|
Training for Book Authors
|
|
|
Other Resources for Book Authors & Publishers
|
|
|
Please Support Our Advertisers
|
|
|
|
|
|
Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
Copyright (c) 2010-2023 Marty Bradfield
Most commercial webmasters enter the online sales process at a great disadvantage... The disadvantage is that they have never worked in sales, nor have they studied the fine art of copy writing...
Many webmasters spend a considerable amount of time second-guessing themselves about when and where to ask for the sale...
Amazingly, many websites you visit will make a great case for its products or services, and still fail to ask for the sale... This happens primarily because the person writing the copy fears coming across as just another used car salesman...
But, it should be noted that if a prospect takes the time to read your sales copy, then you as a copywriter will be doing a great disservice to your prospect by not giving the prospect an obvious and easy way to buy your products or services...
If you're not going to ask for the sale in a clear and obvious manner, then you should save everyone the time and trouble of having to read your sales copy in the first place...
There is nothing worse than visiting a website, taking the time to read the copy, and not been able to find the link that will allow you to make a purchase...
Knowing When To Ask For The Sale
I have heard a lot of discussion concerning when to ask for the sale... Many webmasters, including myself for my first five years online, get into the mindset that they have to describe their product or service offerings in full, before asking for the sale...
However, not every person who visits your website is unaware of your offer... In fact, a certain percentage of those people visiting your website decided to visit your website, because they are ready to buy NOW...
As a result, you should provide your visitors the opportunity to buy your products or services, as soon as they land on your website...
A buddy of mine, who writes sales copy for a living, suggested that any sales page should provide at least four "calls to action", enabling prospects at all levels to make the purchase, when they are ready to make the purchase...
The four levels of prospects that you should take consideration for, include:
1. Repeat buyers, who know exactly what they are buying;
2. New buyers, who have been pre-qualified to purchase what you are selling;
3. New buyers, who need a general introduction to your products or services, before they are ready to buy; and
4. New buyers, who need to learn everything there is to learn about a particular product or service offer, before they make that decision to buy.
For repeat buyers, when they land on your website, the only thing they want to know is where to go to buy your product or service NOW...
New buyers, who have been pre-qualified to purchase what you are selling, are people who may have learned about your offering from somebody else or through a another website... These folks want to see a quick summary of your offer, so that they know they are in the right place... After they have seen your quick summary, they want your buy button...
New buyers, who need a general introduction to your products or services, before they are ready to buy are the kinds of people who do not like to read... They want to get a general overview and a few details from you, before they make their decision... Once they have made the decision to buy, they want quick access to the buy button...
The fourth set of buyers will read your long copy, word for word, and probably even read it two or three times... These people will probably even browse every page of your website to determine if you have more information to share with them about the product or service that you are selling... These folks will suck in every available piece of information that you are willing to give them, before they reach for the buy button...
The lesson to be learned from the four types of buyers is that you should present a "call to action" or a "buy button" at every opportunity, frequently and obviously...
When To Sell, And When Not To Sell
If you include your purchase page on a page separate from your sales page, it should be noted that you should leave the sales copy off of your purchase page...
The reason is because most people who have clicked the button to go to your purchase page are already sold on your offer... If you attempt to resell somebody on your purchase page, you risk talking the person out of the sale...
If you have set up systems that will enable you to pre-qualify and pre-sell your product or service, then it is best to send those people directly to your purchase page, as opposed to sending them to your sales page... When you have pre-qualified and pre-sold your product or service, you do not want to talk your prospect out of completing the process...
Many professional online marketers will construct several sales pages to enable them to make their offers in a variety of different ways, usually writing each sales page to address a variety of prospects, with different needs...
Driving Traffic To Your Website
The hardest part and easiest part of any website is driving targeted traffic to it...
Depending on your skill set and your budget, delivering a targeted audience to your website may be the most difficult thing you have ever done...
For others, getting traffic is the easy part... Those professional online marketers who have honed their skills and their sales message will eventually buy traffic from a number of online sources...
If your sales copy is good and sales conversions are reliable, buying traffic is as easy as falling off a log... There are literally thousands of traffic sources online from which you can buy traffic...
The trick to buying traffic is to make sure that you are able to make a profit on the traffic you buy... Those people who can consistently afford to buy traffic are those who track their results and learn how many people they need to put on their page to get a sale...
Once you begin to understand the effectiveness of your sales copy, then you can easily put traffic through your website... And more importantly, do so reliably at a profit...
