| 1. |
|
The Top Four Introvert Marketing Strengths, As Rated by Introverts Themselves and the Public by Marcia Yudkin |
| |
|
It's true that introverts will never grab center stage at a
party, and they are not masterful at small talk. However,
introverts have many other abilities that take them far in
business, and it can make a huge difference to potential
clients when those qualities are spotlighted in their
marketing. |
| |
|
Distributed: 2010-12-23 10:00:00 |
Word Count: 529 |
Page Views: 6357 |
Votes: 5 |
Rating: 0.60 |
| 2. |
|
Introverted Business Owners: Don't Believe These Three Myths About Introverts' Marketing Abilities by Marcia Yudkin |
| |
|
If you know you're an introvert, you may believe you're at
a huge disadvantage when it comes to marketing. Watch out
for three myths that are harmful to a lot of introverts when
it comes to marketing. |
| |
|
Distributed: 2010-12-21 11:00:00 |
Word Count: 697 |
Page Views: 6204 |
Votes: 5 |
Rating: 0.40 |
| 3. |
|
How to Work Well With Introverted Clients: Four Guidelines by Marcia Yudkin |
| |
|
Introverts are reserved people who treasure their privacy,
work most productively one-on-one and may need time and
space for making decisions. Discover how to create the
conditions for a great long-term relationship with
introverted clients. |
| |
|
Distributed: 2010-12-16 10:00:00 |
Word Count: 595 |
Page Views: 6222 |
Votes: 5 |
Rating: 0.60 |
| 4. |
|
Selling to Introverts: 10 Ways to Appeal to Introverts' Marketing Preferences by Marcia Yudkin |
| |
|
Whether you're an introvert or an extrovert, you probably
have an unthinking tendency to market to people the way you
yourself prefer to be communicated with and treated. If your
target audience resembles you, that approach succeeds. But
if your target audience differs greatly from you, you're
shooting yourself in the foot when you do that. Learn how
this applies to selling to introverts. |
| |
|
Distributed: 2010-12-14 10:00:00 |
Word Count: 789 |
Page Views: 6300 |
Votes: 6 |
Rating: 0.83 |
| 5. |
|
Marketing to Introverts: Seven Marketing Pitches That Leave Introverts Cold by Marcia Yudkin |
| |
|
Unlike extroverts, who thrive on social interaction,
introverts recharge their batteries by being alone. They
tend to be more private, quiet and to-the-point than
extroverts. Here are seven types of marketing pitches that
are common in Internet marketing - and elsewhere - that
leave introverts cold. |
| |
|
Distributed: 2010-12-09 10:00:00 |
Word Count: 822 |
Page Views: 6008 |
Votes: 5 |
Rating: 0.40 |
| 6. |
|
Marketing for Introverts: Is an Online Business the Cure-All? by Marcia Yudkin |
| |
|
Is an online business is the most suitable earning situation
for introverts? Not necessarily. Find out why it may be a
poor idea for an introvert to use their computer as a shield
against face-to-face interaction. |
| |
|
Distributed: 2010-12-07 11:45:00 |
Word Count: 412 |
Page Views: 5856 |
Votes: 5 |
Rating: 0.80 |
| 7. |
|
Introvert Marketing: Success Models May Help You Attract Business Your Own Way by Marcia Yudkin |
| |
|
Many people assume that successful people are by definition
extroverts. That's untrue. When you look more closely and
carefully, you can see many introverts succeeding in public
life and in business. To join their ranks, find a success
model or two and learn from them. |
| |
|
Distributed: 2010-11-18 10:00:00 |
Word Count: 350 |
Page Views: 6389 |
Votes: 6 |
Rating: 1.00 |
| 8. |
|
Introvert Marketing: How Reserved Can Also Mean Revered by Marcia Yudkin |
| |
|
Many people believe introverts are wallflowers who have no
power to attract people to them. In fact, there are numerous
ways that introverted business owners can have magnetism.
The two keys are knowing yourself and building an authentic
reputation upon that foundation. |
| |
|
Distributed: 2010-11-16 13:00:00 |
Word Count: 404 |
Page Views: 5207 |
Votes: 5 |
Rating: 1.00 |
| 9. |
|
Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail by Marcia Yudkin |
| |
|
If you're an introvert in business, should you force
yourself to market in a way that doesn't match who you are?
