75 Most Recent Articles
Written By: Scott Bywater

1	A Confession From Barack Obama Written by: Scott Bywater | Distributed: 2010-02-08 | - Word Count: 292 | Viewed: 55 | Votes: 1 | Rating: 5.00 One of the big mistakes many business owners make is coming across as if they are perfect and have no faults. But here's the problem with this. Perfection doesn't endear you to anyone. And everybody knows it's false.
2	Why I Admire Bob the Builder Written by: Scott Bywater | Distributed: 2010-02-05 | - Word Count: 321 | Viewed: 54 | Votes: 1 | Rating: 3.00 Today I want to talk about why I admire Bob the Builder. Until recently, I never thought much about Bob the Builder. But over the holidays, I spent some time watching different shows with my 3 year old son.
3	Razor Blades And The Marketing Slippery Slide Written by: Scott Bywater | Distributed: 2010-02-04 | - Word Count: 558 | Viewed: 29 | Votes: 1 | Rating: 5.00 On Friday, I made a mistake which probably cost me a thousand dollars or more. That's right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week. Now when people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so (as I did on Friday).
4	A Business Lesson From The Australian Open Written by: Scott Bywater | Distributed: 2010-02-03 | - Word Count: 614 | Viewed: 48 | Votes: 2 | Rating: 1.50 Unless we move outside our comfort zone on a regular basis, we end up just going around in circles. We need to learn to play 'The Red Line' if we are going to achieve our dreams. And that's what we need to do in business, isn't it? We have to escape our comfort zone to find real success in life and in business...
5	STOP Attracting The Wrong Customers Written by: Scott Bywater | Distributed: 2010-02-02 | - Word Count: 640 | Viewed: 30 | Votes: 1 | Rating: 2.00 The internet is very sexy at the moment. And everyone wants is hearing about the latest craziest new strategy which can hand you overnight riches. But there's one big problem with the internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.
6	But My Business Is Different Written by: Scott Bywater | Distributed: 2010-01-08 | - Word Count: 346 | Viewed: 70 | Votes: 2 | Rating: 1.50 If I had a dollar for everyone who ever said "But my business is different, this won't work for me" I'd be a very wealthy man. And of course, everyone's situation is different... every prospect is different...and every product or service is different. But there are more similarities between us than you think.
7	Eliminate This Word From Your Ads Now Written by: Scott Bywater | Distributed: 2010-01-08 | - Word Count: 244 | Viewed: 92 | Votes: 3 | Rating: 2.67 I'm about to show you a way to make your copy flow better. And it's probably one of the easiest steps that you could ever take to improve your copy.
8	Sour Grapes at Supermarkets Written by: Scott Bywater | Distributed: 2010-01-07 | - Word Count: 400 | Viewed: 66 | Votes: 2 | Rating: 2.50 Yesterday, I was sitting at a cafe in town reading the newspaper when I started reading about the new & controversial "grape tasting" laws in supermarkets. And I think there's an important lesson here, so I thought I'd take a moment to pass my comments on it.
9	Why Closing The Sale Doesn't Work Written by: Scott Bywater | Distributed: 2010-01-07 | - Word Count: 347 | Viewed: 62 | Votes: 3 | Rating: 4.00 "Closing the sale" is not all it's cracked up to be in many industries. Often thought to be the most important part of the sales call, studies have shown that other parts of the process are more effective in getting the deal done.
10	Be A Bulldog - Reject New Prospects Written by: Scott Bywater | Distributed: 2010-01-06 | - Word Count: 524 | Viewed: 71 | Votes: 1 | Rating: 2.00 This article is going to challenge some people, so if you like things sugar coated or to hear the latest ra-ra-ra positive thinking... prospect, prospect, prospect... or outdated sales advice, you probably should stop reading. Why? Because I am going to show you how to push prospects away. Sounds crazy, doesn't it?
11	How Dumb Can I Bee Written by: Scott Bywater | Distributed: 2010-01-06 | - Word Count: 512 | Viewed: 58 | Votes: 1 | Rating: 5.00 Most of the time when you sell something in business, you sell one thing. For instance, if you're an accountant, you might sell tax advice. But do your clients know you can set up a self managed super account for them, help them protect their assets, set up trusts or whatever else it is you do?
