Simplify Your Message For An Effective E-Newsletter
Written by: Michael J. Katz |
Distributed: 2005-01-06 |
Hearing what had happened, my Aunt Esther a woman known for
sometimes not quite getting her facts straight gave me the
news: 'The guy who invented running died.'
Admittedly, a bit of an oversimplification. However, with those
six simple words she had captured the essence if not the
absolute factual truth of the story.