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Successful Article Marketers Help Readers Solve Problems
Copyright (c) 2008-2023 Bill Platt
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Of course, article marketing is about getting your sales message in front of potential customers and to get links to your website, from the page where an article is posted online.
Where most people get confused with article marketing is with the idea that "it is a method to promote one's website." Many interpret this to mean that an article should directly promote the writer's website within the article, but that approach is wrong and will reduce one's success using this methodology.
Understanding The Overall Article Marketing Strategy
Consider this. Television has been a successful advertising medium for more than six decades, because TV stations understand the importance of providing content to anchor the advertising. In every television hour, there are 42 minutes of content to provide an anchor for 18 minutes of advertising. People tune into the content out of a desire to receive the content, and they accept the advertising as a necessary price to pay in order to get the content for free.
Article marketing works best when the writer emulates the television-advertising model, by anchoring a sales message to content that people want to consume.
The role of article marketing is to capture an audience for the writer's website advertisement, which should be presented in the "resource box" / "about the author" information that appears in the paragraph immediately following the actual article. But, in order to capture that audience, an article needs to tell a story that publishers and webmasters desire to share with their readers.
How To Capture An Audience
When people ask me what they should write about in their articles, I always ask them a set of three questions to help them to define a successful strategy. Those three questions are as follows:
1. What do you sell?
2. Who is most likely to buy what you are selling?
3. What types of problems are common to those people that you may be able to answer?
Publishers and webmasters have a responsibility to their visitors to provide the kind of content that people actually "want" to read. I have heard publishers and webmasters state that if you want to sell to their readers, buy advertising. But if you were willing to teach something of value to their readers, then by all means, they would be happy to give you an advertisement in the "about the author" section at the end of your article, as payment for allowing them to share your information with their readers.
So, if you want an audience for your website's sales message, you should strive to give publishers the kind of information that they would like to share with their readers. If you give readers what they want, publishers will be willing to give you what you want - a chance to share the story of your business with the publishers' readers and website visitors.
Give Readers What They Want
When people go to a search engine, a website, a newsletter or blog, people are looking for information that will help them to address a problem they face. In short, people go online to find solutions for problems.
Since I desire to reach the people most likely to buy my products or services, I want to write content that will appeal directly to those people. When I sit down to write, I try to identify a problem that many people might have, and then I strive to locate and offer a solution to the problem.
When publishers and webmasters agree that the problem addressed is real and my solution is sound, my articles find huge audiences.
When my articles answer a reader's problem, my "about the author" information gets read. When my "about the author" information appeals to the reader, my website gets a new visitor. And for every new visitor my website gets, I have one more chance to sell my products and services to another potential client.
In Closing
There are certain people online, whose articles you have seen frequently on many websites and in some of your favorite newsletters. If you read those articles with an analytical eye, you will soon realize that what I tell you is true. Those people who put the focus of their articles on helping others to solve problems are the people whose articles are published most often and in the largest range of newsletters and websites.
Article marketing works well for those of us who seek to help readers solve problems.
For those who are looking to escape this tried-and-true method of article marketing, I wish you well. But I stand firm in the belief that if you put more focus on helping people solve more problems, you will benefit from article marketing in ways that other people can only dream.
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Bill Platt
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8288
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
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discuss a couple those factors, before we dive into how to
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Distributed: 2013-08-24 |
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Some people still believe that all they have to do is build
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Distributed: 2013-07-31 |
Word Count: 1025 |
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If you've been marketing products online for any length of
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The theory behind the Six Degrees of Separation is that all
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Distributed: 2013-07-29 |
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Distributed: 2013-07-23 |
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Page Views: 6819
| Votes: 13 |
Rating: 1.77
Online marketers are always arguing for or against the value
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Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8288
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
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Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 9150
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
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Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 10212
| Votes: 23 |
Rating: 2.74
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Backlinks are worth pursuing. This is my answer to that
query.
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Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6792
| Votes: 10 |
Rating: 1.80
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will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 8086
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
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Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6244
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
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Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8671
| Votes: 14 |
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people on earth can be connected together in as little as
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| Votes: 11 |
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Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6175
| Votes: 11 |
Rating: 1.55
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Page Views: 5874
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
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| Votes: 21 |
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People must encounter a marketing message multiple times before
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Word Count: 1061 |
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| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
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Find out what a web site can do for you.
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Distributed: 2009-07-07 |
Word Count: 1407 |
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| Votes: 48 |
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lies, and statistics!"
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Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6864
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
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Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3555
| Votes: 25 |
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Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
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Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 6045
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
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Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5566
| Votes: 25 |
Rating: 3.44
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results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
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Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2746
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
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marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
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Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7454
| Votes: 40 |
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Running an online "empire" of approximately 1600 websites and
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Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2711
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30472
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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