| 1. |
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Leveraging the Social in Social Media by Enzo F. Cesario |
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Social media marketing is about the conversation, not the
pitch. Having conversations with people is nice, but the
goal of a brand is ultimately to get people interested in
spending their time or money on the brand, after all. What
does having this conversation accomplish, and just how does
a brand use that conversation to get the critical conversion
from conversation to customers? |
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Distributed: 2011-09-21 10:15:00 |
Word Count: 907 |
Page Views: 5971 |
Votes: 7 |
Rating: 1.14 |
| 2. |
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Blog Writing - Finding the Right Person by Enzo F. Cesario |
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There are a host of articles and sites covering advice on
how to address various topics, but one area that doesn't
get a lot of attention is what "person" to write the blog
in. Each linguistic person has its own strengths and
weaknesses, depending on the message that needs to be
covered. Ultimately, most will simply write in whatever
person is most natural to them, but there is some merit in
taking a bit of time to think about the implications,
advantages and disadvantages of each. |
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Distributed: 2011-09-21 10:00:00 |
Word Count: 884 |
Page Views: 6496 |
Votes: 5 |
Rating: 0.80 |
| 3. |
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That First Impression: Title Considerations by Enzo F. Cesario |
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While it certainly isn't as much work as crafting the body
of a superior article, selecting a title for a piece is
definitely an important element of the entire process of
content creation. Here are some thoughts on crafting a
perfect title. |
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Distributed: 2011-09-19 10:00:00 |
Word Count: 860 |
Page Views: 5890 |
Votes: 5 |
Rating: 0.60 |
| 4. |
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Dynamic Content: Using Analytics to Write Your Blog by Enzo F. Cesario |
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The role of web analytics in setting useful metrics for a
site has been discussed in-depth in any number of places,
but this is far from the only useful function that web
analytic practices can offer. As in any field, a little
thinking outside the box can offer extensive rewards to the
creative researcher. Perhaps most usefully, creative
cultivation of web analytics can help conquer blogger's
block and help a good writer come up with some unique angles
for content they thought they had peaked out on. |
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Distributed: 2011-09-16 10:30:00 |
Word Count: 873 |
Page Views: 5945 |
Votes: 5 |
Rating: 0.60 |
| 5. |
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Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web by Enzo F. Cesario |
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Social media marketing is the home of successful brand
promotion, and finding the right mix of tools to take
advantage of it has become the defining issue of the modern
brand. Knowing the focus of each of these tools and the best
way to use them is the key to bringing all this power under
control and using it to help promote a brand to its full
potential. |
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Distributed: 2011-09-14 10:30:00 |
Word Count: 856 |
Page Views: 5656 |
Votes: 5 |
Rating: 0.60 |
| 6. |
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Trans-tangental: The Value of Off-topic Blogging Posts by Enzo F. Cesario |
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Brand-oriented blogs by necessity have to focus on a
particular topic. People are coming to the blog because of
the brand, and they want content related to the brand in
most cases. However, there are many very good reasons to go
into off-topic posting as well. The trick is to balance the
needs of on-topic commentary with the occasional bit of
off-the-wall entertainment that brings some lively
discussion with it. |
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Distributed: 2011-09-12 11:00:00 |
Word Count: 863 |
Page Views: 6166 |
Votes: 6 |
Rating: 0.33 |
| 7. |
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Press Preferences - Blogging Software Explained by Enzo F. Cesario |
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Understanding a few of the more common blog creation
software programs can help any blogger make an informed
choice about their particular needs and get their message
out in the most efficient way. Here are a few of them. |
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Distributed: 2011-09-08 10:00:00 |
Word Count: 881 |
Page Views: 5101 |
Votes: 5 |
Rating: 0.40 |
| 8. |
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Blog Writing - Ghostwriting Dos and Don'ts by Enzo F. Cesario |
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There are still some misconceptions about ghostwriting that
pop up from time to time. To that end, it can be helpful to
clarify the nature of ghostwriting and how it relates to
creating a high-quality blog, particularly through examples
of some of the best and worst practices that can pop up when
employing a ghostwriter. |
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Distributed: 2011-09-06 10:00:00 |
Word Count: 879 |
Page Views: 5920 |
Votes: 6 |
Rating: 0.83 |
| 9. |
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Beyond Expectations - Getting the Most out of Like and Share by Enzo F. Cesario |
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What started as socialization programs only slightly more
complex than the average e-mail client has grown into one of
the newest and most promising marketing niches in the entire
world. Taking advantage of this means familiarizing oneself
with a few surprisingly simple concepts that have unusually
far-reaching implications. In particular, marketers are
finding that the "Like" and "Share" features on Facebook
have become the newest and best tool in the online marketing
arsenal. |
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Distributed: 2011-09-02 10:00:00 |
Word Count: 860 |
Page Views: 5648 |
Votes: 4 |
Rating: 0.25 |
| 10. |
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Four Types of Blogs and How To Use Them by Enzo F. Cesario |
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Blogging clearly has arrived and is here to stay, according to
the buzzword-slinging set. It's the “next big thing” or the
“wave of the future” - even a “revolution.” Still, most of the
people commenting on the blogging trend aren't sure exactly what
it is, how it works or even what the different kinds of blogs
are. Here are a handful of blogging types and what sets them
apart from the others. |
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Distributed: 2011-08-31 10:00:00 |
Word Count: 930 |
Page Views: 629 |
Votes: 0 |
Rating: 0.00 |
| 11. |
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Once More, With Feeling: Producing Consistent, Quality Blog Content by Enzo F. Cesario |
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Quality is a key element in good blogging. If the material
isn't interesting, it isn't going to be read. Of course,
there are different standards of what is interesting. But
what is it that makes content quality? How does one get
those good ideas and, more importantly, convey them week
after week with a steady updating schedule? |
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Distributed: 2011-08-29 10:15:00 |
Word Count: 834 |
Page Views: 5722 |
Votes: 5 |
Rating: 1.60 |
| 12. |
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Tips for Escaping Writer's Block by Enzo F. Cesario |
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Most writers will experience at least some form of writer's
block in the course of their efforts. It must be said that there
is no cure for writer's block - those who suffer it push
through to the other side with sheer willpower. Be that as it
may, there are a number of techniques that can help rally a
writer's determination in order to bring them forward through
the wall of fear and into the realm of joyful writing. |
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Distributed: 2011-08-29 10:00:00 |
Word Count: 927 |
Page Views: 418 |
Votes: 1 |
Rating: 4.00 |
| 13. |
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Yes You Can Judge a Book By Its Cover: Blog Design Considerations by Enzo F. Cesario |
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Paying attention to appearance and to some basic web and blog
design elements can make the visit to your blog more enjoyable
for your audience and help you retain those vital traffic
numbers. |
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Distributed: 2011-08-25 10:00:00 |
Word Count: 856 |
Page Views: 507 |
Votes: 0 |
Rating: 0.00 |
| 14. |
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Making Corporate Blogging Credible by Enzo F. Cesario |
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Blogging is about communication. It is a dynamic medium. (That’s
why blogging software comes with a comments function.) Yet so
many corporations just use it as another type of newsletter or
circular, not really taking advantage of the chance to break out
and take advantage of the blogging ethos the way it was intended.
