34 Most Recent Articles
Written By: Kate Smalley

1	The Importance Of Effective Follow-up Written by: Kate Smalley | Distributed: 2007-01-15 | - Word Count: 493 | Viewed: 3330 | Votes: 8 | Rating: 3.75 Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.
2	Are you Master of your Own Domain? Written by: Kate Smalley | Distributed: 2006-12-07 | - Word Count: 489 | Viewed: 1047 | Votes: 7 | Rating: 2.14 Who owns your domain name? Oftentimes customers will approach me after they have already chosen a domain name. What I investigate first is who actually owns that domain name. I no longer ask the customer directly, because 99.9% of the time the response is always "I do" when in fact many of them unwittingly do not.
3	Considering the Importance of Corporate Culture Written by: Kate Smalley | Distributed: 2006-11-07 | - Word Count: 465 | Viewed: 2257 | Votes: 10 | Rating: 2.90 When it comes to sizing up job candidates, cultural fit is just as important to consider as qualifications.
4	The Secret To Making Successful Business Connections Written by: Kate Smalley | Distributed: 2006-10-11 | - Word Count: 672 | Viewed: 1489 | Votes: 6 | Rating: 4.00 If you have a hard time making successful business connections, don't despair. Anyone can be good at meeting people-if they use the right technique. The whole secret to making a positive connection is knowing how to attract people and inspire them to want to give you a chance.
5	Web Content Is Vital To Having an Effective Web Site Written by: Kate Smalley | Distributed: 2006-09-13 | - Word Count: 603 | Viewed: 1161 | Votes: 7 | Rating: 3.00 An appealing design will pull people into your web site, but it's the content that will make them stick and become buyers. In other words: Pictures tell, but words sell. That's why your content is one of the most important elements of your web site.
6	Benefits of Working from Home Written by: Kate Smalley | Distributed: 2006-07-06 | - Word Count: 427 | Viewed: 1204 | Votes: 9 | Rating: 2.89 If you've ever dreamed of working from home in shorts and a T-shirt, you're not alone. There are more than 50 million Americans working at least part-time from residences, enjoying convenience, tax deductions and other valuable benefits. But not every business is suited to operate at home, experts say.
7	The Selling Power of Customer Testimonials Written by: Kate Smalley | Distributed: 2006-06-20 | - Word Count: 512 | Viewed: 1183 | Votes: 9 | Rating: 2.11 Customer testimonials can provide a positive and compelling endorsement of your products and services. They can add power to your claims about your product because they come from an unpaid, unbiased source: a customer. And they're a key strategy to building consumer confidence and sales.
8	Hiring the Right Candidate for the Job and Your Company Written by: Kate Smalley | Distributed: 2006-05-07 | Increasingly, companies are evaluating job candidates on how well they fit their corporate culture - not just the job. It's an important consideration, as shrinking budgets and economic uncertainty put a squeeze on corporate environments and demand smarter hiring practices.
9	Being Self-Employed Brings You a Whole New Level of Stress Management Written by: Kate Smalley | Distributed: 2006-05-07 | Being self-employed, or freelancing is a truly unique environment in which to work. Basically, you wake up every morning and *reinvent the wheel.* That means that you begin every day knowing that you'll be required to provide your customers with something they feel that they can't live without. That's not an easy thing for your stress level to handle.
10	10 Key Strategies for Maintaining a Positive Attitude at Work and Home Written by: Kate Smalley | Distributed: 2006-05-05 | Having a positive attitude is an important component of business productivity. When we view ourselves positively, we accept who we are and enable ourselves to soar to the greatest heights. Here are 10 essential strategies for maintaining a positive attitude at work and home.
11	Five Steps to Successful Online Selling Written by: Kate Smalley | Distributed: 2006-04-11 | Each year, Internet users purchase billions of dollars worth of products and services online, according to Web researcher eMarketer. Is your business getting its share of the pie? You can capitalize on the power of the Internet, if you follow these four important steps to successful online selling.
12	Podcasting a Great Way to Share Media Files Written by: Kate Smalley | Distributed: 2006-03-30 | Less than a year ago, most people had never heard of podcasting. Yet, the podcasting audience will reach 10 million this year and 50 million by 2010, projects online researcher eMarketer. So what's all the hype about? And what does podcasting mean anyway?
13	Blogs Creating a Buzz with Businesses Written by: Kate Smalley | Distributed: 2006-02-10 | Businesses are buzzing about blogs. A blog-short for Web log-is simply a digital diary or online forum. Technically speaking, a blog is an online journal that is regularly updated with content and built on a platform with automated syndication. The appeal of blogs is driving businesses to find ways to capitalize on these unique public journals.
14	Something for Nothing with Free Online Advertising Written by: Kate Smalley | Distributed: 2006-01-11 | It may sound too good to be true, but there's an array of free advertising available online through search engines/directories, banner exchanges and e-classifieds. You can also take advantage of often-overlooked tools like ezines, blogs, forums and reciprocal links to promote your business. This article gives an overview of each of these resources.
15	Top Tips For Effective Time Management Written by: Kate Smalley | Distributed: 2005-11-01 | To help you use your time as effectively as possible, here are some time management strategies you can implement to enhance your efficiency and productivity:
16	Seven Tips for Boosting Your Self Confidence Written by: Kate Smalley | Distributed: 2005-10-07 | Self confidence drives your entire professional and personal life. It can shape your ability to overcome obstacles and achieve success.