No! Find out why. |
| |
|
Distributed: 2010-11-04 10:30:00 |
Word Count: 405 |
Page Views: 5502 |
Votes: 7 |
Rating: 1.86 |
| 10. |
|
Marketing for Introverts: Must We Impersonate Extroverts? by Marcia Yudkin |
| |
|
Introverts need not pretend to be extroverts to succeed in
business. Reclaiming your personality and building a
marketing infrastructure that respects your personal
strengths requires knowing yourself and trusting that people
are out there who will appreciate you as you are at your
best. |
| |
|
Distributed: 2010-11-02 11:00:00 |
Word Count: 414 |
Page Views: 4984 |
Votes: 5 |
Rating: 0.40 |
| 11. |
|
Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name by Marcia Yudkin |
| |
|
Foreign names for companies or products sometimes do very
well in the American market. We also see plenty of
pseudo-foreign names - created by misapplying spelling
patterns found in foreign languages. Use my four-point
checklist to make sure you're branding well by giving your
name a foreign flavor rather than burdening your creation
with a seriously disadvantageous name. |
| |
|
Distributed: 2010-02-09 10:30:00 |
Word Count: 726 |
Page Views: 4150 |
Votes: 3 |
Rating: 1.00 |
| 12. |
|
Your New Business Name: Three Problems That Could Spell Trouble by Marcia Yudkin |
| |
|
If customers, referral sources and media people can't
correctly translate the spoken version of your business name
into writing, or if they can't make sense of it when they
hear the name, word of mouth publicity hits a major snag.
Avoid these serious problems when deciding on your new
company name. |
| |
|
Distributed: 2010-02-04 10:00:00 |
Word Count: 596 |
Page Views: 4221 |
Votes: 3 |
Rating: 1.33 |
| 13. |
|
A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business by Marcia Yudkin |
| |
|
Catchphrases, mottoes and slogans truly influence customers,
and that's why you want one for your own company. In just
three steps, here's how to make one up for your company. |
| |
|
Distributed: 2010-02-02 10:00:00 |
Word Count: 608 |
Page Views: 7756 |
Votes: 11 |
Rating: 1.91 |
| 14. |
|
Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your New Company Name by Marcia Yudkin |
| |
|
Many companies put the quirks of the English language to
work by concocting an alternate spelling of a key word for
their name. This associates their organization with a
certain quality while standing out with a unique-looking
name. However, creative spelling in a name has five
significant disadvantages. |
| |
|
Distributed: 2010-01-28 10:30:00 |
Word Count: 549 |
Page Views: 3698 |
Votes: 3 |
Rating: 1.33 |
| 15. |
|
Crowdsourcing: Three Ways You Can Find a Great New Company or Product Name Free or at Low Cost by Marcia Yudkin |
| |
|
Increasingly popular, "crowdsourcing" involves inviting a
large number of people to perform a task, with a prize
promised to the person or team whose work is selected as the
winner. Discover three methods of crowdsourcing, five
advantages of generating a new company or product name this
way and five disadvantages. |
| |
|
Distributed: 2010-01-26 11:00:00 |
Word Count: 782 |
Page Views: 3723 |
Votes: 4 |
Rating: 1.25 |
| 16. |
|
Crowdsourcing: 9 Hidden Pitfalls of This New Method of Generating Your New Business Name by Marcia Yudkin |
| |
|
Want to get a spiffy new company name or product name fast,
at low cost? A lot of Internet-savvy people are looking into
a method of finding new names called "crowdsourcing."
