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Free and Easy Link Building Tips

Copyright (c) 2009-2023

Okay, you're the proud mama or papa to your brand new website. Now what? This isn't like the movies - just because you built it doesn't mean they'll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? How do you become visible? Right now, you just exist out in the web, untethered. You need to become visible when someone searches for you and one way to become visible to people is to become visible to search engines. And one way to become visible to search engines such as Google, Yahoo, or MSN is for your site to be tethered, or linked to other sites.

If you've spent any time reading Internet marketing blogs you know that link building is a huge part of a marketing campaign. Backlinks - links that point to your website - are a major factor in determining your popularity or ranking with the search engines. And of course, just like in high school, you want to be popular.

You can buy your way into links, but here we're talking about a few free and easy ways. An obvious and natural way to build links is through content. When you start a link-building campaign for your new website, focus on attracting links that will add value for your website visitors and best represent your most important keywords too. It is invaluable to have visitors go to your site and share your content.

Here are a few easy and mostly free ways to build links for your website.

Blog-Based Link Building

One way to get natural links back to your website is by setting up a blog for your company. Make sure you network online with other blogs that complement yours. If you share industry news and have useful and relevant content, you'll attract links. Reference other bloggers in your content and link to other blogs in your industry.

For blogs, content is extremely important. Every time you add words to your blog or website, you are presenting yourself to a potentially huge audience. How does your blog's content reflect your company? This content could be the page that carries your company's name around the Internet world. Cheap content is just that - cheap. Create content that people want to read and that will make them come back again and again.

Reviewing products and services and posting those reviews on other sites is another way to build links. Your honest evaluations and smart opinions can also build your reputation as an expert in your field.

Link Building with Social Media

Another way to build natural links to your website is through social media sites like Facebook, LinkedIn, MySpace and Twitter. These sites allow you to set up a user profile where you can add information about you and your company including a link to your website.

Some sites, Facebook for example, also have a way to promote your business with a page, ad or group. Just keep in mind that there are good ways and bad ways to promote your business on social sites and you should observe proper etiquette when you do.

Link Building with Organizations and Directories

If your industry has professional organizations or associations that you belong to, check with them and see if they have an online directory with links to member sites. They may or may not charge a fee for this. If they do, it shouldn't be much.

Check with your local Chamber of Commerce or Better Business Bureau. Links from sites like these can be very helpful. Check with other local businesses and organizations that have lists of businesses and request links from them, too.

Online directories are another opportunity to look into. Yahoo! Directory is a good one. If your business is in a specific geographical area, you might also find some local directories to submit to that will boost your local visibility.

Links from Charities or Non-profits

If your company makes charitable donations to organizations and non-profits, see if they have a "donors" list on their website and ask if they will link to your website.

Links from Press Releases

Has your business just started or have you just launched a new product? A press release is a great idea to announce your news. There are quite a few press release distribution services available and some have a free first time offer.

Links from Partners

If your website offers information about other partner websites like business directories, you should make sure to use all your linking potential. You could have a badge that your partner could put on their site linking to you and one for your site that links to theirs.

If you have an RSS feed or a widget on your site that has good value to visitors, those can be taken from your website and displayed on another person's website, linking back to your site.

The Internet is constantly evolving and there are thousands of ways to build links. Look around at other websites and see what they have and how they work. Look at your business, think outside the box and you might come up with other ways to develop links. If it all seems like too much, there are many online consulting companies that can help with link building, SEO optimization and brandcasting.




About The Author: Shop Amazon - Top Gift Ideas
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing Brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Learn more at: http://www.Brandsplat.com/

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Top-Level Category: Business Online Articles

10 Most Recent Articles Written by Enzo F. Cesario

Leveraging the Social in Social Media
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 907 | Page Views: 6065 | Votes: 7 | Rating: 1.14
Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?

Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 884 | Page Views: 6590 | Votes: 5 | Rating: 0.80
There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.

That First Impression: Title Considerations
Written by: Enzo F. Cesario | Distributed: 2011-09-19 | Word Count: 860 | Page Views: 5992 | Votes: 5 | Rating: 0.60
While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.

Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario | Distributed: 2011-09-16 | Word Count: 873 | Page Views: 6035 | Votes: 5 | Rating: 0.60
The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.

Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario | Distributed: 2011-09-14 | Word Count: 856 | Page Views: 5758 | Votes: 5 | Rating: 0.60
Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.

Trans-tangental: The Value of Off-topic Blogging Posts
Written by: Enzo F. Cesario | Distributed: 2011-09-12 | Word Count: 863 | Page Views: 6260 | Votes: 6 | Rating: 0.33
Brand-oriented blogs by necessity have to focus on a particular topic. People are coming to the blog because of the brand, and they want content related to the brand in most cases. However, there are many very good reasons to go into off-topic posting as well. The trick is to balance the needs of on-topic commentary with the occasional bit of off-the-wall entertainment that brings some lively discussion with it.

Press Preferences - Blogging Software Explained
Written by: Enzo F. Cesario | Distributed: 2011-09-08 | Word Count: 881 | Page Views: 5199 | Votes: 5 | Rating: 0.40
Understanding a few of the more common blog creation software programs can help any blogger make an informed choice about their particular needs and get their message out in the most efficient way. Here are a few of them.

Blog Writing - Ghostwriting Dos and Don'ts
Written by: Enzo F. Cesario | Distributed: 2011-09-06 | Word Count: 879 | Page Views: 6021 | Votes: 6 | Rating: 0.83
There are still some misconceptions about ghostwriting that pop up from time to time. To that end, it can be helpful to clarify the nature of ghostwriting and how it relates to creating a high-quality blog, particularly through examples of some of the best and worst practices that can pop up when employing a ghostwriter.

Beyond Expectations - Getting the Most out of Like and Share
Written by: Enzo F. Cesario | Distributed: 2011-09-02 | Word Count: 860 | Page Views: 5741 | Votes: 4 | Rating: 0.25
What started as socialization programs only slightly more complex than the average e-mail client has grown into one of the newest and most promising marketing niches in the entire world. Taking advantage of this means familiarizing oneself with a few surprisingly simple concepts that have unusually far-reaching implications. In particular, marketers are finding that the "Like" and "Share" features on Facebook have become the newest and best tool in the online marketing arsenal.

Four Types of Blogs and How To Use Them
Written by: Enzo F. Cesario | Distributed: 2011-08-31 | Word Count: 930 | Page Views: 629
Blogging clearly has arrived and is here to stay, according to the buzzword-slinging set. It's the “next big thing” or the “wave of the future” - even a “revolution.” Still, most of the people commenting on the blogging trend aren't sure exactly what it is, how it works or even what the different kinds of blogs are. Here are a handful of blogging types and what sets them apart from the others.

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Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 8139 | Votes: 18 | Rating: 2.50
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Website Traffic Generation: Winning the Love of the Traffic Fairy
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The Six Degrees of Internet Marketing
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How To Make Visitors Bookmark Your Site
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Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30406 | Votes: 33 | Rating: 3.33
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How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
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Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 26145 | Votes: 34 | Rating: 2.79
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

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Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 14416 | Votes: 22 | Rating: 2.55
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Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 12484 | Votes: 19 | Rating: 2.11
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Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
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Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

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Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 3490 | Votes: 25 | Rating: 3.48
Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

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Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 5963 | Votes: 15 | Rating: 3.47
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

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Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 5502 | Votes: 25 | Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

How To Build A Profitable Twitter Profile
Written by: Harold Hemmings | Distributed: 2009-08-06 | Word Count: 1357 | Page Views: 2660 | Votes: 8 | Rating: 3.38
Online marketers everywhere are finally starting to tap into the Twitter Marketplace. Marketers are getting involved in Twitter at awesome rates, but all seem to have one unanswered question: How do we actually monetize this marketplace? It is my goal that by the time you have read this article, you will have a clear idea of exactly how to monetize your activities in Twitter.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 7364 | Votes: 40 | Rating: 3.35
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz | Distributed: 2007-07-10 | Word Count: 882 | Page Views: 2648 | Votes: 6 | Rating: 3.33
Want to win the favor of Google? Then you've got to build a long-term relationship with her. Many new SEO strategies are simply recycled old-tricks. And Google is a smart gal who can see right through them. Position your website for the future by understanding what Google really likes â€" and what she really loathes.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30406 | Votes: 33 | Rating: 3.33
Does your website show your customers lack of respect? Review the following checklist to find out.











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Last Distribution Date:
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