3 Most Recent Articles
Written By: Matthew Roche

1	Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method Written by: Matthew Roche | Distributed: 2004-07-27 | Background: My name is Matthew Roche. I am Co-President and CEO of Offermatica, a sophisticated ASP Landing Page Optimization service for A/B Split, Multivariate and Taguchi testing. You have a great idea for a different page layout, some new copy or image, or a promotion that will give your site the kick in the pants it needs to break through stagnant conversion. You want to make the change, but you have been through this drill before. Some efforts make things better, some of them don’t, and for the rest, it is unclear, so you assume they must have had some positive impact.
2	Landing Page Testing Best Practices Written by: Matthew Roche | Distributed: 2004-07-14 | This column offers some of our most valuable experiences constructing and executing tests to increase the conversion of PPC traffic by testing the performance of their landing pages. We selected these five because they produced significant value and were counterintuitive. I hope that you find them useful in your planning and execution of tests to increase your conversion, and order profitability.
3	Landing Page Optimization Techniques Lower Acquisition Costs Written by: Matthew Roche | Distributed: 2004-06-07 | Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost. With acquisition costs that can rise to $60 to $100 per customer or more, there is a constant demand for better word lists, better bidding, and better ad copy to compel click-throughs on the meatiest words.