If You Are Not Making Money From Your Articles,
you are missing one or more of the Five Essential Elements of Creating a Successful Article.
To learn more or get your copy now, click here: Article Marketing for Traffic, Sales and Profits.
Bill Platt
has owned and operated thePhantomWriters.com since
September of 2001.
TPW began as a mechanism to help non-writers promote their
online businesses through the use of free-reprint articles.
Between March of 2001 and September of 2003, Bill ghosted hundreds of articles for his clients.
From the very beginning, Bill had been using a script
he had written for the purpose of getting TPW articles
delivered to thousands of publishers and webmasters.
Along about October of 2002, Bill realized that other
writers might be interested in using a spin-off article
distribution service. So, he quickly adapted his scripts
to be used for the promotion of free-reprint articles
that had been written by other writers.
By the early Summer of 2003, Bill had began to recognize
that he was earning more steady income and more dollars per hour from the distribution
side of the equation than he was from the ghost writing
side of the equation. A decision was made in September of
2003 to do away with the ghost writing altogether and to
focus all of his efforts on the distribution services.
By January of 2004, it had become painfully obvious that
the Phantom Writers site had outgrown its original
design. The original design was meant to be simple and
easy to follow. The truth is, it was great when the site
only showcased ten, tweny or one hundred articles. But
once the site began to showcase two and three hundred
articles, it began to lose its easy-to-navigate heritage.
January 2004 marks the date when we began to overhaul
the layout and the programming behind the site. We seek
to return to our simpler days with a site that provides
better navigation and service to its users.
Other key dates include:
July 11, 1999 - Bill Platt began his first
ezine which was designed to help teach people --- both newbies and
experienced computer users --- how to use and troubleshoot their own
computers. His first ezine is no longer in publication, but existed under
the names "F5 Computing and Technical Support Newletter" and then "The
Windstorm Computing and Technical Support Newsletter." The change in the
name of his ezine was predicated by a Trademark issue. During the two
years Bill's ezine was in regular publication, he had received many
awards recognizing his ezine as a high-quality publication.
As the founder of the "American Icons - Best of the Web!" ezine, Bill
received several more awards and recognitions from his peers in the
two years that he published this ezine.
March of 2000 - In January, Bill had written his very first
article and submitted it to the now defunct "InternetDay" ezine. After
having forgotten about the submission of this article, he was notified
by the staff of InternetDay.com that his article had been chosen to
be featured in the InternetDay ezine. Within a few days of the publication
of Bill's article, he began to receive inquiries from other online
companies asking about his services. Three weeks later, Bill had checked
his server's traffic logs and realized that thousands of unique visitors
had been to his website in the days and weeks following the publication
of his article in InternetDay.
April and May of 2000 - Based on the results that Bill received
from the publication of one article in the InternetDay ezine, he made
the decision that he should invest some time in generating new articles
for release to other ezines. He launched his Internet writing career with
six articles that were released between April and May of 2000. After six
weeks, Bill stopped writing articles for a time... That is until he
completed a tracking report of the six articles he did release.
By examining his server logs, Bill realized that he had received tens of
thousands of new visitors as a direct result of ezines and websites that had
published his articles. Bill took the time to determine where his articles
had been published and the estimated subscriber base of the ezines that had
published his articles. The combined subscriber base of the ezines that had
published his six articles was nearly 1.5 million people!
This was the beginning of Bill's efforts to continually release articles
to promote his businesses. Having spent more than four years online in the
Summer of 2000, he had never generated as much traffic to his domain between
1995 and 2000 as he had in the summer of 2000!
A Short Glimpse into the Past
Born in 1965, Bill was born and raised in Oklahoma. Through the spring of 2003, all but eleven of his years were
spent in his admitted hometown of Ponca City, Oklahoma, which is just
south of the Kansas border in central Oklahoma. Since
May of 2003, Bill and his family have resided in Enid,
Oklahoma, 70 miles to the southwest of Ponca City.
Bill has worked in restaurants, the computer industry and in sales. He has worked as a waiter, computer technician,
computer programmer, substitute teacher, a radio dj, a salesperson and he has worked in management. Along the
way, he had even done a couple of years under contract
teaching visual basic programming in an adult continuing
education vo-tech school.
March of 2002 -
For more than 3 years, Bill had been self-employed on a full-time
basis --- one year of which he had worked as a computer programmer,
another year had been spent running an import business, and the other
year included his first year running thePhantomWriters.
With the coming of his second child, Bill returned to work to
supplement his income from thePhantomWriters and began working
as a full-time consumer electronics retail sales person
and is the store's assistant manager. As a
commissioned sales person, he was constantly on alert to improve
his overall skills as a salesman so that he can improve his
overall financial condition. He was also on point to learn
how to motivate his employees to be better sales people
since part of his wages were bonus driven.
