| 1. |
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Hey! Why the Long Sales Pages? by Mark Silver |
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So, you get one of those emails from someone whose business you
kinda like. And it's got some enticing little message in it - so
you click to take a look at the offer. And suddenly you find
yourself in highlighter land. Broad streaks of yellow, lots of
exclamation points, and pages and pages of words making all kinds
of claims and promises. And when you scroll allllllll the way
down to the bottom, there isn't even a price. You need to click
on an 'order now' button before they even tell you the price. |
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Distributed: 2009-04-01 15:00:00 |
Word Count: 868 |
Page Views: 3447 |
Votes: 7 |
Rating: 1.71 |
| 2. |
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How To Write A 300 Page Book In Four Months by Mark Silver |
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There's a lot of hoopla about becoming an author of your very
own business book. The promise of fame and fortune is very
alluring. Yet your book remains perpetually 'about to be'
written. Or, you've sequestered yourself for weeks or months to
write your book, only to come out with something you feel
luke-warm about. |
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Distributed: 2009-02-26 14:24:00 |
Word Count: 821 |
Page Views: 5035 |
Votes: 12 |
Rating: 1.42 |
| 3. |
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How To Get Feedback From Colleagues That Makes Sense by Mark Silver |
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Okay, you've just written a new website, or a new sales page. Or
maybe you've just created a new product or offer. Or even just
tried on a new suit. And you turn to your friend and ask: "Can I
get some feedback from you? What do you think?" |
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Distributed: 2009-01-27 13:00:00 |
Word Count: 841 |
Page Views: 8345 |
Votes: 11 |
Rating: 1.82 |
| 4. |
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The Role of Hunger in Your Business by Mark Silver |
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Hunger and fear are good for your business. Not abject hunger and
despairing panic, mind you. That's too much. But a little touch
of hunger and fear is very useful. I know there are many people
out there who would prefer that not to be the case. And I'm one
of them. I wish inspiration and love were big enough motivators
for action. But for us humans who aren't yet enlightened, they
don't seem to work so well. |
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Distributed: 2009-01-21 13:00:00 |
Word Count: 1016 |
Page Views: 3550 |
Votes: 7 |
Rating: 2.86 |
| 5. |
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Spirituality in Your Business Without Scaring Clients by Mark Silver |
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You've been deepening your spirituality, and it has seeped into
everything you do, or is starting to. The thing is, will it freak
your clients out if you go all woo-woo and bizarre on them? Even
if you're already using spirituality strongly in your business,
I'm guessing there are places you just don't want to go, things
that are too blatant or strong. You don't want to evangelize,
you're not looking to convert anyone. But something's missing. |
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Distributed: 2009-01-05 11:24:00 |
Word Count: 1101 |
Page Views: 3376 |
Votes: 8 |
Rating: 2.50 |
| 6. |
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How a Personal Secretary is Critical to Your Response Rate by Mark Silver |
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In a past Moneyflow class, one of the participants was promoting
a seminar. 'People aren't responding to my emails. What do I
do?' 'Well, tell me what you've done,' I said. 'Today the
second email went out. I've only had 5 people respond so far on
my list of 100. And I've been networking, and making phone
calls, and sending out flyers.' What wasn't working? |
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Distributed: 2008-12-23 12:12:00 |
Word Count: 1037 |
Page Views: 3338 |
Votes: 5 |
Rating: 1.80 |
| 7. |
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Avoiding Financial Trauma Stress Disorder by Mark Silver |
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Day after day we're being treated to news of the global
financial markets being flushed further and further down the
toilet. If you run a small business, it can be hard to hold onto
hope and inspiration, because maybe this time things really are
doomed. Makes you wonder and doubt--did someone not buy simply
because they didn't buy, or is this the beginning of the end of
your business? |
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Distributed: 2008-12-01 11:36:00 |
Word Count: 1002 |
Page Views: 3852 |
Votes: 7 |
Rating: 0.43 |
| 8. |
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Marketing Without Spending Your Life Trolling the Internet by Mark Silver |
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"I'd rather be rock climbing, hiking, spending time outside
than in front of a computer. And, it all feels so useless, like
nothing works anyhow. I'm spending my life energy in front of
the computer, I feel like , and it's not moving my business
forward!" That's what a client of ours was telling us. And how
about you? You're staring at a screen right now, reading this.
How many hours do you have to spend in front of a computer to
make your business work, anyway? |
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Distributed: 2008-11-17 11:48:00 |
Word Count: 1160 |
Page Views: 3382 |
Votes: 8 |
Rating: 1.38 |
| 9. |
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Why Clients Don't Buy-- and 8232;The Hierarchy of Choice by Mark Silver |
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So you struggle over getting all the details just right, like
pricing and timing, and all the other features included in your
offers so your best clients will buy from you. So why aren't
they buying? It's because all of those details are actually the
least important part of a purchasing choice. One common
misconception says that human beings make choices based on
what's best for them, but that falls apart really quickly in the
aftermath of several empty tubs of ice cream, as you hold your
stomach and groan, "Why did I do that again?!?" |
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Distributed: 2008-11-14 12:00:00 |
Word Count: 1352 |
Page Views: 3294 |
Votes: 8 |
Rating: 2.13 |
| 10. |
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Can Branding Ever Be Heart Centered? by Mark Silver |
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Sometimes the world delivers up vocabulary words that are just
plain wrong. Painfully wrong. Words like "branding," which the
world of marketing seems to love, but regular folks and cows just
seem to hate. And it's because of how branding has often been
used. Companies have done psychological studies on how to craft
an environment that gets you to react in the way they want you
to. It's like herding cattle into the searing-hot iron--ouch. Of
course you don't want to use branding. Why would you ever want
to do THAT? |
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Distributed: 2008-10-27 11:12:00 |
Word Count: 807 |
Page Views: 3405 |
Votes: 6 |
Rating: 2.33 |
| 11. |
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How Do You Be Unique When and 8232; What You Do Isn't Yours? by Mark Silver |
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You come off the freeway exit ramp, and bam, you're stuck behind
a long line of cars at the stop sign, all wanting to turn left,
the same way you want to go. Slowly, one by one, they go through
the stop sign. You inch imperceptibly forward. Suddenly one of
the cars peals off and goes right, instead of left. You're bored
by this time, so you figure, what the heck--let's try it out. |
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Distributed: 2008-10-23 11:12:00 |
Word Count: 822 |
Page Views: 3290 |
Votes: 8 |
Rating: 2.38 |
| 12. |
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Other People's Stuff in Your Info Product by Mark Silver |
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It was 1995 and there we were: me, my girlfriend of one year (who
is now my wife), and my parents all snowed in at my parents'
home. A blizzard had struck suddenly, and we were stuck in D.C.
for an extra two days, unable to fly out. Unable to do anything,
really, except be stuck together. Luckily, we had a great time
together. We shoveled snow, drank tea, and laughed a lot. But,
can you imagine if that had happened the year before on our very
first date, when we didn't know each other at all? A first date
snowed in for four days with your date and your parents? |
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Distributed: 2008-09-09 12:24:00 |
Word Count: 821 |
Page Views: 2855 |
Votes: 8 |
Rating: 1.50 |
| 13. |
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When Following-the-Leader Gets Your Business in Trouble by Mark Silver |
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On a hot summer day in the early 1990's, I was standing in the
middle of a California freeway. Four cars were piled up around
me, and ambulances, fire engines, and the California Highway
Patrol were arriving one after the other. Our paramedic unit had
parked where the first-in unit had told us to park, and we were
working on the car that first medic on-scene had directed us to.
