| 1. |
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Blog Posts Versus Email - Which is Better for Marketing? by Judy Murdoch |
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Up until fairly recently, when you wanted to keep in touch
with customers and prospects, you used email to send
periodic messages to people who opted-in to receive your
mailings. People are suggesting that with the rise of
blogging, that the death knell of email is upon us. This
article will consider the demise of opt-in email as the best
way to communicate with your customers. |
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Distributed: 2010-11-04 10:45:00 |
Word Count: 932 |
Page Views: 4824 |
Votes: 5 |
Rating: 0.60 |
| 2. |
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Is This Such A Thing As An Info Product in a Day? by Judy Murdoch |
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There are lots of books and programs promising you that you
can "create a product in a day." You can create a product
that you can sell to customers in the time it takes to, say,
get your car washed, go to the post office, get through your
email, and fix dinner. How totally cool would that be? |
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Distributed: 2010-11-02 11:45:00 |
Word Count: 1028 |
Page Views: 5197 |
Votes: 5 |
Rating: 0.40 |
| 3. |
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Why Ker-chunk Needs to Proceed Ker-ching by Judy Murdoch |
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This morning I was working with a client who was feeling
some frustration around defining the niche for their
business: "Why is picking a niche so hard?" my client
wanted to know. |
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Distributed: 2010-08-03 12:15:00 |
Word Count: 1010 |
Page Views: 4366 |
Votes: 5 |
Rating: 0.40 |
| 4. |
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Guerrilla Marketing: About Love Not War by Judy Murdoch |
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"Guerrilla Marketing" is a term coined by Jay Conrad
Levinson in his 1984 book: Guerrilla Marketing: Secrets for
Making Big Profits for Your Small Business. The term is a
spin on "Guerrilla Warfare," war tactics used by small,
often indigenous armies fighting larger, better equipped
invaders. |
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Distributed: 2010-07-29 11:00:00 |
Word Count: 1061 |
Page Views: 5306 |
Votes: 7 |
Rating: 1.14 |
| 5. |
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Dealing with Uncertainty in Marketing by Judy Murdoch |
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So often a business owner will say to me that they "hate"
marketing. If you are a small business owner who "hates"
marketing or even feels a sense of uneasiness when you
contemplate marketing for your business, this article is
dedicated to you. |
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Distributed: 2010-07-27 11:15:00 |
Word Count: 929 |
Page Views: 4572 |
Votes: 5 |
Rating: 0.20 |
| 6. |
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What Marketing Do You REALLY Need Right Now? by Judy Murdoch |
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Many small business owners I talk to always seem to be
playing catch up when it comes to their marketing. Last week
when I told a small business owner that she was doing a good
job with her marketing, she replied "Oh, but I have so much
to do!" in an apologetic tone. Listening to her I felt sad.
I mean who the heck laid down these requirements that a
small business has to have so much in place so fast? |
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Distributed: 2010-04-22 10:45:00 |
Word Count: 1224 |
Page Views: 4575 |
Votes: 5 |
Rating: 0.60 |
| 7. |
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Keys to Attracting Win-Win Strategic Alliances by Judy Murdoch |
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The most potent marketing strategy for any small business
owner is not a great website, or lots of Facebook friends,
or a killer networking plan. The marketing strategy that
will get you faster and farther than anything else put
together is developing strategic alliances with other
businesses so you can promote each others products and
services. |
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Distributed: 2010-04-20 11:00:00 |
Word Count: 908 |
Page Views: 4750 |
Votes: 5 |
Rating: 0.20 |
| 8. |
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How to Persuade Without Really Trying by Judy Murdoch |
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Recently, the owner of a consulting practice contacted me.