So what are some ways a corporation can make its blog more
credible? |
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Distributed: 2011-08-22 10:00:00 |
Word Count: 903 |
Page Views: 492 |
Votes: 0 |
Rating: 0.00 |
| 15. |
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Blog Writing Tips - Where to Find Great Guest Posters by Enzo F. Cesario |
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One of the best ways to keep a fresh angle in blogging is the
guest blogger. They can provide good content, take some of the
work load off the primary blogger and can bring new perspectives
and ideas that the parent blogger can follow up on in later posts
as he or she sees fit. It may not be for everyone, but those who
embrace guest posting have a lot going for them. So where,
exactly, does one find these mysterious guest posters? |
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Distributed: 2011-08-17 10:00:00 |
Word Count: 893 |
Page Views: 486 |
Votes: 0 |
Rating: 0.00 |
| 16. |
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Blog Writing Tips: Keeping Content Fresh by Enzo F. Cesario |
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Content may be king, but to torture a metaphor somewhat, even the
most brilliant crown can grow tarnished. Generating good content
isn't always an easy thing, and it requires a great deal of
effort to avoid getting into rote postings and halfhearted
content that isn't of the quality a blog and its audience
deserve. To that end, what are some of the things bloggers can do
to keep their content fresh and interesting? |
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Distributed: 2011-08-15 10:00:00 |
Word Count: 904 |
Page Views: 525 |
Votes: 0 |
Rating: 0.00 |
| 17. |
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Me-Too Branding and the Dearth of Creativity by Enzo F. Cesario |
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Nothing new under the sun, good writers simply steal well,
homage, pastiche, parody, satire... the assorted excuses
that come up for shamelessly ripping off other advertising
ideas may as well be named Legion, for they are certainly
many. |
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Distributed: 2011-08-10 10:00:00 |
Word Count: 871 |
Page Views: 5161 |
Votes: 3 |
Rating: 0.33 |
| 18. |
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Some Thoughts on Specialty Blogging by Enzo F. Cesario |
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Blogging is held up in many circles as the epitome of the
personal project. Blogs are praised for their focus on the
personality of the blogger, the flexibility of the medium
and the relatively limitless topics that can be blogged on.
Let's have a look at some of the pros and cons alike of
dedicating a blog to a particular topic. |
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Distributed: 2011-08-08 10:00:00 |
Word Count: 861 |
Page Views: 5119 |
Votes: 5 |
Rating: 0.40 |
| 19. |
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Blog Management - Go Blog Wild by Enzo F. Cesario |
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Maintaining a blog is about much more than simply presenting
the latest news in the life of a person or a brand. A good
blog is about conveying the writer's personality and
interests to his audience. To that end, the comments section
should be one of the liveliest parts of a blog. |
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Distributed: 2011-08-06 10:00:00 |
Word Count: 866 |
Page Views: 4801 |
Votes: 4 |
Rating: 0.50 |
| 20. |
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Social Media Management: Quality Social Experiences by Enzo F. Cesario |
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You've heard it before: Social media is about much more
than exposure or coverage. Simply putting a friend request
out and amassing a ton of retweets is not enough to achieve
genuine social impact. Before you go slashing the budget to
your social media marketing department, hear out these few
issues that explain why this means more attention, not less,
should be paid to social media efforts. |
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Distributed: 2011-08-04 10:00:00 |
Word Count: 867 |
Page Views: 4942 |
Votes: 5 |
Rating: 0.40 |
| 21. |
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Blog Management - Know When to Let Go by Enzo F. Cesario |
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Sometimes a topic just isn't working - you can tell when you're
writing it, and you can tell when you're reading it. Maybe the
humor is forced, tired, or rote. Maybe the blogger didn't go
into the same level of interesting side detail that he usually
does, or perhaps her topic looks like she fell back on a safe and
reliable piece, rather than going somewhere new like her last
eight. Whatever the reason, not every topic is created equal, and
sometimes a post just isn't up to anything like your usual
standards. |
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Distributed: 2011-08-02 10:00:00 |
Word Count: 868 |
Page Views: 580 |
Votes: 1 |
Rating: 0.00 |
| 22. |
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Blog Management - How to Work Interviews Into Your Blog by Enzo F. Cesario |
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An interview is fairly straightforward: a conversation
between the blogger and another party, generally about a
topic of mutual interest to the blogger, the subject and the
readers. In the world of blogging, there are generally three
approaches to integrating an interview into a blog. |
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Distributed: 2011-07-31 10:00:00 |
Word Count: 873 |
Page Views: 5043 |
Votes: 5 |
Rating: 0.80 |
| 23. |
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Brand Management - Press Release Fundamentals by Enzo F. Cesario |
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Certain concepts just carry over well from print journalism. The
press release, the tried and true method of updating the public
on an organization's affairs, is an example of just how well
such a concept can survive. While there have been a few
adjustments to the specifics, such as the use of keywords and
SEO-oriented writing, the core structure of the press release
remains the same. Here are a few of the simpler but
oft-overlooked steps that can redeem this marketing tool into a
primary force. |
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Distributed: 2011-07-29 10:00:00 |
Word Count: 875 |
Page Views: 444 |
Votes: 0 |
Rating: 0.00 |
| 24. |
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Good Press: Promoting Your Blog by Enzo F. Cesario |
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There are numerous ways to get a blog noticed and mentioned
online. Some are good and others are atrocious. We're all
aware of "that guy" who simply joins conversations online
and says, "Wow, that's interesting. Hey, have you read my
blog about..." Sometimes the blog covers the topic being
discussed — but usually it doesn't. So how do we avoid
becoming "that guy?" There are polite ways to promote your
blog in an active sense without becoming a blog-spamming
troll. |
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Distributed: 2011-07-27 10:00:00 |
Word Count: 867 |
Page Views: 5041 |
Votes: 6 |
Rating: 1.33 |
| 25. |
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Response and Rebuttal: Having a Good Argument on a Blog by Enzo F. Cesario |
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The strongest arguments are those that can relate their case
