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FAQ #2: Ezine Publishing CyclesQuestion: Thanks for sending out my article a week ago. I was curious about one thing. Only two people contacted me about putting my article on their site. No ezines have contacted me. Is this a normal response?Answer: It has been my experience that it usually takes 14 to 60 days to start receiving the feedback from ezine publishers. It is important to realize the publishing cycle that most ezine publishers follow. Although this trail of research is still new for me, most publishers pick content seven days per week, and a few pick content on Friday or Saturday only. I started a few polls on these subjects back in December, and although the response has been small, the results are showing some clear patterns. The research goes further to show that these same publishers publish on a 2 to 4 week lead time. In other words, they select their content 2 to 4 weeks in advance. (Myself, when I was publishing my ezines, I always dropped the content I wanted to publish into a folder, and then I built my ezine based on an overall topic. While building a topic based issue, I would review all of my bits and pieces in my archive folder to find suitable material to match the topic at hand. I being a strange one could hold one article 6 months before publication.) Other publishers follow my strange example. While they generally follow a 2 to 4 week lead time, they might find themselves locating a lot of content in fits and spurts that they want to reproduce. Sometimes, they end up building content up to 4 to 8 weeks in advance. As a result of these averages, I do not expect notifications from publishers until at least two weeks past the article distribution date. Then I expect notifications to come in over the course of several weeks. I also have learned to expect that not all publishers will actually tell me when they have published my own articles. This is why I take time every few months to do searches for my name and domain, in hopes of finding other publications that may have printed my articles, and had never bothered to tell me about it. Fortunately, while the flow of notifications begin to arrive after a big empty silence, notifications will continue to be received for several years. One of my very first marketing articles has been published dozens of times over the course of four years with the most recent publication only one month ago. When I first began the phantom writers, I was doing ghosted articles with distribution of those articles. In those early days, I asked for a monthly commitment for a full six months. The reason being was that I knew that without that commitment to six months, that one article in one month, or three articles in three months would not generate sufficient results to give the client comfort. I also knew that if someone stayed long enough to do six articles in six months that they will have seen enough results at the end of those six months to believe in the program so much that they would never leave the program. Anyone who ever worked with me for six articles always worked with me for 12, 18 and 24 articles. The proof is in the pudding. If you have any other questions, please let me know. Bill Platt - Owner thePhantomWriters.com |
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