33 Most Recent Articles
Written By: Kim Roach

1	Google Gets Personalized Written by: Kim Roach | Distributed: 2006-12-08 | - Word Count: 942 | Viewed: 630 | Votes: 4 | Rating: 0.50 Traditional algorithmic search engines have reached their peak. Personalized search is a natural and necessary progression for Google and other search engines as well.
2	7 Online Marketing Tools for the Smart Webmaster Written by: Kim Roach | Distributed: 2006-12-06 | - Word Count: 1144 | Viewed: 1164 | Votes: 6 | Rating: 3.00 As an online marketer, it's hard to wade through all of the misleading information that is running rampant on the Internet. Who do you trust? Where do you go for the very best information in online marketing? Well, this article was written to answer those very questions.
3	Going Broke on Google Adwords? Written by: Kim Roach | Distributed: 2006-12-05 | - Word Count: 1229 | Viewed: 1083 | Votes: 4 | Rating: 2.25 You've heard the stories. Click fraud has run rampant on Google, Yahoo, and MSN. This is evidenced by the numerous law suits that have been filed.
4	Creating Your Own Online Radio Station Written by: Kim Roach | Distributed: 2006-11-27 | - Word Count: 1138 | Viewed: 1051 | Votes: 7 | Rating: 2.00 Podcasting has leveled the playing field for people around the world. With just a few tools, you can quickly and easily set up your own talk show on the topic of your choice. All you need is a computer, a microphone, and a passion to share your knowledge with others.
5	Smart Webmasters are Wasting Online Real Estate Written by: Kim Roach | Distributed: 2006-11-24 | - Word Count: 1307 | Viewed: 642 | Votes: 6 | Rating: 2.00 Many webmasters are not using their websites' traffic to full potential. The Web is full of wasted advertising space. Chances are that even your website has some virtual wasteland. These are areas that often go unnoticed by even the most experienced marketers, resulting in the loss of thousands of dollars of potential revenue.
6	Hidden Market Research on Ebay, Amazon, and Others Written by: Kim Roach | Distributed: 2006-10-12 | - Word Count: 1489 | Viewed: 760 | Votes: 17 | Rating: 2.00 Are you looking to provide interesting content to your visitors? How about popular in-demand products? Do you know what your target customer is really searching for online? No worries. You are about to discover that there are literally thousands of untapped markets just waiting at your fingertips. To get started, let's go on a little virtual journey.
7	Unique Marketing Strategies Written by: Kim Roach | Distributed: 2006-10-11 | - Word Count: 1629 | Viewed: 973 | Votes: 14 | Rating: 1.71 As an online marketer I have learned a variety of techniques for attracting traffic. However, sometimes I stumble upon marketing strategies that are truly unique. I urge you to read on.
8	Web Marketing 2.0 Written by: Kim Roach | Distributed: 2006-10-10 | - Word Count: 1645 | Viewed: 1103 | Votes: 8 | Rating: 3.00 If you're like me, then you are probably tired of hearing the word Web 2.0 passed around the net like a buzz word on steroids. Google alone currently shows 126,000,000 results for the search term "web 2.0" at the time of this writing. However, although this term may be overblown, it does have significant influence on the current changes taking place on the Internet. Most importantly, it has many implications for the online marketer.
9	Franchising Your Online Business Written by: Kim Roach | Distributed: 2006-09-29 | - Word Count: 1833 | Viewed: 900 | Votes: 15 | Rating: 2.60 Franchises have proven to be much more successful than the traditional small business. Almost 80% of new business start-ups fail each year. Franchising, on the other hand, allows an entrepreneur to open up a new business based upon a proven brand and business model.
10	Essential Programs For Your Virtual Toolbox Written by: Kim Roach | Distributed: 2006-09-28 | - Word Count: 947 | Viewed: 787 | Votes: 10 | Rating: 2.60 As an online marketer and webmaster, there are a number of tools that you will want in your virtual toolbox. To get you started, I have scoured the net to find some of the best programs to help webmasters improve their sites, their rankings, and their productivity. Best of all, each one of these tools is free.
11	See Your Website Through Your Visitors Eyes Written by: Kim Roach | Distributed: 2006-09-26 | - Word Count: 1325 | Viewed: 1124 | Votes: 14 | Rating: 2.43 Every time a visitor comes to your site, they take a particular path. Their eyes move in quick motion, hopping from one hotspot to the next. If you don't know how your visitors are traveling, your conversion rates will suffer dramatically. Fortunately, there is a company who has performed in-depth testing for you, revealing the common behaviors of people viewing web pages.