to other fields of knowledge and understanding. While there
are always those who will buy into constantly debunked
arguments, by and large the web is a place where the
meritocracy of truth can hold court. So, how exactly does
one harness this for his or her own blog? |
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Distributed: 2011-07-25 10:30:00 |
Word Count: 863 |
Page Views: 5090 |
Votes: 5 |
Rating: 0.40 |
| 26. |
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Blog Writing - Beginner Blogging Mistakes by Enzo F. Cesario |
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There are a number of mistakes that beginning bloggers make,
blunders that compromise their blogs and kill their chances
of developing an interested audience. On the other hand,
there is far too much criticism and far too little specific
advice on the web. With that in mind, here are some of the
common opening mistakes new bloggers make, followed by
specific steps that can be taken to avoid them. |
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Distributed: 2010-11-23 10:15:00 |
Word Count: 902 |
Page Views: 5551 |
Votes: 8 |
Rating: 2.00 |
| 27. |
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Building Brand Identity - Monitoring the Numbers by Enzo F. Cesario |
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Metrics are an important part of any online branding and
advertising strategy. A metric is a unit of information used
to gauge or measure the statistics that are coming in. Views
per week is a metric, as is growth in views from week to
week. The number of subscribers to a site might be important
to one user, but less important than reciprocal linking
rates to another. Given the sheer number of metrics out
there, it comes as no surprise that many tools for gathering
and evaluating the raw data that feeds into such metrics
have been developed. Here are a few. |
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Distributed: 2010-11-22 12:00:00 |
Word Count: 878 |
Page Views: 5382 |
Votes: 5 |
Rating: 0.40 |
| 28. |
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Cut the Crap - Avoiding the Trap of Crap Content by Enzo F. Cesario |
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What exactly is "crappy" content? The short and almost
tautological answer is "content that people don't like,"
but simply saying that doesn't get a writer anywhere. There
are many kinds of crappy content, each with its own unique
reasons for being a dull and uninteresting lump rather than
a well-polished gem of online commentary. |
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Distributed: 2010-11-18 10:30:00 |
Word Count: 887 |
Page Views: 5379 |
Votes: 5 |
Rating: 1.00 |
| 29. |
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Brand Management - Retweets and Viral Marketing by Enzo F. Cesario |
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Twitter's strengths as a messaging service come from the
fact that the messages are short, and the service is easy to
use. Twitter is actually easier to use than many
instant-messaging clients, and doesn't even require an
install on a computer. An example of these basic concepts is
the retweet, which is sending a tweet one likes or approves
of to her list of followers. Retweets account for a lot of
Twitter traffic, and form a major part of the site's
ability to promote viral content. If a retweet gathers
enough steam, it can make the rounds of the entire web in a
matter of minutes. |
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Distributed: 2010-11-17 12:00:00 |
Word Count: 885 |
Page Views: 5461 |
Votes: 5 |
Rating: 1.20 |
| 30. |
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Brand Management - 5 Opt-in Methods by Enzo F. Cesario |
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A big aid to the success of any online business is those
customers paying attention to the site and its messages,
including e-mail and newsletters. People who are following
your progress on a regular basis are receiving more exposure
to your product, and are more likely in the end to purchase
the services or item you're selling than someone who just
chances across your site. Thus there is an increasing focus
on the opt-in method of list building. Here is a handful of
opt-in methods that can be employed to begin building that
list. |
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Distributed: 2010-11-02 10:45:00 |
Word Count: 866 |
Page Views: 5004 |
Votes: 5 |
Rating: 1.20 |
| 31. |
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5 Reasons to Hire a Ghost Producer for Your Video Content by Enzo F. Cesario |
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When it comes to producing an online video component, such
as a webisode series or informational campaign, it might be
time to hire such an expert to ghost-produce your materials.
Ghost-production is the development of materials that will
go out solely under the brand name, without necessarily
attributing the creator in the process. As this article will
discuss, there are many advantages in this approach for all
involved. |
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Distributed: 2010-10-28 10:30:00 |
Word Count: 859 |
Page Views: 5219 |
Votes: 5 |
Rating: 0.40 |
| 32. |
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Brand Management - Four Ways to Cross Pollinate Your Blog by Enzo F. Cesario |
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While using single marketing tools can be revolutionary and
powerful, combining multiple tools really brings out the
best in each tool. The same holds true of an online branding
campaign. Each tool can accomplish a different task, of
course, but they all must be used in the service of brand
promotion and name recognition if the campaign is to
succeed. Part of good online branding is building an
audience for your blog. In order to do this, you must take
advantage of tools such as Facebook, Twitter and other
social media networks if you want to build your audience
steadily and profitably. |
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Distributed: 2010-09-07 11:00:00 |
Word Count: 891 |
Page Views: 4976 |
Votes: 4 |
Rating: 0.25 |
| 33. |
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Not Your Grandfather’s Press Release by Enzo F. Cesario |
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Sometimes the various means of branding a business overlap.
Blogs, video archives, promotional pages, the online press
room and press releases all seem to bleed into each other
without distinction. So what is it that makes any one
element distinct? Press releases have their clue in their
name; they are released to other locations in order to get
information out to a wider audience than a brand's own
immediate readership. When that is considered, the various
ways a press release can be leveraged to capture that
audience become much more evident. |
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Distributed: 2010-09-02 10:00:00 |
Word Count: 847 |
Page Views: 4889 |
Votes: 5 |
Rating: 0.40 |
| 34. |
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Online Brand Management - 5 Benefits of Viral Videos by Enzo F. Cesario |
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Viral video is simultaneously the most entertaining and the
most infuriating element of online marketing. Let's clear
the air quickly: No one can promise you a viral video
success. Ever. Viral videos succeed because the audience
likes them and spreads them on to other people. If the
audience doesn't get it, the video doesn't go viral, and
there is nothing that can guarantee the response you want.