Although it produces possible names fast, at low cost,
crowdsourcing carries with it nine significant
disadvantages. |
| |
|
Distributed: 2010-01-21 10:45:00 |
Word Count: 1053 |
Page Views: 5497 |
Votes: 3 |
Rating: 1.00 |
| 17. |
|
Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name by Marcia Yudkin |
| |
|
You're starting a new company, launching a new product or
trying to inject pizzazz into an existing company or product
that seems way too boring and ordinary. Try these 7
techniques to shape the basic facts about your business into
a name with energy and zing. |
| |
|
Distributed: 2010-01-19 11:45:00 |
Word Count: 407 |
Page Views: 3983 |
Votes: 4 |
Rating: 1.75 |
| 18. |
|
Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific by Marcia Yudkin |
| |
|
Your company slogan should say something interesting in a
snappy way. It performs marketing magic by making the
company stand out from competitors and stick in the minds of
customers. In this article, we start with a couple of bland
company names and then jazz them up with five tag line
techniques... |
| |
|
Distributed: 2010-01-14 10:15:00 |
Word Count: 526 |
Page Views: 8235 |
Votes: 17 |
Rating: 1.76 |
| 19. |
|
Generate Your New Product Name: Brainstorming Tips by Marcia Yudkin |
| |
|
Use these nine methods of brainstorming to pile up loads of
naming ingredients for your new product. Then combine and
tweak them to create possible names. Have fun while doing
this, because a playful attitude promotes creativity. |
| |
|
Distributed: 2010-01-12 13:45:00 |
Word Count: 595 |
Page Views: 6317 |
Votes: 8 |
Rating: 2.13 |
| 20. |
|
What Science Says About Selecting the Best Business Name for Your Company by Marcia Yudkin |
| |
|
If you turn away from the idea of naming as a black art, you
can find some secrets of branding in scientific studies that
have been published after having been reviewed by academic
authorities as reliable. Here are four points on which
researchers have given us insights that help guide the
creation of effective business names. |
| |
|
Distributed: 2009-08-13 11:00:00 |
Word Count: 729 |
Page Views: 3981 |
Votes: 12 |
Rating: 2.00 |
| 21. |
|
Frequent Mistake #3 While Naming a New Company or New Product by Marcia Yudkin |
| |
|
Too often, business owners strain for an unusual name, just
for the sake of attention. And the very unusualness of the
name then becomes a serious liability. Sometimes, a name
that is simple and clear is best. Here's why, with two
examples. |
| |
|
Distributed: 2009-08-11 11:00:00 |
Word Count: 432 |
Page Views: 3492 |
Votes: 12 |
Rating: 2.08 |
| 22. |
|
The #2 Most Common Mistake In Naming a New Company or New Product by Marcia Yudkin |
| |
|
Too often, business owners and organizational marketers
don't take the time to think about possible shortcomings of
the name they settle on. Instead, those shortcomings emerge
over time, costing them dearly in sales and opportunities.
It's far more cost-effective to name your product or
service properly in the first go. Use this checklist to
identify hidden pitfalls of some names so they don't
blindside you. |
| |
|
Distributed: 2009-08-06 11:12:00 |
Word Count: 567 |
Page Views: 3460 |
Votes: 12 |
Rating: 2.17 |
| 23. |
|
Top Mistake #1 When Naming a New Company or New Product by Marcia Yudkin |
| |
|
The top mistake in choosing a name is deciding on the name
you like best. That very obvious-sounding strategy is wrong
because of four pitfalls. Learn how evade those pitfalls to
arrive at a name you can grow with. |
| |
|
Distributed: 2009-08-04 10:24:00 |
Word Count: 780 |
Page Views: 4666 |
Votes: 12 |
Rating: 1.25 |
| 24. |
|
Have You Outgrown the Company Name You Started With? Renaming Tips by Marcia Yudkin |
| |
|
The second most common reason my firm gets hired for
renaming is that the company has outgrown its original name
in some way. If this applies to you, here's how to proceed
