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All Articles Written By: V Rory Jones

1.   Do You Know Where The Real Profit Pools Are? by V Rory Jones
    Ever had that feeling you've got a great business, but that its' not delivering the results it really deserves? More likely than not, you do have a great business - it is simply that its strengths are not being directed towards the right opportunities, or that those opportunities are not being well exploited. This discussion outlines a new approach to market strategy - an orientation around 'cash-based' Profit Pools. In it, we outline what the right opportunities are, how to find them, and how to exploit them.
    Distributed: 2006-11-07 11:24:00 | Word Count: 6028 | Page Views: 7421 | Votes: 6 | Rating: 3.83
2.   Are They Experiencing Marketing, Or Are You Marketing Experiences? by V Rory Jones
    You've probably heard of experience marketing - but are you using it? Executing well? Our experience tells us most businesses have not yet adopted this new approach; while many that have, still miss the point.
    Distributed: 2006-08-10 10:48:00 | Word Count: 4363 | Page Views: 1981 | Votes: 8 | Rating: 2.63
3.   The End Of The Consumer Electronics Industry As We Know It? by V Rory Jones
    We don't think so, but it is in for the greatest restructuring in its history. This year, the fog thinned just enough to see how the Consumer Electronics industry is likely to turn out. By our estimation, that change is likely to be unprecedented in magnitude - and will primarily impact that two thirds if the industry that is not appliances, that is, hitting home entertainment electronics. The change will alter the nature of the product set, re-orient the behavior of the consumer, and perhaps most strikingly, completely reshape the competitive landscape.
    Distributed: 2006-06-06 16:44:00 | Word Count: 3784 | Page Views: 2560 | Votes: 9 | Rating: 2.00

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