7 Most Recent Articles
Written By: Lee Traupel

1	Emerging Methods for Effective Search Engine Ranking Written by: Lee Traupel | Distributed: 2004-05-03 | Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site --- it presents information about goods and services when the interest level is high and it can be acted on immediately.
2	Raising Capital in Today's *New Economy* Written by: Lee Traupel | Distributed: 2004-05-03 | We have helped a number of clients develop business plans and raise capital from *angel* investors, corporate entities and venture capitalists during the last 6-8 years. It is always a daunting process that can be full of pitfalls and require a tremendous amount of work - but it can be done! Here is some perspective gleaned from years of experience.
3	The Shifting Marketing Landscape! Written by: Lee Traupel | Distributed: 2004-05-03 | Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this *post .com implosion economy.*
4	LookSmart is not Small Business Friendly Written by: Lee Traupel | Distributed: 2004-05-03 | There is a firestorm of negative press regarding LookSmarts recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmarts inability to develop programs that are well matched for SMB/SME (*small to medium business or enterprise* with revenue in the $5-50M range), their lack of customer responsiveness and the difficulty in managing their new *pay per click* traffic generating program.
5	Fast Forwarding your Business with Instant Messaging Written by: Lee Traupel | Distributed: 2004-05-03 | Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it is faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to *talk* and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5.5M in 2001 to close to 200M by 2004.
6	E-Mail Newsletter Marketing Essentials Written by: Lee Traupel | Distributed: 2003-05-03 | If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it is becoming difficult to integrate technology and process to leverage the opportunities.
7	Maximizing ROI via Web Site Traffic Analysis Written by: Lee Traupel | Distributed: 2003-05-03 | We are clearly well past the innocent *golden age* of the Internet - Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Qualified traffic is the name of the game, as it is the oxygen that keeps a good ecommerce web site thriving. Consequently, it is very important to have an understanding of your web site traffic or visitor activity; i.e. baseline information that includes the number of visitors during specific time periods, originating location (domain), where the visitors went on a site and how long they stayed on specific sections or pages of a web site.