12	Why I Don't Trust Gurus Written by: Scott Bywater | Distributed: 2010-01-05 | - Word Count: 558 | Viewed: 68 | Votes: 2 | Rating: 0.50 I look back at this stage of my life as a big learning experience... a seeking for something deeper... a time when I trusted others above myself. And it felt awful.
13	The Boiling Frog Syndrome Written by: Scott Bywater | Distributed: 2010-01-05 | - Word Count: 435 | Viewed: 114 | Votes: 2 | Rating: 0.50 Have you heard the anecdote of the boiling frog? If a frog is placed in boiling water, it will jump out right away. However if it is placed in cold water and then slowly heated over a period of time, it will not perceive the danger and will slowly boil to death. And I think this is an important metaphor which we can all learn from in our business lives...
14	Turn Up Your Failure Rate Written by: Scott Bywater | Distributed: 2010-01-04 | - Word Count: 328 | Viewed: 91 | Votes: 2 | Rating: 0.50 Want to know how to succeed faster? Double your failure rate. Sounds crazy, doesn't it?
15	Athletes Use Steroids - Entrepreneurs Use This Written by: Scott Bywater | Distributed: 2010-01-04 | - Word Count: 452 | Viewed: 77 | Votes: 2 | Rating: 3.50 Years ago, I saw a seminar where the presenter was saying the only difference between where you are now and where you want to be is knowledge. Well, I kind of agree with that. And I kinda don't.
16	The Most Important Question To Answer Written by: Scott Bywater | Distributed: 2010-01-01 | - Word Count: 455 | Viewed: 70 | Votes: 2 | Rating: 1.50 Did you know Warren Buffet - the second richest man in the world - started out as a pinball repairman? Interesting to see where people started out and where they end up, isn't it?
17	Please Hear What I'm NOT Saying Written by: Scott Bywater | Distributed: 2010-01-01 | - Word Count: 1022 | Viewed: 86 | Votes: 2 | Rating: 1.00 Up until - probably the last 5 years - I always tried to pretend like I was perfect. The following poem called, Please Hear What I'm NOT Saying, tells much about my life when I was much younger... As it may tell about people you know in your own life...
18	Get Rich Quick? Yeah, Right Written by: Scott Bywater | Distributed: 2010-01-01 | - Word Count: 300 | Viewed: 69 | Votes: 2 | Rating: 3.50 Do you know anyone who has ever managed to get rich quick and without putting the effort in? I have a friend who used to wish for just that... He is still wishing...
19	Put Yourself Under The Gun Written by: Scott Bywater | Distributed: 2009-12-31 | - Word Count: 369 | Viewed: 64 | Votes: 2 | Rating: 2.00 Nothing in business can happen until you make plans, then put them into action... But more will get done if you set your plans into action with deadlines attached...
20	Think Like a Bamboo Plant Written by: Scott Bywater | Distributed: 2009-12-31 | - Word Count: 314 | Viewed: 63 | Votes: 1 | Rating: 5.00 Discipline is a requisite of success... But it helps to view the world as the life cycle of a bamboo plant...
21	How To Stop Competitor 'Copycats' Written by: Scott Bywater | Distributed: 2009-12-31 | - Word Count: 609 | Viewed: 85 | Votes: 2 | Rating: 2.50 Competitors will try to duplicate what it is that you do to become successful, but if they don't know how you reach your customers... How will they be able to duplicate your success?
22	A Great Lesson from Yum-Cha Written by: Scott Bywater | Distributed: 2009-12-30 | - Word Count: 360 | Viewed: 58 | Votes: 2 | Rating: 4.50 A marketing lesson from a Chinese Restaurant... Learn from their mistake...
23	Is Social Media a Load of Hype? Written by: Scott Bywater | Distributed: 2009-12-30 | - Word Count: 393 | Viewed: 68 | Votes: 2 | Rating: 0.50 Is social media a load of hype - interesting question, isn't it? After all, it's probably the biggest phenomenon happening on the web right now. It's cheap. It's easy to get onto. And it can give you massive leverage. But there's one downside: IT TAKES TIME.
24	Coulda, Shoulda, Woulda Written by: Scott Bywater | Distributed: 2009-12-30 | - Word Count: 580 | Viewed: 60 | Votes: 2 | Rating: 3.00 This little success story might just help you bring new inspiration and dollars into your business...
