In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


Who Are Your Restaurant's Best Friends?

Copyright (c) 2007-2021
(See This Article in its Original Format.)

Have you taken a good look at your customers lately? Look around your restaurant's dining room and take out counter tonight. How many people do you recognize? Are there many new faces? Do you know how many have been here once before, twice before, or are old friends who come back again and again?

Knowing how many of your guests are frequent, occasional or first timers is important. Why? Because this knowledge can help you increase your profits.

One of my clients, a Pennsylvania restaurant, has 224 customers who have ordered online 894 times in the past 10 months, and spent $18,326.

Let's take a closer look at those customers.

134 of them placed only one order during the 10 month period. They accounted for $2,393 in online sales.

That's 60 percent of the customers who generated only 13 percent of the sales. At the other extreme, the top 44 customers placed 637 orders totaling $13,232.

That's 20 percent of the customers generating 72 percent of the sales.

Looking even closer, we found that only 10 of those customers ordered more than 20 times during the 10 month period. Their frequency ranged from 21 to 60 times.

Those top 10 customers were responsible for 40 percent of all online sales. That's 4 percent of the customers who made 40 percent of sales! This pattern repeats itself over and over again with different restaurants.

A very small subset of customers provide the bulk of revenue. These very frequent customers are your restaurant's best friends. With this in mind, ask yourself just two questions:

1. How hard is it to bring someone to your restaurant for the first time?

2. How hard is it to bring a customer back for the 10th time?

If you answered Very Hard and Very Easy in that order, give yourself 100 percent.

A customer who has visited you 9 times already, obviously likes your food, your service and feels comfortable visiting your restaurant. So what? Many restaurants focus only on attracting new customers.

It is at least as important to bring customers back again and again. Some of your marketing budget should be reserved for just this purpose.

Providing top quality food, friendly service and a congenial atmosphere will certainly help bring customers back. But is that enough? No! In reality people need to be reminded, they need to be encouraged, they need just that slightest nudge to help them recall what a great meal they had from your restaurant and to give them some excuse to repeat the experience.

That's what marketing is all about. That's why restaurants with an active marketing program that reaches out to existing customers do so well. Your mission, should you decide to accept it. is to convert as many first time customers into occasional or frequent customers as you possibly can.

Get one of your 60 first timers to come back a second time, then a third, then a fourth.

And remember, every time you see a new face sitting at one of your tables or collecting takeout from your counter, keep in mind that this may be the one in a hundred customer who is going to dine with you six times a month, and treat him accordingly.


About The Author: Shop Amazon - Top Gift Ideas
Rudy Vener is the president and founder of Pizza Galaxy. fFind out how your restaurant can increase profits and reduce costs with online ordering and Internet marketing, get this free report: The Top 7 Ways for Restaurants to get Customers Online. It is available at http://www.pizzagalaxy.com/free-report.html

VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Business Offline Articles

10 Most Recent Articles Written by Rudy Vener

How To Save Your Pizza Delivery From Financial Ruin
Written by: Rudy Vener | Distributed: 2008-11-13 | Word Count: 801 | Page Views: 2135 | Votes: 9 | Rating: 2.00
There is not much you can do for the nation's economy, but your pizza shop is another matter. Every decision you make about your shop has a direct effect on its bottom line, and that's especially true for your delivery operation.

The Case of the Faltering Fax
Written by: Rudy Vener | Distributed: 2008-09-03 | Word Count: 1020 | Page Views: 3136 | Votes: 6 | Rating: 2.17
Most of my clients get their online orders on their fax machine. But like any technology, a fax machine can develop problems, and sometimes it takes a little detective work to figure them out.

Equal Opportunity Pizza Ordering
Written by: Rudy Vener | Distributed: 2007-10-19 | Word Count: 629 | Page Views: 4762 | Votes: 10 | Rating: 3.60
With online ordering, your menu and restaurant suddenly become accessible to both the deaf and blind customers in your community.

Listen Up. They're Talking About Your Restaurant.
Written by: Rudy Vener | Distributed: 2007-10-11 | Word Count: 776 | Page Views: 2701 | Votes: 5 | Rating: 2.00
What do people say about your restaurant on the Internet? Don't overlook this source of valuable customer feedback.

