16 Most Recent Articles
Written By: Scott F. Geld

1	Zoom in on Ezines Written by: Scott F. Geld | Distributed: 2004-04-28 | Do you know how to really increase your sales & profits online? A guaranteed route to success used by many Internet marketers who turn a profit is to incorporate ezines & newsletters into their marketing strategy. Ezines and newsletters are a genuinely useful tool in the Internet marketer’s armory. They serve as a platform to communicate products & services to subscribers who have a qualified interest in a certain field or subject.
2	Writing Ebooks Written by: Scott F. Geld | Distributed: 2004-04-28 | Books are about sharing our knowledge and our experiences. They articulate feelings and information for people who do not have these kinds of communication skills. If you can think, you can hear your voice. If you can hear your voice, you can write. Writing is a simple extension of your mind to your fingers.
3	When Not to Publish Content in an eBook Written by: Scott F. Geld | Distributed: 2004-04-28 | Some types of content are not good candidates for ebook distribution. To market an eBook successfully there must be a benefit to the user. Putting a novel for example, into an eBook does not necessarily guarantee its success.
4	Electronic or Online Storefronts Written by: Scott F. Geld | Distributed: 2004-04-28 | Electronic or Online Storefronts It seems everyone is doing it or wants to do it, create an electronic storefront that is. Have you wondered what the benefits are in establishing an electronic storefront on the Internet?
5	Search Engine Optimization Strategy: Website Design Techniques for Search Engine Ranking Improvement Written by: Scott F. Geld | Distributed: 2004-04-28 | It is a must for you all to know, how do search engines work. Search engines are not human and they don’t scan the pages as we do. They are just robots, which work on the codes and mechanism implied upon them. If you have a small business website and are trying to close sales on a single visit from a customer, it is advisable that you don’t make a rich media enhancements like flash animation and excessive graphics, which result in slow page loading time and makes people run away. Established players or business, which are concerned on spreading awareness about their business rather that selling a single standoff product usually uses high media enhancements.
6	Tips on Effective Selling Written by: Scott F. Geld | Distributed: 2004-04-28 | You have built a right product and/or service base, and got your website illuminated by great content. Now you have everything in place in terms of your product and your content, but an important question still remains the same. That is, how do you make people buy your product?
7	Search Engine Marketing Written by: Scott F. Geld | Distributed: 2004-04-28 | Search Engine Marketing is one of the most important ways of marketing your business and getting noticed. Most of the people start with search engines and if you are not listed and ranked higher on the most popular ones, then the chances are you would never be even noticed.
8	Promotional Article Writing Written by: Scott F. Geld | Distributed: 2004-04-28 | Your product is fantastic your service excellent and your customers will make huge savings – but no one is buying. It is a challenge familiar to many a business owner. One sure-fire way to get your business noticed online at minimal cost is to sit down and write about it – or commission someone else to write about it for you. Promotional or advertorial articles have traditionally worked well to publicize businesses offline in magazines, newspapers and circulars. Now, the Internet offers a myriad of web-based opportunities in the form of specialist news sites, portals, on-line newspapers, ezines and newsletters – all of which require a source of fresh & interesting content. But where should you begin?
9	How to Write Killer Marketing Copy Written by: Scott F. Geld | Distributed: 2004-04-28 |
10	The Importance of Content Written by: Scott F. Geld | Distributed: 2004-04-28 | *The content is very important*. It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when you have a web presence, Content is the thing that attracts customers and retains their attention. It is the one and only mean, which would bring customers to your website and turn leads into sales through all your advertising campaigns. This is what you are selling, and you should hit right on the bull’s eye for it. No place of compromise when it comes to content of your website.
11	Good Bets for eBooks Written by: Scott F. Geld | Distributed: 2004-04-28 | Are you thinking of marketing eBooks on the Internet? Do you know that some types of material are better suited to eBook format than others, and that successful marketing depends on knowing the difference? Read on to find out when some types of material are well suited to eBook format?
12	The Merits of Exchanging Links Written by: Scott F. Geld | Distributed: 2004-04-28 | Exchanging website links is fast becoming the essential online marketing strategy of the 21st century. Sites boasting a diverse array of reciprocated quality links with relevant sites receive more visitors – this is a FACT! Search engines – the most popular method by far of finding a website – now place a high value on a site’s link popularity in their ranking algorithms. Linkages from websites that are already highly ranked by search engines will positively impact upon your site’s rankings. But before you rush into overdrive on your quest to exchange links with every webmaster you come into contact with, there are certain rules that you’ll need to observe to insure that your site popularity is maximized.
13	Advantages of Email Written by: Scott F. Geld | Distributed: 2004-04-28 | Email has changed the way we do business. Sure, people complain about the amount of Email they receive. But when all is said and done, using Email has impacted business in a positive way and has the edge over other methods of communication. Here are five advantages of using Email:
14	Cost Savings between Traditional Marketing and Internet Marketing Written by: Scott F. Geld | Distributed: 2004-04-28 | Marketing can be defined as 'whatever you do to promote and grow your business' including market research, advertising, publicity, sales, merchandising and distribution. With traditional marketing techniques all of these things are delivered in print format or in person. Internet marketing however, uses the power of online networks and interactive media to reach your marketing objectives...no paper, no telephone calls, no in person appearances.
15	Business is Changing Written by: Scott F. Geld | Distributed: 2004-04-28 | It's common knowledge that the Internet has enjoyed explosive growth and has affected nearly every industry in every country in the world. It is changing how we socialize, how we educate ourselves and how we do business. Just what are some of these changes?
16	Successful Tips for Affiliate Marketing Written by: Scott F. Geld | Distributed: 2004-04-28 | Affiliate programs can be an effective way of earning money by just focusing on Internet Marketing. It doesn’t matter whether you have a product to sell or not; if you can harness the benefit of those already selling on the web, you can get thousands of affiliate programs, which will pay you commission for selling their products. It is just like becoming a retailer for some manufacturing company, which pays you once you affect a sale of their product. But to choose from thousands is a difficult thing altogether.