Let us consider the success of one particular viral series
to see some of the benefits available from this branding
tactic. |
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Distributed: 2010-08-31 10:15:00 |
Word Count: 854 |
Page Views: 5993 |
Votes: 2 |
Rating: 0.50 |
| 35. |
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Online Brand Marketing - 4 Ways to Use Social Media in Promotions by Enzo F. Cesario |
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Social media marketing has earned its place as one of the
fastest-growing, most competitive marketing fields in the
history of advertising. The best social media tools combine
simplicity with an extensive reach, allowing messages to
target thousands of people in seconds, thus serving as an
outstanding tool of brand promotion. Briefly, here are a few
of the more interesting and simple ways you can use social
media to arrange a short-term promotion for your brand. |
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Distributed: 2010-08-26 10:00:00 |
Word Count: 853 |
Page Views: 4791 |
Votes: 4 |
Rating: 0.25 |
| 36. |
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Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter by Enzo F. Cesario |
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A ghostwriter is any writer who creates content for a
project that will be presented under another name. Every
blog needs a writer to direct it, and blogs do best when
guided by one or two voices in a consistent direction.
Sometimes, however, the originator of a business or idea
isn't the one who can best capture that direction, and
that's when you should turn to a ghostwriter. |
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Distributed: 2010-08-24 10:00:00 |
Word Count: 907 |
Page Views: 5298 |
Votes: 2 |
Rating: 0.50 |
| 37. |
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Building Brand Identity: How Wikipedia Defines Branding Success by Enzo F. Cesario |
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It is instructive and inspiring to take a look at the people
who have succeeded in your field. Whether it's an attempt
to learn from their mistakes and victories or just a pause
to reflect on the admirable accomplishments of another,
studying the work of those who've set the benchmark can
inspire reflection and spur us on to greater heights. |
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Distributed: 2010-08-19 10:00:00 |
Word Count: 917 |
Page Views: 5474 |
Votes: 5 |
Rating: 0.20 |
| 38. |
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Creative Conjuring for Your Writing Team by Enzo F. Cesario |
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Let us suppose for a moment that you have made the decision
to hire a permanent, in-house writing team as opposed to
seeking out writers on a more per-contract basis. Now that
you've got them, what's the best way to maximize their
creativity? Have a look at a handful of techniques that have
been demonstrated to help spur productivity and creativity
in your writers. |
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Distributed: 2010-08-17 11:15:00 |
Word Count: 870 |
Page Views: 5330 |
Votes: 5 |
Rating: 1.20 |
| 39. |
|
Building Brand Identity - Tag, You're It by Enzo F. Cesario |
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A good tagline needs to be both memorable -and- honest,
focused on the brand and the truth about that brand. When
saying, 'tag, you're it,' the stress is on the -you-.
Make the tagline about your brand, and nothing else. Here
are some tag line tips to think about. |
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Distributed: 2010-08-12 11:30:00 |
Word Count: 955 |
Page Views: 4744 |
Votes: 2 |
Rating: 0.50 |
| 40. |
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In or Out - Choosing the Content Service for Your Brand by Enzo F. Cesario |
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It's only a bit of an exaggeration to describe the debate
over in-house writers vs. an outside content service as
"raging." For any organization dedicated to producing
written content as part of its brand, it is an important
matter that eventually will need to be addressed. Each
method, of course, has its advantages and disadvantages;
there are no quick answers. But here are some considerations
that should make the decision a little easier: |
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Distributed: 2010-08-10 10:30:00 |
Word Count: 884 |
Page Views: 4900 |
Votes: 4 |
Rating: 0.25 |
| 41. |
|
Online Brand Management - Deliver the Best of Your Brand with an Online Newsletter by Enzo F. Cesario |
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Emailed newsletters have the benefit of requiring fewer
resources, going out faster, reaching a wider audience with
less effort and being easier to correct if a mistake slips
in. However, many of them end up being ignored just as much
as their physical counterpart. Here are several tips for
making sure that even a newsletter can have the desired
effect and reach audiences with the message you want them to
get. |
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Distributed: 2010-08-05 10:15:00 |
Word Count: 904 |
Page Views: 4517 |
Votes: 5 |
Rating: 0.80 |
| 42. |
|
Online Brand Management - Follow the Tweeter by Enzo F. Cesario |
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|
No one with any degree of sanity can safely dismiss the
impact of Twitter. Everyone of note is using it, as are
about half the people who aren't of note. Other social
media services may have equal popularity, but none has
changed the fundamental way people communicate as much as
this little service that forces them to compress their
thoughts into 140 characters or less. |
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Distributed: 2010-08-03 10:30:00 |
Word Count: 916 |
Page Views: 4559 |
Votes: 5 |
Rating: 0.40 |
| 43. |
|
Almost There - YouTube and Social Networking by Enzo F. Cesario |
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Part of innovation is the combination of ideas. The
telephone wasn't strictly a new concept; electrical
transmission of messages existed in the telegraph, and the
transmission of recorded sound existed in the phonograph.
Combining these two technologies is what led to the
telephone. This is also the path much of the Web seems bent
on taking, combining and integrating services, and YouTube
seems to be no exception. |
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Distributed: 2010-07-29 10:00:00 |
Word Count: 885 |
Page Views: 4825 |
Votes: 5 |
Rating: 0.40 |
| 44. |
|
Building Brand Identity: The Shining Success of Penny Arcade by Enzo F. Cesario |
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As brands go, few are as successful as Penny Arcade. Begun
in 1998 as a web comic focused on videogame culture as seen
through the eyes of the writer and artist, it has grown into
a cultural touchstone and an example of how a brand can
develop from humble roots into a true powerhouse. |
| |
|
Distributed: 2010-07-28 10:15:00 |
Word Count: 856 |
Page Views: 4770 |
Votes: 5 |
Rating: 1.00 |
| 45. |
|
In Their Own Way: Stories of Online Branding Success by Enzo F. Cesario |
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|
Here are a few web branding success stories. These are not
the names that are usually thrown about, like YouTube or
Facebook. Rather, these are people who have developed a
niche success in their own field, and have become
world-famous brands in their own way, and their own time. |
| |
|
Distributed: 2010-07-27 10:45:00 |
Word Count: 977 |
Page Views: 4536 |
Votes: 6 |
Rating: 0.67 |
| 46. |
|
Building Inroads: the Inclusive Path to Branding by Enzo F. Cesario |
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|
Brand success is no longer the sole domain of those with the
money to employ creative teams and retain advertising firms,
but an open territory for any willing to seize the
initiative and do the work. |
| |
|
Distributed: 2010-04-21 10:45:00 |
Word Count: 843 |
Page Views: 4491 |
Votes: 5 |
Rating: 0.40 |
| 47. |
|
Building Brand Identity - New Tools Demand New Methods by Enzo F. Cesario |
| |
|
Military students often learn of a certain mistake that a
commander can make: fighting last year's war with this
year's tools. The lesson is that it may not work to use the
newest techniques and technologies as a way to do the same
old thing more effectively, when the answer instead might be
using new tools to foster an entirely new approach. The
concept holds true in many fields, especially in the
discipline of social media marketing. |
| |
|
Distributed: 2010-04-20 12:30:00 |
Word Count: 946 |
Page Views: 4813 |
Votes: 5 |
Rating: 0.40 |
| 48. |
|
Social Media Marketing Agencies by Enzo F. Cesario |
| |
|
Marketing has its own experts, for every conceivable aspect.
