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Written By: Ken Lizotte

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Thoughtleading: The Art of Separating Yourself from the Pack Written by: Ken Lizotte | Distributed: 2004-11-03 | Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable to distinguish them from their competition. Glossy brochures, snazzy websites, press releases, advertising: when everyone employs the same methods, everyone ends up vying for the same narrow window of client and prospect attention.