Per protocol, the first paramedic on-scene was the "incident
commander" until a higher ranking command officer or supervisor
arrived. |
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Distributed: 2008-09-02 15:12:00 |
Word Count: 891 |
Page Views: 5195 |
Votes: 8 |
Rating: 2.13 |
| 14. |
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Repeat After Me: 'I Have Only One Business.' by Mark Silver |
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Imagine you're ten years old, and there are huge stacks of
cardboard boxes towering over you. It's a maze. It's a
fortress. And you're allowed to climb all over them. Inside
every single one of those boxes is a dozen bottles. Fine wines,
liquor, you name it. It may sound like a caterer's dream, but I
was just hanging out in the warehouse of my grandfather's wine
store. My parents worked with him, and so I kinda grew up there. |
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Distributed: 2008-08-19 10:00:00 |
Word Count: 909 |
Page Views: 3043 |
Votes: 13 |
Rating: 1.85 |
| 15. |
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How To Chop Days And Hours Off Your Article Writing. by Mark Silver |
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Ready to write an article? You even made the big step of
scheduling time to do it. So here it is, and you're sitting at
your desk, staring blankly at the screen. Just like you've been
doing for the last two weeks. And still no article. Despite the
fact it was supposed to go out 10 days ago. Ugh. |
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Distributed: 2008-08-12 10:00:00 |
Word Count: 589 |
Page Views: 3796 |
Votes: 5 |
Rating: 2.00 |
| 16. |
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'Help! I'm lazy!' by Mark Silver |
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All the messages coming at us from popular culture tell us that
if we're not doing what we're supposed to be doing, we're
lazy. I'm going to tell you right now, I don't believe in lazy. |
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Distributed: 2008-08-05 10:00:00 |
Word Count: 554 |
Page Views: 3873 |
Votes: 16 |
Rating: 2.56 |
| 17. |
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The Curse of Professionalism in Your Business by Mark Silver |
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Have you ever received (or written) an email like this one?
'Thank you for your correspondence. We appreciate your desire to
contact us, and someone will get back to you shortly.' Kinda
cold and stale, eh? I'm used to seeing things like this from
corporations, and from the back of our refrigerator, but how
about us teensy business folks? |
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Distributed: 2008-07-31 11:12:00 |
Word Count: 967 |
Page Views: 4336 |
Votes: 7 |
Rating: 1.71 |
| 18. |
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What You Need To Do To Avoid Burning Money On Advertising. by Mark Silver |
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Advertising. Curse? Money hole? Or powerful venue? It seems so
obvious: where else, for a few hundred dollars, could you get in
front of thousands of people? And it's true that many of them
are really wanting what you're offering. Unfortunately, the vast
majority of advertising ends up being good to wrap fish in, and
not much else. People cry up "But it's getting me exposure,"
and that's true, to a point. However, is it really increasing
sales? Is it really getting people the help they need? |
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Distributed: 2008-07-29 10:12:00 |
Word Count: 809 |
Page Views: 3654 |
Votes: 7 |
Rating: 1.86 |
| 19. |
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Why Attraction is a Mistake in Marketing by Mark Silver |
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Coffee shop. The background beat of some silly pop music. Buzz of
conversation. The glow of laptop screens. And then, one near the
counter, the other in a window seat, they both look up, and their
eyes meet. Attraction! Next thing you know, they're picking out
paint colors, and sharing chores in some nice little house in the
neighborhood. It's a cozy picture, isn't it? If only your
clients would move into your business as easily. Unfortunately,
when your eyes meet theirs, they tend to look away. |
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Distributed: 2008-07-24 11:12:00 |
Word Count: 1025 |
Page Views: 2908 |
Votes: 5 |
Rating: 2.40 |
| 20. |
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The Myth Of Being Successfully Solo In Business by Mark Silver |
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There's a breakneck pace that many new solo business owners
assume. With an infinite number of things to do, and about a
dozen hats to wear, it gets overwhelming, fast. And, that's
nothing compared to what happens once the business actually has
some momentum under it. That's why one of my clients with a
brand-new business was asking me: 'Mark, how do you get it all
done? Your business has about 100 times more going on in it than
mine does, and I'm overwhelmed just with what I'm trying to get
done.' |
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Distributed: 2008-07-22 11:00:00 |
Word Count: 1137 |
Page Views: 2692 |
Votes: 7 |
Rating: 1.57 |
| 21. |
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How the Kitchen Sink Drains Your Repeat Business by Mark Silver |
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Why -do- clients come back? The real reason they keep coming
back. They come back because they actually used what you offered
them. And it's gone. They ate it all up, and they want more. The
Garbage Disposal Disaster. How many CDs are you stuffing down
your customer's drain? |
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Distributed: 2008-07-22 10:00:00 |
Word Count: 845 |
Page Views: 4271 |
Votes: 6 |
Rating: 2.33 |
| 22. |
|
How To Write A 300 Page Book In Four Months by Mark Silver |
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There's a lot of hoopla about becoming an author of your very
own business book. The promise of fame and fortune is very
alluring. Yet your book remains perpetually 'about to be'
written. Meanwhile your business has ground to a halt. Hmmm...
might there be a better way to get a book written? |
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Distributed: 2008-07-15 10:00:00 |
Word Count: 821 |
Page Views: 40174 |
Votes: 8 |
Rating: 1.38 |
| 23. |
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When You Feel So Pressured To Make Money You Can't Think by Mark Silver |
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Your marriage falls apart, you or your partner is laid-off, or
your spouse gets ill and you lose half your household income. The
financial pressures sweep in like a sudden high tide, and as one
of my clients wrote me, 'I feel so pressured to make money I
can't think.' What do you do in a situation like this? 'Forget
about the bladdy-blah-blah of patience and organic growth, man! I
need to make the rent like, yesterday!' |
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Distributed: 2008-07-08 10:00:00 |
Word Count: 1048 |
Page Views: 2881 |
Votes: 12 |
Rating: 2.08 |
| 24. |
|
Why Vacations Just Don't Work by Mark Silver |
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When you're exhausted from working, overwhelmed, burnt-out,
little visions come visiting. Visions of distant beaches, cabin
hide-aways, foreign adventures. Vacation-land. And so, off you
go, on vacation. And, when you come back, by noon on Monday
you're as exhausted as you were when you left. Did you take the
wrong vacation? Or is there something wrong with vacations? |
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Distributed: 2008-07-01 10:00:00 |
Word Count: 882 |
Page Views: 3445 |
Votes: 18 |
Rating: 2.11 |
| 25. |
|
Offering A Guarantee Without Losing Your Shirt by Mark Silver |
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You may be offering a guarantee, but nervously, or perhaps not
offering one at all. What if a bunch of your clients ask for
their money back? Sluuurrrrrpppp... there goes your business,
down the drain. What makes a guarantee safe for you? |
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Distributed: 2008-06-24 10:00:00 |
Word Count: 924 |
Page Views: 3911 |
Votes: 13 |
Rating: 1.92 |
| 26. |
|
Why Your Customers Lie To You by Mark Silver |
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In 1985 the Coca Cola Corporation spent gobs on the best
marketing research money could buy, and asked thousands of people
their opinion. Armed with overwhelming statistics, and clear
answers from a huge number of people, they launched New Coke.
