16 Most Recent Articles
Written By: Robert Middleton

1	Flabby Marketing Thinking Written by: Robert Middleton | Distributed: 2007-06-22 | - Word Count: 572 | Viewed: 544 | Votes: 5 | Rating: 2.40 In marketing, there's an equivalent to exercising and pumping iron and that's the topic of this article on marketing for professional service businesses.
2	Making The Cut Written by: Robert Middleton | Distributed: 2007-06-20 | - Word Count: 552 | Viewed: 678 | Votes: 8 | Rating: 3.75 One of the hardest working groups of Independent Professionals out there are professional golfers. It may look like they have an easy job just hitting a ball around while enjoying the outdoors, but as Paul Harvey says, 'Here's the rest of the story...'
3	The Master Marketing Skill Written by: Robert Middleton | Distributed: 2007-06-14 | - Word Count: 741 | Viewed: 499 | Votes: 8 | Rating: 2.88 Make learning how to give presentations and talks a priority in your development as a professional. It's a skill that will pay for itself thousands of times over in the course of your career.
4	Web Site Leverage Written by: Robert Middleton | Distributed: 2007-06-12 | - Word Count: 747 | Viewed: 509 | Votes: 8 | Rating: 3.38 Ever go to a web site and find that after poking around a few pages you just click off and go to another site? Of course. It happens millions of times a day on the web. Why? Good question! This is an important one because if you can't get people to stick around your site and eventually contact you, your web site is just taking up cyberspace.
5	Fire, Ready, Aim Marketing Written by: Robert Middleton | Distributed: 2007-06-07 | - Word Count: 937 | Viewed: 972 | Votes: 7 | Rating: 3.29 One of the dumbest marketing mistakes is failing implementing what you already know. You may read a lot, buy online programs, attend seminars and yet still implement a fraction of what you've learned.
6	Risking By Not Risking Written by: Robert Middleton | Distributed: 2007-06-05 | - Word Count: 684 | Viewed: 869 | Votes: 6 | Rating: 3.67 I've often been asked, 'What is the biggest mistake you've made in your business?' And the first one that comes to mind was not creating and selling products much sooner. I was in business for years and years before I created my first product. Up to that point I only offered consulting and workshops. And why didn't I create and sell products sooner? Simple. I was afraid of doing it wrong. I didn't want to risk making a mistake.
7	The Questions Behind The Questions Written by: Robert Middleton | Distributed: 2007-05-31 | - Word Count: 716 | Viewed: 991 | Votes: 6 | Rating: 3.33 One of the greatest confusions in talking about, and marketing, professional services is that we tend to answer the questions about our services at face value.
8	Dumping Powerpoint Written by: Robert Middleton | Distributed: 2007-05-30 | - Word Count: 575 | Viewed: 821 | Votes: 7 | Rating: 1.71 The purpose of presentations is to persuade. To make your case you need to be both prepared and passionate. Dump your PowerPoint slides and get your ideas across as if your future depended on it.
9	The Intensely Detailed Plan Written by: Robert Middleton | Distributed: 2007-05-24 | - Word Count: 716 | Viewed: 688 | Votes: 3 | Rating: 3.33 Will you create intensely detailed marketing plans or will you make vague plans resulting in vague results?
10	Getting Excited About Marketing Written by: Robert Middleton | Distributed: 2007-05-22 | - Word Count: 798 | Viewed: 684 | Votes: 5 | Rating: 2.80 Are you excited about marketing your business? I've learned over the years, working with thousands of Independent Professionals, that the word EXCITING is about the last one most would use to describe marketing their business.
11	Beyond The Marketing Message Written by: Robert Middleton | Distributed: 2007-05-17 | - Word Count: 1173 | Viewed: 787 | Votes: 6 | Rating: 1.83 This week someone asked me the question: 'How does an Audio Logo differ from a meme, from a sizzler, from a tagline?' Here's my definition of these terms.
12	Beating The Competition Written by: Robert Middleton | Distributed: 2007-05-15 | - Word Count: 670 | Viewed: 949 | Votes: 4 | Rating: 3.75 The "beat your competition" mentality is, at best, severely limiting; at worst, it's evil and destructive. You don't need to go there to be more successful than you can possibly imagine.
13	Trust Is A Story Written by: Robert Middleton | Distributed: 2007-05-10 | - Word Count: 594 | Viewed: 964 | Votes: 3 | Rating: 3.67 One of the terms that's frequently bandied about in business and marketing is "trust." This is an important topic, in fact marketing is all about trust. It's about how you create it, build it and maintain it.
14	Marketing Messages That Work Written by: Robert Middleton | Distributed: 2007-05-08 | - Word Count: 1109 | Viewed: 864 | Votes: 4 | Rating: 2.00 Want a great marketing message? Create it based on the following four steps...
15	Marketing Yourself: Forget The Little Mistakes Written by: Robert Middleton | Distributed: 2007-05-04 | - Word Count: 1082 | Viewed: 762 | Votes: 6 | Rating: 1.50 In this article I'll focus on seven big things you need to pay attention to in order to market effectively. Miss doing these and you're in deep trouble. And miss them we do, because we're too focused on the sharks.
16	Objections - The Ten Foot Wall Written by: Robert Middleton | Distributed: 2007-05-03 | - Word Count: 765 | Viewed: 665 | Votes: 4 | Rating: 3.00 I've found that there are three big objections that frequently come up when anyone is looking at retaining the services of a professional. This is assuming everything else fits. They have the need and you have the services that can help them. They like you and trust you and you are both excited about the possibilities. But then an objection bomb falls. So what do you do?