As a work-a-holic, Bill spent 50+ hours per week at his day job,
and more than 40 a week taking care of his online business.
During the month of December, he trimmed his online time
to meet the demands of the Christmas season in retail
sales. Between Thanksgiving and Christmas day, he was
in the store for nearly 90 hours per week, which left
very little time for taking care of his home business.
He had always told friends and family that one day "I may return to
my online business as my only form of income, but not until my day
job begins costs me more money than it earns for me."
September of 2004 -
Bill realized that his requirement for leaving his day job had
been met. He was making more money from his online work than he
was earning from his day job. Not only that, in order to keep
his online business alive, he was having to push harder and
harder to keep things running smoothly. The time had come when
his day job was starting to limit the growth of his online
business.
Through May of 2004, his schedule was the same. He worked his
day job from 9 in the morning until 9 in the evening. He then
went home to work his home business until 1 a.m. In May of 2004,
he began the slide of his schedule. He was now having to stay
up until 2 a.m. to get his work done, and then back to the job
at 9 a.m.
Bill was seeing the kinds of results he wanted to see. The online
money was good. If he were to quit his day job, he was earning
enough online to pay all of his bills and still have money
left over.
His business had grown to the point where he did not need to have
an external job, and the slow creep of growth was keeping him up
later and later to keep up with the load.
He made the decision to work through the 2004 Christmas season,
and then to leave sometime after the first of the year, 2005.
He just had to convince his wife of the wisdom of the move.
In November of 2004, Bill's 2 a.m. nights gave way to 3 a.m. nights.
And the Christmas season gave way to 4 a.m. nights, and back to work
at 8 a.m. until 10 p.m.
When the Christmas season was finally over, his daytime hours shrunk
back to the 9 to 9 schedule, but his online time was firm at 4 a.m.,
sometimes 5 a.m.
January of 2005 - Shortly past the first of the year, Bill
approached his wife with the news. At first she freaked, but she
slowly came around to Bill's point of view. By the end of January,
Bill's wife was on board for the change.
To ensure that his co-workers would be able to get their vacations
as scheduled, Bill set his termination date for March 31st, 2005.
April 15th of 2005 -
Bill is now full-time online and working a schedule that is much
friendlier to the needs of his family.
After two weeks of flying solo, he says that he only has two real
issues.
First, he sometimes feels that he should be doing something
other than his computer. He said, "It sometimes feels like I
am suffering from work withdrawals. I know that I don't miss the
job or the hours, but it is strange not having to go to a job
for a change. I have spent the last 2-1/2 years of my life away
from my family to provide for their needs, and now, I am at home
all of the time. It just feels like I am not doing enough
sometimes."
Second, he is struggling with how to reset his schedule. For the
past couple of years, he has not known what it was like to have
a normal person's life. And now, it seems to be a bit of a
struggle to find a schedule for him to fit into.
The good news is that the plans Bill has had on the drawing board,
for the last year or so, are now well on their way to coming
to fruition. He has many improvements in mind for thePhantomWriters
program, and Bill has finally found the time to get to work on making
those improvements a reality at long last.
March of 2006 -
Since Bill has been self-employed once again, he realized that he and
his family were no longer tied down to one city or another. And since
Enid Oklahoma was not an attractive town for him or his wife, they
decided to pull up stakes and move to Stillwater, Oklahoma.
Stillwater offered several advantages. One, it was closer to Ponca City,
his hometown, so when the wife got in the car to go visit her family and
friends, the trip was not so distant. Two, it was not Ponca City. ;-) Bill
just would not like living there again... too small. Three, Stillwater
offered more activities for him and his family, since it is a college
town.
Bill likes the bigger towns, but cities like Oklahoma City and Tulsa are
simply a bit too big. Besides, he felt he needed to choose residency based
on where his kids could get a good education without the dangers that
accompanies big city living.
So, Stillwater was the destination of choice... Close to home, Safer and
more Secure, with a little something for Bill and the family to do in their
spare time.
Between us, Bill would have preferred a coastal destination, but his wife
would never agree to such a location. She is intimidated by hurricanes,
and besides that, it is simply too far away from friends and family.
2007 -
Bill is married and has two children --- one boy was born in February
of 2000 and the other boy was born in September of 2002.
And then the news that shook the world for Bill's wife. The child that they are expecting in October of 2007 will not be a girl, like she wanted. Instead, we are going to have another boy!
People three rooms away could hear her shrill, "NO!!! You gotta be pulling my leg!" {actually a different euphemism, but this is a family website.}
In March of 2006, no longer being held to a location by a job, Bill moved his family to Stillwater, Oklahoma, because it offered a better quality of life to him and his family.