 3998 |
Votes: 11 |
Rating: 1.00 |
| 87. |
|
Copywriting Selling Secret #3 - Slash Your Expenses by Scott Bywater |
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|
Scott measured the results we were getting from our advertising,
and as a result, this confirmed my decision to eliminate over
$42,000.00 in unnecessary expenses --- because it wasn't paying
it's way. |
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Distributed: 2007-11-22 10:00:00 |
Word Count: 478 |
Page Views: 3525 |
Votes: 5 |
Rating: 1.00 |
| 88. |
|
Copywriting Selling Secret #2 - 12 Magic Words by Scott Bywater |
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You're in for a real treat, because I am going to reveal a dozen
words, which could change your life. Why? Because Yale University
researches have identified the 12 most powerful words in the
human language, proven to attract attention and stir emotion
within their readers. |
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Distributed: 2007-11-21 10:00:00 |
Word Count: 200 |
Page Views: 5566 |
Votes: 14 |
Rating: 2.71 |
| 89. |
|
Copywriting Selling Secret #1 - A Simple Formula For Writing A Compelling Headline by Scott Bywater |
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I want to let you in on a "gold mine" headline creation
strategy which 99% of people have no idea about. |
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Distributed: 2007-11-20 09:12:00 |
Word Count: 363 |
Page Views: 3818 |
Votes: 19 |
Rating: 2.79 |
| 90. |
|
Do You Make This Advertising Mistake? by Scott Bywater |
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You know how they say that it's insane to do the same thing over
and over and expect a different result. Well, that's true. But
let me tell you a story which illustrates this point even more
so. |
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Distributed: 2006-09-12 10:00:00 |
Word Count: 417 |
Page Views: 4157 |
Votes: 15 |
Rating: 2.20 |
| 91. |
|
10 Shortcut Secrets To Closing The Sale In Print by Scott Bywater |
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|
Ask any salesperson the hardest part of making a sale and
they'll tell you that it's closing the sale and gaining a
commitment from your customer. And in a sales letter or
advertisement, it's even more important you get it right? Why?
Because it's so easy for your reader to forget about you. |
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Distributed: 2006-09-05 10:00:00 |
Word Count: 478 |
Page Views: 4486 |
Votes: 8 |
Rating: 1.63 |
| 92. |
|
Why 'Closing' Is Not The Most Important Part Of Making A Sale by Scott Bywater |
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If you ever thought that 'closing' was the single most
important key to sales success, then pay close attention, because
what I'm about to share may surprise you. Let me explain: |
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Distributed: 2006-08-29 10:24:00 |
Word Count: 553 |
Page Views: 6327 |
Votes: 31 |
Rating: 3.26 |
| 93. |
|
How To Avoid The 'Yo-Yo Effect' And Always Have A Steady Stream Of New Customers by Scott Bywater |
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|
Last week, I received a question from one of my subscribers who
asked: Do I keep advertising even when I am flat out and already
have too much work on? I am a painter. My answer: |
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Distributed: 2006-08-22 10:48:00 |
Word Count: 482 |
Page Views: 5646 |
Votes: 24 |
Rating: 2.38 |
| 94. |
|
How To Crush Your Competition By Making Your Ads Irresistible by Scott Bywater |
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|
Next time you're flicking through your local newspaper, take a
good hard look at the ads. And notice how many of them give you a
compelling reason to pick up the phone and get in touch with them
now. You'll need to look closely because... |
| |
|
Distributed: 2006-07-25 10:00:00 |
Word Count: 444 |
Page Views: 5165 |
Votes: 21 |
Rating: 1.90 |
| 95. |
|
Why Marketing Success Often Has Nothing To Do With The Advertising Copy... by Scott Bywater |
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|
If you own a shop in the middle of the desert, and nobody walks
past... obviously you're not going to attract many customers. If
you own a vegetarian café in the middle of a meat-eating
suburb... you could get very skinny... very fast. And if you run
ads where... |
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|
Distributed: 2006-07-18 10:24:00 |
Word Count: 354 |
Page Views: 4097 |
Votes: 17 |
Rating: 2.00 |
| 96. |
|
Secrets Behind Advertising Headlines That Sell (Step By Step) by Scott Bywater |
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|
Not 1 in 10 business owners understand the power of a headline.
If you doubt me, just Flick through your local paper and notice
how many company names you see at the top of ads. Or weak
headings which don't grab your attention. |
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|
Distributed: 2006-07-11 10:00:00 |
Word Count: 323 |
Page Views: 4846 |
Votes: 29 |
Rating: 2.31 |
| 97. |
|
Slash Your Expenses by Scott Bywater |
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|
A few years ago, I analysed the statistics of where one of my
clients, M and M Pest Control in Sydney, generated all their leads
from. What did I do? I simply analysed his advertising
expenses... and identified whether or not the ads were generating
a strong yield for his investment. And I'm willing to bet you
could do the same for your business. |
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|
Distributed: 2006-07-04 10:00:00 |
Word Count: 438 |
Page Views: 3476 |
Votes: 18 |
Rating: 2.83 |
| 98. |
|
Boost Your Advertising Results By Making Friends... by Scott Bywater |
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|
As I first read in the book "How To Win Friends And Influence
People" by Dale Carnegie, one of the keys to making friends is
to really listen to others. To understand them. And to put
yourself in their shoes. So if you're selling to someone with
the printed word, do you think you'll have more chance of making
the sale if you became their friend? |
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|
Distributed: 2006-06-27 10:12:00 |
Word Count: 516 |
Page Views: 4332 |
Votes: 9 |
Rating: 2.00 |
| 99. |
|
How To Make Your Advertising Believable (Step By Step) by Scott Bywater |
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|
Are you frustrated by the fact so many of your competitors are
making such outlandish claims it's hard to make your product
stand out from the rest. |
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Distributed: 2006-06-21 12:00:00 |
Word Count: 317 |
Page Views: 5633 |
Votes: 19 |
Rating: 2.58 |
| 100. |
|
Revealed: Proven And Tested Formula On Exactly How Many Words You Should Have In Your Ads And Sales Letters To Get the Best Results… by Scott Bywater |
| |
|
When I show some people my advertisements, I sometimes get the
feedback: 'I'd never read that. There's too much writing. It
needs to be simpler, and cleaner.' |
| |
|
Distributed: 2005-12-08 00:48:50 |
Word Count: 0 |
Page Views: 2686 |
Votes: 2 |
Rating: 0.50 |
| 101. |
|
If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads And Sales Letters by Scott Bywater |
| |
|
Remember, as a child lying in bed and listening to stories.
Remember how engaged you were. Remember how you never got bored
of them and always wanted to learn more. Well, there's a good
reason why... |
| |
|
Distributed: 2005-11-30 21:15:39 |
Word Count: 0 |
Page Views: 2717 |
Votes: 2 |
Rating: 0.50 |
| 102. |
|
How To Make A Fortune From Unique 'Resistance Free' Advertising by Scott Bywater |
| |
|
The trouble with trying to sell anything to anybody... especially
with ads and sales letters... is buyer resistance. So how do you
completely eliminate the resistance to your offer? |
| |
|
Distributed: 2005-11-17 03:17:06 |
Word Count: 0 |
Page Views: 2513 |
Votes: 2 |
Rating: 0.50 |
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