so you end up with a company name you can live and grow with
for many years. |
| |
|
Distributed: 2009-07-30 13:36:00 |
Word Count: 575 |
Page Views: 3948 |
Votes: 13 |
Rating: 1.85 |
| 25. |
|
For a Better New Product Name or New Company Name, Create a Scorecard by Marcia Yudkin |
| |
|
Create a list of criteria for your new business name or product
name before you start brainstorming. This enables you to winnow
your list to the top names with confidence. |
| |
|
Distributed: 2009-07-29 10:48:00 |
Word Count: 501 |
Page Views: 4922 |
Votes: 22 |
Rating: 1.95 |
| 26. |
|
Does Your Proposed New Company Name Open the Door to Ridicule? by Marcia Yudkin |
| |
|
A lack of attention during the naming process can
inadvertently make it easier for comedians, protesters and
whiners to poke fun at your company. Before finalizing your
new company name, run it by these tests so you can tweak the
name or reject it if necessary to avoid predictable
problems. |
| |
|
Distributed: 2009-07-28 16:00:00 |
Word Count: 516 |
Page Views: 3385 |
Votes: 8 |
Rating: 1.63 |
| 27. |
|
A Good Business Name Must Be Bold: Oh, Really? by Marcia Yudkin |
| |
|
T h e n a m i n g " m u s t " y o u ' l l e n c o u n t e
r m o s t o f t e n i s t h i s o n e : A G o o d B u s i n e s s
N a m e M u s t B e B o l d . I t m u s t m a k e a s t a t e m e
n t . I t m u s t s t a n d o u t . I t m u s t c a l l a t t e n
t i o n t o i t s e l f . B u t n o , t h a t ' s n o t t r u e
- n o t a l w a y s . |
| |
|
Distributed: 2009-07-23 12:00:00 |
Word Count: 398 |
Page Views: 4964 |
Votes: 18 |
Rating: 2.50 |
| 28. |
|
Need a New Business Name? Try an Extended Metaphor by Marcia Yudkin |
| |
|
When images and words work together to develop one concept in
several different ways, that's an extended metaphor. Extended
metaphors give readers pleasure, make a company more memorable
and have unlimited creative potential to help a company's new
name stand head and shoulders above the competition. |
| |
|
Distributed: 2009-07-23 10:00:00 |
Word Count: 522 |
Page Views: 5715 |
Votes: 22 |
Rating: 1.95 |
| 29. |
|
The Mystique of Numbers in Company Names by Marcia Yudkin |
| |
|
Numbers have personalities that you need to be aware of when
using them in company or product names. This principle is
illustrated with several examples and a few warnings about using
numbers in company names. |
| |
|
Distributed: 2009-07-22 11:36:00 |
Word Count: 524 |
Page Views: 9117 |
Votes: 12 |
Rating: 1.58 |
| 30. |
|
Has Your Company Name Landed You in Legal Hot Water? Renaming Tips by Marcia Yudkin |
| |
|
The #1 reason business owners hire my company to create a new
business name within a week is they've received a
cease-and-desist letter from an attorney. Such a letter means
business. Never ignore it! Find out what to do about it. |
| |
|
Distributed: 2009-07-21 11:48:00 |
Word Count: 506 |
Page Views: 3540 |
Votes: 14 |
Rating: 2.79 |
| 31. |
|
Is a Tag Line Absolutely Necessary Along With Your Company Name? by Marcia Yudkin |
| |
|
In some instances, a perfect name can get the company's message
across on its own, without a tag line. Learn when this works and
why. |
| |
|
Distributed: 2009-07-21 11:12:00 |
Word Count: 507 |
Page Views: 4664 |
Votes: 17 |
Rating: 1.94 |
| 32. |
|
Does Your Company Tag Line Pass These Five Crucial Tests? by Marcia Yudkin |
| |
|
After looking at the many disastrous slogans that state tourism
boards have happily paid tens or hundreds of thousands of dollars
for, I suggest replacing the "feel-good" test with five much
more grounded criteria. When you're trying to decide on the best
tag line to accompany your organization' s name on the web site,
brochures, business cards, stationery, ads, mugs and mouse pads,
make sure your winner passes these five tests. |
| |
|
Distributed: 2009-07-16 11:48:00 |
Word Count: 504 |
Page Views: 4339 |
Votes: 13 |
Rating: 1.31 |
| 33. |
|
