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Marketing Tip: Why Most Network Marketers Fail
Copyright (c) 2010-2023 Marty Bradfield
Network marketing is just one of many income opportunities available to the "make money online" community... Many people get really excited about the real income potential of the MLM and network marketing opportunities available online... The variety and real potential of the various Compensation Plans, otherwise known as Comp Plans, give the majority of opportunity seekers the wrong impression about how much they can truly earn with these systems...
Honestly, the problem for most new network marketers is not an unrealistic Comp Plan, but an exaggerated availability of training and support for new members...
In a perfect world, all network marketers would have ample training and support from those people in their uplines... Every person joining the network marketing opportunity would have several people, whom they could call or reach by e-mail, for personal mentoring and support...
In the real world however, people join a new opportunity with high expectations for training, mentorship, and support... Once joined, most new people soon discover that the anticipated training, mentorship and support is very limited or non-existent...
Here Is The Problem...
In most cases, when someone joins a new network marketing opportunity or MLM, the person who recruited them is just as clueless as they are...
As a result, one should expect that the person immediately above one's sponsor would have the knowledge and desire to step up to the plate to help everyone in his or her downline...
Unfortunately, in most cases, your sponsors' sponsor will be just as lost as you are...
What about your sponsors' sponsors' sponsor?
Far too often, one might have to track back seven or eight levels to find the one individual competent enough to teach everyone else how to be successful in network marketing...
The person who has the competence and confidence to train everyone else likely also has 200 or 300 people in his or her downline...
Each morning, this person is confronted with the question of who is serious about the opportunity and how to find them among the 200 or 300 people, who have signed up for the opportunity...
The real players in network marketing have a limited amount of time to help those people, who have shown a real interest in getting help and putting it to use...
Statistically, The Deck Is Stacked
The statistics associated with the network marketing industry are dismal at best... Less than 3% of all network marketers will ever make a living at network marketing... That means that 97% of all network marketers will fail...
The real players in the network marketing industry have an uphill climb to real monetary success...
Each day, most of those folks in the 3% wonder if they are missing some real potential in their network marketing downline...
They wonder whether there is a jewel in their downline that they are overlooking...
Generally, the gung-ho will try to reach out to everyone in their downline on a regular basis... Over time, people tend to lose some of their early momentum, because so many people have disappeared even when support was offered...
As a result, the big MLM and network marketing players will wait to see if a new sign-up bubbles to the top... They wait to see who among their downline is making real progress in growing their own downline or selling products... Once their production reports indicate a committed individual in their downline, then they will know who to contact for extra mentoring...
With a 97% failure rate, most people will wait until they find the person who is truly committed to his or her success, before they pick up the phone and reach out to this new person...
The Missing Ingredient For Success
I am not going to knock any specific company or individual...
Instead, I will be speaking only in generalities...
Over the years, I have looked at the training materials offered to MLMers and network marketers upon sign-up...
And I break out into song...
Mickey Mouse... Mickey Mouse... M-I-C-K-E-Y M-O-U-S-E...
It is no wonder why 97% of all MLMers and network marketers fail!!!
I have an advantage... I have been marketing products and services online for more than 10 years successfully...
I have another advantage, which most people would consider a disadvantage...
That second advantage is that I failed miserably for my first 3-1/2 years... It took me 3-1/2 years to make my first online sale... Most people would have given up long before I did... But, I am stubborn... If you ask my wife, she will tell you that I am stubborn to a fault...
That said, once I finally made my first sale, I quickly started making more sales...
During that first year of actually making money online, sales were hit-and-miss at best... It was during my second year that I finally made enough money online to make a living online...
But during that second year, I made another common mistake... I was selling a particular service that generated several hundred dollars per customer per month... Within eight weeks, I lost three of my primary customers... My income collapsed overnight, dropping nearly 75%...
Mind you, I did not lose that business because I was doing a bad job... In fact, all three terminated my services because I was delivering them too much business... I did my job too well... And unfortunately, I had to go get a job to make up for the lost income...
It sucked...
It took me another two years working online part-time to recover the confidence I needed to leave my job behind me again... I did not give up the job until I had generated double my previous online income and that money had been consistent for 12 months...
My point in sharing this story is to let you know why I consider most MLM and network marketing training materials to be rather Mickey Mouse...
When I read most of those manuals, I am struck with the idea that they are teaching the kinds of stuff that I had been doing BEFORE I started making money online...
The missing ingredient for success with MLM and network marketing is good-quality training materials, mentorship and support...
Imagine If You Can
But imagine if you can how you can do your part to ensure that you will absolutely join the 3% of those people who make a living online doing MLM or network marketing...
Imagine if you can how you can do your part to ensure that those people in your downline will be able to get the training, mentoring and support that they need to also be successful with MLM or network marketing...
Imagine if you can how successful you can become, if you crack the code and ensure that everyone who truly wishes to be successful with MLM or network marketing can become successful because they listen to you...
It is possible...
It all starts with excellent training, mentoring and support...
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Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles
10 Most Recent Articles Written by Marty Bradfield
Which Is Better, Affiliate Marketing Or Network Marketing?
Written by: Marty Bradfield |
Distributed: 2010-11-16 |
Word Count: 1081 |
Page Views: 6277
| Votes: 6 |
Rating: 0.67
You may be surprised at the number of online publishers and
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Written by: Marty Bradfield |
Distributed: 2010-11-09 |
Word Count: 1070 |
Page Views: 5519
| Votes: 5 |
Rating: 0.40
Most commercial webmasters enter the online sales process at
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Word Count: 1452 |
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Distributed: 2010-11-02 |
Word Count: 1127 |
Page Views: 4989
| Votes: 5 |
Rating: 1.20
I am forever amazed at the responses I get, when I ask
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Distributed: 2010-10-28 |
Word Count: 1080 |
Page Views: 5275
| Votes: 5 |
Rating: 0.40
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Distributed: 2010-10-26 |
Word Count: 1103 |
Page Views: 5263
| Votes: 5 |
Rating: 1.00
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Written by: Marty Bradfield |
Distributed: 2010-10-22 |
Word Count: 1064 |
Page Views: 5674
| Votes: 6 |
Rating: 1.83
Social media has long been touted as the latest and greatest
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Word Count: 1669 |
Page Views: 8134
| Votes: 18 |
Rating: 2.50
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Word Count: 1149 |
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| Votes: 14 |
Rating: 1.86
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Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 10075
| Votes: 23 |
Rating: 2.74
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Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6655
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
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Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7923
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
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Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6101
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
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Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8529
| Votes: 14 |
Rating: 2.43
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Rating: 1.45
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Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6038
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Rating: 1.55
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Word Count: 677 |
Page Views: 5740
| Votes: 11 |
Rating: 2.00
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| Votes: 17 |
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Word Count: 1407 |
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| Votes: 48 |
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Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6766
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
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Word Count: 593 |
Page Views: 3485
| Votes: 25 |
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Employ these 15 tactics to improve your search engine rankings,
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Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5959
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
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Then the temperature in the room dropped about 10-degrees
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Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5499
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
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Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2654
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
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marketplace? It is my goal that by the time you have read
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Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7358
| Votes: 40 |
Rating: 3.35
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Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2644
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
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understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30402
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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