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Written By: Steve Jackson

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CAN WEB COPY WRITERS LEARN FROM DIRECT MAIL TECHNIQUES? Written by: Steve Jackson | Distributed: 2004-04-28 | Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It's what many website owners do when they don't test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.