In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


Beware The Newbie Syndrome

Copyright (c) 2004-2022

Hardly a week goes by when I don't get a call from an on-line beginner, a "newbie," who wants to consult with me on their business concept. Often, they haven't started building a website, so they've reached me at the perfect point in the process. Very often they're really excited by the possibilities that they see, and the ideas that they're generating.

I'm sure, at this point, all of the sage old-timers are sitting their nodding. We were the same way when we first started out. We somehow starting looking to the Internet as the answer to how we could earn some extra income or as a way to escape from our old JOB. When we started looking around the Internet at what was offered our heads started spinning.

To the newbie reading this, I'm no way making fun of you. I earn part of my living from teaching you, so I have the utmost respect for you. In fact, if you take a look at the obvious, big successes in "Internet Marketing" today, you will notice that many of them are relative newbies. Some, like Yanik Silver or Alex Mandossian, seem to have come from nowhere. Actually, both of these guys have very solid foundations in direct marketing, so when they hit the Internet they only needed to apply what they knew from the offline world.

What is noticeable is that many of us follow a set pattern when we start building our Internet empire. There is a "syndrome" that we all seem to get, and it has killed more than a few businesses. Let's look briefly at that syndrome.

The first symptom is the thought that we have discovered something new, or that we are the first one who has thought of a given idea. Notice I said "we," because I went through the syndrome myself :-)

As we notice all of the products or services that we can become affiliates for, we get the brilliant idea of creating a site that compares them all. We decide that we will educate the next batch of newbies about which ones are the best. So we get busy building a website that's like a supermarket, where the Internet marketer can find anything and everything.

This first symptom indicates that we haven't done enough research. If we do our research first, we'll see that there are already THOUSANDS of sites just like the one that we are thinking about creating. If we dig a little deeper, we'll also find the owners of these sites on discussion lists and forums asking how they can improve business. That should be your first warning sign that the "supermarket-type-site" is generally not the answer.

The next symptom one often observes is the newbie actually hears someone say, "Find a problem and provide a solution to it." A few then go back to the supermarket model since they're trying to solve the problem of helping other Internet marketers be successful. What's basically flawed in that idea is that they're trying to teach something they... usually, haven't learned yet.

A second problem with this approach is that they're choosing to compete with those who're already very entrenched and have often been marketing competing products for 5 or 6 years. Why go up against them? Learn from them, and then approach the market from a different angle.

Others with symptom number two, dig a little deeper and recognize that there's a huge market for information products. They look at WordTracker or other keyword research tools and see that people are interested in golfing, fishing, kids, health, better romance, making or saving money, etc. So they decide to build a site on one of these topics. So far so good, but...

When they decide to develop that "golf" website they decide to target "everything golf." They jump right into the fray, build a huge site, and to get some immediate traffic, they start bidding on Overture, or Google, for the keyword "golf."

"What's wrong with that?" you ask. A better approach would be to pick a tiny niche within the market and then cater to it. For example, maybe just create a site for golfers with physical handicaps and offer products to make it easier for them. Or maybe just focus on vacation packages to resorts with great golf courses. If you're going to use pay-per-clicks to drive initial traffic to the site, bid on obscure or less competitive 2-5 word phrases that are searched on, but which won't cost you a fortune per click.

Here' s the piece of the puzzle missed by many newbies and even some old-timers... You must have a website with a tested and proven, predictable conversion process. It does absolutely no good to drive tens of thousands of visitors to your site if they leave without buying. So take a good look at the whole experience offered by your site.

Begin by asking yourself, "What is the path a visitor takes as he lands on my homepage or landing page?" What steps does the site lead him to take? If the site doesn't lead your visitor down some path, don't waste your money on traffic generation until you fix that! Your visitor needs to be told what to do when he gets on your site. If he is confused, overwhelmed, or turned off by any aspect of your site, that's the problem that you need to fix first.

A third symptom that I see newbies display is that they get a fancy, self-replicated website with all of the bells and whistles. They are so impressed with this magnificent monstrosity that they just know anyone that they send to the site will be too. They are so impressed by the fact that the script running the site inserted their name or ID number that they want to show the world.