$4,000,000 down the drain. |
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Distributed: 2008-06-17 10:00:00 |
Word Count: 829 |
Page Views: 3976 |
Votes: 9 |
Rating: 2.11 |
| 27. |
|
The Myth Of Being Successfully Solo In Business by Mark Silver |
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|
There's a breakneck pace that many new solo business owners
assume. With an infinite number of things to do, and about a
dozen hats to wear, it gets overwhelming, fast. And, that's
nothing compared to what happens once the business actually has
some momentum under it. That's why one of my clients with a
brand-new business was asking me: 'Mark, how do you get it all
done? Your business has about 100 times more going on in it than
mine does, and I'm overwhelmed just with what I'm trying to get
done.' Here's my answer: 'I don't get it all done.' |
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Distributed: 2008-06-13 11:12:00 |
Word Count: 1137 |
Page Views: 2805 |
Votes: 6 |
Rating: 1.50 |
| 28. |
|
Why you don't want Michelangelo working on your website by Mark Silver |
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If you aren't being commissioned to paint the ceiling of your
website by a fabulously wealthy Pope, and if you aren't trying
to stun your visitors with beauty, I suggest you relax, just a
little bit, any attachment you might have to beauty and
uniqueness around your website. |
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Distributed: 2008-06-10 10:00:00 |
Word Count: 893 |
Page Views: 4064 |
Votes: 13 |
Rating: 1.92 |
| 29. |
|
How To Use Systems Without Turning Into A Heartless Zombie by Mark Silver |
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You can tell as soon as you pick up the phone before the other
person has even said anything. That little silence, the
clattering in the background, tells you that it's a telemarketer
on the other end of the line, and there is nothing they have to
say that is worth your precious time. With those experiences,
it's easy to have strong opinions about using systems, and to
avoid them like the plague in your own business. |
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Distributed: 2008-06-03 10:00:00 |
Word Count: 1298 |
Page Views: 2996 |
Votes: 7 |
Rating: 1.86 |
| 30. |
|
Handling Complaints Without Making Things Worse by Mark Silver |
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The email comes, or the phone rings, and there's an absolute
flood pouring right at you. 'Hey, you didn't do what you said
you would do. This didn't work as advertised. You goofed!' Yup,
a complaint. Ahhh! A complaint?! But you poured your heart and
soul into it, how could they complain? Then you take a breath,
and you read what they're asking for, and you realize... they
were right. You DID make a mistake. Things are goofed up, perhaps
badly. |
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Distributed: 2008-05-29 11:00:00 |
Word Count: 1105 |
Page Views: 4271 |
Votes: 8 |
Rating: 2.25 |
| 31. |
|
Does The Cutting Edge Of Social Media Really Pay? by Mark Silver |
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So someone asks you: 'What's your Twitter name?' And you look
at them like they are a loony. Twitter? Huh? And then the next
person asks you, 'You blog, right? What's the URL?' Hold it.
What happened? In the seeming blink of an eye, suddenly there's
all this new so-called 'social media' on the web, and you know
nothing about it. What's worse, is that everyone else seems to
be there already. It's like you went to the bathroom, and when
you came out, the party moved on, leaving you in a dark room with
empty glasses all around you. Time to drop everything and catch
up with the party... quickly! Quickly! |
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Distributed: 2008-05-27 12:00:00 |
Word Count: 975 |
Page Views: 3448 |
Votes: 6 |
Rating: 2.33 |
| 32. |
|
Writing Articles That Get Read, Remembered And Recommended by Mark Silver |
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You already know that writing articles will help your business.
You know they establish you as an expert, as someone with
authority. And they also create a depth of connection and trust
with your customers. But, maybe you still have a question. How
do you write a great article for your business? (Meaning an
article that someone actually reads, remembers, and recommends.)
|
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Distributed: 2008-05-27 10:00:00 |
Word Count: 864 |
Page Views: 3547 |
Votes: 16 |
Rating: 2.06 |
| 33. |
|
Why Less Passion Is Better For Business by Mark Silver |
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I just googled 'Passion in Business' and came up with
82,900,000 hits. And, according to the first several pages of
hits, everyone says that you must have passion to succeed in
business. 'Fuel your passion' is the watchword. Surprisingly,
your business can do better with less passion. Why? |
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Distributed: 2008-05-20 10:00:00 |
Word Count: 780 |
Page Views: 3230 |
Votes: 24 |
Rating: 2.21 |
| 34. |
|
How To Avoid Reader Fatigue In Your Subscribers by Mark Silver |
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There's some buzz I've been reading about in forums and on
blogs about what's known as 'reader fatigue.' This is the
condition that happens when you, as an individual, are confronted
with sixteen hundred gazillion blogs, email newsletters, forums,
and pdf downloads and you just get fed up with it. I can relate. |
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Distributed: 2008-05-13 11:00:00 |
Word Count: 980 |
Page Views: 2934 |
Votes: 10 |
Rating: 2.70 |
| 35. |
|
How To Deal With 'Freeloaders' In Your Business by Mark Silver |
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|
"Can you give me your (class/product/offer) for free, or reduced
cost? I'm in a tough situation, and need the help." Have you
ever had anyone ask you this in your business? If you haven't,
it's either because you're invisible, you've only been in
business for five minutes, or because you look mean. :-) Are
these people really freeloaders? |
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Distributed: 2008-05-13 10:24:00 |
Word Count: 877 |
Page Views: 3770 |
Votes: 8 |
Rating: 1.50 |
| 36. |
|
Why Giving Clients More Choices Means They'll Never Buy by Mark Silver |
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|
You're really wanting to be thoughtful and accommodating. You
want to make your clients and customers comfortable, so they can
have things the way they like it. So you start making up offers,
each with different options and flavors. Eventually you have a
menu of ten options. And no one's buying. Is it your marketing?
