5 Most Recent Articles
Written By: Shannon Cherry, Apr, Ma

1	Be A Big Fish In A Small Pond With Local Publicity Written by: Shannon Cherry, APR, MA | Distributed: 2005-03-16 | Everyone wants to have her news covered by the *Big Guys.* But if your media relations efforts are focused only towards the national media, you*re missing one of the best opportunities to get your name in the news.
2	Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts Written by: Shannon Cherry, APR, MA | Distributed: 2005-01-13 | It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there’s a special kind of calendar that all good public relations professionals use – the editorial calendar.
3	Turn your Business' New Year Resolutions in PR Revolutions Written by: Shannon Cherry, APR, MA | Distributed: 2004-12-02 | As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions.
4	10 Surefire Ways to Add Sizzle to Your Brochures Written by: Shannon Cherry, APR, MA | Distributed: 2004-11-04 | Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials.
5	10 Secrets to Get Your Press Release Noticed Written by: Shannon Cherry, APR, MA | Distributed: 2004-10-27 | It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.