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Written By: John Black

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Online Personalization 2.0: This Time It's Personal Written by: John Black | Distributed: 2006-10-04 | - Word Count: 1040 | Viewed: 1636 | Votes: 9 | Rating: 2.44 After the flame-out of early business models focused on online personalization – for instance Firefly – it was easy to dismiss this as another over-hyped casualty of the dot-com boom. But there was nothing fundamentally wrong with the technology or the concept. It was primarily ahead of its time.