Will Your Restaurant's Loyalty Program Flourish or Flop?
Written by: Rudy Vener | Distributed: 2007-09-11 | Word Count: 869 | Page Views: 3893 | Votes: 9 | Rating: 1.22
With high volume and fierce competition the restaurant industry is ideal for loyalty programs. So why don't more restaurants use them?

How Do 89 percent of New Customers Pick Your Restaurant?
Written by: Rudy Vener | Distributed: 2007-08-13 | Word Count: 676 | Page Views: 4115 | Votes: 12 | Rating: 2.58
The Internet is reshaping the way consumers find restaurants. Are you ready to do business online?

Is Your Restaurant Being Robbed By The Busy Signal Bandit?
Written by: Rudy Vener | Distributed: 2007-07-20 | Word Count: 822 | Page Views: 4448 | Votes: 13 | Rating: 2.77
Be alert for an easily overlooked problem that can cost your restaurant sales.

Whose Restaurant Can You Find Online?
Written by: Rudy Vener | Distributed: 2007-07-09 | Word Count: 640 | Page Views: 4405 | Votes: 7 | Rating: 3.29
What is so significant about Pizza Hut's latest TV commercial?

Online Ordering? C'mon, This Is A Pizza Shop.
Written by: Rudy Vener | Distributed: 2007-05-29 | Word Count: 749 | Page Views: 3668 | Votes: 13 | Rating: 2.54
What prevents the small, family owned restaurants from benefitting from the internet? Read how one restaurant overcame this obstacle.

Can Mom and Pop Restaurants Successfully Market Online?
Written by: Rudy Vener | Distributed: 2007-05-07 | Word Count: 1045 | Page Views: 3606 | Votes: 7 | Rating: 1.71
How can a mom and pop restaurant compete with the big boys? The Internet can level the marketing playing field if you do it right.

All of Author's Articles on this site:

Most Recent "Business Offline" Articles

How To Build a Strong and Powerful Business During a Recession
Written by: Trey McMartin | Distributed: 2011-11-10 | Word Count: 987 | Page Views: 5466 | Votes: 6 | Rating: 0.83
During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring... Those who remain fearful have forgotten what made them the success they are today... They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

SEO Lessons from Local Businesses
Written by: Trey McMartin | Distributed: 2011-11-09 | Word Count: 945 | Page Views: 5563 | Votes: 5 | Rating: 0.40
More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share.

Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
Written by: Norm Howe | Distributed: 2011-09-12 | Word Count: 706 | Page Views: 537
Medical device manufacturers are always interested in knowing what FDA's next area of focus will be. Well, if you're an In Vitro Diagnostic manufacturer you might review your measurement systems.

Online Fax - 10 Reasons To Get An Online Fax Service
Written by: Titus Hoskins | Distributed: 2011-09-12 | Word Count: 560 | Page Views: 542
Online faxing is the new more modern way to fax. If you or your company is not using an online fax service, here are 10 good reasons why you should get it.

Best Effort Essential for the Job Interview
Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-30 | Word Count: 676 | Page Views: 632
Interviewing will determine if you are the right person for the job. These tips will help you make the job interview a success.

Go Green With Your Career Search
Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-28 | Word Count: 636 | Page Views: 4298 | Votes: 4 | Rating: 0.50
Many of the qualities of green living, like recycling and sustainability, can apply to a career search, even if the career is not directly associated with green industries.

ReCareer in the Second-half of Life
Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-26 | Word Count: 525 | Page Views: 4357 | Votes: 5 | Rating: 1.20
Many of us worked the first half of our life to "fit" the job description. ReCareering is about finding the right fit, being selective, being creative, being fulfilled and being intentional about how you spend your time.

Up in the Air
Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-24 | Word Count: 678 | Page Views: 598
When looking for work or changing careers, go beyond researching on the internet and reading articles. Find out how you can learn from the art of listening and having a conversation.

Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 5051 | Votes: 7 | Rating: 1.00
Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 5372 | Votes: 5 | Rating: 0.20
Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

Most Viewed "Business Offline" Articles

How To Write A 300 Page Book In Four Months
Written by: Mark Silver | Distributed: 2008-07-15 | Word Count: 821 | Page Views: 39495 | Votes: 8 | Rating: 1.38
There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Meanwhile your business has ground to a halt. Hmmm... might there be a better way to get a book written?

