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Become the Master of Your Niche

Ezine Advertising is powerful. By employing free-reprint content, you can backdoor your message into some of the most profitable advertising venues available. We can help you get there.

Ezine editors and webmasters are hungry for quality content to share with their readers. This is where you come into the picture. You can create or purchase the rights to excellent and informative content that you can distribute to publishers and webmasters.

This is where we can assist you in the process. We can help you get your content distributed to thousands of publishers and webmasters looking for reprint content to share with their readers.

I am sure most of you understand the multiplication principle behind MLM's and Network Marketing.

Multiplication across several levels is the key to the success of many network marketers. And, multiplication is the key to our ability to help you to reach your goals.

Let me explain.
  • Writers create content to attract the attention and interest of readers. (If you are not a writer yourself, there are many qualified writers you can employ to serve your content development needs.)

  • Publishers are actively seeking high-quality, free content to pass on to their readers. Publishers need this content to attract and keep readers, and in the long run, to attract and keep paying advertisers.

  • If only one publisher chooses to publish an article, the writer can reach anywhere from 2,000 to 1,000,000 readers through the single publication.

  • Now, imagine what would happen if your one article could be sent to one location, who will in turn distribute your article to thousands of publishers and webmasters in one fell swoop:

  • Suppose your article is only published in 40 advertising outlets.

  • Only for the purposes of our example, let us suppose that the average publication will only reach 5,000 readers.

  • 40 publications x 5,000 readers = 200,000 potential readers

  • The average ezine charges $8 to $18 CPM. CPM is a publishing term indicating the advertising fee, per 1000 people who will see the ad. Even if we look at the lowest common denominator of $8 CPM, an advertisement that will be sent to 200,000 potential readers will cost $1600 to purchase.

    Compare that amount to the cost of having someone write an article for you, and include the cost of having us submit the article for you. The cost of creating and distributing the article will always be less than $125, depending on who you have write your article, and will generate results for years to come. Compare that to the $1600 it would cost you to run one ad that will run and never provide value to you past its initial publication date.

  • Your Results Will Vary.

    There are many factors that contribute to the frequency and reach of a single reprint article, and the ability of that article to produce traffic and sales for your website.

    These factors can be broken down further by placing them into three general categorizations.

    Of the three categories that the factors fall into, you have complete control over two of the categories, and zero control over the third category. I will break it all down for you right here:


  • The TITLE of the article is the MOST IMPORTANT factor in the performance of an article. The title will determine whether a reader actually opens the article in the first place. So, in this regard, there seems to be no factor more important than the title of your article.

    (There was a time that I wrote an article that I felt should do well. First time out, the article received zero reprints. I changed the title and sent it out again. With the second run, the article received five reprints. Third time out, I changed the title and removed two paragraphs from the article. On the third version of the same article, the article was reprinted more than 150 times, and it is still being picked up for reprint --- two years later.)

  • The LENGTH of the article. Articles of all lengths do get published on a regular basis. But, articles that are in the range of 700 to 1200 words tend to be published three times more often than articles of another length. Additionally, the biggest of ezines tend to have a set guideline of 700 to 1200 words.

  • The EDUCATIONAL VALUE of the article. I lot of writers think that since the article is a "Promotional Article", they should "Promote" their business in the body of the article. There is a real fine line here.

    Some moderators will not approve your article for distribution if you promote your business in the body of the article. Some publishers will discard your article altogether if you mention your business in the body of the article. In both cases, it does not matter how valuable the content of the article is... both parties do not want to directly endorse your business in their newsletter, and they feel that if you write about your business in the body of your article, then they would be specifically endorsing your business.

    If the educational value of the article is strong enough, some publishers may decide to reprint an article that does have direct mention of the writer's website within the body of the article.

    If you focus your article directly on educating your reader and not on promoting your business, you will find that your article will get published more often.


  • The LENGTH OF THE AUTHOR RESOURCE BOX will sometimes affect whether an article gets reprinted. We base our recommendations on what will help us get our clients the largest distribution. We recommend that the Resource Box should not exceed 9 lines by 65 characters.

    Some publishers set the Resource Box limit to two lines or three lines by 65 characters. Each publisher has different guidelines to what level of information can be shared in the Author Resource Box. LESS is always BETTER.