17	Tips for Successful Event Planning Written by: Kate Smalley | Distributed: 2005-09-08 | Event planning can turn even the most capable person into a ball of nerves. Our helpful tips can make the process go more smoothly and successfully.
18	Guerrilla Marketing and How It Can Work for You Written by: Kate Smalley | Distributed: 2005-08-19 | When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into the hands of buyers—from product development to product delivery.
19	Seven Smart Marketing Strategies Every Business Should Use Written by: Kate Smalley | Distributed: 2005-05-05 | If your company is small—like more than half of all businesses in America— you probably don’t have a large marketing budget. But you can stretch your marketing dollars by applying these seven smart marketing strategies:
20	The Benefits Of Incorporating Your Business Written by: Kate Smalley | Distributed: 2005-04-05 | What do General Motors, Microsoft, AT&T and many other major businesses in America have in common? They’re corporations. A corporation is a separate legal entity that functions separate and apart from its shareholders or owners...
21	The Basics of Business Record Keeping Written by: Kate Smalley | Distributed: 2005-03-08 | As a business owner, you may rely on an outside accountant to do your taxes and prepare financial statements. However, it*s best that you or someone in your organization take on the responsibility of keeping an accurate set of financial records.
22	Three Ways To Generate New Business Written by: Kate Smalley | Distributed: 2005-02-04 | One of the biggest challenges for small business owners is finding a fast, effective way to bring in new customers. That*s because most owners must wear several hats –
23	Using the Internet to Boost Your Bottom Line Written by: Kate Smalley | Distributed: 2005-01-21 | The Internet is a powerful resource that, if properly used, can reduce your operating costs, stimulate sales and add to your bottom line. Research shows that the Internet is playing a greater role in the way small companies operate. It’s also playing an increasing role in driving profitability for smaller businesses.
24	Outsourcing and Your Business Written by: Kate Smalley | Distributed: 2004-12-14 | Outsourcing is an established way of doing business today, allowing companies to maximize their budgets and resources — and generate better products.
25	Strategies for Planning and Conducting Effective Meetings Written by: Kate Smalley | Distributed: 2004-11-02 | Did you know that business executives spend about half their time sitting in meetings? In fact, 40 to 50 percent of their working hours are consumed by meetings, according to a study by the Annenberg School of Communications at UCLA and the University of Minnesota's Training & Development Research Center.
26	Professional Transcription and Your Business Written by: Kate Smalley | Distributed: 2004-10-13 | Got stacks of audio tapes that need to be converted to a more user-friendly format? Professional transcription services may be the answer. Professional transcriptionists can take standard or micro cassette tapes and produce a typed version of the text in a format that's clear, consistent and correct.
27	Organizing Your Office for Maximum Efficiency Written by: Kate Smalley | Distributed: 2004-09-03 | Do you have stacks files piled up all over your office? Are you constantly rearranging project deadlines? Have you been passed over for promotions or projects when you knew you could do the job? Are you costing your company time and money because of misplaced files or documents? If your answer is 'yes' then it's time to get organized.
28	Five Ways to Stay Motivated Written by: Kate Smalley | Distributed: 2004-08-05 | Remember how you felt the first day you opened your small business? It's a time of excitement and joy for most of us. We're ready to go and conquer the world! However, once the honeymoon is over and reality sets in, we find that there are challenges as well as successes in the world of business. Some days we get overwhelmed with the challenges. After a string of those days, we begin to lose our motivation.
29	Nine Steps To Delegating Effectively Written by: Kate Smalley | Distributed: 2004-07-02 | If you’re a supervisor, you can’t possibly handle all of the work of your department directly. That’s why effective delegating is one of the most vital skills you can possess. In fact, it’s absolutely crucial to your success.
30	Understanding Your Importance To Your Corporate Team Written by: Kate Smalley | Distributed: 2004-06-03 | Fostering teamwork is a top priority for many leaders, according to Suzanne Willis Zoglio, Ph.D., the author of Teams At Work: 7 Keys to Success, The Participative Leader. There are obvious benefits: increased productivity, improved customer service, more flexible systems and employee empowerment.
31	Make the Most out of Every Sales Opportunity: Don't take “NO” for an answer! Written by: Kate Smalley | Distributed: 2004-05-03 | It's easy to get discouraged when you make your best effort for a great sale and you're met with a dead-set 'no.' But don't let it get you down. In actuality, 97% of all sales are not made within the first pitch. In fact, it takes an average of five to ten exposures - also known as follow-ups - to persuade your prospect to make the first sale.
32	Coaching your Small Business to Success Written by: Kate Smalley | Distributed: 2004-05-03 | No matter how large or small a business you operate, hiring an executive coach is no longer a luxury - it's a necessity in today's highly competitive business environment. No matter what your management and personality style, there's an executive or business coach for you.
33	Personal Profiling Gives Employers an Advantage in the Search for New Job Candidates Written by: Kate Smalley | Distributed: 2004-05-03 | Companies are gearing up to begin hiring again now that the economic downturn is taking a nice upswing. The great news for employers is that many workers see now as the time to consider advancing in their profession. Those people, along with some exceptional employees who lost their jobs to down-sizing during the recession, mean that employers have more prime candidates from which to choose than they’ve had in years.
34	TIME MANAGEMENT AND SUCCESS Written by: Kate Smalley | Distributed: 2004-05-03 | Whoever said, *Early to bed early to rise makes a man healthy, wealthy and wise,* only got it partially right when it comes to finding the formula for personal success, because great time management skills are also essential.