The Best Marketing Book I've Ever Read (You'll Be Surprised)
Written by: Judy Murdoch | Distributed: 2007-05-09 | Word Count: 1522 | Page Views: 36544 | Votes: 17 | Rating: 3.18
From time to time someone asks me to recommend marketing books. Here's one of my favorite marketing books that always surprises people. Curious? Read on.

The Bizarre History Of The HOLLYWOOD Sign
Written by: Morris Timlen | Distributed: 2008-11-05 | Word Count: 1211 | Page Views: 34080 | Votes: 30 | Rating: 2.70
The most famous sign in the history of mankind is the one that graces the side of the hill above Hollywood, California. As famous a landmark as the Christ the Redeemer statue in Rio De Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of Giza in Egypt, The Church of the Savior on Blood in Saint Petersburg Russia, and the Statue Of Liberty in New York City, the Hollywood sign is known around the world as the symbol of the American movie industry.

What Does It Take To Be A Successful Salesman?
Written by: Casey Moher | Distributed: 2008-08-05 | Word Count: 930 | Page Views: 26709 | Votes: 84 | Rating: 3.17
In the course of my average workweek, I meet people who tell me that they have no sales experience, and very literally, many will tell me that they could not sell if their lives depended on it. Do you fit into this mold? Do you seriously believe that you can sell me on the idea that you cannot sell things?

The Future of the Office Photocopier Industry
Written by: Jennifer Robinson | Distributed: 2010-07-29 | Word Count: 635 | Page Views: 15131 | Votes: 39 | Rating: 2.00
Since Xerox first invented and sold the first commercial photocopy machine companies and organisations have paid for use of the machine on a cost per copy basis. This has traditionally included full maintainance and toner supplied under a service agreement. In-fact the office photocopier is unique in the fact its one of the only pieces of equipment that comes without a warranty from new. But photocopier expert Online Connect UK claim all that is about to change.

Never Write A 'Thank You' Letter Again
Written by: Perry Maisin | Distributed: 2008-08-12 | Word Count: 971 | Page Views: 14272 | Votes: 22 | Rating: 2.09
When I was in graduate school, I had a friend who interviewed at fortune 500 companies and succeeded at landing a great job. One day, I saw him sitting in the student union with a stack of cards. The cards said 'thank you'. He opened each card and signed his name. The inside of the card was blank. I asked him what he was doing and he told me that it was important to send a 'thank you' to every person you interviewed with. He believed that that was the difference between getting the job and being passed over.

Selecting Between a 401(k) And 403(b) For a Nonprofit
Written by: Daniel Lamaute | Distributed: 2007-10-11 | Word Count: 333 | Page Views: 13865 | Votes: 22 | Rating: 2.27
Newly released IRS regulations impose several new requirements and fiduciary responsibilities on employers with 403(b) plans. While the regulations generally don't take effect until January 1, 2009, there are some provisions that apply sooner.

Conducting Effective Career Aspiration Discussions with Employees
Written by: Andria L. Corso | Distributed: 2010-03-10 | Word Count: 690 | Page Views: 12783 | Votes: 12 | Rating: 1.33
Enhance your talent management and development programs through conducting career aspiration discussions with your employees. Find out where they want to grow their career to determine if it matches your business needs. This will enable you to differentiate your employee development to grow the future leaders of your company.

Top Ten Personal Habits
Written by: Laurel Vespi | Distributed: 2009-09-08 | Word Count: 427 | Page Views: 12492 | Votes: 12 | Rating: 2.08
Successful people have a regular routine of daily or weekly habits that reinforce the things that are most important to them. By practicing a set of personal success habits, they maintain a positive outlook, keep focused on their priorities, have more energy, and a greater sense of satisfaction with life.

Pitch A No-Hitter With Baseball-Themed Flower Gifts
Written by: Wesley Berry, AAF | Distributed: 2007-12-25 | Word Count: 413 | Page Views: 11095 | Votes: 21 | Rating: 1.52
Want to send a gift to the baseball fan in your life that's sure to knock one out of the park? Send flowers with a baseball theme! Everyone loves flowers and when you personalize them to include the recipient's favorite hobbies, like baseball, they're sure to make an even greater impression.