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles
10 Most Recent Articles Written by Marty Bradfield
Which Is Better, Affiliate Marketing Or Network Marketing?
Written by: Marty Bradfield |
Distributed: 2010-11-16 |
Word Count: 1081 |
Page Views: 6278
| Votes: 6 |
Rating: 0.67
You may be surprised at the number of online publishers and
forum communities that prohibit the discussion of MLM and
network marketing opportunities... There are two primary
reasons why mainstream online marketers do not want to talk
about either one...
Marketing Tip: Why Most Network Marketers Fail
Written by: Marty Bradfield |
Distributed: 2010-11-11 |
Word Count: 1149 |
Page Views: 5893
| Votes: 6 |
Rating: 0.83
97% of all MLMers and Network Marketers fail... Why? I will
break it down for you in this article, and then I will show
you how you can overcome the challenges that you must
overcome to be successful in this industry...
Marketing Tip: Success Relies Upon The Relationships You Create
Written by: Marty Bradfield |
Distributed: 2010-11-04 |
Word Count: 1452 |
Page Views: 5028
| Votes: 5 |
Rating: 0.80
There is one factor above all others that will determine
your ability to be successful on the Internet... That's one
factor is your ability to create, develop, and maintain good
relationships with other people...
Marketing Tip: Connecting With Your Target Market
Written by: Marty Bradfield |
Distributed: 2010-11-02 |
Word Count: 1127 |
Page Views: 4992
| Votes: 5 |
Rating: 1.20
I am forever amazed at the responses I get, when I ask
online marketers who is in their target market... Everyone?
Really? In this article, I use a touch of humor to open your
eyes to the real answer behind that question, and later in
the article, I show you how to quickly and easily reveal
your true target audience...
Marketing Tip: Buying Leads And Lead Generation Is Tough
Written by: Marty Bradfield |
Distributed: 2010-10-28 |
Word Count: 1080 |
Page Views: 5278
| Votes: 5 |
Rating: 0.40
There are a lot of industries where business people rely
upon buying leads to drive new business for them... For
example: colleges and other schools, insurance agents, real
estate professionals, mortgage brokers, and network
marketers are constantly buying leads to find new
prospects...
Marketing Tip: A Google Adwords Strategy That Makes More Cents
Written by: Marty Bradfield |
Distributed: 2010-10-26 |
Word Count: 1103 |
Page Views: 5266
| Votes: 5 |
Rating: 1.00
My online associates frequently give me a hard time, trying
to convince me that I give away far too much free
information... They tell me that I should keep more of my
more profitable strategies to myself -- well, at least
between us anyway... LOL
How To Out-Socialize The Gurus On Twitter And Other Social Media
Written by: Marty Bradfield |
Distributed: 2010-10-22 |
Word Count: 1064 |
Page Views: 5676
| Votes: 6 |
Rating: 1.83
Social media has long been touted as the latest and greatest
Internet marketing tool that will bring new people to any
online business seeking new customers... For most online
marketers, the social media environment appears over-hyped
and ineffective... But, this article will show you how to
find real success with social media marketing...
All of Author's Articles on this site: Marty Bradfield Articles
Most Recent "Business Online" Articles
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8138
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 9019
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 10078
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6659
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7925
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6106
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8529
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 6018
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6039
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.
Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5744
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
articles. I'd like to suggest that there is a better
reason, and that is to write your articles on the basis of
what problem people will be able to solve, as a result of
reading your articles.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46609
| Votes: 17 |
Rating: 2.06
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38906
| Votes: 21 |
Rating: 2.19
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30403
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 28414
| Votes: 10 |
Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26141
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19469
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.
The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14414
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.
Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14107
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to
reveal some of the most important Google spiders, their function,
and how they affect you as a web master. We'll start with the
well-known GoogleBot.
Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 12736
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
do? Or have you used an online registration form that lost your
data or was so complicated that it seemed like more work than
faxing the form?
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 12479
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
Highest Ranked "Business Online" Articles
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5514
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5914
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6771
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3486
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5962
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5501
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2658
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7362
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2646
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30403
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
|
|
|
|
|
|
|
Article Reprint Rights
|
This work is
licensed under a
Creative Commons
License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Article Statistics
|
Word Count: 1070
Total Views: 5521
Article Rating: 0.40 of 5
Votes Cast: 5
More Articles By Author:
Articles On This Website
Last Distribution Date:
2010-11-09 11:00:00
Internal ID: #7558
|
|
|
Home