Or your menu? |
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Distributed: 2008-05-06 12:24:00 |
Word Count: 774 |
Page Views: 3133 |
Votes: 6 |
Rating: 1.67 |
| 37. |
|
Grief - Your Surprising Tool For Business Momentum by Mark Silver |
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Business momentum is when a series of "events" build upon each
other, and multiply their efforts. It's when your business
starts to have some steam of its own, and you get carried along
for the ride. For instance, we had some February sunshine here in
Portland, and I went bicycling. Each time I pedalled was an
"event." Okay, got it. What's grief got to do with it? |
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Distributed: 2008-05-06 10:12:00 |
Word Count: 1025 |
Page Views: 3679 |
Votes: 10 |
Rating: 1.60 |
| 38. |
|
How To Avoid Being Trapped In A Niche by Mark Silver |
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|
Bang! Bang! Bang! The hammer comes down again and again, nailing
those wooden planks in place. Finally, it's done: you're
trapped. No windows, and the only door nailed shut. Those
business gurus told you to pick a niche, and so you did. And now
you're stuck there, for the rest of your days. G'bye
creativity. G'bye freedom. G'bye. |
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Distributed: 2008-05-02 11:24:00 |
Word Count: 944 |
Page Views: 3600 |
Votes: 6 |
Rating: 1.33 |
| 39. |
|
Deciding Whether Or Not To Publish Your Prices by Mark Silver |
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|
Your website is up, your services/workshops/products page is
finished. So... do you publish your prices along with it? If you
do, won't that scare people away? If you don't, won't people
think you're hiding something? It's a lose-lose situation, it
would seem. So, do your clients need to see your prices, or not? |
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Distributed: 2008-05-01 11:36:00 |
Word Count: 715 |
Page Views: 2965 |
Votes: 4 |
Rating: 0.50 |
| 40. |
|
How To Get Fear Off Your Business' Back by Mark Silver |
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|
You want to know a secret? My clients and class participants all
trust me to hold confidentiality with the most intimate details
of their business, but I'm going to go public with one detail I
know. I'm going to tell you the straight-up fact, the one that
no one tells anyone else. They all get scared. Gut-clenching
scared. Scared witless. (And me, too.) |
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Distributed: 2008-04-29 10:12:00 |
Word Count: 1027 |
Page Views: 3373 |
Votes: 10 |
Rating: 2.40 |
| 41. |
|
Why You Should Never Discount Your Prices by Mark Silver |
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|
It seems like such an easy fix: "25% off!" "Buy now and I'll reduce the price by $100!" Discounting as a selling tactic seems as natural and easy as all get-out. Which is why you should never, ever discount. Discounting is a cancer in business, that eats at your heart, and at the heart of your customers. |
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Distributed: 2008-04-23 11:36:00 |
Word Count: 875 |
Page Views: 5072 |
Votes: 15 |
Rating: 2.27 |
| 42. |
|
When Networking Events Feel Like A Drag by Mark Silver |
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|
Going to networking events is kinda one of those things you are
'supposed' to do for your business. Some people love'em, some
people hate'em. But, the truth is, especially for a new
business, making face-to-face and heart-to-heart contact with
people is incredibly powerful. Unfortunately, networking events
can seem like pretty gross, low-energy, artificial affairs, with
people glad-handing left and right, and business cards so thick
in the air you can't even see where the complimentary bottled
water is. Let's take another look at networking, and see if we
can find the heart in it, so that your business can actually
benefit without you feeling yucked out. |
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Distributed: 2008-03-20 11:36:00 |
Word Count: 1047 |
Page Views: 3080 |
Votes: 7 |
Rating: 2.71 |
| 43. |
|
Why Start With An Infoproduct And Not A Book by Mark Silver |
| |
|
So many people with a small business dream of writing a book.
They dream of getting thousands published and getting them into
the hands and hearts of the people who need them. And, if we're
honest, they are also dreaming about the potential profits that
could come from said book. Let me tell you straight from the
heart: if your business doesn't yet have a great deal of
momentum on it, then don't yet publish a book. Instead, start by
creating an information product. |
| |
|
Distributed: 2008-03-19 11:00:00 |
Word Count: 868 |
Page Views: 2805 |
Votes: 6 |
Rating: 1.00 |
| 44. |
|
Why Less Passion Is Better For Business by Mark Silver |
| |
|
I just googled 'Passion in Business' and came up with
82,900,000 hits. And, according to the first several pages of
hits, everyone says that you must have passion to succeed in
business. 'Fuel your passion' is the watchword. Why this quest
for passion? Of course, passion can feel wonderful, but do you
really need it to succeed in business? What happens when you
don't have it? Surprisingly, your business can do better with
less passion. Why? To understand, you have to get past the
gobble-gobble-gobble of everyone who says you're doomed if you
don't fuel your passion to see the deeper spiritual truths that
are in motion. But first, what in the heck IS passion? |
| |
|
Distributed: 2007-10-24 12:00:00 |
Word Count: 780 |
Page Views: 3820 |
Votes: 7 |
Rating: 2.00 |
| 45. |
|
How Your Friends Destroy Your Marketing Message. by Mark Silver |
| |
|
A lot of blood, sweat, and tears goes into crafting your
'elevator speech' (I hate that term). You've probably agonized
over it, striving to catch just the right tone and wording.
Finally, you're (hopefully) finished. For the final blessing,
you turn to your friends and colleagues, and test it out. They
respond: 'That's great! I love it. Go for it.' They've just
killed you with kindness. |
| |
|
Distributed: 2007-10-19 11:00:00 |
Word Count: 956 |
Page Views: 3068 |
Votes: 5 |
Rating: 1.00 |
| 46. |
|
The True Measure Of Money In Your Business. by Mark Silver |
| |
|
Shiny new cars. Big mansions. The good life. Even if you're not
a particularly material person, it's easy to be caught by those
images, and to wonder: 'Why don't I have that? Is there
something wrong with me?' It's become especially popular to
equate material wealth with spiritual attainment. 'If you do
good, and if you think abundantly, then the untold riches of the
universe will pour forth for you. If you stew yourself in despair
and complaint, then forget it. You get nothing.' Is it true? And
if it's not true, then how come you don't have what all those
rich, successful people have? Could it possibly have maybe a
smidgeon of truth in it? |
| |
|
Distributed: 2007-10-17 11:24:00 |
Word Count: 1147 |
Page Views: 3016 |
Votes: 14 |
Rating: 2.07 |
| 47. |
|
How Being Outnumbered Will Gain You Raving Fans. by Mark Silver |
| |
|
You're sitting in class, and the teacher at the front has just
said something that doesn't entirely make sense to you. 'You
see, the world is flat. It's always been flat. And it always
will be flat. Flat, flat, flat.' The year is 1400 A.D., and
you're thinking, 'But, what if it isn't flat? What if it's
round?' Do you stick your hand up and tell the teacher? Is it
worth being burned by the Inquisition just so you can speak your
mind? |
| |
|
Distributed: 2007-10-02 10:12:00 |
Word Count: 1112 |
Page Views: 3116 |
Votes: 8 |
Rating: 2.00 |
| 48. |
|
The Real Reason Success Is So Elusive (Hint: It's not fear of success.) by Mark Silver |
| |
|
I'm guessing you spend a certain amount of time daydreaming...
