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The Video Article Marketing
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Grab The Tail Of This Marketing Dragon
Over the years, a few online marketers have tapped into the magic of video marketing and put it to work for their products and services.
I was finally sold on video marketing when I received an introduction to it from Frank Kern. If you know who Frank Kern is, then you know that he is the master of mixing video content with sales copy, and using the combination to sell millions of dollars in products and services.
Shortly after seeing Frank Kern’s preview of Mass Control, I made my very first marketing video. I approached the video in the same manner that Kern does his – using a video camera to record himself talking to the camera, from his kitchen table.
My first video was not very good… Let me be blunt, my first video sucked air. People who viewed it said they could clearly see that I was reading a script that was positioned next to the camera. My voice was choppy, monotone and rather unconvincing. Not only was I disappointed by my first marketing video… I was downright embarrassed at having done it. It was so bad…
Not all of us can be as comfortable and at home in front of the camera as Frank Kern…
Video Marketing Research
After our initial failed venture into video marketing, we set out to find someone who could help us develop good video marketing productions… We spent a lot of time looking, and yet, it seemed we could only find two types of video marketing solutions:
- How-To Guides, from people unwilling or unable to do it for us;
- Commercial video production companies who charged an arm-and-a-leg to do the work for us. Our business is sound, but we don’t have the kind of budget to be dropping $2000-$3000 every time we want to produce a 30-second video commercial.
A Joint Venture Was Born
One afternoon, I received a phone call. It was the most exciting phone call I had ever received.
At the other end of that phone line was a man with a plan. He was a professional video editor. His partner is a professional voice-over talent.
The caller wanted to team up with me to develop a video marketing service.
It seems that my embarrassing venture into video marketing delivered real value after all. The caller had seen my video and realized that I was ready to tackle video marketing, but the video also indicated that I was woefully unprepared to deliver that service to my customers on my own.
Over the course of the ensuing four months, we worked out the operational details and processes, so that we could be ready for any volume of new customers. We even took steps to ensure that we were ready and able to quickly and efficiently train new staff members, as we need to do so.
Who Will Benefit From Our Video Marketing Service?
The uses for video marketing, in order to promote a product or service on the Internet, are as diverse as the products and services being sold on the Internet.
- In September of 2008, I presented an online marketing seminar for people who operate bed and breakfasts and other vacation rentals, here in Oklahoma. By stepping into their shoes for just a moment, I can easily see how they could benefit from our video service.
- I was showing a friend of mine - who works in real estate - the video concept and he quickly realized that he could do walking tours of homes he was trying to sell. What is more, since he buys and sells a lot of homes, a video walking tour of one home – posted on YouTube – could conceivably attract many buyers for his other properties as well.
- Some products need to be demonstrated, so that people will be able to appreciate the true value in the product. Video marketing gives marketers the ability to demonstrate products in a way that can ensure more sales.
- Online marketing services can demonstrate how the service works and the results that can be derived from using those services.
- Interestingly, we can also take the table of contents and / or a sample chapter from an ebook, and use that to create a video sales presentation for the ebook.
Since our customers can provide us 10-12 digital images to us, to integrate into their video, and a script can be provided to us, the owner of a bed and breakfast or vacation home rental could let us create for them a video tour of their vacation properties.
And here is a twist that could take your article marketing to the next level of effectiveness:
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- The very first video we made in association with our video production and audio production team, to test our processes, was based on an article I had written.
(See the video to the right, and the article that is was based on.)
We took an 816-word article and distilled its message down to its foundational points. We were able to turn that article into a 250-word script for our video, and then we developed the video article and distributed it to dozens of online video websites!
Interesting Facts About Online Video Marketing
- 52% of all Internet traffic is driven by online video.
- More than 70% of all Internet users watch videos online.
- In a single month, YouTube presented 9.5 billion videos to 138 million American consumers.
- 123 million Americans watched videos online during every single month of 2007.
- Because online video is so popular, the Big 3 search engines - Google, Yahoo and MSN - crawl the video websites every few minutes looking for fresh content.
- Video content can show up in the search results within just a few hours of an article being uploaded to any video website.
- Video content frequently shows up in the search results ahead of other types of content.
- When Cisco added streaming video to its website, the traffic to its website increased by 600%.
Key Points To Remember
- Every 125 words of script translates into one minute of audio / video.
- Short videos are watched more frequently than long videos. We recommend keeping article videos to between one- and two-minutes in length.
- An image is worth 1000 words. We recommend employing appropriate imagery within every video.
- We can accept your digital images for inclusion into the video. Or with our premium service, we will acquire royalty-free images to include into your video, to ensure that you remain in good legal standing in regards to the images used in your videos.
- You can write your own script for the audio portion of the video, or we can take your longer article and edit it down to its basic essential elements in the storyline.
- We can even take long articles or scripts and divide them over the course of several one- to two-minute videos, for maximum effect.
What We Incorporate Into Our Video Marketing Service:
- We use professional editors to edit articles and scripts for length, while maintaining the informational value in the article or the persuasive value in a sales script.
- We use professional voice talents to orate the videos we present.
- We use video editing and audio editing professionals to construct the videos.
- Once you have approved the video that we have produced, we will distribute your video to dozens of online video websites and send you a distribution report, documenting where your video was placed. Video distribution is included in our service at no additional cost to you.
Our Service Options:
We offer two video marketing service plans:
- Basic Video Article Production Service:
Our basic plan offers professional voice over, text captions in the video to highlight the main points of the audio voice over / script, and we offer video animation behind the entire presentation.
(The "Video Marketing" video seen to the right is an example of a Basic Video Article Production package.)
Only $397 per video (approximately one to two minutes in length) - Premium Video Article Production Service:
With our premium service, we provide the basic service, AND we will include royalty-free images in the video, so that your video can display images and imagery within your video presentation where appropriate.
(The "Revolution" video shown at the top of this page, and the "Article Marketing" video shown midway down on the page are examples of our Premium Video Article Production package.)
Only $447 per video (approximately one to two minutes in length) - Volume Discounts Are Available:
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We offer a 10% discount on purchases of 10 video articles or more.
Depending on our volume at the time, it will take us anywhere from one- to three-weeks to complete your video. At the time we receive your order, we will try to tell you the expected time line for the completion of your video.
Do you still want to know more? Consider these options:
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Purchase Our Video Production Services:
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Basic Video Production Service |
Premium Video Production Service |
| For Quantities of 1-9 Videos | |
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For Quantities of 10 or more Videos (10% discount figured into the price) |
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| If you don't want to use Paypal to make payment, let us know and we will make other payment arrangements for you. | |
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