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All Articles Written By: Jim Hedger

1.   Click Fraud: Defining the Context of a Problem (Part 1) by Jim Hedger
    Everyone involved in search marketing considers Click Fraud a problem issue though to what degree problems exist depends on who is looking at the issues. Pay-Per-Click (PPC) search advertising is the golden goose that makes the major engines financially viable but the success of the PPC model, mixed with the nature of the 'net can make PPC advertising a double-edged sword for advertisers.
    Distributed: 2006-10-12 16:12:00 | Word Count: 1426 | Page Views: 4658 | Votes: 11 | Rating: 2.55
2.   Two Sides of the Sandbox - Getting Stuck and Unstuck on Google by Jim Hedger
    The mysterious "Google Sandbox" has been a hot discussion topic for search engine optimizers since the phenomena was first noted and named in late April 2004. Since then, ideas on the function, scope and even existence of the sandbox have been a mainstay in SEO and Google related forums, chats and articles.
    Distributed: 2006-10-11 11:12:00 | Word Count: 1438 | Page Views: 2238 | Votes: 8 | Rating: 2.00
3.   Search Marketing and Social Media by Jim Hedger
    The phrase Social Media Optimization, (SMO), has quickly become an industry buzzword in search marketing circles. The term refers to the practice of crafting, altering or augmenting profiles, images, movies and other files to be easily found and well shared in social media applications such as 43Things.com, MySpace, Tribe.net or Flickr, and by interested parties throughout the blogosphere.
    Distributed: 2006-09-29 11:00:00 | Word Count: 1208 | Page Views: 2948 | Votes: 14 | Rating: 2.71
4.   Video Raised the Internet Bar by Jim Hedger
    After the short wave of annoyance passed, I decided to put my powers of search to the test and venture forth to find and replace my errant sound driver. It didn't take very long to decide that was a bad idea disguised as a good one. Ten minutes of extreme frustration surfing around the site of the company that made my sound card led me to Google in the vain hopes I could find another repository of arcane drivers.
    Distributed: 2006-09-08 12:48:00 | Word Count: 1679 | Page Views: 2722 | Votes: 9 | Rating: 2.00







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