Daydreaming of what it will be like when you hit 'the big
time.' When your finances are really abundant. When you become
well-known in your field. When you make that next big step,
whatever it is. Dreams of lolling around on silk sheets with
peeled grapes and fizzy drinks. Dreams of giving away as
generously as you've always wanted to. Dreams coming true. Why
are those dreams so elusive? |
| |
|
Distributed: 2007-09-18 11:00:00 |
Word Count: 945 |
Page Views: 2981 |
Votes: 6 |
Rating: 2.00 |
| 49. |
|
Why Your Business Needs Two Types Of Accountability by Mark Silver |
| |
|
The tide's coming in, fast. Your kayak is there on the sand,
starting to get gently nudged. Meanwhile you're flat out on a
beach towel. Hot sun. Cool breeze. Iced tea. Are you going to get
up in time to save your kayak from floating out to sea? Your
business may be calling, all kinds of important things to get
done. But who can lift a finger when the sun is so bright? |
| |
|
Distributed: 2007-09-11 12:24:00 |
Word Count: 667 |
Page Views: 3332 |
Votes: 14 |
Rating: 2.57 |
| 50. |
|
Why And How To Create An Information Product by Mark Silver |
| |
|
Have you put off, or given up entirely, the idea of writing that
book, or creating a CD or DVD, for your business? Maybe you've
let that idea slip away because you thought your business wasn't
suited to it. I mean, what you do is so individual and personal,
or too complicated to explain, or so intuitive in nature, that it
can't be captured in a product. Or maybe you already sell a
product, and you can't imagine what a book or CD would possibly
do for your business. |
| |
|
Distributed: 2007-08-28 11:00:00 |
Word Count: 907 |
Page Views: 3175 |
Votes: 13 |
Rating: 2.46 |
| 51. |
|
Why You Keep Missing Those Darn Business Goals. by Mark Silver |
| |
|
You have goals in your business, I'm sure. Whether it's about
getting more clients, raising your income, or completing a
product, you're trying to get something done, usually by a
deadline. (When's the mortgage due?) And yet, in going for a
goal, you might sometimes begin to feel... twisted, or
off--balance. Out of alignment with yourself, somehow. |
| |
|
Distributed: 2007-08-20 11:00:00 |
Word Count: 979 |
Page Views: 2978 |
Votes: 10 |
Rating: 1.80 |
| 52. |
|
Why Strangers Are Worried Your Business Is Stalking Them. by Mark Silver |
| |
|
There you are at a party, and you notice someone you'd like to
get to know. So, you start staring at them. And staring. And
staring. You're hoping that your googly-eyed stare is
communicating your interest in them. No surprise what happens
next. He or she gets up, crosses the room, and whispers to the
host, 'That weirdo in the corner keeps staring at me... I'm
worried... is he a stalker?' |
| |
|
Distributed: 2007-08-13 10:24:00 |
Word Count: 911 |
Page Views: 4177 |
Votes: 8 |
Rating: 2.25 |
| 53. |
|
Grief - Your Surprising Tool For Momentum by Mark Silver |
| |
|
Business momentum is when a series of 'events' build upon each
other, and multiply their efforts. It's when your business
starts to have some steam of its own, and you get carried along
for the ride. |
| |
|
Distributed: 2007-07-31 11:00:00 |
Word Count: 1023 |
Page Views: 2865 |
Votes: 6 |
Rating: 2.50 |
| 54. |
|
When Your Business Gets Beyond 'start-Up' by Mark Silver |
| |
|
As surprising as it is inevitable, your business will eventually
find itself beyond the 'start-up' phase. You'll have gotten
the knack of marketing, creating offers and products, and you'll
have a steady flow of customers and clients and cash. And more.
And more. |
| |
|
Distributed: 2007-07-16 11:48:00 |
Word Count: 923 |
Page Views: 3065 |
Votes: 6 |
Rating: 2.50 |
| 55. |
|
How Long Does It Take To Get A Business Going? by Mark Silver |
| |
|
Question: What would you think of someone who said this to a five
year old? 'It's about time you start earning your keep! I want
you to get out there and get a job so you can pay your share of
the mortgage. And, while you're at it, here's the keys to the
car. Drive down to the store and pick up some groceries.'
Doesn't make sense, does it? This person is either cruel, crazy,
or out to lunch on the next planet over. This is exactly what
many folks do to their new businesses. |
| |
|
Distributed: 2007-07-02 11:00:00 |
Word Count: 1001 |
Page Views: 3518 |
Votes: 10 |
Rating: 2.30 |
| 56. |
|
How The Silent Treatment Creates Customers by Mark Silver |
| |
|
Sooner or later you will have to ask someone to buy something
from you. Whether you have a retail store, and a couple has been
admiring an expensive couch for the last 20 minutes, or you are a
consultant or coach who has just finished an initial conversation
with a potential client, the question is waiting to be asked.
'So, are you ready to buy?' |
| |
|
Distributed: 2007-06-27 14:00:00 |
Word Count: 1066 |
Page Views: 3735 |
Votes: 9 |
Rating: 1.89 |
| 57. |
|
'Are We There Yet?' How To Create 'Overnight Success' In Your Business. by Mark Silver |
| |
|
A person I admire has a very successful business. He's sharp,
personable, funny, smart, and helpful. And, the products and
services he provides are top-notch. He's sold thousands of them,
and his business is operating at a level much higher than mine. |
| |
|
Distributed: 2007-06-04 14:48:00 |
Word Count: 946 |
Page Views: 3947 |
Votes: 11 |
Rating: 2.18 |
| 58. |
|
Why Things Remain Broken by Mark Silver |
| |
|
As you probably already know, the focus I have is in supporting
people who want to use their business to make a difference in the
world. To make things better. If you're reading this, chances
are you've seen something about the world that leaves you
dissatisfied, longing for something better, more true, more real,
more nourishing. |
| |
|
Distributed: 2007-06-01 11:51:00 |
Word Count: 808 |
Page Views: 4165 |
Votes: 7 |
Rating: 1.14 |
| 59. |
|
'Why you should sell something before it exists' by Mark Silver |
| |
|
One of the members of The Business Oasis was struggling with
getting her first book written. We gave her all kinds of helpful
support around it, ('it really helped!' she told us). And then
came the suggestion with the biggest 'fear' factor: "Why
don't you pre-sell your book to your customers before you're
finished?" I don't if you've noticed, but there seems to be
an awfully loooooooong lag time between thinking of a new offer,
creating the offer, and then finally having it in your grateful
customers' hands. Most major corporations take, on average, 18
months to think of a new product and get it out into the
marketplace. |
| |
|
Distributed: 2007-05-22 11:36:00 |
Word Count: 755 |
Page Views: 3191 |
Votes: 8 |
Rating: 2.63 |
| 60. |
|
Right Pricing, or Pricing for Exclusivity by Mark Silver |
| |
|
You know the price you want to charge. But, you worry. You worry
that some people won't be able to pay. More than that, you worry
about issues of social and economic justice. You worry whether
the price that feels good to your heart is somehow 'wrong' or
off-the-scale of morality. How do you reckon between the price
that feels good to your heart, and that really supports you and
your business, versus your perception of what people can pay? |
| |
|
Distributed: 2007-05-15 10:00:00 |
Word Count: 966 |
Page Views: 3056 |
Votes: 7 |
Rating: 1.71 |
| 61. |
|
Avoiding The Third Degree Syndrome In Marketing by Mark Silver |
| |
|
When you last wrote a flyer or a webpage, or when you last read
one, what was the first bit of text on it, after the headline?
