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Written By: Rob Schmultz

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Beyond Keyword Optimization Written by: Rob Schmultz | Distributed: 2004-05-11 | The rate of change online used to be fun. Chasing the cutting edge was an exciting occupation with limited accountability. But now ROI, quarterly budgets, and the need to grow sales AND profits have replaced the cutting edge as the object of our efforts. Yet despite the transition to more traditional business goals and outcomes, the rate change remains the same.