Fairly new to the field of brand marketing, but establishing
a firm foothold all the same, is the social media marketing
agency. They offer specific advantages in their expertise
that a more general agency might not fully grasp, and are
worth a look for anyone serious about developing their brand
into an online powerhouse. |
| |
|
Distributed: 2010-04-19 12:15:00 |
Word Count: 916 |
Page Views: 5185 |
Votes: 6 |
Rating: 1.33 |
| 49. |
|
How to Avoid Four Surefire Ways to Kill Your Brand by Enzo F. Cesario |
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|
There are no guarantees of success when developing a modern
brand. Brands are driven as much by the customer as they are
by the originator, and the customer doesn't always want
what's being sold. What follows are four ways you can miss
the point, and some advice for avoiding them. |
| |
|
Distributed: 2010-04-16 10:15:00 |
Word Count: 831 |
Page Views: 4515 |
Votes: 5 |
Rating: 0.40 |
| 50. |
|
Building Brand Identity - Marketing With Twitter by Enzo F. Cesario |
| |
|
Twitter, the net's networking success story, is intriguing
and intimidating because of its message limitations: they
can be 140 characters, and no more. These limitations have
proven to be the greatest asset and the greatest challenge
for people trying to use Twitter for any number of purposes. |
| |
|
Distributed: 2010-04-13 11:00:00 |
Word Count: 853 |
Page Views: 4578 |
Votes: 4 |
Rating: 0.25 |
| 51. |
|
Brand Management - Four Options for Focusing Your Newsletter by Enzo F. Cesario |
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|
Building on precious lessons of newsletter writing, this
article highlights specific ways that a newsletter can be
turned from a seemingly redundant tangent into a valuable
marketing tool that speaks for itself while supporting the
organization's core mission. |
| |
|
Distributed: 2010-04-09 10:15:00 |
Word Count: 834 |
Page Views: 3969 |
Votes: 5 |
Rating: 0.80 |
| 52. |
|
Online Brand Management: Optimizing Facebook by Enzo F. Cesario |
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|
We've previously discussed the Web's amazing tendency to
take very good ideas and adapt them to techniques largely
unrelated to their original intent. Search engines rate all
websites based on their internal criteria, and this
increasingly includes Social Media pages such as Facebook.
With that in mind, let's consider five key ways you can
apply SEO techniques to Facebook in order to drive interest. |
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|
Distributed: 2010-03-15 11:15:00 |
Word Count: 863 |
Page Views: 5169 |
Votes: 6 |
Rating: 1.00 |
| 53. |
|
Online Brand Management: Brand Protection Basics by Enzo F. Cesario |
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|
One of the greatest strengths of the Web is that it gives
everyone with a connection the ability to publish content,
period. Anyone can register domain names and build attendant
webpages, often for what amounts to a pittance. Naturally,
this flexibility has attracted the attention of people with
less than honest motives for their efforts. Here we share
three common hazards and their solutions for safeguarding
your brand. |
| |
|
Distributed: 2010-03-12 10:00:00 |
Word Count: 972 |
Page Views: 5154 |
Votes: 4 |
Rating: 0.50 |
| 54. |
|
Online Brand Protection: Don't Get Crazy by Enzo F. Cesario |
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|
It is true that there are people out there who intend to
misuse and abuse brand associations that others worked hard
to create, and there are steps to take to limit them.
However, there is such a thing as overzealousness.
Attempting to outright control the Web is an exercise in
folly, and we provide a clear example of when going too far
can go wrong. |
| |
|
Distributed: 2010-03-10 11:00:00 |
Word Count: 759 |
Page Views: 4898 |
Votes: 3 |
Rating: 0.33 |
| 55. |
|
Hitting Your Stride: Four Keys to Timing Your Blog by Enzo F. Cesario |
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|
There are a number of important factors that go into the
production of a first-class blog. One that many people
wrestle with is how often should the thing be updated.
Innocuous as it sounds, post frequency is actually vital to
the success of any content project, and especially to blogs.