Changing Your Company Name: The Good, The Bad and The Unnecessary by Marcia Yudkin |
| |
|
Wondering whether or not to change your company name? Several
reasons for doing this are legitimate. Other reasons should make
you stop and reconsider. |
| |
|
Distributed: 2009-07-16 11:00:00 |
Word Count: 520 |
Page Views: 11378 |
Votes: 24 |
Rating: 1.79 |
| 34. |
|
For Word of Mouth Marketing, Make Sure Your New Company Name is Sayable by Marcia Yudkin |
| |
|
Saddling your company with a name that you need to instruct
people how to pronounce means putting it at a distinct
disadvantage. Spend a little more time and selectivity in naming
to give your organization a name that people can easily say when
seeing it. |
| |
|
Distributed: 2009-07-15 12:00:00 |
Word Count: 510 |
Page Views: 6658 |
Votes: 14 |
Rating: 2.93 |
| 35. |
|
Avoid These Five Tragic Tag Line Misfires by Marcia Yudkin |
| |
|
A tag line is the little slogan that follows a business name on a
web site, in ads, on company stationery and elsewhere. A prime
branding opportunity, it should say something that encourages
ideal customers to do business with you. |
| |
|
Distributed: 2009-07-14 13:24:00 |
Word Count: 845 |
Page Views: 4552 |
Votes: 13 |
Rating: 1.62 |
| 36. |
|
For Snazzier New Product Names, Use Creative Naming Prompts by Marcia Yudkin |
| |
|
Try these six brainstorming prompts when you have to come up with
a new product name. Examples included! |
| |
|
Distributed: 2009-07-14 11:24:00 |
Word Count: 286 |
Page Views: 5066 |
Votes: 14 |
Rating: 2.64 |
| 37. |
|
When It Comes to Business Names, Acronyms Are FUBAR by Marcia Yudkin |
| |
|
When you're dreaming up a new company name or product name,
avoid acronyms. Here's why. |
| |
|
Distributed: 2009-07-09 10:00:00 |
Word Count: 553 |
Page Views: 6009 |
Votes: 13 |
Rating: 2.15 |
| 38. |
|
Lessons in Business Naming from Newspaper Headlines by Marcia Yudkin |
| |
|
Newspaper headlines often involve enjoyable wordplay - which
could easily figure in business names or tag lines as well. By
pondering a couple of dozen headlines, I was able to extract four
lessons for naming. |
| |
|
Distributed: 2009-07-08 14:00:00 |
Word Count: 538 |
Page Views: 5025 |
Votes: 16 |
Rating: 2.13 |
| 39. |
|
Understanding Connotations in Tag Lines, Business Names and Monikers by Marcia Yudkin |
| |
|
Discover a simple secret for preventing communication disasters
in company names or product names. Instead of fighting what words
mean to your audience, you can increase your ability to nail a
thought or idea in powerful names, sentences, nicknames or
slogans. |
| |
|
Distributed: 2009-07-07 11:12:00 |
Word Count: 523 |
Page Views: 4505 |
Votes: 14 |
Rating: 1.57 |
| 40. |
|
I Was Quoted in the News, Now What? Publicity Dilemma 10 by Marcia Yudkin |
| |
|
Whether it was the Wall Street Journal or Hometown News Radio
that quoted you last Monday, congratulate yourself. You have
achieved a credibility-boosting distinction that many businesses
never attain. Now find out how you can derive lasting benefit
from your media coverage. |
| |
|
Distributed: 2009-04-16 10:00:00 |
Word Count: 597 |
Page Views: 3703 |
Votes: 12 |
Rating: 2.50 |
| 41. |
|
How Can I Take Advantage of Breaking News? Publicity Dilemma 9 by Marcia Yudkin |
| |
|
If a news story breaks that relates to the services or products
you sell, become alert, find an interesting way to make the
connection, and take action as soon as possible. This is one of
the fastest and cheapest ways to earn media coverage that
captures attention in the marketplace. |
| |
|
Distributed: 2009-04-14 10:12:00 |
Word Count: 665 |
Page Views: 3669 |
Votes: 5 |
Rating: 1.80 |
| 42. |
|
I'm Afraid of Being Misquoted! Publicity Dilemma 8 by Marcia Yudkin |
| |
|
It's understandable to be apprehensive about being
misrepresented in the news. You don't want to show up there with
the equivalent of toilet paper snaking from your shoe. Yet being