In the email, she said that she needed an easier, more
predictable way to find ideal prospects. She had already
tried a lot of different things but nothing worked. So we
set up a meeting so I could learn more about her situation
and whether I could help. In this article, I will share with
you what "I" learned... |
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Distributed: 2010-01-19 13:00:00 |
Word Count: 1170 |
Page Views: 4395 |
Votes: 3 |
Rating: 0.67 |
| 9. |
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How Numbers Matter in Marketing by Judy Murdoch |
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I typically write a lot more about the "human side of
marketing," because I think topics like trust, sincerity,
and emotions get overlooked in most marketing advice
discussions. And no matter how clever your copy and fail
safe your system, neglect trust building and you will have
to work twice as hard at your marketing for half the
results. But that doesn't mean you can ignore the numbers
side of marketing. In this article I talk about why numbers
are important and how to make them work in your marketing. |
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Distributed: 2010-01-14 10:30:00 |
Word Count: 1388 |
Page Views: 3408 |
Votes: 4 |
Rating: 1.50 |
| 10. |
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Why Marketing for Services Stinks (and How to Make Sure Yours Doesn't) by Judy Murdoch |
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One of the greatest challenges of doing business in a
"knowledge economy" is selling what is intangible. If you
are a coach, a consultant, an alternative health
practitioner, or any other business owner who is selling a
service, you know how difficult it is to come up with an
effective message that gets across why someone should hire
you... |
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Distributed: 2010-01-12 14:00:00 |
Word Count: 1386 |
Page Views: 3624 |
Votes: 3 |
Rating: 0.33 |
| 11. |
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Using The Moment of Truth to Get Prospects Attention by Judy Murdoch |
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The best message in the world will fail if prospects read it
out of context. If prospects see your message at a time when
they aren't concerned with the problem your product solves,
they will ignore it. Your message might as well be
invisible. Context is about making sure prospects see your
message at the "moment of truth": the time when they are
most aware of their problem and looking for solutions. |
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Distributed: 2009-12-30 09:30:00 |
Word Count: 940 |
Page Views: 3469 |
Votes: 4 |
Rating: 0.75 |
| 12. |
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How to Be in Charge (without Being a Jerk) by Judy Murdoch |
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Earlier this year, I was working at a sales training seminar
and we were on the topic of handling customer objections. A
participant who owns a massage therapy practice was asking
how to best address a prospective client who didn't want to
follow his recommended course of treatment. |
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Distributed: 2009-10-29 10:15:00 |
Word Count: 1068 |
Page Views: 3513 |
Votes: 3 |
Rating: 1.00 |
| 13. |
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Sincerity: the 'Secret Sauce' for Effective Marketing by Judy Murdoch |
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A couple years ago, I was talking with someone who was, for
me, a very challenging client. I'm all about cultivating
relationships that result in opportunities to sell. This
particular client seemed allergic to cultivating
relationships for reasons I never really understood. My
client was blocking me at every turn with reasons why
relationship development would not work for their business.
It was maddening. |
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Distributed: 2009-10-27 09:24:00 |
Word Count: 1026 |
Page Views: 3303 |
Votes: 3 |
Rating: 0.67 |
| 14. |
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How to Turn Casual Customers into Raving Fans by Judy Murdoch |
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To create more raving fans it's important to understand
what makes your products and services uniquely satisfying to
current customers. |
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Distributed: 2009-10-20 09:00:00 |
Word Count: 1441 |
Page Views: 3663 |
Votes: 3 |
Rating: 1.00 |
| 15. |
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Creating an Info Product That (Practically) Sells Itself by Judy Murdoch |
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It's a common issue: you love your work and the clients you
work with love your work too. But you wonder whether what
you do will translate well if you're not doing it in
person. |
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Distributed: 2009-10-15 09:24:00 |
Word Count: 1148 |
Page Views: 3973 |
Votes: 3 |
Rating: 1.67 |
| 16. |
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The Heart-Centered Product That Created a Billion Dollar Industry by Judy Murdoch |
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Mastering the Art of French Cooking and the following it
inspired made it possible for the hundreds of Italian,
Mexican, and Asian foods now common in American grocery
stores. It opened up possibilities for the extraordinary
range of cuisines we can find in restaurants, not to mention
the billion dollar business in cookbooks, cooking shows, and
other media. |
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Distributed: 2009-09-30 14:12:00 |
Word Count: 1490 |
Page Views: 3029 |
Votes: 3 |
Rating: 0.00 |
| 17. |
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4 Keys to a Free Product That Grows Your Mailing List by Judy Murdoch |
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I cannot over-emphasize the importance of creating
trust-based relationships in business. This is what periodic
emails to your list allow you to do. If your business is
relatively new to online marketing, building a subscription
list can feel pretty daunting. I've had many conversations
with small business owners who are love the idea of email
marketing and inevitably the question, "How do you get all
these subscribers anyway?" And that is the question I'm
going to answer in this article. |
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Distributed: 2009-09-03 14:24:00 |
Word Count: 1088 |
Page Views: 3132 |
Votes: 3 |
Rating: 1.33 |
| 18. |
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Answering the Question: What Makes You So Great? by Judy Murdoch |
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The other day I was discussing marketing options with a
client and she said something which took me completely by
