3 Most Recent Articles
Written By: Karen Post

1	Does Your Brand Need to be Born Again? Written by: Karen Post | Distributed: 2006-01-19 | Some brands are timeless: Tiffany's, Ivory Soap, even Coca-Cola. They're classic icons in our minds. They've stood the test of time. We know what they are and what they stand for. Their brand story is clear and consistent in any day of any decade. Other brands don't age as well.
2	Want to Land Your Brand? Deliver a Great Experience. Written by: Karen Post | Distributed: 2006-01-12 | How does Starbucks get away with charging $3.50 for a cup of coffee when there's plenty of good coffee for a lot less all over town? Yes, their product is good, but the driver in their brand success is about delivering a consistent experience that the market values and will pay for.
3	Brand Naming --- Art, Skill, and Luck! Written by: Karen Post | Distributed: 2006-01-04 | A great name is like extra octane in a brand.