    I know of one webmaster who prints lots of articles, but will not touch an article where the Resource Box endorses more than one website. I am sure he is not alone.

    Articles that exceed the 9 lines by 65 character recommendation seldom get published. Please notice that I said "seldom" and not "never".

    Once again, it comes down to the level of endorsement that a publisher wants to give to the writer. If you insist on a Resource Box of longer than 9 lines, or sometimes 3 lines, then the publisher may feel that you are demanding too much of his or her valuable internet real estate in order to use your article.

    If the publisher or webmaster believes that you are asking too high of a price, then they will likely skip publishing your article and move on to another that is more friendly to their ideas on what is Fair Trade of Value.

  • NAME RECOGNITION. Some people will not place much value in your words if they do not recognize your name.

    You have often heard people talk about the "Power of Seven" in the promotion of your business. "Seven" exposures is the magical number where people begin to recognize your name. When people begin to recognize your name, they begin to trust your message. "Trust" is the most important factor that people will use in their decision making process when they are considering whether or not to buy your products or services.

    Publishers are average, ordinary people, just like you and me. Publishers gain an appreciation for certain writers and will always read what they have written --- if they feel that writer is consistently able to develop content that their readers will be interested in reading. In the Grand Scheme of Things, the publisher is interested in materials that will keep their reader's needs in the forefront.

    When they see a writer the first time out, the publisher may not read the article unless the Article Title is extremely compelling. The publisher also follows the "Power of Seven" pattern in their own actions.

    Repetition is key to getting publishers to pay attention to what you write and consider your articles for publication. Distributing one or two articles may not deliver the kind of results you are expecting, because publishers may not be paying close enough attention to what you are sending to them.

    Most writers come into this marketing method after having read about the success of other writers in this field. What most new writers fail to realize is the when the writer said that he or she uses article writing as a successful promotion technique, he or she has probably written and had published dozens of articles.

    Personally, I have written and released more than 85 articles under my own name and a dozen more under pen names. Willie Crawford says he has written more than 300. Pamela Cole Harris, another one of my clients, has 60 articles on my site that I have distributed for her, and I know she has many more articles than what I have sent out for her. We all have great success with the release of our articles, but we have been doing it for so long that people actually recognize our names. We have all passed the magical "Seven" exposures a long time ago.

    To review Hard Results of what Articles Have Worked Well, please see the Compehensive List of Articles that I have Written and Distributed in my own name. - (This link opens into a new window. This list is real time according to Google.)
    Sending out one or two articles and expecting exceptional results is a disservice not only to my reputation when your article does not do well, but more importantly, it is a disservice to yourself and your potential.


  • Let me reiterate here the importance of the TITLE of the article. Just as the title affects how many publishers choose to reprint an article, it also affects how many readers will choose to read your article.

  • Again, the LENGTH of an article is important to the reader as well. It depends more upon the fluid flow of the article and the ability of the author to draw in the reader's attention and hold their attention. If the content of an article is dry and bland, an 800 word article may be too long. And, when the content is fluid and intriguing, a 2000 word article may be just enough.

  • I have got to emphasize the EDUCATIONAL VALUE of the article again. This is as important to the reader as it is to the publisher and webmaster, although for different reasons.

    The reader is concerned with one thing: "What can you do for me?"

    People do not watch television to see the advertising. They watch TV because they want to be educated or entertained. They accept the advertising as a trade off for the value they have received.

    People are the same when they are online. They do not read your article so that they can be sold something. Instead, they read your article so that you can teach them something or so that you can entertain them.

    The Author Resource Box / Advertising at the end of the article is the trade off they are willing to accept in exchange for the value you have given them.


    If you fail to put the reader's needs first, then your article will fail to produce the kinds of results it is capable of producing.

  • The AUTHOR RESOURCE BOX is also important to the reader, but in a different way. You do not want to sell a product in your Resource Box. Instead, you want to compel the reader to take another action. You want the reader to visit your website to read more about your programs, products, or services. You want the reader to subscribe to your mailing list.

    In the short space you have available to you to in your Resource Box, you should strive to write a compelling Call-to-Action, to encourage the reader to take the action that you wish for him or her to take.

    Getting your article published is not enough. You need for people to take the action you desire for them to take, or the publication of your article will provide little if any benefit to you.

  • The STRUCTURE of an article. The way that you structure your article can aversely affect the way in which someone reads your information.