surprise. "Well, I guess I could be shameless and promote
myself more when I'm doing a presentation but it's not
like I have anything special or interesting to say..." I
was surprised because this woman has singlehandedly built a
very successful consulting practice and works with an
impressive roster of Fortune 100 companies. |
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Distributed: 2009-09-03 10:24:00 |
Word Count: 946 |
Page Views: 4234 |
Votes: 15 |
Rating: 2.33 |
| 19. |
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Social Marketing: Not Nearly As Awful As I Feared by Judy Murdoch |
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I have to admit I've been slow to jump on board with the
whole social marketing trend. After so many years spent in
marketing and frequently hearing about the "next big
thing", I've come to the decision that all these
technologies are simply communication tools for building
trusting relationships with prospective customers. |
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Distributed: 2009-09-01 09:24:00 |
Word Count: 984 |
Page Views: 3489 |
Votes: 8 |
Rating: 1.88 |
| 20. |
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4 Keys to Choosing the Best Affiliate Programs for Your Business by Judy Murdoch |
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A couple weeks ago, one of my clients sent me an email with
this question: "I've been checking out a couple programs
that say I can make lots of money by including affiliate
links on my website. I could really use the extra cash right
now. What do you think?" |
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Distributed: 2009-08-27 11:00:00 |
Word Count: 1007 |
Page Views: 3600 |
Votes: 3 |
Rating: 1.67 |
| 21. |
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When (and When NOT) to Charge for Your Info Products by Judy Murdoch |
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One of my clients recently asked me whether she should charge for
a series of tip sheets she created for families traveling with
young children. Great question. The truth is, sometimes you
should give information and resources away and sometimes you
should sell them. The real question is WHEN to charge and when
not to. In this article, I'll give you some guidelines around
when to charge and when to give information away. |
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Distributed: 2009-07-08 13:12:00 |
Word Count: 1121 |
Page Views: 3558 |
Votes: 17 |
Rating: 2.47 |
| 22. |
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Why You Don't Have a Business if You Don't Have Products by Judy Murdoch |
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I hope the article heading got your attention. When a mentor said
this to me a couple years ago he got my attention: I felt angry
and insulted! |
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Distributed: 2009-07-07 09:48:00 |
Word Count: 715 |
Page Views: 3497 |
Votes: 13 |
Rating: 1.77 |
| 23. |
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How Information Products Help Customers Say Yes Faster by Judy Murdoch |
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An unfortunate side effect of an economic slowdown like the one
we're in currently, is spending slows down. If you're a small
business owner the slowdown in spending shows up in two ways: |
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Distributed: 2009-04-15 10:12:00 |
Word Count: 913 |
Page Views: 3457 |
Votes: 9 |
Rating: 2.22 |
| 24. |
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Is Your Marketing Stuck in Processland? by Judy Murdoch |
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Unfortunately, when we try to convince prospects we can help by
presenting a detailed account of our process, we do, in fact lose
them. We have gotten stuck in PROCESSLAND! |
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Distributed: 2009-04-01 13:48:00 |
Word Count: 802 |
Page Views: 3120 |
Votes: 10 |
Rating: 1.70 |
| 25. |
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The REAL Reason People Aren't Buying (You'll Be Surprised) by Judy Murdoch |
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There are any number of reasons offers fall flat. One reason that
gets overlooked by most marketing experts (including me until
recently) is what I will be discussing in this article. I was
surprised to learn this information, and you may be surprised as
well. |
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Distributed: 2009-03-03 10:12:00 |
Word Count: 1019 |
Page Views: 3231 |
Votes: 16 |
Rating: 3.13 |
| 26. |
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Feature Article: How to Use Information Products to Get More Referrals by Judy Murdoch |
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Small business owners love customer referrals and for good
reason. Customer referrals are incredibly powerful because they
are sincere, personal endorsements made because the person making
the referral wants to look good to their peers. If the referral
works out it's a win for everyone. |
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Distributed: 2009-02-26 14:12:00 |
Word Count: 844 |
Page Views: 3165 |
Votes: 13 |
Rating: 2.38 |
| 27. |
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How to Create an Information Product That Shines Above the Rest by Judy Murdoch |
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Over the years, I've purchased quite of few information
products: books, ebooks, white papers, audio series, home study
courses, all kinds of products. And the ones that are my
favorites, the ones that I always refer others to, were clearly
on topics dear to the business owner. |
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Distributed: 2009-01-21 13:12:00 |
Word Count: 959 |
Page Views: 3276 |
Votes: 11 |
Rating: 2.55 |
| 28. |
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What to Do When Your Customers Don't Hear Your Call to Action by Judy Murdoch |
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For many small business owners, email is an important marketing
tool. Email helps you keep in touch with customers and prospects,
it allows you to demonstrate how you help customers thereby
building credibility, and email leads to more sales. |
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Distributed: 2008-12-18 12:24:00 |
Word Count: 845 |
Page Views: 3713 |
Votes: 23 |
Rating: 2.91 |
| 29. |
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Why Dot Com is Still Best for Domain Names by Judy Murdoch |
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It's worth taking the time and energy to find a .com domain name
for your business's website or blog. Despite the proliferation
of options (.biz, .tv, .us, .info), people still associate .com
with the qualities of trustworthiness and commitment to service.