25	Postie Dumps Xmas Mail In Skip Bin Written by: Scott Bywater | Distributed: 2009-12-29 | - Word Count: 329 | Viewed: 72 | Votes: 3 | Rating: 2.67 I was reading I saw a story about a woman who had been suspended for dumping over 400 letters of Xmas mail in the dump. That's letters that you could have mailed... I could have mailed... anyone could have mailed... binned.
26	The UGLY Advertisement Written by: Scott Bywater | Distributed: 2009-12-29 | - Word Count: 409 | Viewed: 65 | Votes: 3 | Rating: 2.33 Are you looking for something pretty or something that gets the job done? Advertising is the same way, but only if you are thinking of it in a way that produces results.
27	Happy Holidays (Hold Onto The Slippery Fish) Written by: Scott Bywater | Distributed: 2009-12-29 | - Word Count: 553 | Viewed: 64 | Votes: 2 | Rating: 3.50 This is not the normal way you would open up a Christmas message, but I think it's really important for all of us to pay attention, particularly at this time.
28	So What On Earth Is Marketing? Written by: Scott Bywater | Distributed: 2009-12-24 | - Word Count: 389 | Viewed: 125 | Votes: 2 | Rating: 4.00 Now when most people think about marketing, they just think of advertising and promotion. But in reality it goes deeper than that.
29	Was the Danny Green Fight Rigged? Written by: Scott Bywater | Distributed: 2009-12-23 | - Word Count: 486 | Viewed: 94 | Votes: 1 | Rating: 4.00 It was an awesome example of having the guts to "go in for the kill" once the momentum was moving in your favour. Will you do this the next time you strike a winner in your business?
30	Why Most Business Owners Aren't Productive Written by: Scott Bywater | Distributed: 2009-12-22 | - Word Count: 507 | Viewed: 83 | Votes: 1 | Rating: 5.00 Recently, I lost my assistant for a few months over the festive season due to personal and health reasons. And that means I have been handed several hours of administration tasks a week I wouldn't normally have to do. That's painful because there are so many other areas of my business that I want to focus on.
31	Which Road Will You Take Over Christmas? Written by: Scott Bywater | Distributed: 2009-12-21 | - Word Count: 380 | Viewed: 91 | Votes: 2 | Rating: 2.50 The relationship between Christmas eating habits and our work habits are observed in this article.
32	The Passing Of A Legend Written by: Scott Bywater | Distributed: 2009-12-18 | - Word Count: 641 | Viewed: 97 | Votes: 1 | Rating: 0.00 What most people don't realise is that Anthony Robbins mentor was a guy named Jim Rohn. And you might have heard that Jim Rohn passed away yesterday. That made it a sad day.
33	Are Bottlenecks Holding You Back? Written by: Scott Bywater | Distributed: 2009-12-17 | - Word Count: 424 | Viewed: 82 | Votes: 1 | Rating: 5.00 Over the last couple of months I've been reading a book called "The Goal" after having it referred to me by my friend and colleague, Aaron Parsons. Now "The Goal" is actually a book about the manufacturing industry which is written like a novel. But it has had a huge impact on my thinking around business.
34	Turning Useless Facts Into Moolah Written by: Scott Bywater | Distributed: 2009-12-16 | - Word Count: 561 | Viewed: 88 | Votes: 3 | Rating: 1.33 I was sitting here doing a meditation this morning, wondering what I would write about today, when I saw a little book on my desk. I picked it up last year. It was a publication from Zoo Magazine entitled PUB AMMO: 1001 guaranteed useless facts. However, I am not so sure they are useless.
35	Hurt and Rescue Your Customers Written by: Scott Bywater | Distributed: 2009-12-15 | - Word Count: 477 | Viewed: 91 | Votes: 2 | Rating: 2.50 There's a saying in the direct marketing world called "hurt and rescue" which sounds kind of harsh. But I wanted to take a minute and walk you through the process of how it works now.
36	She's After Your Money Written by: Scott Bywater | Distributed: 2009-12-14 | - Word Count: 460 | Viewed: 88 | Votes: 1 | Rating: 0.00 Who would you rather be? The guy who had just managed to inherit a tidy sum from a bank before he left and had $700,000 in the bank... but had no money and limited skill? Or the guy who had invested the last five years of his life to gain the knowledge to practice as a specialist in this country with highly sought after skills. Many people would probably say the first guy.