I'm willing to bet you beads to bogarts that it was a series of
questions. It's a common way to start out your writing, because
it's easy. Unfortunately... it's not so effective. |
| |
|
Distributed: 2007-05-01 15:36:00 |
Word Count: 723 |
Page Views: 4236 |
Votes: 12 |
Rating: 2.08 |
| 62. |
|
Learning To Be Self-Employed When The Boss Is A Tyrant by Mark Silver |
| |
|
You commute to work in your slippers. You can take a nap whenever
you like. You set your hours, your work schedule, everything.
You've done it-- you've finally reached that nirvana called
self-employment. So why are you so often exhausted and
uncreative? |
| |
|
Distributed: 2007-03-21 13:12:00 |
Word Count: 910 |
Page Views: 2718 |
Votes: 7 |
Rating: 1.71 |
| 63. |
|
When To Get Business Help And When To Go It Alone by Mark Silver |
| |
|
It's a sorta no-brainer when you need help in business:
flummoxed, bewildered, stuck. But what kind of help do you really
need? It's a big question. Without the right support and
education, everything you're working for can fall apart. But,
the wrong support can be expensive, time-consuming and
overwhelming. |
| |
|
Distributed: 2007-03-06 11:48:00 |
Word Count: 940 |
Page Views: 2862 |
Votes: 9 |
Rating: 2.44 |
| 64. |
|
If You Resist Marketing, Then You Can Be Great by Mark Silver |
| |
|
Do you offer something miraculous, sacred, or holy, or something
that's really darn good, and yet you resist marketing it? Your
resistance to marketing is healthy. The problem isn't with you,
it's a misunderstanding about marketing, and attraction. |
| |
|
Distributed: 2007-02-06 12:00:00 |
Word Count: 891 |
Page Views: 2743 |
Votes: 6 |
Rating: 1.17 |
| 65. |
|
'When Innocent Questions Turn Into Hours Of Unpaid Time' by Mark Silver |
| |
|
Someone calls you up and is interested in your offer. So, they
start asking questions. And more questions. And more questions.
Suddenly, you've been on the phone for over an hour. And, when
you hang up, they still didn't sign up for your offer. |
| |
|
Distributed: 2007-01-11 11:36:00 |
Word Count: 818 |
Page Views: 3818 |
Votes: 9 |
Rating: 2.78 |
| 66. |
|
An Email Signature That Really Holds Water by Mark Silver |
| |
|
Your email signature? You're counting on the perfect person
reading it, clicking the link to your website, and becoming the
perfect customer. Unfortunately, most email signatures just
don't deliver. Why not? |
| |
|
Distributed: 2006-12-29 11:24:00 |
Word Count: 814 |
Page Views: 4369 |
Votes: 17 |
Rating: 2.24 |
| 67. |
|
What in the heck does go on your business' home page? by Mark Silver |
| |
|
Do you say this at the top of your home page? 'Welcome to XYZ,
Inc.' You call it 'welcoming them in.' I call it 'the Kiss of
Death.' Your visitor doesn't call it anything- she simply
clicks away. |
| |
|
Distributed: 2006-12-19 10:12:00 |
Word Count: 1096 |
Page Views: 3507 |
Votes: 6 |
Rating: 1.50 |
| 68. |
|
Is your answer to 'what do you do?' acting like a crazed Boy Scout? by Mark Silver |
| |
|
Many people in business are flinging their resistant customers
across streets every time they answer the question, "What do you
do?" "We get teams working together." "We get you into
optimal health." Well, those don't seem so violent. But,
what's really going on? Two words are missing ... |
| |
|
Distributed: 2006-12-06 13:24:00 |
Word Count: 814 |
Page Views: 3995 |
Votes: 14 |
Rating: 2.07 |
| 69. |
|
Why Your Business Needs A Peer-Led MasterMind Group by Mark Silver |
| |
|
There are a lot of reasons for the Big Gulp- lack of business
knowledge, lack of marketing knowledge, fear of failure,
financial pressures, even fear of success. Yet the Big Gulp is
really about isolation and lack of support. The trouble is that
while there are many different ways to get support, only certain
kinds of support really work to move you forward. |
| |
|
Distributed: 2006-11-16 10:12:00 |
Word Count: 894 |
Page Views: 3974 |
Votes: 13 |
Rating: 2.08 |
| 70. |
|
Coming Up With Article Topics For Your Business by Mark Silver |
| |
|
Ever wonder where the newspapers all come from? I don't mean the
ink and paper, I mean the writing. Day after day, every newspaper
in the country turns out hundreds of column inches of writing,
tens of thousands of words. Often from the same handful of
writers. Where do they get all those story ideas, day after day? |
| |
|
Distributed: 2006-11-14 12:12:00 |
Word Count: 884 |
Page Views: 4139 |
Votes: 8 |
Rating: 1.50 |
| 71. |
|
Why And How To Create An Information Product by Mark Silver |
| |
|
Have you put off, or given up entirely, the idea of writing that
book, or creating a CD or DVD, for your business? Maybe you've
let that idea slip away because you thought your business wasn't
suited to it. If you are putting off creating one, you are doing
a disservice to all the people who are waiting for you. |
| |
|
Distributed: 2006-11-14 11:24:00 |
Word Count: 912 |
Page Views: 2957 |
Votes: 6 |
Rating: 2.33 |
| 72. |
|
Why It's So Hard To Ask For Money And How To Make It Easier by Mark Silver |
| |
|
In different businesses, it's the same story. The massage is
over, and the massage therapist stutters asking for payment. The
product is shipped, and you are waiting and waiting for the
check- yet you don't call and ask for it. Why is it so easy to
be out of integrity with yourself by not asking for the money you
are owed? |
| |
|
Distributed: 2006-11-07 12:12:00 |
Word Count: 807 |
Page Views: 3600 |
Votes: 14 |
Rating: 1.86 |
| 73. |
|
How To Serve A Feast That Keeps Em Coming Back by Mark Silver |
| |
|
I'm sitting here eating Medjool dates, one after the other. Yum.
And, when I'm done with what I've got, I'm going to go get
more. Why am I going to buy more, and more, and more dates?