Everything else being equal, customers will still choose .com
over the alternatives. |
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Distributed: 2008-11-18 11:24:00 |
Word Count: 369 |
Page Views: 3315 |
Votes: 13 |
Rating: 1.92 |
| 30. |
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Six Steps to Writing an Offer That Inspires Customers to ACT by Judy Murdoch |
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I see so many small business owners struggle with creating a
strong, to the point marketing message that inspires customers to
take action. The Customer Focused story, in my experience, is a
common sense, straight forward solution to this problem. |
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Distributed: 2008-10-09 11:24:00 |
Word Count: 1296 |
Page Views: 3434 |
Votes: 6 |
Rating: 0.67 |
| 31. |
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How Information Products Can Convert More Visitors to Paying Customers by Judy Murdoch |
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My friend, Dan owns a small software company that sells
subscription services to realtors. For a very reasonable monthly
fee Dan will create a website that allows the realtor to upload
guided tours of their listed properties. Prospective buyers can
browse the listed properties and contact the realtor for more
information on properties they're interested in. |
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Distributed: 2008-09-16 12:24:00 |
Word Count: 702 |
Page Views: 3311 |
Votes: 14 |
Rating: 2.71 |
| 32. |
|
Negative Versus Positive Marketing Messages: Which Works Best? by Judy Murdoch |
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Nancy is a small business owner who helps nonprofit groups create
fund raising events that can double- even triple- their average
donation. |
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Distributed: 2008-09-04 11:36:00 |
Word Count: 639 |
Page Views: 3705 |
Votes: 11 |
Rating: 1.91 |
| 33. |
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Negative Versus Positive Marketing Messages: Which Works Best? by Judy Murdoch |
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Nancy is a small business owner who helps nonprofit groups create
fund raising events that can double- even triple- their average
donation. Until recently, Nancy has gotten her business primarily
through in-person meetings: attending networking events, taking
people out for coffee, and giving presentations. Read on to learn
what has and has not worked for Nancy. |
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Distributed: 2008-09-03 12:36:00 |
Word Count: 644 |
Page Views: 4376 |
Votes: 11 |
Rating: 2.36 |
| 34. |
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How Understanding What Your Customers Value is the Key to More Sales by Judy Murdoch |
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Have you ever had this experience? You work hard on developing an
offer for your product or service. Maybe you even ask a few
people to take a look at your Web page or brochure to make
certain they get your message. Then you send your offer out into
the world. |
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Distributed: 2008-07-15 11:36:00 |
Word Count: 609 |
Page Views: 3462 |
Votes: 13 |
Rating: 1.69 |
| 35. |
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Why Repeat Offers Are the Key to More Sales by Judy Murdoch |
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When it comes to marketing, once is not enough. To get results
from your marketing you MUST: 1. Make the same offer seven or
more times over a period of 8 to 12 weeks 2. Add value each time
you make the offer 3. Create urgency to counter natural inertia. |
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Distributed: 2008-05-06 12:00:00 |
Word Count: 768 |
Page Views: 3737 |
Votes: 6 |
Rating: 0.83 |
| 36. |
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The Most Important Ingredient for Info Product Success (is You) by Judy Murdoch |
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Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees |
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Distributed: 2008-04-15 11:48:00 |
Word Count: 981 |
Page Views: 5907 |
Votes: 15 |
Rating: 3.47 |
| 37. |
|
To Charge or Not to Charge (for Info Products) by Judy Murdoch |