Time, place, and availability of content all have parts to
play in determining just how often you need to update your
blog. |
| |
|
Distributed: 2010-03-04 10:00:00 |
Word Count: 895 |
Page Views: 4695 |
Votes: 4 |
Rating: 0.75 |
| 56. |
|
Online Brand Protection - Must-Know Tactics to Safeguard Your Business by Enzo F. Cesario |
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|
Intellectual property, trademarks and copyrights--if you are
in business, you probably know what these are and how
important they are. However, an online business has
additional factors that must be considered to protect its
brand within the Web’s wide exposure. |
| |
|
Distributed: 2010-03-02 10:00:00 |
Word Count: 652 |
Page Views: 4934 |
Votes: 4 |
Rating: 0.75 |
| 57. |
|
Online Brand Building - Do You Need a Social Media Newsroom? by Enzo F. Cesario |
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|
Curriculum vitae, work experience, references, skills
inventory, resume: all describe a source of information
where people can condense the vital information about
themselves into a single document for interested parties to
examine. The idea is giving people an overview they can sort
through in order to weigh your merits and strengths against
their needs, as well as to get an idea of how you present
yourself. |
| |
|
Distributed: 2010-02-25 10:15:00 |
Word Count: 896 |
Page Views: 4458 |
Votes: 4 |
Rating: 0.75 |
| 58. |
|
Social Media Management - Watching the Chick-fil-A Cows by Enzo F. Cesario |
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|
What can you do as a small- or medium-sized business owner
to increase your reach with your customers? One smart idea
is to look at what the big guys are doing. One company that
is maximizing its marketing efforts online and offline is
Chick-fil-A, the second largest chicken-based fast-food
restaurant in the United States. |
| |
|
Distributed: 2010-02-23 10:15:00 |
Word Count: 439 |
Page Views: 4769 |
Votes: 4 |
Rating: 0.75 |
| 59. |
|
Online Brand Building By the Numbers by Enzo F. Cesario |
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|
In the process of building your company's online brand,
you're going to have to deal with a veritable ton of
information. However all the information in the world isn't
going to do your online marketing efforts a bit of good if
you aren't able to measure it against carefully chosen
benchmarks of performance. In short, you need to identify
your metrics. |
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|
Distributed: 2010-02-18 10:30:00 |
Word Count: 845 |
Page Views: 4255 |
Votes: 5 |
Rating: 1.20 |
| 60. |
|
Social Media Management - Setting Your Sights on the Right Sites by Enzo F. Cesario |
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|
Before jumping into SMM, every business needs to consider
the core options available to them and see just which ones
truly suit the organization and its needs. To that end, what
follows is a short review of some Social Media sites and a
comparison of their roles to highlight these issues. |
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|
Distributed: 2010-02-03 11:15:00 |
Word Count: 906 |
Page Views: 3938 |
Votes: 2 |
Rating: 0.00 |
| 61. |
|
Beyond Grammar: Easily Avoided Copywriting Mistakes by Enzo F. Cesario |
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|
No system is perfect. There are always flaws and breakdowns
that will occur, for any number of reasons. This holds true
in the world of online marketing and especially in the realm
of the most common web practice, copywriting. This article
addresses broader errors of philosophy or doctrine that can
cripple an otherwise technically strong piece of
copywriting. |
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|
Distributed: 2010-01-28 10:00:00 |
Word Count: 819 |
Page Views: 4354 |
Votes: 5 |
Rating: 1.20 |
| 62. |
|
Why Your Web Presence Needs Video by Enzo F. Cesario |
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|
Since the middle of the last century, mass media has been
largely defined by video content. People want video content,
and businesses that fail to bring it to their web presence
likely will find themselves being left behind. Let's take a
look at six strong advantages web content has for your
organization's web presence. |
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|
Distributed: 2010-01-26 10:15:00 |
Word Count: 824 |
Page Views: 4486 |
Votes: 4 |
Rating: 1.50 |
| 63. |
|
Getting a Web Presence - Six Reasons to Go Cyber by Enzo F. Cesario |
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|
Saying that the Web is complicated is like saying that
football is aggressive. Web trends come and go, with success
stories and disasters wrestling for attention in the public
eye. It's no surprise that some people are hesitant to
expand their business into the online marketplace. However,
here are six good reasons that every business can and should
establish a Web presence. |
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|
Distributed: 2010-01-21 10:00:00 |
Word Count: 858 |
Page Views: 4819 |
Votes: 5 |
Rating: 1.80 |
| 64. |
|
Ten Tips for Quality Video SEO Results by Enzo F. Cesario |
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|
Since people seem to want video content, the big search
engines are incorporating video links into their organic
results - and as with any content, there are ways to
optimize your search engine performance. |
| |
|
Distributed: 2010-01-19 10:30:00 |
Word Count: 869 |
Page Views: 3823 |
Votes: 5 |
Rating: 1.40 |
| 65. |
|
Use SEO Strategies to Increase Web Traffic by Enzo F. Cesario |
| |
|
Every new technology adopted widely by society brings about
a number of new opportunities. Today, the Internet has
unified both of these concepts into the information
explosion that is the digital age. For making the most of
the Internet, the strategy of the day is Search Engine
Optimization (SEO). |
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|
Distributed: 2010-01-14 11:00:00 |
Word Count: 793 |
Page Views: 3806 |
Votes: 4 |
Rating: 1.50 |
| 66. |
|
Article Writer - Do You Need One? by Enzo F. Cesario |
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|
Content is king. Your web presence needs content that your
audience will be interested in, period. People go to
websites for the content they provide and the people doing
the reading want to look through something of quality. You
have a website, you have a product, and you have the
motivation. Now you need to ask yourself - do you have the
writer? |
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|
Distributed: 2010-01-13 10:30:00 |
Word Count: 903 |
Page Views: 4426 |
Votes: 4 |
Rating: 1.50 |
| 67. |
|
Email Marketing - Three Keys Before You Hit Send by Enzo F. Cesario |
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|
Spam is frequently held as an abominable combination of
inconvenience and social evil. How can a company that has a
legitimate, creative idea for an email advertisement series
avoid getting caught in the spam trap? There are three key
steps good copywriters and marketers can take to set
themselves apart and boost their message open rates. |
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|
Distributed: 2010-01-12 09:00:00 |
Word Count: 712 |
Page Views: 3452 |
Votes: 3 |
Rating: 1.00 |
| 68. |
|
10 Tips for Copywriting Success by Enzo F. Cesario |
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|
While video and multimedia technologies are rapidly
expanding, the Web remains a largely text-oriented system.
This means that there is a lot of copy on the web, so a
savvy copywriter should be on the lookout for any technique
that will improve the material he puts forward. |
| |
|
Distributed: 2010-01-05 09:30:00 |
Word Count: 830 |
Page Views: 4190 |
Votes: 3 |
Rating: 1.00 |
| 69. |
|
Branding In The Digital Age by Enzo F. Cesario |
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|
In many ways, branding is as much an art as it is a science,
a technique of knowing how to read the mercurial moods of
the purchasing public. In the age of the digital marketplace
and an ever-connecting world population, new challenges and
ideas present themselves to the savvy business. Anyone with
a brand to promote must heed these signs or find themselves
left behind. |
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|
Distributed: 2009-12-31 09:45:00 |
Word Count: 897 |
Page Views: 4439 |
Votes: 4 |
Rating: 1.50 |
| 70. |
|
Branding - For Better or Worse by Enzo F. Cesario |
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|
Many times, no one can predict what will make a brand into a
particular success or failure overnight. However, every
company can take three common sense steps to protect their
brand and the products it represents. |
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|
Distributed: 2009-12-17 10:30:00 |
Word Count: 1091 |
Page Views: 3619 |
Votes: 3 |
Rating: 2.00 |
| 71. |
|
Directory Assistance - How Can I Help Your Blog? by Enzo F. Cesario |
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|
Blogging can be a deeply satisfying, intensely personal
experience. Generally simple to use, blogs allow the
household mom, the serial author, the political activist and
the high school poet to publish and archive their best
efforts and satisfy the creative muse in all of them.
