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Written By: Pam Walters

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Create Your Brand Identity Package Written by: Pam Walters | Distributed: 2006-08-24 | - Word Count: 1079 | Viewed: 1140 | Votes: 6 | Rating: 1.67 Branding isn't new. It's been around forever... ever since there was more than one sandal maker for gladiators to choose from. Building your business (brand) used to have more to do with your reputation. Then, as more and more products and services began vying for the same customers, it became critical not only to offer a superior product or service, but also to differentiate yourself from your competition.