37	The Problem With Swiping Sales Copy Written by: Scott Bywater | Distributed: 2009-12-03 | - Word Count: 480 | Viewed: 134 | Votes: 5 | Rating: 4.40 This is what people miss when they try to simply "swipe" sales copy from another advertisement.
38	The Las Vegas Wedding Trap Written by: Scott Bywater | Distributed: 2009-12-02 | - Word Count: 503 | Viewed: 90 | Votes: 1 | Rating: 2.00 Building business relationships is very much like dating and marriage. The following tips will help you to develop more sales by building stronger and healthier relationships.
39	This Causes Failure for Numerous Businesses Written by: Scott Bywater | Distributed: 2009-12-01 | - Word Count: 404 | Viewed: 110 | Votes: 6 | Rating: 3.00 And as I was reading Lance Armstrong's book, I noticed the sort of measurements athletes took of themselves in terms of their timing and understanding their numbers in very specific detail. Measurement is extremely important in sport because one hundredth of a second can make a huge difference. Measurement is also important in business...
40	Zig When They Zag - And Stand Out Written by: Scott Bywater | Distributed: 2009-11-06 | - Word Count: 365 | Viewed: 149 | Votes: 2 | Rating: 2.00 Just because the world is doing something one way, does not make that way the best way. Especially when you consider that if everyone is doing it one way, no one is doing it in the other way, and perhaps that your cue to succeed beyond the ability of others.
41	Social Media and SEO Myths Written by: Scott Bywater | Distributed: 2009-11-05 | - Word Count: 329 | Viewed: 147 | Votes: 2 | Rating: 2.00 It was a book written by a web 2.0 search engine fan and he was saying there was going to be a death of advertising and everything would be done via search engines, social media, etc. going forward. He was partly right, but mostly wrong.
42	Build Trust With A Favour Bank Written by: Scott Bywater | Distributed: 2009-11-04 | - Word Count: 388 | Viewed: 156 | Votes: 2 | Rating: 0.00 I remember reading a book by Paulo Coelho a few years ago when I came across the concept of the favour bank. Basically, what a favour bank is based around is the fact when you do someone a favour they will want to return the favour at some stage in the future.
43	What's Most Important Written by: Scott Bywater | Distributed: 2009-11-03 | - Word Count: 423 | Viewed: 128 | Votes: 1 | Rating: 1.00 A guy I know was telling me about how you can give EXACTLY the same stock trading system to one person and they'll go and turn it into a fortune, achieve their dream lifestyle and all that sort of good stuff. Another will do nothing with it and claim it doesn't work. It doesn't make any sense, does it?
44	The Missing Element Written by: Scott Bywater | Distributed: 2009-11-02 | - Word Count: 347 | Viewed: 128 | Votes: 1 | Rating: 1.00 I was having dinner with my extended family last night and they were talking about why some businesses in their franchise are more successful than others. And you know what it all really boils down to: the successful businesses know how to sell. But there's actually three elements to a successful business.
45	Sell Yourself Like A Papaya Tree Written by: Scott Bywater | Distributed: 2009-10-30 | - Word Count: 369 | Viewed: 159 | Votes: 2 | Rating: 2.50 Why on earth would I take a photo of a papaya fruit? It's really quite simple. The papaya fruit got me thinking about a few things about how we market ourselves online.
46	Curing Versus Healing Written by: Scott Bywater | Distributed: 2009-10-29 | - Word Count: 324 | Viewed: 141 | Votes: 2 | Rating: 3.00 I picked up an article about healing and curing. The problem with most businesses that I see is that they only do something when they need a cure (just like me with the chiropractor).
47	Teach To Learn Written by: Scott Bywater | Distributed: 2009-10-28 | - Word Count: 481 | Viewed: 120 | Votes: 2 | Rating: 0.50 There is one idea I learnt that I believe applies to virtually every business. The best way to learn something is to teach something. Unfortunately, most people don't start teaching anything until they believe they are an expert. As a result, they hinder their progress.
48	The Puppy Dog Close Written by: Scott Bywater | Distributed: 2009-10-27 | - Word Count: 336 | Viewed: 149 | Votes: 2 | Rating: 5.00 The look of joy on a little boy's face taught a very important lesson about selling to your audience. This article will teach you the usefulness and the technique of the Puppy Dog Close.