Highest Ranked "Business Offline" Articles

Equal Opportunity Pizza Ordering
Written by: Rudy Vener | Distributed: 2007-10-19 | Word Count: 629 | Page Views: 4762 | Votes: 10 | Rating: 3.60
With online ordering, your menu and restaurant suddenly become accessible to both the deaf and blind customers in your community.

Lone Wolf --- Lead Wolf: The Evolution of Leadership
Written by: Rick Johnson | Distributed: 2006-07-20 | Word Count: 1826 | Page Views: 3849 | Votes: 19 | Rating: 3.47
Family owned organizations, both small and large, with succession issues, family preparation and second and third generation leadership issues have been subjected to the evolution of leadership. These organizations are often founded by an aggressive, highly talented entrepreneur. Many of the principles of leadership that helped build the success that the organization enjoyed in the past is not the type of leadership that will maintain that success through generations of ownership.

Why 'Closing' Is Not The Most Important Part Of Making A Sale
Written by: Scott Bywater | Distributed: 2006-08-29 | Word Count: 553 | Page Views: 5462 | Votes: 25 | Rating: 3.44
If you ever thought that 'closing' was the single most important key to sales success, then pay close attention, because what I'm about to share may surprise you. Let me explain:

What Makes You So Great?
Written by: Judy Murdoch | Distributed: 2006-10-04 | Word Count: 640 | Page Views: 3311 | Votes: 16 | Rating: 3.38
The other day I was discussing marketing options with a client and she said something that shocked me. I was shocked because this client founded and runs an extremely successful consulting practice and works with an elite roster of Fortune 100 companies.

Get the Balance Right
Written by: Rich Thawley | Distributed: 2009-01-28 | Word Count: 638 | Page Views: 3370 | Votes: 15 | Rating: 3.33
Do you build your business around your family or your family around your business? The choice is yours.

You Can Turn Complaints into Cash!
Written by: Judy Murdoch | Distributed: 2006-08-08 | Word Count: 795 | Page Views: 5830 | Votes: 26 | Rating: 3.31
Most of us don't like listening to complaints. We can't imagine the value in listening to someone rant and rage about something they're dissatisfied with. But here 's a secret: There's gold in those complaints—-if—-you know what to listen for.

Delegate Or Die: 6 Steps For Business Growth
Written by: Rick Sloboda | Distributed: 2007-05-08 | Word Count: 366 | Page Views: 3100 | Votes: 24 | Rating: 3.29
To achieve business growth, you need to focus on your strengths and hire others to take care of the rest. Unfortunately, entrepreneurs often fail to employ this fundamental business growth strategy. Here are six steps to help you delegate successfully.

Whose Restaurant Can You Find Online?
Written by: Rudy Vener | Distributed: 2007-07-09 | Word Count: 640 | Page Views: 4405 | Votes: 7 | Rating: 3.29
What is so significant about Pizza Hut's latest TV commercial?

Why Businesses Need Receivable Factoring In Cash Flow Management
Written by: Toby Seibert | Distributed: 2007-08-08 | Word Count: 866 | Page Views: 5916 | Votes: 7 | Rating: 3.29
In today's business environment, many businesses need to fine-tune the process of getting paid on invoices, in order to improve their cash on hand. Improving cash flow can be an ongoing challenge for businesses of all sizes, and it is an issue that must be addressed to ensure the long-term viability of the business.

Boost Retention And Referrals In Your Insurance Agency
Written by: Stephanie Cunningham | Distributed: 2007-10-23 | Word Count: 707 | Page Views: 2055 | Votes: 7 | Rating: 3.29
If you have ever stayed at a nice hotel, then you have probably seen the hotel's Concierge. The role of the Concierge is to assist guests with information and service to enhance their stay. What would happen if you took the idea of the Concierge and applied it to the way you service your agency clients?











Download an eBook today
 
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 539

Total Views: 1984

Article Rating: 2.00 of 5
Votes Cast: 6

More Articles By Author:



Last Distribution Date:
2007-12-27 10:24:00

Internal ID: #5591





All Articles are Copyright © 2001-2021 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2021, ThePhantomWriters.com