The cure for symptom number three is to sit back and ask yourself, "So what!" All that matters is that your visitor sees how this site is going to make his life better... and that should jump right out at him. If he has to spend 30 seconds watching a flash intro of the company icon, and reading about the company's president, he is probably just going to leave. DON'T make your visitors have to work to become your customer. DON'T waste your time promoting a site that forces them to work. It's too difficult.

There are many other symptoms of newbie syndrome. We don't have the time to go over all of them here. A final one that I will mention is just the idea that you've discovered an untapped market. When you come up with an idea for a product, and you see no real competitors, look carefully before you start to "fill that gap." Ask if there's really a market for what you have in mind. Often, others will have tried what you're thinking of and given up. You can often find remnants of their efforts as warning signs.

We've looked at a few symptoms of newbie syndrome, something that most of us go through. What's the cure or preventative? It's doing thorough research. It's understanding the website conversion process. It's testing little things and then only rolling out a project when test results indicate that this is the prudent thing to do. Test small before spending a lot.

I strongly suggest that practically everyone I consult with read the ebook, "Small Changes: Big Profits," by Paul Hancox. It explains how making very small changes in your promotions, or to your website, can often make incredible differences. It also explains how to easily test and track everything. You can get a copy of this ebook at: http://TheRealSecrets.com

I mentioned earlier that some newbies succeed very fast and surpass many old-timers who been trying to build an online business for a long time. I've just revealed their secret weapon. They test and track everything.

If you don't track the results of all of the different things you're doing, you have no real way of knowing how well you're doing. Many old-timers know this, but STILL don't do it. You do it, and not only will you cure yourself of newbie syndrome, but you'll be able to see "measurably" that you are succeeding!


About The Author: Shop Amazon - Top Gift Ideas
Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about. Willie provides detailed how to information in his newsletter, through his personal coaching, and at his annual how to workshop. Subscribe to Willie's free course at: http://williecrawford.com/

VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Articles

10 Most Recent Articles Written by Willie Crawford

How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford | Distributed: 2011-07-26 | Word Count: 854 | Page Views: 4889 | Votes: 3 | Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create free leads. Now here's the rest of the strategy to easily get several books on your topic working for you as lead generators.

How To Have An Endless Stream Of Highly Qualified Free Leads
Written by: Willie Crawford | Distributed: 2011-07-24 | Word Count: 675 | Page Views: 4879 | Votes: 7 | Rating: 1.86
Do you dream of having so many customers that you can be very selective, and can choose only the ideal customers to work with? Well, it's not a dream... for me and many friends who have also discovered "the secret!"

Follow The Experts Who Do What They Teach
Written by: Willie Crawford | Distributed: 2010-11-02 | Word Count: 897 | Page Views: 5223 | Votes: 5 | Rating: 0.40
As I'm sure that you realize, not all online marketing experts are the same. Some are only interested in your money, and they know that the quickest and easiest way to get it is to sell you "the dream." Many so-called experts have never done what they teach. They come online, survey the landscape, and decide that teaching is easier than doing.

How To Profit From Really Inexpensive Website Traffic
Written by: Willie Crawford | Distributed: 2010-10-28 | Word Count: 1200 | Page Views: 4739 | Votes: 6 | Rating: 1.17
All online marketers eventually realize that a steady flow of targeted traffic is the very life's blood of their online business. At that point some decide to focus on generating free traffic via methods such as article marketing and search engine optimization. That's how I generated most of my website traffic for many years.

How To Earn An Online Living As A Writer
Written by: Willie Crawford | Distributed: 2010-07-27 | Word Count: 373 | Page Views: 4732 | Votes: 6 | Rating: 1.17
Since 1996 I've written over 1600 articles. These articles have provided me with a decent living in numerous ways. Here is how I've used the articles that I've written:

Your Internet Marketing Virtual Vending Machine Route
Written by: Willie Crawford | Distributed: 2010-04-13 | Word Count: 1456 | Page Views: 4872 | Votes: 3 | Rating: 2.00
When I'm being introduced at seminars and tele-events, the emcee often points out that I have over 1600 websites. This usually grabs the attention of audience members who have to wonder why I have so many websites, and how I manage them. So, let me enlighten you.