12	Untapped Advertising Hot Spots Written by: Kim Roach | Distributed: 2006-09-07 | - Word Count: 938 | Viewed: 1180 | Votes: 8 | Rating: 2.50 Online advertising is exploding. By 2007, online advertising spending is expected to reach over 20 billion. With such growth, a multitude of opportunities have opened up for the online marketer. Unfortunately, not all of these are worth your time or your investment. That's why I would like to show you some of the untapped advertising hot spots that are currently available to you.
13	Google's New Patent Translated Written by: Kim Roach | Distributed: 2006-09-06 | - Word Count: 863 | Viewed: 1935 | Votes: 6 | Rating: 2.50 There is always great interest within the search engine marketing community whenever a search engine files for a patent. This is especially true for Google, which just recently released a new patent application - System and method for supporting editorial opinion in the ranking of search results...
14	Search Engine Strategies News from San Jose - The Best in the Industry Written by: Kim Roach | Distributed: 2006-09-05 | - Word Count: 1141 | Viewed: 1133 | Votes: 9 | Rating: 1.44 Search engine marketing has come a long ways since its early days of pioneering entrepreneurs. This was made evident at the recent Search Engine Strategies conference in San Jose.
15	Untapped Linking Tactics Written by: Kim Roach | Distributed: 2006-08-30 | - Word Count: 1812 | Viewed: 1342 | Votes: 9 | Rating: 1.56 A link is much more than just a ranking factor. A quality inbound link can bring your website a steady stream of targeted traffic and buyers. In this article I will reveal the untapped methods of obtaining quality inbound links.
16	Recent Changes at Google, Yahoo, and MSN Written by: Kim Roach | Distributed: 2006-08-29 | - Word Count: 958 | Viewed: 581 | Votes: 6 | Rating: 1.83 There are many changes taking place in the top search engines. Google, Yahoo, and MSN are all adapting to the many transformations occuring within the search industry. Because of these changes, I thought I would take the time to give you an overview of what's taking place within the market and how it affects you as a webmaster.
17	Getting Into Google and Yahoo News Written by: Kim Roach | Distributed: 2006-08-28 | - Word Count: 1013 | Viewed: 931 | Votes: 5 | Rating: 2.40 According to the Pew Internet and American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred news source over television, magazines, and trade publications. You can tap into these massive traffic sources through the use of press releases.
18	7 Advanced SEO Tactics Written by: Kim Roach | Distributed: 2006-08-14 | - Word Count: 1452 | Viewed: 648 | Votes: 7 | Rating: 2.29 If you're like most online webmasters, then you have probably read one article after the other about search engine optimization. Most of them rehash the same old information and you end up wading through tons of fluff. However, this isn't one of those articles. Listed below are 7 advanced SEO tips that you won't find on every digital corner.
19	Hidden Content Sources for Your Website Written by: Kim Roach | Distributed: 2006-08-12 | - Word Count: 1442 | Viewed: 967 | Votes: 7 | Rating: 2.14 As I travel through the Google search engine, there is one element that defines almost all of the top-ranking websites. It's great content. People come online for information and those that offer the best content reap the greatest rewards.
20	Top 7 SEO Tools Written by: Kim Roach | Distributed: 2006-08-08 | - Word Count: 1001 | Viewed: 902 | Votes: 7 | Rating: 2.00 Search engine optimization is a complex process with many facets. Some of these include keyword research, on-page optimization, off-page optimization, acquiring inbound links, and tracking your rankings. Fortunately, there are many tools that have been created to aid web masters in each of these tasks. Below I have reviewed 7 of the top SEO tools...
21	How to Integrate RSS Into Your Marketing Mix Written by: Kim Roach | Distributed: 2006-08-04 | - Word Count: 1193 | Viewed: 654 | Votes: 5 | Rating: 2.00 RSS is changing the way we consume information online. Instead of being overloaded with mounds of information in our inbox, we can pick and choose exactly which content providers we want to hear from.
22	Do You Pay Per Click Fraud? Written by: Kim Roach | Distributed: 2006-08-03 | - Word Count: 1142 | Viewed: 672 | Votes: 11 | Rating: 2.45 The world of pay-per-click marketing started in 1997 with GoTo.com. Today they are known as Yahoo Search Marketing. What started in 1997 as a way to quickly get listed in the top of the search engines has turned into a 5.6 billion dollar industry in 2005. In fact, about 99% of Google's revenue comes from advertising. However, this multi-billion dollar search industry is under attack and has been for quite a while. Click fraud has become the greatest threat...