    It might be okay to write long paragaphs in a book or print magazine, but on the internet, long paragraphs lead to eye strain. Eye strain leads to a person moving to another message that is a bit less tedious to read.

    Some writer's use numbered lists and bulleted points to great success.

    Other writers use Subheadings in the course of their articles --- I do this a lot. Some writers use Title case on their Subheadings. With my Subheadings, I use all caps so that publishers do not get confused and believe that the subheader is just another sentence. How you demonstrate a Subheader is a matter of personal choice.

    You should always use a double space to ensure that people will know when one paragraph ends and another begins. I use triple spaces in front of Subheadings for an additional distinction to the change in topic focus.

    We have even sent out articles of our own that did not do as well as we have expected. Given enough time to see real results, we decided that the article did not produce adequate results, so we re-engineered the article, tweaking it and removing paragraphs. On the few occasions we have done this, we have seen articles go from a dozen reprints, to hundreds of reprints. Sometimes changing a single word or a couple paragraphs can change the freqency of publication of a single article.

    For more tips on how to structure an article for maximum reprint, you can read "14 Tips for Getting Your Articles Published More Often".


  • The NUMBER OF PUBLISHERS INTERESTED in sharing material similar to yours with their readers. If you are writing in a niche where there are not that many publishers or webmasters who are using reprint content, then you cannot and should not expect fantastic results.

  • The FREQUENCY OF PUBLICATION of the publisher's ezine, and the NUMBER OF ARTICLES USED in each issue.

    If a publisher only uses two articles per issue and publishes an issue of their newsletter only once per month, then you are competing with several writers for two spots in one month. If a publisher uses one article per issue, with three issues per week, then you will have twelve chances per month to be published.

    How many people are competing with you for the available number of publishing spots?

    You do not have any control over the number of available spots, but you can enhance your chances for filling one of these spots by paying close attention to the first two categories listed here.

  • PUBLISHER'S LEAD TIMES. Few publishers will use an article on the day that they locate that article. According to the polling I have done with publishers, 42% of publishers run on a lead time of up to two weeks. 58% of publishers run on a lead time of two weeks to three months.

    So, although your article is excellent, it could realistically take up to three months for you to see the whole story on the effectiveness of your single article.

  • The MOOD OF THE PUBLISHER. The publisher may be distracted this week or even on vacation. They might be suffering from information overload, or dealing with personal issues that take away from their reading time. These are all factors that can affect the reprint rates of your articles.

    The publisher could be focused on a specific topic this week that does not jive with your article topic. This can go one of two ways: the publisher may just skip your article, or they may store your article for publication months from now.

  • OPEN RATES. The ability of the publisher to get their readers to open and read the publisher's ezine can affect the number of readers who will actually read your article after publication.

  • The MOOD OF THE READER. Do you always read every issue of every newsletter your are subscribed to receive? I don't either. Let's face it, our lives are hectic. We don't always get to read the information we are interested in reading. So, we don't always get the opportunity to take an action that a writer would like for us to take.

  • The FILTER CHALLENGE. In the never-ending battle against spammers, ISP's have added Spam Filters to their servers. Many spam filters are looking for specific words as their Spam Triggers.

    These filters often prevent the newsletters that choose to print our articles from reaching their intended audience. And unfortunately, some publishers are unable to review an article on the basis of a spam filter that may have blocked the article distribution.


    I cannot guarantee the results that you will achieve using this promotion method. All I can guarantee to you is that I will get your article distributed to as many publishers and webmasters as I can.

    Your rates of reprint have more to do with you and the factors that only you can control and the factors that are outside of your control and mine.

    If you are on a tight budget, I strongly encourage you to take as much care as you can to produce a product that publishers will want to use, and to make a commitment to your own success by aiming to use the "Power of Seven" to your own best benefit.

    If you do your part, and I do my part, then you will also be successful in your article writing endeavors.

    ThePhantomWriters is the one location where you can send your article for distribution to thousands of publishers and webmasters looking for free reprint content.

    You can rest assured that we will do everything in our power to maximize the reach and publication frequency of your free-reprint articles.

    Click here to learn more about the TPW Article Distribution program.

    Click here to continue directly to our Article Distribution Purchase page.

    Thank you for your interest in our program.

    Bill Platt - Owner

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