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All Articles Written By: Robert Middleton

1.   Flabby Marketing Thinking by Robert Middleton
    In marketing, there's an equivalent to exercising and pumping iron and that's the topic of this article on marketing for professional service businesses.
    Distributed: 2007-06-22 10:24:00 | Word Count: 572 | Page Views: 3065 | Votes: 8 | Rating: 2.13
2.   Making The Cut by Robert Middleton
    One of the hardest working groups of Independent Professionals out there are professional golfers. It may look like they have an easy job just hitting a ball around while enjoying the outdoors, but as Paul Harvey says, 'Here's the rest of the story...'
    Distributed: 2007-06-20 12:00:00 | Word Count: 552 | Page Views: 3918 | Votes: 16 | Rating: 2.88
3.   The Master Marketing Skill by Robert Middleton
    Make learning how to give presentations and talks a priority in your development as a professional. It's a skill that will pay for itself thousands of times over in the course of your career.
    Distributed: 2007-06-14 10:36:00 | Word Count: 741 | Page Views: 2597 | Votes: 10 | Rating: 2.30
4.   Web Site Leverage by Robert Middleton
    Ever go to a web site and find that after poking around a few pages you just click off and go to another site? Of course. It happens millions of times a day on the web. Why? Good question! This is an important one because if you can't get people to stick around your site and eventually contact you, your web site is just taking up cyberspace.
    Distributed: 2007-06-12 17:55:00 | Word Count: 747 | Page Views: 2951 | Votes: 10 | Rating: 2.80
5.   Fire, Ready, Aim Marketing by Robert Middleton
    One of the dumbest marketing mistakes is failing implementing what you already know. You may read a lot, buy online programs, attend seminars and yet still implement a fraction of what you've learned.
    Distributed: 2007-06-07 11:12:00 | Word Count: 937 | Page Views: 3489 | Votes: 9 | Rating: 2.56
6.   Risking By Not Risking by Robert Middleton
    I've often been asked, 'What is the biggest mistake you've made in your business?' And the first one that comes to mind was not creating and selling products much sooner. I was in business for years and years before I created my first product. Up to that point I only offered consulting and workshops. And why didn't I create and sell products sooner? Simple. I was afraid of doing it wrong. I didn't want to risk making a mistake.
    Distributed: 2007-06-05 11:56:00 | Word Count: 684 | Page Views: 2962 | Votes: 8 | Rating: 2.88
7.   The Questions Behind The Questions by Robert Middleton
    One of the greatest confusions in talking about, and marketing, professional services is that we tend to answer the questions about our services at face value.
    Distributed: 2007-05-31 10:48:00 | Word Count: 716 | Page Views: 4330 | Votes: 9 | Rating: 2.33
8.   Dumping Powerpoint by Robert Middleton
    The purpose of presentations is to persuade. To make your case you need to be both prepared and passionate. Dump your PowerPoint slides and get your ideas across as if your future depended on it.
    Distributed: 2007-05-30 10:24:00 | Word Count: 575 | Page Views: 3317 | Votes: 9 | Rating: 1.44
9.   The Intensely Detailed Plan by Robert Middleton
    Will you create intensely detailed marketing plans or will you make vague plans resulting in vague results?
    Distributed: 2007-05-24 10:00:00 | Word Count: 716 | Page Views: 3022 | Votes: 5 | Rating: 2.00
10.   Getting Excited About Marketing by Robert Middleton
    Are you excited about marketing your business? I've learned over the years, working with thousands of Independent Professionals, that the word EXCITING is about the last one most would use to describe marketing their business.
    Distributed: 2007-05-22 11:24:00 | Word Count: 798 | Page Views: 3222 | Votes: 13 | Rating: 2.31
11.   Beyond The Marketing Message by Robert Middleton
    This week someone asked me the question: 'How does an Audio Logo differ from a meme, from a sizzler, from a tagline?' Here's my definition of these terms.
    Distributed: 2007-05-17 10:00:00 | Word Count: 1173 | Page Views: 3304 | Votes: 8 | Rating: 1.38
12.   Beating The Competition by Robert Middleton
    The "beat your competition" mentality is, at best, severely limiting; at worst, it's evil and destructive. You don't need to go there to be more successful than you can possibly imagine.
    Distributed: 2007-05-15 10:36:00 | Word Count: 670 | Page Views: 3205 | Votes: 6 | Rating: 2.67
13.   Trust Is A Story by Robert Middleton
    One of the terms that's frequently bandied about in business and marketing is "trust." This is an important topic, in fact marketing is all about trust. It's about how you create it, build it and maintain it.
    Distributed: 2007-05-10 10:00:00 | Word Count: 594 | Page Views: 3152 | Votes: 5 | Rating: 2.40
14.   Marketing Messages That Work by Robert Middleton
    Want a great marketing message? Create it based on the following four steps...
    Distributed: 2007-05-08 10:36:00 | Word Count: 1109 | Page Views: 5393 | Votes: 7 | Rating: 2.00
15.   Marketing Yourself: Forget The Little Mistakes by Robert Middleton
    In this article I'll focus on seven big things you need to pay attention to in order to market effectively. Miss doing these and you're in deep trouble. And miss them we do, because we're too focused on the sharks.
    Distributed: 2007-05-04 10:12:00 | Word Count: 1082 | Page Views: 3029 | Votes: 8 | Rating: 1.25
16.   Objections - The Ten Foot Wall by Robert Middleton
    I've found that there are three big objections that frequently come up when anyone is looking at retaining the services of a professional. This is assuming everything else fits. They have the need and you have the services that can help them. They like you and trust you and you are both excited about the possibilities. But then an objection bomb falls. So what do you do?
    Distributed: 2007-05-03 15:36:00 | Word Count: 765 | Page Views: 2626 | Votes: 6 | Rating: 2.00

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