49	The Ultimate Security Written by: Scott Bywater | Distributed: 2009-10-26 | - Word Count: 320 | Viewed: 118 | Votes: 2 | Rating: 3.00 I remember times in my life where I have lived on the edge, unsure of how I would pay my bills. But that does not happen anymore... And it does not have to happen for you anymore either...
50	Business Is The Best Therapy Written by: Scott Bywater | Distributed: 2009-10-21 | - Word Count: 321 | Viewed: 175 | Votes: 2 | Rating: 4.00 The reality is personal development has become huge over the last few years. And I believe it's a good thing. At the same time, there's no better therapy than going into your own business.
51	Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Written by: Scott Bywater | Distributed: 2008-01-18 | - Word Count: 410 | Viewed: 469 | Votes: 10 | Rating: 2.90 If you're in Australia and have had your television turned on the last couple of nights, you would have noticed Kyle Sandilands, together with Mark Holden and Marcia Hines, gracing the stage. One thing you'll notice about Kyle and Marcia, is they are very, very, very different...
52	Copywriting Selling Secret # 11: 10 Powerful Stories To Get More Customers Written by: Scott Bywater | Distributed: 2008-01-17 | - Word Count: 763 | Viewed: 531 | Votes: 10 | Rating: 2.30 Remember, as a child lying in bed and listening to stories? Remember how engaged you were? Remember how you never got bored of them and always wanted to learn more? Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...
53	Copywriting Secret 10: Why Originality Sucks! Written by: Scott Bywater | Distributed: 2008-01-16 | - Word Count: 464 | Viewed: 900 | Votes: 10 | Rating: 2.10 If you want to write great ads, which sell through the roof, you need to toss all your fears from school... about CHEATING, out the window. Here's why:
54	Copywriting Secret 9: Make Your Claims Real Written by: Scott Bywater | Distributed: 2007-12-07 | - Word Count: 283 | Viewed: 583 | Votes: 11 | Rating: 2.36 How can you advertise your business in a way that your potential clients will believe? Most advertisers make the mistake of making claims that no one in their right mind will ever believe... and in doing so, they are throwing away their advertising budget. Read on as Scott examines how to make your advertising more effective.
55	Copywriting Secret 8: Long or Short Copy? Written by: Scott Bywater | Distributed: 2007-12-07 | - Word Count: 414 | Viewed: 516 | Votes: 8 | Rating: 2.75 When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner." But when the ads run, they invariably work. Here's why.
56	Copywriting Secret #7: Hooking 'Em Back In! Written by: Scott Bywater | Distributed: 2007-12-03 | - Word Count: 347 | Viewed: 769 | Votes: 11 | Rating: 1.73 You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch.
57	Copywriting Secret #6: LVC Formula Written by: Scott Bywater | Distributed: 2007-11-30 | - Word Count: 435 | Viewed: 476 | Votes: 9 | Rating: 1.89 One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask, how can I make a profit giving my products and services away without charging for them?
58	Copywriting Secret #4: Avoid This Common Mistake Written by: Scott Bywater | Distributed: 2007-11-29 | - Word Count: 353 | Viewed: 400 | Votes: 11 | Rating: 1.55 If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. As they say, the three most important factors in a successful business is location, location and location. The same lesson should be applied to your advertising. Keep reading to get the low-down on this very important information.
59	Copywriting Selling Secret #5: Irresistible Offers! Written by: Scott Bywater | Distributed: 2007-11-28 | - Word Count: 364 | Viewed: 483 | Votes: 9 | Rating: 1.22 Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...
60	Copywriting Selling Secret #3 - Slash Your Expenses Written by: Scott Bywater | Distributed: 2007-11-22 | - Word Count: 478 | Viewed: 368 | Votes: 3 | Rating: 1.67 Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses --- because it wasn't paying it's way.
61	Copywriting Selling Secret #2 - 12 Magic Words Written by: Scott Bywater | Distributed: 2007-11-21 | - Word Count: 200 | Viewed: 569 | Votes: 11 | Rating: 3.00 You're in for a real treat, because I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language, proven to attract attention and stir emotion within their readers.
62	Copywriting Selling Secret #1 - A Simple Formula For Writing A Compelling Headline Written by: Scott Bywater | Distributed: 2007-11-20 | - Word Count: 363 | Viewed: 497 | Votes: 11 | Rating: 3.45 I want to let you in on a "gold mine" headline creation strategy which 99% of people have no idea about.