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One of my clients recently asked me whether she should charge for
a series of tip sheets she created for families traveling with
young children. Great question. There's quite a bit of
confusion around whether you should sell or give away your
information products. About half the advice I hear favors giving
information away for free. The other half favors charging. |
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Distributed: 2008-03-06 11:12:00 |
Word Count: 1129 |
Page Views: 3925 |
Votes: 30 |
Rating: 3.03 |
| 38. |
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Products the MacGyver Way by Judy Murdoch |
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A lot of small business owners like the idea of creating
information products. They like the benefits of creating passive
revenue streams, demonstrating value, and establishing their
expertise. |
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Distributed: 2008-02-13 11:12:00 |
Word Count: 1001 |
Page Views: 3682 |
Votes: 10 |
Rating: 1.70 |
| 39. |
|
Non-experts Can (and Should) Create Information Products, Too by Judy Murdoch |
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If you have been thinking about creating an information product
but hesitate because you don't consider yourself enough of an
expert, this month's ezine was written with you in mind. |
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Distributed: 2008-01-11 10:24:00 |
Word Count: 807 |
Page Views: 3547 |
Votes: 13 |
Rating: 1.85 |
| 40. |
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How to Stop Being an Hourly Wage Slave by Judy Murdoch |
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No matter how much you love what you do, why not give yourself
the choice for when you work, the projects you work on, and the
people you work with. If you earn your living based on your
expertise, experience, and know-how, you have the basics
ingredients for creating information products that provide
passive revenue and free you from being the sole source of
revenue. |
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Distributed: 2007-12-19 10:12:00 |
Word Count: 659 |
Page Views: 4999 |
Votes: 15 |
Rating: 2.20 |
| 41. |
|
5 Strategies For Creating Win-Win Guarantees by Judy Murdoch |
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If you don't offer money-back guarantees because you're worried
all your customers will want refunds, there are five strategies
that will enable you to get the benefit of higher prospect to
customer conversion AND lower your financial risk. Before you
say, 'no' to guarantees, consider whether one or more of these
strategies would work for you. |
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Distributed: 2007-11-14 14:36:00 |
Word Count: 908 |
Page Views: 3507 |
Votes: 16 |
Rating: 2.63 |
| 42. |
|
The 10-Point Marketing Checkup by Judy Murdoch |
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Here are a few tips in attracting new customers. |
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Distributed: 2007-10-11 12:48:00 |
Word Count: 970 |
Page Views: 4556 |
Votes: 17 |
Rating: 2.06 |
| 43. |
|
Are You Boring Your Prospects Away? by Judy Murdoch |
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Think about how you typically introduce yourself in business
situations and see if you can change your introduction so that
you answer the other person's question about how you can help
them. |
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Distributed: 2007-09-26 11:24:00 |
Word Count: 450 |
Page Views: 3883 |
Votes: 10 |
Rating: 2.30 |
| 44. |
|
How To Create Offers People Act On by Judy Murdoch |
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A marketing issue that baffles and frustrates many small business
owners is when they make an offer to sample a product or service
they sell and there are no takers. |
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Distributed: 2007-08-30 10:24:00 |
Word Count: 731 |
Page Views: 3847 |
Votes: 7 |
Rating: 2.29 |
| 45. |
|
Getting Rid Of The 'Yuck Factor' In Marketing by Judy Murdoch |
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At least once a month a comment about 'yucky marketing' gets my
attention. I read these comments in blogs and discussion forums.