These dates hold the key to building a long-term relationship
with your customers, as well as making your business profitable
in a way that feels really good. |
| |
|
Distributed: 2006-10-12 10:00:00 |
Word Count: 788 |
Page Views: 3125 |
Votes: 17 |
Rating: 2.00 |
| 74. |
|
When giving a FREE sample is worse than political Anarchy by Mark Silver |
| |
|
It seems like an obvious maneuver: give something away for free
to draw more customers in. I see my favorite grocery store do it,
and it works incredibly well. But, I've seen vendors in the
store giving away free samples, but gain negligible results from
it. Why does free sometimes work and sometimes doesn't? |
| |
|
Distributed: 2006-10-10 10:12:00 |
Word Count: 896 |
Page Views: 3195 |
Votes: 6 |
Rating: 1.33 |
| 75. |
|
Lessons from Authentic Marketing by Mark Silver |
| |
|
I sent out a spirited attempt to fill my latest class by opening
it up for haggling. My biggest fear was someone saying: "I guess
you aren't such a great marketer if you can't do it for
yourself. Ha!" I want to explain my experiences here, because
this is of prime importance in your marketing. |
| |
|
Distributed: 2006-10-04 10:00:00 |
Word Count: 1030 |
Page Views: 3000 |
Votes: 13 |
Rating: 1.85 |
| 76. |
|
When Being Pushy Is The Best Thing To Do by Mark Silver |
| |
|
Have you avoided being pushy, and abandoned your customers when
they need you most? It takes a lot more effort and energy to gain
a new customer, than it does to continue to serve a customer that
already loves and trusts you. |
| |
|
Distributed: 2006-10-03 10:24:00 |
Word Count: 1072 |
Page Views: 5467 |
Votes: 6 |
Rating: 1.83 |
| 77. |
|
Be A Humble Equal Or Lose The Sale by Mark Silver |
| |
|
I remember two sales conversations I had with prospects, both of
them several years ago. One was "successful" and one was
"unsuccessful," meaning one person hired me, and the other
person didn't. But, ultimately both were unsuccessful. How can a
sale be unsuccessful? |
| |
|
Distributed: 2006-09-28 10:12:00 |
Word Count: 980 |
Page Views: 3200 |
Votes: 22 |
Rating: 2.59 |
| 78. |
|
Why Dreaming Big Can Keep You Small by Mark Silver |
| |
|
I've read numerous times where small business owners are
encouraged to "dream big." To come up with huge mission
statements that include dominating your industry, or becoming the
premier or best-known at whatever you do. These mission
statements are killing your heart and your business. |
| |
|
Distributed: 2006-09-13 15:36:00 |
Word Count: 871 |
Page Views: 4016 |
Votes: 10 |
Rating: 2.60 |
| 79. |
|
Why And How To Create An Information Product by Mark Silver |
| |
|
Have you put off, or given up entirely, the idea of writing that
book, or creating a CD or DVD, for your business? If you are
putting off creating an information product, you are doing a
disservice to all the people who are waiting for you. |
| |
|
Distributed: 2006-09-06 13:24:00 |
Word Count: 912 |
Page Views: 4696 |
Votes: 14 |
Rating: 2.50 |
| 80. |
|
Profitability: How To Get From Just Enough To Extra by Mark Silver |
| |
|
During the last Heart of Money class someone was asking why
scraping by is the norm, and it's so hard to come by having
extra money. It came up in the context of paying yourself first.
I had told them that you have to pay yourself first, into a
savings account or other account, before you paid your bills.
"How in the heck can I pay myself first, when it feels like I
don't have anything left over after my expenses are paid?" |
| |
|
Distributed: 2006-08-29 10:12:00 |
Word Count: 959 |
Page Views: 3605 |
Votes: 11 |
Rating: 2.00 |
| 81. |
|
The Holy Grail of Business Flow by Mark Silver |
| |
|
I've heard from friends who are writing books, clients working
on marketing, class participants struggling with financial
issues: "When does it get easy? When do I get to the Flow? You
know what I mean- that space where things just magically...
flow... from one thing to the next, there aren't any challenges
or problems, and life feels like a dream state. Fuhgeddaboutit.
(Translation from US Atlantic seaboard dialect: Forget about it.) |
| |
|
Distributed: 2006-08-22 10:00:00 |
Word Count: 880 |
Page Views: 4299 |
Votes: 32 |
Rating: 2.94 |
| 82. |
|
How to be Consistently, Creatively Productive by Mark Silver |
| |
|
Your business depends on your creativity. Your creativity in your
marketing, in your product and service creation, and just in how
you show up for your customers and clients. Without creativity,
everything grows stagnant, you are unable to produce to meet
deadlines, yours and others, and you begin to feel lifeless. And
so does your business. And so do your profits. |
| |
|
Distributed: 2006-08-15 10:36:00 |
Word Count: 842 |
Page Views: 2747 |
Votes: 13 |
Rating: 2.08 |
| 83. |
|
How Your Writing Can Have Impact For 2700 Years by Mark Silver |
| |
|
How many times have you picked up a book or an article, and just
couldn't get into it? You got through a sentence or two, and
then... you suddenly found yourself scrubbing the toilet, or
eating a sandwich (but not at the same time, please), instead of
reading. The reading didn't hold you. Why not? |
| |
|
Distributed: 2006-07-25 11:12:00 |
Word Count: 835 |
Page Views: 3831 |
Votes: 20 |
Rating: 2.15 |
| 84. |
|
How Long Does It Take To Get A Business Going? by Mark Silver |
| |
|
Question: What would you think of someone who said this to a five
year old? "It's about time you start earning your keep!