A False Economy I NO LONGER Practice Do You?
Written by: Willie Crawford | Distributed: 2010-03-15 | Word Count: 676 | Page Views: 4637 | Votes: 5 | Rating: 0.40
Many of us go out and buy some of the best software and hardware tools available. We read about some tool that could easily DOUBLE our business, or TRIPLE our productivity, so we wisely purchase it. After the purchase is made, the whole process goes sideways...

My New Top 10 Free Website Traffic Generation Methods - Part 1
Written by: Willie Crawford | Distributed: 2010-03-10 | Word Count: 885 | Page Views: 5283 | Votes: 5 | Rating: 1.20
In 2008, I wrote an ebook that revealed my most effective methods of generating free website traffic. As online conditions and technologies change, I feel it's now time to update that ebook. However, instead of revealing my new top 10 free website traffic generation methods in ebook format, I'm going to do it in a 10-part article series.

The End Of Dumb Affiliate Marketing
Written by: Willie Crawford | Distributed: 2010-02-09 | Word Count: 921 | Page Views: 4732 | Votes: 5 | Rating: 1.20
One of the saddest things that I witness day after day is affiliate marketers who really struggle to make sales. They send out email after email, promotion after promotion, yet often make very few sales. This is not only sad, it's also needless "practice bleeding." Making affiliate sales is easy when you know the secret. It's even very scientific and does have fairly predictable results.

Are Your Websites Secure Or Is The Back Door Wide Open?
Written by: Willie Crawford | Distributed: 2010-02-02 | Word Count: 722 | Page Views: 4334 | Votes: 2 | Rating: 0.50
One of the topics that all of us online business people are aware of but usually don't feel totally on top of is website security. Coming from a background of having spent over 20 years in the U.S. military, and having spent four years as a software tester, I have a greater awareness of the need for continuous vigilance in this area than your average marketer.

All of Author's Articles on this site:

Most Recent "" Articles

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 4474 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5686 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 4200 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 5100 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 5168 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 3374 | Votes: 3 | Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet, someone is talking about government grants. What's the real story? Does the government give away real money, to ordinary people, to use for whatever they want? Let's take a closer look:

Don't Wait to Start Your Marketing Strategy
Written by: Jo Fulkerson | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 3706 | Votes: 3 | Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.

NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4938 | Votes: 3 | Rating: 0.33
eGroups are collections of people subscribed to a common (discussion list) address. When one member sends an eMail message to the eGroup address, it is automatically sent to everyone else on the list. As subscribers open and read their eMail, discussion threads take shape with additional posts and replies. The attraction of eGroups is the ability to join in at your convenience as opposed to the confinement of live chat rooms.

Reasons behind Shoulder Pain
Written by: Jessica Horowitz | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4743 | Votes: 3 | Rating: 0.33
Pain between the shoulder blades, or any pain for that matter, is your body's way of notifying you that something is amiss. You should never ignore it and hope it will *go away by itself*. There are a multitude of possible causes of pain between the shoulder blades. We'll discuss common ones in this article and start with the most serious conditions first:

Effective Managers Need To Coach
Written by: Wendy Hearn | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4239 | Votes: 4 | Rating: 0.75
Bearing in mind the fast pace of business today and the need to stay competitive, it's essential that managers should be effective. They need to be especially effective with their people and this requires learning to coach. For most managers, coaching has been added to their role anyway, but the majority haven't received any training in coaching skills.

Most Viewed "" Articles

TAKING RESPONSIBILITY - LIFE'S BIGGEST QUESTION
Written by: Richard Sparky Bryan | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 13627 | Votes: 3 | Rating: 0.33
When did Americans stop taking responsibility for their own actions? My friend agreed that the slide began in the late 1960's with the growth of the drug culture. But he was quick to emphasize that although the sixties began the slide, the real sharp slope did not arrive until the 1990's. Along about 1993, the slide began to sharpen. It was not until early 1998 that the slope became a steep cliff.