I hear these comments at networking events, when I'm talking
with other small business owners--even when I'm with friends and
family. |
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|
Distributed: 2007-08-16 10:36:00 |
Word Count: 1642 |
Page Views: 3787 |
Votes: 16 |
Rating: 2.50 |
| 46. |
|
What You Don't Know About Your Competition Will Hurt You! by Judy Murdoch |
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|
Your marketing is only effective if it addresses the alternatives
that your customers see as solutions not the competitors that you
believe they are considering. If your marketing doesn't address
real alternatives it won't deliver on positioning your business
as the best choice, I can guarantee you will see the effects in
your (smaller) bottom line. |
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|
Distributed: 2007-07-11 13:00:00 |
Word Count: 903 |
Page Views: 3586 |
Votes: 16 |
Rating: 2.06 |
| 47. |
|
Why You Sometimes Need Get Worse To Get A Lot Better by Judy Murdoch |
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|
To take your business to the next level you don't need Tiger
Wood's determination, tenacity, and desire to win. You just need
to be willing to do what is right to grow your business even if
that requires you to live outside your comfort zone from time to
time. |
| |
|
Distributed: 2007-06-29 13:33:00 |
Word Count: 932 |
Page Views: 3613 |
Votes: 15 |
Rating: 2.27 |
| 48. |
|
Four Steps That Make Asking For Referrals Easy And Pain-free by Judy Murdoch |
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|
When it comes to referrals, the most frequent request I get from
small business owners is 'Do you have a script I can use when I
ask my customers to send me referrals?' |
| |
|
Distributed: 2007-06-14 13:20:00 |
Word Count: 956 |
Page Views: 5277 |
Votes: 19 |
Rating: 2.21 |
| 49. |
|
In Marketing It's The Little Things That Count by Judy Murdoch |
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|
You don't need to spend millions of dollars on advertising,
fancy promotions, and big events to get your prospect's
attention and interest. Seven or more well-executed impressions
delivered over a period of weeks or months will enable you to
build the visibility and credibility needed to create profitable
customer relationships. |
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|
Distributed: 2007-05-31 17:32:00 |
Word Count: 1026 |
Page Views: 4367 |
Votes: 12 |
Rating: 2.75 |
| 50. |
|
The Best Marketing Book I've Ever Read (You'll Be Surprised) by Judy Murdoch |
| |
|
From time to time someone asks me to recommend marketing books.
Here's one of my favorite marketing books that always surprises
people. Curious? Read on. |
| |
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Distributed: 2007-05-09 12:12:00 |
Word Count: 1522 |
Page Views: 37188 |
Votes: 17 |
Rating: 3.18 |
| 51. |
|
Three Reasons NOT to Ask for Referrals by Judy Murdoch |
| |
|
When someone asks me what is the one thing they can do to get
more referrals, I almost always say, "ask for them." That's
because most small business owners err on the side of not asking
for referrals. They don't ask because they're afraid to bug
people, they don't want to appear needy, they're not sure what
precisely to say, and so on. |
| |
|
Distributed: 2007-05-02 10:13:00 |
Word Count: 730 |
Page Views: 3727 |
Votes: 16 |
Rating: 2.31 |
| 52. |
|
Help for 'Hard to Refer' Businesses by Judy Murdoch |
| |
|
Knowing that customer and client referrals are the most effective
form of marketing for small businesses, how can you encourage
your customers and clients to send you referrals? |
| |
|
Distributed: 2007-04-12 13:00:00 |
Word Count: 1224 |
Page Views: 3623 |
Votes: 16 |
Rating: 1.75 |
| 53. |
|
Are You Making It Hard For People To Buy From You? by Judy Murdoch |
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Think no small business owner in his or her right mind would ever
make it difficult for people to purchase their products and
services? Before you answer the question, read the following true
story. |
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Distributed: 2007-04-02 15:12:00 |
Word Count: 789 |
Page Views: 3678 |
Votes: 9 |
Rating: 2.00 |
| 54. |
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Six Easy Steps for Getting Started with Presentations that Promote Your Business by Judy Murdoch |
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The topic of how to establish yourself as an expert speaker is a
huge one. There are literally thousands of books, websites,
classes, and coaching programs on the subject. |
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Distributed: 2007-03-05 10:36:00 |
Word Count: 996 |
Page Views: 3882 |
Votes: 9 |
Rating: 2.67 |
| 55. |
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A Common Sense Approach to Defining Your Marketing Niche by Judy Murdoch |
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One of the biggest errors I see small businesses make is the
reluctance to define a niche because they're worried about
missing potential revenue from prospects outside their niche. |
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Distributed: 2007-02-02 10:36:00 |
Word Count: 842 |
Page Views: 3406 |
Votes: 8 |
Rating: 1.75 |
| 56. |
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Six steps for saving a good referral gone bad by Judy Murdoch |
