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Do You Know Where The Real Profit Pools Are? by V Rory Jones |
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Ever had that feeling you've got a great business, but that
its' not delivering the results it really deserves? More likely
than not, you do have a great business - it is simply that its
strengths are not being directed towards the right opportunities,
or that those opportunities are not being well exploited. This
discussion outlines a new approach to market strategy - an
orientation around 'cash-based' Profit Pools. In it, we outline
what the right opportunities are, how to find them, and how to
exploit them. |
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Distributed: 2006-11-07 11:24:00 |
Word Count: 6028 |
Page Views: 9013 |
Votes: 8 |
Rating: 2.88 |
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Are They Experiencing Marketing, Or Are You Marketing Experiences? by V Rory Jones |
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You've probably heard of experience marketing - but are you
using it? Executing well? Our experience tells us most businesses
have not yet adopted this new approach; while many that have,
still miss the point. |
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Distributed: 2006-08-10 10:48:00 |
Word Count: 4363 |
Page Views: 2860 |
Votes: 16 |
Rating: 2.25 |
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The End Of The Consumer Electronics Industry As We Know It? by V Rory Jones |
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We don't think so, but it is in for the greatest restructuring
in its history. This year, the fog thinned just enough to see how
the Consumer Electronics industry is likely to turn out. By our
estimation, that change is likely to be unprecedented in magnitude
- and will primarily impact that two thirds if the industry that
is not appliances, that is, hitting home entertainment electronics.
The change will alter the nature of the product set, re-orient
the behavior of the consumer, and perhaps most strikingly,
completely reshape the competitive landscape. |
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Distributed: 2006-06-06 16:44:00 |
Word Count: 3784 |
Page Views: 3769 |
Votes: 11 |
Rating: 1.73 |
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