63	Do You Make This Advertising Mistake? Written by: Scott Bywater | Distributed: 2006-09-12 | - Word Count: 417 | Viewed: 759 | Votes: 7 | Rating: 2.43 You know how they say that it's insane to do the same thing over and over and expect a different result. Well, that's true. But let me tell you a story which illustrates this point even more so.
64	10 Shortcut Secrets To Closing The Sale In Print Written by: Scott Bywater | Distributed: 2006-09-05 | - Word Count: 478 | Viewed: 946 | Votes: 6 | Rating: 2.00 Ask any salesperson the hardest part of making a sale and they'll tell you that it's closing the sale and gaining a commitment from your customer. And in a sales letter or advertisement, it's even more important you get it right? Why? Because it's so easy for your reader to forget about you.
65	Why 'Closing' Is Not The Most Important Part Of Making A Sale Written by: Scott Bywater | Distributed: 2006-08-29 | - Word Count: 553 | Viewed: 1310 | Votes: 22 | Rating: 3.82 If you ever thought that 'closing' was the single most important key to sales success, then pay close attention, because what I'm about to share may surprise you. Let me explain:
66	How To Avoid The 'Yo-Yo Effect' And Always Have A Steady Stream Of New Customers Written by: Scott Bywater | Distributed: 2006-08-22 | - Word Count: 482 | Viewed: 1985 | Votes: 13 | Rating: 3.08 Last week, I received a question from one of my subscribers who asked: Do I keep advertising even when I am flat out and already have too much work on? I am a painter. My answer:
67	How To Crush Your Competition By Making Your Ads Irresistible Written by: Scott Bywater | Distributed: 2006-07-25 | - Word Count: 444 | Viewed: 732 | Votes: 13 | Rating: 1.85 Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...
68	Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Written by: Scott Bywater | Distributed: 2006-07-18 | - Word Count: 354 | Viewed: 687 | Votes: 15 | Rating: 2.27 If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. If you own a vegetarian café in the middle of a meat-eating suburb... you could get very skinny... very fast. And if you run ads where...
69	Secrets Behind Advertising Headlines That Sell (Step By Step) Written by: Scott Bywater | Distributed: 2006-07-11 | - Word Count: 323 | Viewed: 1079 | Votes: 14 | Rating: 2.93 Not 1 in 10 business owners understand the power of a headline. If you doubt me, just Flick through your local paper and notice how many company names you see at the top of ads. Or weak headings which don't grab your attention.
70	Slash Your Expenses Written by: Scott Bywater | Distributed: 2006-07-04 | - Word Count: 438 | Viewed: 561 | Votes: 16 | Rating: 3.13 A few years ago, I analysed the statistics of where one of my clients, M and M Pest Control in Sydney, generated all their leads from. What did I do? I simply analysed his advertising expenses... and identified whether or not the ads were generating a strong yield for his investment. And I'm willing to bet you could do the same for your business.
71	Boost Your Advertising Results By Making Friends... Written by: Scott Bywater | Distributed: 2006-06-27 | - Word Count: 516 | Viewed: 711 | Votes: 7 | Rating: 2.43 As I first read in the book "How To Win Friends And Influence People" by Dale Carnegie, one of the keys to making friends is to really listen to others. To understand them. And to put yourself in their shoes. So if you're selling to someone with the printed word, do you think you'll have more chance of making the sale if you became their friend?
72	How To Make Your Advertising Believable (Step By Step) Written by: Scott Bywater | Distributed: 2006-06-21 | - Word Count: 317 | Viewed: 858 | Votes: 11 | Rating: 3.00 Are you frustrated by the fact so many of your competitors are making such outlandish claims it's hard to make your product stand out from the rest.
73	Revealed: Proven And Tested Formula On Exactly How Many Words You Should Have In Your Ads And Sales Letters To Get the Best Results… Written by: Scott Bywater | Distributed: 2005-12-08 | When I show some people my advertisements, I sometimes get the feedback: 'I'd never read that. There's too much writing. It needs to be simpler, and cleaner.'
74	If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads And Sales Letters Written by: Scott Bywater | Distributed: 2005-11-30 | Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more. Well, there's a good reason why...
75	How To Make A Fortune From Unique 'Resistance Free' Advertising Written by: Scott Bywater | Distributed: 2005-11-17 | The trouble with trying to sell anything to anybody... especially with ads and sales letters... is buyer resistance. So how do you completely eliminate the resistance to your offer?