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Referral-based marketing is one of best ways for a small business
to promote its products and to attract new customers. It's how
I've grown my business and it's how I help my clients grow
their businesses. too. |
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Distributed: 2006-12-29 10:36:00 |
Word Count: 1031 |
Page Views: 3887 |
Votes: 24 |
Rating: 3.00 |
| 57. |
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Why needs-based marketing fails and what to do about it by Judy Murdoch |
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Business 101 tells us that in order to have a sustainable
competitive advantage we must offer products and services that
satisfy customer needs and we need to do it in a way that is in
some way better than our competitors. |
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Distributed: 2006-11-08 13:00:00 |
Word Count: 950 |
Page Views: 5152 |
Votes: 23 |
Rating: 2.61 |
| 58. |
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Marketing Lessons from a 40-pound Cat by Judy Murdoch |
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A few months ago, my 10-year old son came to me insisting that I
"had" to see a video of a "40-pound cat." Now, I'm very
fond of cats and I've seen quite a few...some of which were
pretty darn big, but I'm certain I've never seen one bigger
than 20-pounds or so. I'd remember something like that. |
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Distributed: 2006-11-01 13:12:00 |
Word Count: 911 |
Page Views: 3814 |
Votes: 18 |
Rating: 1.78 |
| 59. |
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How referral marketing success is like a chocolate souffle by Judy Murdoch |
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Chocolate soufflés and referral marketing may seem like an odd
combination (unless, perhaps, you're a restaurant owner) but
like a chocolate souffle, there is a recipe you can use to
develop a successful referral marketing program. If you're
intrigued, read on... |
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Distributed: 2006-10-26 15:48:00 |
Word Count: 586 |
Page Views: 3842 |
Votes: 17 |
Rating: 2.53 |
| 60. |
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Why You DON'T Pay Cash for Referrals by Judy Murdoch |
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From time to time, a business owner will ask me whether it's ok
to give customers cash payments in exchange for qualified
referrals. It seems reasonable... |
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Distributed: 2006-10-11 10:24:00 |
Word Count: 345 |
Page Views: 4355 |
Votes: 20 |
Rating: 1.75 |
| 61. |
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What Makes You So Great? by Judy Murdoch |
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The other day I was discussing marketing options with a client
and she said something that shocked me. I was shocked because
this client founded and runs an extremely successful consulting
practice and works with an elite roster of Fortune 100 companies. |
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Distributed: 2006-10-04 11:48:00 |
Word Count: 640 |
Page Views: 3918 |
Votes: 22 |
Rating: 3.14 |
| 62. |
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Must-Haves for Word-of-Mouth Marketing Success by Judy Murdoch |
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As a business owner wouldn't you just love to get all the new
business you could handle through referrals from your current
customers? |
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Distributed: 2006-09-26 10:48:00 |
Word Count: 803 |
Page Views: 3813 |
Votes: 16 |
Rating: 2.50 |
| 63. |
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Why Referral Marketing Programs Fail by Judy Murdoch |
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So often, I've seen someone start a new business, with the
assumption that their friends and colleagues would send lots of
new business their way. Three months, sometimes six months later,
these new business owners are still waiting for the phone to
ring. |
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Distributed: 2006-09-13 13:00:00 |
Word Count: 834 |
Page Views: 4532 |
Votes: 24 |
Rating: 1.83 |
| 64. |
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Stop Trying to Solve Your Customer's Problems by Judy Murdoch |
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If you're like most folks who own a small business, you enjoy
solving problems. Part of the reason you enjoy solving problems
is because you're good at it. Tempting as it may be, however,
you've got to stop jumping in and solving problems-at least
until the time is right to do so. |
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Distributed: 2006-08-31 13:36:00 |
Word Count: 826 |
Page Views: 3403 |
Votes: 26 |
Rating: 2.31 |
| 65. |
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Why A Brochure, A Website, And A Business Card Is NOT Marketing by Judy Murdoch |
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These activities certainly sound good and worthwhile. Having an
appealing website is great. So is a brochure with strong copy and
a great logo. Here's the problem. All of us have limitations
when it comes to time, money, and energy. |
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Distributed: 2006-08-24 10:36:00 |
Word Count: 896 |
Page Views: 3650 |
Votes: 18 |
Rating: 2.44 |
| 66. |