misquoted is not usually the catastrophe most people think it is. |
| |
|
Distributed: 2009-04-09 11:00:00 |
Word Count: 667 |
Page Views: 3922 |
Votes: 8 |
Rating: 1.75 |
| 43. |
|
Can a Press Release Be Controversial? Publicity Dilemma 7 by Marcia Yudkin |
| |
|
Controversy gets attention. And from the standpoint of publicity,
the best kind of controversy is a position or practice that goes
against a habit or belief shared by the public, a profession or a
niche population, yet has a solid rationale in its favor. |
| |
|
Distributed: 2009-04-07 11:00:00 |
Word Count: 700 |
Page Views: 3794 |
Votes: 9 |
Rating: 2.78 |
| 44. |
|
What if My Publicity Angle Needs a Photo? Publicity Dilemma 6 by Marcia Yudkin |
| |
|
Photos need context and verbal pointers to be complete and
persuasive, yet words by themselves can tell the story and sell
the reader. So give your story the best possible shot at media
coverage by carefully providing context and details in your
verbal pitch and amplifying that with a photo. |
| |
|
Distributed: 2009-04-02 11:00:00 |
Word Count: 521 |
Page Views: 3603 |
Votes: 9 |
Rating: 2.89 |
| 45. |
|
Can I Target Only High-end Customers With My Publicity Offer? Publicity Dilemma 5 by Marcia Yudkin |
| |
|
Things get tricky when you hope to restrict your publicity bait
to a certain population. Here's why. |
| |
|
Distributed: 2009-04-01 11:00:00 |
Word Count: 558 |
Page Views: 3851 |
Votes: 8 |
Rating: 1.88 |
| 46. |
|
Do We Need to Buy Ads to Get Media Coverage? Publicity Dilemma 4 by Marcia Yudkin |
| |
|
The larger and more prestigious the publication, the less it's
true that you must "pay to play" - buy advertising in order to
get media coverage. That's because it's a time-honored
principle of journalistic ethics that advertising and editorial
copy must be functionally separate. Here's how to maximize your
chances of new product coverage. |
| |
|
Distributed: 2009-03-12 11:12:00 |
Word Count: 604 |
Page Views: 3642 |
Votes: 6 |
Rating: 2.33 |
| 47. |
|
We're Trying to Do Good But Got No Response: Publicity Dilemma 3 by Marcia Yudkin |
| |
|
When a plain old press release doesn't attract media interest in
your cause, it's time to inject the outreach for your do-good
project with one or more of five irresistible publicity elements
for non-profits. |
| |
|
Distributed: 2009-03-10 12:00:00 |
Word Count: 561 |
Page Views: 3502 |
Votes: 6 |
Rating: 2.83 |
| 48. |
|
What's the Right Timing for Publicity? Publicity Dilemma 2 by Marcia Yudkin |
| |
|
Media deadlines are the most important element in proper timing
for publicity. Follow these guidelines to make the publicity
process work in your favor. |
| |
|
Distributed: 2009-03-05 11:36:00 |
Word Count: 495 |
Page Views: 3771 |
Votes: 7 |
Rating: 1.14 |
| 49. |
|
Should You Use Publicity to Defend Your Reputation? Publicity Dilemma 1 by Marcia Yudkin |
| |
|
Keeping quiet when you feel your reputation is becoming tarnished
goes against the natural impulse to defend yourself. Find out why
you might very likely be making things worse by responding. |
| |
|
Distributed: 2009-03-03 13:24:00 |
Word Count: 633 |
Page Views: 3533 |
Votes: 4 |
Rating: 1.50 |
| 50. |
|
Preview Teleseminars: Avoid These Off-Putting Mistakes by Marcia Yudkin |
| |
|
When you have a new product or an upcoming event, a free preview
teleseminar can do a great job of drumming up excitement about
it. It's vital to execute this strategy with due consideration
for your teleseminar listeners. Be straight, be fair, be
professional. These may sound like common sense principles for
marketers, yet I've heard them violated in major ways during
preview calls. |
| |
|
Distributed: 2009-02-03 12:00:00 |
Word Count: 920 |
Page Views: 3305 |
Votes: 10 |
Rating: 2.80 |
| 51. |
|
Interviewing an Expert For a Teleseminar? Avoid These Six Mistakes by Marcia Yudkin |
| |
|
Recording and interviewing an expert on a topic that has value