High Thread Count Bed Sheets. How Many Threads Does A Bed Sheet Need?
Written by: Liz Beresford | Distributed: 2004-09-14 | Word Count: 0 | Page Views: 6278 | Votes: 3 | Rating: 0.33
High thread count bed sheets, often called percale, are much advertised, but what exactly does 'high thread' count mean? You know that it means quality and comfort, but do you know why? It used to be considered good to have thread count of 180-200 but thread counts of up to 1000 are advertised these days.. So what is going on? Does high thread count always mean better quality? Is there an optimum thread count, and if so what is it?

Muzzling the Motor Mouths: Silence Workplace Windbags
Written by: Bill Lampton Ph.D. | Distributed: 2005-12-01 | Word Count: 0 | Page Views: 6094 | Votes: 4 | Rating: 0.50
During my twenty-three years in management, I dealt with blabbermouths frequently, so for the last ten years I have advised clients on how to silence the workplace windbags. Here are my suggestions for muzzling the motor mouths:

Better Than Botox is there a Safer Substitute?
Written by: Kamau Austin | Distributed: 2005-09-08 | Word Count: 0 | Page Views: 6004 | Votes: 3 | Rating: 0.33
Women since time immemorial have always looked for ways to enhance and prolong their beauty. This of course becomes more difficult as they age.

12 Ways to Promote Your Business And Website for Free
Written by: Ivana Katz | Distributed: 2005-03-29 | Word Count: 0 | Page Views: 5885 | Votes: 3 | Rating: 0.33
You are very excited!! You have finally created your own website!! But the trouble is customers aren*t knocking on your website door. Why? The most probable answer is...

Transform Your Work Area into a Homey Environment
Written by: Ted Roberson | Distributed: 2006-02-24 | Word Count: 0 | Page Views: 5809 | Votes: 4 | Rating: 1.25
Nothing enables one to think and work better than a comfortable working environment. Especially if you have a sedentary job, you've got to have little knick knacks around that will enliven your spirits or which you can look at for inspiration or just to zone out in relaxation.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5686 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 5283 | Votes: 2 | Rating: 0.50
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 5168 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 5100 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Highest Ranked "" Articles

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 4200 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 5168 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5686 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 5100 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 4474 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

How to Decorate Your Home on EBay
Written by: Pamela Cole Harris | Distributed: 2005-09-14 | Word Count: 0 | Page Views: 1961 | Votes: 5 | Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for find home decorating accessories is auction sites like eBay. But before you go a’baying, here is some advice...

The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink | Distributed: 2006-02-10 | Word Count: 0 | Page Views: 3292 | Votes: 5 | Rating: 0.60
In a nut shell, I went onto cover each of these common marketing terms that are used to sell supplements to unwitting consumers and explained each in detail as to what I view as their common misuse within the market place.

Brink's Unified Theory of Nutrition
Written by: Will Brink | Distributed: 2006-02-24 | Word Count: 0 | Page Views: 2131 | Votes: 5 | Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain seemingly incompatible aspects of various theories. In this article I attempt to unify seemingly incompatible or opposing views regarding nutrition, namely, what is probably the longest running debate in the nutritional sciences: calories vs. macro nutrients.

7 Steps to Successful Telemarketing
Written by: Kamau Austin | Distributed: 2006-05-03 | Word Count: 0 | Page Views: 2805 | Votes: 5 | Rating: 0.40
Telemarketing is not as easy as it looks. Telemarketing involves talking on the phone to someone you do not know and trying to convince them to buy a product, use a service, or sign up for a special offer. Many times, telemarketers fail because they are not doing the job properly.

Offer More Payment Options than your Competition
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 3533 | Votes: 5 | Rating: 0.40
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must do more.











Download an eBook today
 
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 0

Total Views: 2377

Article Rating: 1.00 of 5
Votes Cast: 1

More Articles By Author:



Last Distribution Date:
2004-07-02 03:17:45

Internal ID: #2087





All Articles are Copyright © 2001-2022 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2022, ThePhantomWriters.com