23	Today's Google Bots and What They Do Written by: Kim Roach | Distributed: 2006-08-02 | - Word Count: 1061 | Viewed: 680 | Votes: 8 | Rating: 3.25 Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.
24	Cracking the Adsense Code Written by: Kim Roach | Distributed: 2006-07-26 | - Word Count: 1319 | Viewed: 686 | Votes: 9 | Rating: 1.78 Google Adsense has empowered web publishers of all shapes and sizes to make money from their web sites. Whether you own a hobby site that gets 100 visitors per day or a popular finance portal that is flooded with millions of visitors per month, you can benefit from the Google Adsense program. Fortunately, you can quickly increase your earnings by reading every word of this article.
25	Use Search Engine Modifiers to Boost Your Rankings Written by: Kim Roach | Distributed: 2006-07-19 | - Word Count: 956 | Viewed: 708 | Votes: 9 | Rating: 2.00 Searching is the second most popular online activity, right behind email. Because of this, search engine optimization should be at the top of every web owner's marketing list.
26	Quality Content + RSS Syndication = Increased Exposure Written by: Kim Roach | Distributed: 2006-07-17 | - Word Count: 1277 | Viewed: 739 | Votes: 5 | Rating: 2.60 According to DoubleClick, one of the nations largest email marketing companies, the average open rate for an electronic newsletter is 27.5%, while the average click-through rate is 7.2%. Email is not the dependable content delivery mechanism that it once was.
27	Why Aren't You Using LinkBait? Written by: Kim Roach | Distributed: 2006-07-13 | - Word Count: 1109 | Viewed: 995 | Votes: 6 | Rating: 2.67 You've heard of the olden days when people would hunt for potential link partners. Well, those days are long gone and smart web masters are moving on to greater things, while decreasing their reciprocal link building effort.
28	Designing Your Site for Web 2.0 Written by: Kim Roach | Distributed: 2006-07-12 | - Word Count: 1045 | Viewed: 2592 | Votes: 9 | Rating: 2.00 Have you heard it? There's a buzz like never before on the Internet. Everyone is talking about Web 2.0. If you're like many people, you may think it's a marketing gimmick and quite an overused statement. If so, you would be at least partially right. Fortunately, there's another side to the story.
29	Social Bookmarking Meets Internet Marketing Written by: Kim Roach | Distributed: 2006-07-10 | - Word Count: 1531 | Viewed: 1446 | Votes: 7 | Rating: 2.86 The history of the Internet has been categorized by exponential change. The growth of the Web has been one of the fastest developments in our history. The companies who lacked adaptation have fizzled into the virtual dust. However, those who are adapting their business to the many new online developments are continuing to thrive.
30	Six Ways Into Yahoo Written by: Kim Roach | Distributed: 2006-07-05 | - Word Count: 1037 | Viewed: 799 | Votes: 8 | Rating: 2.38 Yahoo was started in 1994 by two college students named David Filo and Jerry Yang. They started Yahoo as a way to keep track of their personal interests on the Internet. Never did they imagine that their online ventures would turn into one of the most recognized brands on the Internet. In this article, we will discuss 6 ways that you can market your content within the Yahoo portal.
31	Out-of-the-Box Marketing Written by: Kim Roach | Distributed: 2006-06-28 | - Word Count: 1344 | Viewed: 783 | Votes: 11 | Rating: 1.82 Have you heard the news? Interruption marketing is going down hill and many innovative companies are looking for new strategies. Wal-Mart is a prime example. Starting in late 2005, they started working directly with bloggers...
32	Is Yahoo Under the Influence of TrustRank? Written by: Kim Roach | Distributed: 2006-06-22 | - Word Count: 927 | Viewed: 663 | Votes: 8 | Rating: 2.13 As you travel the vast world of search engine results among Google, Yahoo, and MSN, you are likely to run into junk pages at some point in your journey. Although the search engines are working daily to improve search engine results, the search engine spammers are working just as hard to slip through the cracks.
33	What Google Said When You Weren't Listening Written by: Kim Roach | Distributed: 2006-06-21 | - Word Count: 1413 | Viewed: 861 | Votes: 14 | Rating: 2.86 Google wants to create quality search engine results just as badly as you want to acquire high search engine rankings. Fortunately for us, Google provides web masters with plenty of guidelines and tips for building a Google-Friendly site.