Whereas, in the past, publishing was a privilege for the
elite few, it is now open to anyone with the time and the
means to access a computer. |
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|
Distributed: 2009-12-15 15:15:00 |
Word Count: 803 |
Page Views: 4526 |
Votes: 3 |
Rating: 0.67 |
| 72. |
|
Social Media Marketing - Don’t Make These 3 Mistakes by Enzo F. Cesario |
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|
The Cluetrain Manifesto asserts that "Markets are
Conversations." The Manifesto is a document published in
1999 and 10 years later is still considered to be an
outstanding treatise on the Internet phenomenon - in regards
to the impact and opportunities of Internet and web
technology on the modern businessman. Nowhere has this
assertion been borne out more than in the complex,
fascinating world of Social Media Marketing (SMM). |
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|
Distributed: 2009-10-29 11:00:00 |
Word Count: 974 |
Page Views: 3505 |
Votes: 5 |
Rating: 3.20 |
| 73. |
|
Web Analytics and Your Website - What You Need to Know by Enzo F. Cesario |
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|
When it comes to the web, information is king. Information
isn't just of use to the casual browser or dedicated
auction enthusiast, however. Equally and increasingly
interested are the very people posting content to the many
pages on the web. Necessity being the mother of invention,
this increasing craving for varied and precise forms of
information has led to the steady growth of a field called
Web Analytics. |
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|
Distributed: 2009-10-27 09:48:00 |
Word Count: 862 |
Page Views: 3736 |
Votes: 3 |
Rating: 0.33 |
| 74. |
|
SEO Vs Pay Per Click Advertising by Enzo F. Cesario |
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|
When engines return a search, they generally include two
sections in the result. The first is the target of the
search itself, which is the Organic SEO result, the second
is a series of advertisements off to the side of or above
the organic result, known as Pay Per Click advertisements. |
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|
Distributed: 2009-10-22 09:12:00 |
Word Count: 872 |
Page Views: 3444 |
Votes: 3 |
Rating: 1.67 |
| 75. |
|
How Can Blogging Help My Company Grow? by Enzo F. Cesario |
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|
It is an indisputable fact that the world's economy is
moving more toward the online model of exchange. Amazon and
Google stand as icons of companies that began as small
projects, only to grow into massive successes, largely due
to the successful marketing of their services. The question
then arises, how can a small business take advantage of the
opportunities presented by the Web in order to make a
profit? |
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|
Distributed: 2009-10-15 10:00:00 |
Word Count: 854 |
Page Views: 4109 |
Votes: 3 |
Rating: 0.67 |
| 76. |
|
Strengthen Your Advertising with SEO Copywriting by Enzo F. Cesario |
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|
Advertising should be part of any growing business.
Copywriting is the creation of text used in advertising,
regardless of medium. This covers every aspect of an
advertisement: promotional flyers, jingles, slogans,
billboards, and web pages. All of these strive to put your
product or service in the best light possible and are aimed
directly at the consumer; except for web pages. With web
pages there is another audience your advertisement must also
target: the search engine. |
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|
Distributed: 2009-10-14 09:24:00 |
Word Count: 827 |
Page Views: 4022 |
Votes: 3 |
Rating: 1.67 |
| 77. |
|
What Are Meta Tags and Why Do I Need Them? by Enzo F. Cesario |
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|
The most important and often least understood tool for
online marketers is the search engine. This article will
explain how you can and cannot use meta tags to increase the
visibility of your website with meta tags. |
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|
Distributed: 2009-09-30 13:36:00 |
Word Count: 803 |
Page Views: 3503 |
Votes: 4 |
Rating: 2.00 |
| 78. |
|
Article Marketing - Writing for the Internet by Enzo F. Cesario |
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|
Article marketing incorporates writing carefully and
concisely for a target audience on the Internet. While all
writing begins with good grammar, accurate spelling and
compelling content, there are several differences between
print writing and online writing in both structure and
purpose. This article explains those differences. |
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|
Distributed: 2009-09-04 09:00:00 |
Word Count: 857 |
Page Views: 4542 |
Votes: 3 |
Rating: 0.00 |
| 79. |
|
Article Marketing -- Building Links to Your Business by Enzo F. Cesario |
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|
Online marketing has been a vast and rapidly growing outlet
over the past decade. Obviously, there are many approaches
to online marketing, but very few that come close to the
effectiveness of article marketing. Article Marketing has
provided a large portion of the visitors for some of the
web's most successful businesses and it has proven to be
one of the most cost effective marketing techniques today. |
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|
Distributed: 2009-09-03 10:36:00 |
Word Count: 855 |
Page Views: 4692 |
Votes: 8 |
Rating: 1.75 |
| 80. |
|
Viral Marketing - Using It To Your Advantage by Enzo F. Cesario |
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|
In our technologically expanding world, where the Internet
is the most available form of media, Viral Marketing is an
extremely effective form of advertising. Before the Web
explosion, this form of advertising would have been referred
to simply as "word of mouth" or getting your message out
by having your customer base spread the word. |
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|
Distributed: 2009-09-01 11:12:00 |
Word Count: 852 |
Page Views: 4118 |
Votes: 9 |
Rating: 2.00 |
| 81. |
|
Increase Your Sales With Blog Marketing by Enzo F. Cesario |
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|
A savvy and free way to increase your business sales is
through blog marketing. No matter what business you're in,
you can increase your business with a focused blog marketing
campaign. You may shy away from blog marketing because you
feel that you might not be a good writer, or simply don't
like to write. This is understandable. But the truth is that
many blog marketers nowadays don't even write their own
content. They pay someone else to do it. |
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|
Distributed: 2009-08-27 19:55:00 |
Word Count: 795 |
Page Views: 4168 |
Votes: 7 |
Rating: 2.00 |
| 82. |
|
Use Article Marketing To Add Value To Your Product by Enzo F. Cesario |
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|
Article Marketing is a form of advertising that can
