10 Most Recent Articles
Written By: Paul Hartunian

1	Hot Publicity Techniques That Are 100% Legitimate! Written by: Paul Hartunian | Distributed: 2005-02-24 | As in any business, once you've been the publicity business for a while you start to discover those little insider secrets that make life so much easier. Those little tricks of the trade that typically give the old pros an unfair advantage.
2	Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity Written by: Paul Hartunian | Distributed: 2005-02-15 | There's an unwritten *code of ethics* out there that dictates the guidelines the media expects savvy publicists to follow. Certain do's and don'ts that keep the amateurs out of the *club*.
3	Making Up A News Story, Legally Written by: Paul Hartunian | Distributed: 2005-02-09 | In the publicity business, the real trend-setters are the Press Agents. They're the people who literally *create* news stories.
4	Mistakes You Can't Afford To Make When You Write A Press Release Written by: Paul Hartunian | Distributed: 2005-02-04 | Nothing made it to the news because tons of people around the world made the first, worst mistake in announcing a news story. They didn't.
5	Four Things You Have To Do To Get Free Publicity for Your Business Written by: Paul Hartunian | Distributed: 2005-01-28 | It's true about any profession. The 'old pros' somehow always seem to get everything done much quicker and more effectively. They've made their mistakes and are sensitive to the pulse rate of the industry.
6	The Crucial Factor That Determines Whether or Not You Get Free Publicity Written by: Paul Hartunian | Distributed: 2005-01-25 | Obviously there's more than one way to get your name in the headlines. You can offer incredible deals or you can do the outrageous. You can discover some new and exciting product or you can be recognized for your services to the community.
7	The *Can't Miss System* for Getting Free Publicity Written by: Paul Hartunian | Distributed: 2005-01-21 | Publicity is a funny business. On one hand you have as many variables as you do opportunities to promote and yet, on the other hand, beneath it all, there are a few cardinal rules that regulate any successful publicity effort. Each rule may take on a different color depending on the specifics that apply to individual industries, but once you strip it all down, you'll always find the following system at work in any working system.
8	3 Mistakes You Can't Afford To Make When You Write A Press Release Written by: Paul Hartunian | Distributed: 2005-01-14 | You have the story of a lifetime. Editors are going to drop their jaws in amazement. You just can't wait to get the press release on their desk. You fire up the fax machine, hit the go button and then rush over to your phone to wait for the calls. And nothing happens.
9	14 Publicity Tips You Can't Live Without Written by: Paul Hartunian | Distributed: 2005-01-13 | How do you best promote yourself, your business or your cause using publicity? The list could easily be 100 items long. But 14 items stand out that can make yours a winning publicity campaign. If you follow these 14 tips, you tremendously increase your chances of getting publicity.
10	10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It Written by: Paul Hartunian | Distributed: 2005-01-06 | There's more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. But even the best laid plans of a top-notch publicity effort can be sabotaged by any of the following 10 deadly mistakes of the publicity business.