for a group of listeners is one of the quickest and easiest ways
to create a saleable product. This sort of teleseminar can also
help drum up interest in an upcoming event as a free preview
call. However, as someone who has been interviewed or interviewed
others dozens of times and listened to scores more expert
interviews, I've observed several pitfalls that can affect the
quality of the product. |
| |
|
Distributed: 2009-01-29 13:00:00 |
Word Count: 660 |
Page Views: 3487 |
Votes: 3 |
Rating: 0.33 |
| 52. |
|
Six Technical Mistakes to Avoid When Running Teleseminars by Marcia Yudkin |
| |
|
With teleseminars, teleclasses and teleconferences increasingly
popular, newcomers to this remote learning format make numerous
mistakes that mar their prospects for making money from the
telephone sessions. |
| |
|
Distributed: 2009-01-27 12:24:00 |
Word Count: 508 |
Page Views: 3031 |
Votes: 6 |
Rating: 0.83 |
| 53. |
|
Teleseminars: Eight Factors That Boost Their Perceived Value by Marcia Yudkin |
| |
|
If you're savvy about factors that boost the perceived value of
teleseminars, you can charge many times more than the going rate. |
| |
|
Distributed: 2009-01-22 12:12:00 |
Word Count: 721 |
Page Views: 3669 |
Votes: 8 |
Rating: 2.75 |
| 54. |
|
Transform Your Teleseminar into a High-Ticket, High-Value Course by Marcia Yudkin |
| |
|
Over the summer, a marketing guru was grilling me about my audio
courses when I could hear him suddenly sit up straight and pay
attention in a different way. Once you read this article, you
will sit straight up and pay closer attention to my words, today
and in the future. |
| |
|
Distributed: 2009-01-20 11:48:00 |
Word Count: 542 |
Page Views: 3343 |
Votes: 8 |
Rating: 2.25 |
| 55. |
|
Why You Should Edit Teleseminar Recordings - and How by Marcia Yudkin |
| |
|
For years, I led single-session teleseminars and sold them as
products without doing any audio editing. When I shifted from
offering one-off teleclasses to multi-session classes, however, I
raised my standards. |
| |
|
Distributed: 2009-01-15 11:24:00 |
Word Count: 508 |
Page Views: 3430 |
Votes: 15 |
Rating: 2.40 |
| 56. |
|
Host a Teleseminar Like a Talk Show Pro by Marcia Yudkin |
| |
|
It's extremely rare to host a teleseminar exclusively with
people who already recognize your voice. Likewise, listeners may
not recall the name of your guest. They may have downloaded or
received your audio recording without an adequate written
introduction. So always introduce both yourself and your guest
using both first and last names. |
| |
|
Distributed: 2009-01-13 11:24:00 |
Word Count: 572 |
Page Views: 3630 |
Votes: 5 |
Rating: 0.20 |
| 57. |
|
Tips for Teleseminar Offers by Marcia Yudkin |
| |
|
Whether it's your own teleseminar or you're appearing as guest
expert on someone else's teleseminar, you will often have an
opportunity to tell listeners about a special offer. Normally
you'd offer a discount not available to the public at large or
something free that isn't generally advertised at all. |
| |
|
Distributed: 2009-01-06 12:12:00 |
Word Count: 457 |
Page Views: 3294 |
Votes: 8 |
Rating: 1.00 |
| 58. |
|
Teleseminar Security Tips by Marcia Yudkin |
| |
|
How do you prevent people who have registered for your
teleseminar from passing around the teleseminar call-in
information to those who haven't paid for it? |
| |
|
Distributed: 2008-12-30 11:12:00 |
Word Count: 537 |
Page Views: 5141 |
Votes: 10 |
Rating: 3.00 |
| 59. |
|
Teleseminar Handouts: Everything You Need to Know But Forgot to Ask by Marcia Yudkin |
| |
|
Whenever you present a teleseminar, teleclass or teleconference,
the main channel of communication is auditory. After all, you are
speaking to your audience on a telephone bridge line, and in many
cases the audience is also talking back to you and to one
another. |
| |
|
Distributed: 2008-12-23 11:00:00 |
Word Count: 998 |
Page Views: 3895 |
Votes: 6 |
Rating: 0.00 |
Home
Article Directory