definitely add value to your product or service. By using
articles written about your industry, you can establish
yourself as an expert in your field and a trusted resource
for your product or service. Article marketing can be
equally effective in newspapers and magazines, although
these traditional media lack some of the obvious advantages
of new media. |
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|
Distributed: 2009-08-26 12:45:00 |
Word Count: 882 |
Page Views: 3895 |
Votes: 4 |
Rating: 0.50 |
| 83. |
|
Launching Your Online Marketing Strategies by Enzo F. Cesario |
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|
If you have a business, there are lots of different ways to
promote it and make sure you get customers. Having a website
is of utmost importance, and by using some of the many
online marketing methods available, like blog marketing and
article marketing, you can be sure to get a lot of visitors
coming to your website. Having the right mix of marketing
tactics can eventually lead to increased sales and to the
success of your business venture. Here are some of the best
online marketing strategies you can use: |
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|
Distributed: 2009-08-19 11:48:00 |
Word Count: 892 |
Page Views: 3494 |
Votes: 4 |
Rating: 0.75 |
| 84. |
|
Top 5 SEO Copywriting Mistakes That Will Cost You Money by Enzo F. Cesario |
| |
|
The object of writing for the Internet is to get the reader
to use your content to click through to your website. If
they don't get to your website, they can't look at your
products or services and you will have lost a potential
customer. Here are a few mistakes that you'll want to
avoid. |
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|
Distributed: 2009-08-06 11:36:00 |
Word Count: 900 |
Page Views: 4190 |
Votes: 14 |
Rating: 2.07 |
| 85. |
|
Article Marketing: A Great Strategy To Promote Your Business by Enzo F. Cesario |
| |
|
Promotion is an important part of any business; you need to let
potential customers know about you and your product. Article
marketing is a strategy that will increase your exposure to the
people who will want to buy your product or service. Articles
written about your industry will help to establish you, the
author, as an expert in your field, and can be published in print
media and online. |
| |
|
Distributed: 2009-08-05 11:12:00 |
Word Count: 876 |
Page Views: 3892 |
Votes: 15 |
Rating: 2.00 |
| 86. |
|
Brand Awareness and the Fundamentals of Brandcasting by Enzo F. Cesario |
| |
|
For a company to become well known in the online world, you
might think that they would have to spend a large amount of
money. While marketing budgets of leading companies are
extensive, many effective online branding strategies can
easily be achieved with nothing more than creativity and
determination. |
| |
|
Distributed: 2009-07-31 11:24:00 |
Word Count: 785 |
Page Views: 4462 |
Votes: 13 |
Rating: 2.08 |
| 87. |
|
Social Media Marketing: How It Can Work for You by Enzo F. Cesario |
| |
|
With so many things to consider when starting out online in
the business world, SMM or Social Media Marketing can be one
of the most important. This is a term that is used to
describe how participating in differing online social groups
can help a business generate traffic to their site to
produce sales. It can also be of great assistance in
building important business contacts that can help you
become a reputable business on the Internet. |
| |
|
Distributed: 2009-07-29 11:36:00 |
Word Count: 815 |
Page Views: 3816 |
Votes: 16 |
Rating: 1.44 |
| 88. |
|
How to Recognize a Bad SEO Company by Enzo F. Cesario |
| |
|
Some unethical SEO firms attempt to manipulate search engine
results in unfair ways. These practices could get your website
ranked lower or even banned. When looking at SEO - either to
optimize it on your own or if you are looking to hire a company,
here are some things to take into account. This article will
document the warnings signs that will enable you to identify a
bad SEO company, before you throw your money down the rat hole of
doomed SEO... |
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|
Distributed: 2009-07-29 10:12:00 |
Word Count: 863 |
Page Views: 5297 |
Votes: 14 |
Rating: 2.64 |
| 89. |
|
Your Good Reputation and How to Market It by Enzo F. Cesario |
| |
|
To make your business grow in the right way, many things
have to be taken into consideration. Marketing and
advertising your products and services are the most
important. Without developing and implementing intelligent
brand marketing and promotional strategies, it will be
impossible to see an increase in you customer base. |
| |
|
Distributed: 2009-07-28 11:48:00 |
Word Count: 913 |
Page Views: 3385 |
Votes: 10 |
Rating: 1.60 |
| 90. |
|
Growing Your Business with Online Marketing by Enzo F. Cesario |
| |
|
As a business owner, you know that one of the keys to a
successful year is promoting your business. No matter what size
your business is, marketing and promotion need to be addressed.
Marketing has become a daunting task with the increasing number
of online start-up businesses. And now, along with the
traditional offline marketing methods, there are many online
marketing tools and methods available. |
| |
|
Distributed: 2009-07-22 11:00:00 |
Word Count: 917 |
Page Views: 3922 |
Votes: 14 |
Rating: 2.79 |
| 91. |
|
Free and Easy Link Building Tips by Enzo F. Cesario |
| |
|
Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible? |
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Distributed: 2009-07-15 12:36:00 |
Word Count: 897 |
Page Views: 5047 |
Votes: 17 |
Rating: 2.06 |
| 92. |
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Etiquette for Social Media Sites and Blogs by Enzo F. Cesario |
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Hopefully you were taught social etiquette while you were growing
up. You remember, elbows off the table, shake hands when you meet
someone, send thank you notes, say please and thank you. Just as
there are proper ways to behave in the world, there are proper
ways to behave online. Here are a few ways to make your online
experience a pleasure for everyone else. |
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Distributed: 2009-07-15 09:48:00 |
Word Count: 811 |
Page Views: 5987 |
Votes: 9 |
Rating: 2.33 |
| 93. |
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Online Branding - the Basics by Enzo F. Cesario |
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The term "brand" has been around for many years and can be used
to refer to a company name, a product name, an advertising
campaign or a logo. Branding is used to create an emotional
attachment to a product or company. It can also create a sense of
perceived higher quality or value. In internet marketing,
branding is more than logos and theme songs. Branding lets
customers know who you are, what you do and how you do it. It's
your promise of value. |
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Distributed: 2009-07-08 10:24:00 |
Word Count: 884 |
Page Views: 4309 |
Votes: 12 |
Rating: 2.00 |
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