Doesn't make sense, does it? Yet, This is exactly what many
folks do to their new businesses. |
| |
|
Distributed: 2006-07-18 11:00:00 |
Word Count: 1006 |
Page Views: 2945 |
Votes: 8 |
Rating: 0.75 |
| 85. |
|
Why You Should Sell Something Before It Exists by Mark Silver |
| |
|
One of the members of The Business Oasis was struggling with
getting her first book written. We gave her all kinds of helpful
support around it, ('it really helped!' she told us). And then
came the suggestion with the biggest 'fear' factor: "Why
don't you pre-sell your book to your customers before you're
finished?" |
| |
|
Distributed: 2006-06-22 10:24:00 |
Word Count: 740 |
Page Views: 3742 |
Votes: 7 |
Rating: 1.86 |
| 86. |
|
Is Tithing The Road To Abundance Or New Age Nonsense? by Mark Silver |
| |
|
You may be familiar with the principle of tithing- giving a
certain percentage of your earnings to those in need. You may
have
also heard that what you give, will come back to you twice-over,
three-times over, seven-fold, or ten-fold. Different traditions
have different formulas. Some people swear by it. Others just
end up swearing as their financial obligations mount. |
| |
|
Distributed: 2006-06-14 17:34:00 |
Word Count: 866 |
Page Views: 5947 |
Votes: 8 |
Rating: 1.75 |
| 87. |
|
How To Win Compassionately by Mark Silver |
| |
|
Play to win? Isn't that attitude for heedless, heartless business
people? Well, it depends on how you define 'winning.' Many of us
think about winning as 'I win, you lose.' But, I enjoy the heck
out of playing to win. It's FUN watching my clients have
breakthroughs- and the results that go with them, as they get
closer and closer to their goals. It's FUN watching my business
accelerate and grow financially. |
| |
|
Distributed: 2006-06-07 10:48:00 |
Word Count: 740 |
Page Views: 4370 |
Votes: 14 |
Rating: 1.86 |
| 88. |
|
The War Your Heart Can Win For Your Business by Mark Silver |
| |
|
I've read numerous times where small business owners are
encouraged to "dream big." To come up with huge mission
statements that include dominating your industry, or becoming
the premier or best-known at whatever you do. These mission
statements are killing your heart and your business. To
understand, you only need to see where the spotlight is
shining. |
| |
|
Distributed: 2006-05-23 11:36:00 |
Word Count: 862 |
Page Views: 2762 |
Votes: 7 |
Rating: 1.14 |
| 89. |
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Why Your High Prices May Really Be Too Low by Mark Silver |
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It may never have dawned on you the true difference between being
an employee, and running a business. There are a lot of miniscule
tasks that need to be done. Do I pay myself, or someone else, for
all of these details? Well, I didn't know how to at first. But,
you'll burn out if you don't. |
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Distributed: 2006-05-16 11:48:00 |
Word Count: 914 |
Page Views: 3418 |
Votes: 9 |
Rating: 1.67 |
| 90. |
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How To Create An Overnight Success In Your Business by Mark Silver |
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A person I admire has a very successful business. He's sharp,
personable, funny, smart, and helpful. And, the products and
services he provides are top-notch. He's sold thousands of them,
and his business is operating at a level much higher than mine.
Then he announced that he was celebrating three years in
business. What! Only three years? How'd he get so far, so fast? |
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Distributed: 2006-05-12 07:22:00 |
Word Count: 907 |
Page Views: 2495 |
Votes: 17 |
Rating: 2.12 |
| 91. |
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When Giving A Free Sample Is Worse Than Political Anarchy by Mark Silver |
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It seems like an obvious maneuver: give something away for free
to draw more customers in. I see my favorite grocery store do it,
and it works incredibly well- the store is mobbed, especially on
Saturdays, when the samples are outrageous. But, whether it's
samples of instant oatmeal, or 'sample' coaching sessions, I've
seen small business owners bomb over and over again with this
tactic. |
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Distributed: 2006-05-03 17:08:07 |
Word Count: 0 |
Page Views: 1810 |
Votes: 2 |
Rating: 0.50 |
| 92. |
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When To Raise Your Prices, Without Feeling Evil About It by Mark Silver |
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There are many legitimate reasons to raise your prices. But, you
need to think about more than just yourself here. That's right,
raising your prices can actually be an unselfish act, done in
deep service to your customers. WARNING: The benefits ONLY APPLY
IF the higher price is coming from a place of truth and integrity
in your heart. |
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Distributed: 2006-04-26 23:25:37 |
Word Count: 0 |
Page Views: 1831 |
Votes: 2 |
Rating: 0.50 |
| 93. |
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The Healing Power of Marketing by Mark Silver |
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I was waiting for the tapioca pudding. In the same way many of us
wait for customers. We were having a great conversation with some
friends over dinner, but I have to admit, I was a little distracted.
If this happens among friends, imagine what your customers are
thinking about while they are reading your marketing. |
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Distributed: 2006-04-18 02:51:54 |
Word Count: 0 |
Page Views: 1827 |
Votes: 2 |
Rating: 0.50 |
| 94. |
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What You Need To Do To Avoid Burning Money On Advertising by Mark Silver |
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Advertising. Curse? Money hole? Or powerful venue? It seems so
obvious: where else, for a few hundred dollars, could you get
in front of thousands of people? And it's true that many of
them are really wanting what you're offering. Unfortunately,
the vast majority of advertising ends up being good to wrap
fish in, and not much else. |
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Distributed: 2006-04-05 02:47:40 |
Word Count: 0 |
Page Views: 2134 |
Votes: 2 |
Rating: 0.50 |
| 95. |
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How to Keep Big Opportunities from Tearing Down Your Business by Mark Silver |
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It's the dream come true: 'I love what you do. I want you to do
project X, so we can reach a 1,000,000 people (or build that
retreat center, or, etc., etc.)' Pretend for a moment that I'm
your mother, on email, and allow me to warn you about THOSE
kinds of strangers. ;-) |
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Distributed: 2006-03-28 04:16:08 |
Word Count: 0 |
Page Views: 1842 |
Votes: 2 |
Rating: 0.00 |
| 96. |
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How Love Builds Momentum At $833 Per Person by Mark Silver |
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One obvious thing you need in a business to build momentum is
a list of interested people. So, the obvious obsession of most
business owners who understand this is 'How big and how quickly
can I grow my list?' |
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Distributed: 2006-03-22 00:11:36 |
Word Count: 0 |
Page Views: 1828 |
Votes: 2 |
Rating: 0.50 |
| 97. |
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When Following Up Hurts You And Your Customer by Mark Silver |
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Your customer just enjoyed the heck out of your product or
service. Now, it's a week later and you want to follow up-
is it still working? Are they still getting value? |
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Distributed: 2006-03-08 02:45:30 |
Word Count: 0 |
Page Views: 1743 |
Votes: 2 |
Rating: 0.50 |
| 98. |
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Is Your Business Suffering From Post Traumatic Stress Disorder? by Mark Silver |
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How in the heck do you run a business in the face of disaster?
It seems heartless to focus on growing a business when an entire
city has been flooded, and thousands have been killed in the
blink of an eye. |
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Distributed: 2005-09-14 12:23:21 |
Word Count: 0 |
Page Views: 1993 |
Votes: 2 |
Rating: 0.50 |
| 99. |
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Profitability: How To Get From 'Just Enough' To 'Extra.' by Mark Silver |
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During the last Heart of Money class someone was asking why
scraping by is the norm, and it's so hard to come by having
extra money. It came up in the context of paying yourself
first. |
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Distributed: 2005-07-22 03:13:51 |
Word Count: 0 |
Page Views: 1845 |
Votes: 2 |
Rating: 0.50 |
| 100. |
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How to Create 'Overnight Success' in Your Business by Mark Silver |
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He's sold thousands of products and services, and his business
is operating at a level much higher than mine. Then he announced
that he was celebrating three years in business. What! Only
three years? How'd he get so far, so fast? |
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Distributed: 2005-06-30 23:17:50 |
Word Count: 0 |
Page Views: 2472 |
Votes: 2 |
Rating: 0.50 |
| 101. |
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How To Be a Humble Equal and Make the Sale by Mark Silver |
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These simple steps may take some practice, but if you allow
yourself to slow down and go through them before your sales
conversations, you will find yourself in space of just wanting
to serve, and, in the process, closing more sales. |
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Distributed: 2005-05-25 01:05:35 |
Word Count: 0 |
Page Views: 1918 |
Votes: 2 |
Rating: 0.00 |
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