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Is Trust the New Killer App? by Judy Murdoch |
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Trust and marketing are not exactly two words that go together. |
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Distributed: 2006-08-22 12:48:00 |
Word Count: 570 |
Page Views: 4629 |
Votes: 16 |
Rating: 2.13 |
| 67. |
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Marketing and the R Word by Judy Murdoch |
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It's got four letters, it starts with the letter "R", and
it's the reason so many great products and services
languish--never reaching their full revenue potential. It's a
little word that packs a wallop: risk. |
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Distributed: 2006-08-11 11:24:00 |
Word Count: 1319 |
Page Views: 3229 |
Votes: 17 |
Rating: 2.18 |
| 68. |
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You Can Turn Complaints into Cash! by Judy Murdoch |
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Most of us don't like listening to complaints. We can't imagine
the value in listening to someone rant and rage about something
they're dissatisfied with. But here 's a secret: There's gold
in those complaints—-if—-you know what to listen for. |
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Distributed: 2006-08-08 16:24:00 |
Word Count: 795 |
Page Views: 6444 |
Votes: 32 |
Rating: 3.16 |
| 69. |
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The 10 Deadly Small Biz Marketing Mistakes by Judy Murdoch |
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When asked what their questions were about marketing, one small
business owner said, "I'd like to know what not to do." Good
question. Most small business owners don't have much training in
marketing and do their best by following what other companies are
doing. The problem with this approach is that marketing is not a
"one size fits all" activity. In fact a lot of business owners
waste a tremendous amount of time and money on activities that
bring in little or no business. |
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Distributed: 2006-07-26 12:36:00 |
Word Count: 1604 |
Page Views: 3558 |
Votes: 25 |
Rating: 2.04 |
| 70. |
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Marketing that Takes Your Business to the Next Level by Judy Murdoch |
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During a discussion about small business marketing, one owner
asked me "How do you get big?" In other words, what did he
need to do with his marketing to take his business to the next
level. Great question because the marketing you do to take your
business from $0 to $100,000 is very different from the marketing
you do to take your business to $250,000 or $1,000,000 or
$5,000,000. |
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Distributed: 2006-07-12 10:12:00 |
Word Count: 988 |
Page Views: 3748 |
Votes: 15 |
Rating: 2.47 |
| 71. |
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Beware the Rise of Marketing Immunity by Judy Murdoch |
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It's the best of times because information technology, and the
Internet in particular, has in many ways leveled the playing
field for soloprenuers and business professions. What was once
available only to companies with lots of capital and
resources--such as having an international presence--is now
available to anyone with a computer and Internet access. You can,
literally create a product today and be selling it to businesses
around the world tomorrow. But technology has always been a
double-edged sword. |
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Distributed: 2006-07-06 11:24:00 |
Word Count: 850 |
Page Views: 3906 |
Votes: 19 |
Rating: 2.26 |
| 72. |
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The Simple, Easy to Implement Marketing Plan That Works by Judy Murdoch |
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How do I develop a marketing program that I (the small business
owner) can implement within my time and budget constraints? |
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Distributed: 2006-06-27 10:24:00 |
Word Count: 751 |
Page Views: 4270 |
Votes: 10 |
Rating: 1.80 |
| 73. |
|
Why Outsourcing Marketing Support Often Doesn't Work (And How To Make Sure It Does For You) by Judy Murdoch |
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This story, while extreme, is unfortunately more the rule than
the exception. It is not that marketing support companies are
hucksters who out to exchange a little jargon and magic dust for
your hard-earned money. But good intentions and a toolkit of
marketing tactics are often not enough for truly effective
marketing. The 5 most common reasons marketing support doesn't
work are: |
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Distributed: 2006-06-22 10:36:00 |
Word Count: 845 |
Page Views: 3622 |
Votes: 18 |
Rating: 2.00 |
| 74. |
|
Before You Spend a Cent on Marketing: Answer These Three Questions by Judy Murdoch |
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Every business needs good marketing in order to thrive. Still,
most businesses squander precious resources on promoting the
wrong products, in the wrong way, to the wrong people. |
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Distributed: 2006-06-15 10:36:00 |
Word Count: 1453 |
Page Views: 5455 |
Votes: 11 |
Rating: 1.91 |
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