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All Articles Written By: Ian Macdonald

1.   6 Great School Friendly Ideas for Your Restaurant Marketing by Ian Macdonald
    This is very beneficial for the entire community and is also lots of fun. It not only makes the children aware of your restaurant, but also every parent and teacher. By promoting to and assisting a school close to your restaurant, it shows that you are a responsible corporate and caring member of your community. You are getting the restaurant's name and credibility out to areas of your community that might not otherwise be aware of you.
    Distributed: 2007-01-19 10:00:00 | Word Count: 419 | Page Views: 3671 | Votes: 20 | Rating: 2.35
2.   10 Ways to Stay Ahead of Your Restaurant Competition - Part 2 by Ian Macdonald
    Every restaurant owner should constantly be taking an objective look at how well your restaurant is doing. Staying ahead of the competition will keep you on your toes. Here in part 2 of this article, we look at more ways you can get a good report card.
    Distributed: 2007-01-17 10:00:00 | Word Count: 1324 | Page Views: 3144 | Votes: 12 | Rating: 2.75
3.   10 Ways to Stay Ahead of Your Restaurant Competition - Part 1 by Ian Macdonald
    Every restaurant owner should constantly be taking an objective look at how well your restaurant is doing. Staying ahead of the competition will keep you on your toes. Here are some ways you can get a good report card.
    Distributed: 2007-01-15 16:05:00 | Word Count: 536 | Page Views: 3845 | Votes: 12 | Rating: 2.67
4.   Your Restaurant Staff Are Your Greatest Asset by Ian Macdonald
    Always hire employees who like people. You want people that are enthusiastic and fun. Restaurant people need to be 'people people'. You do not hire people that are just looking for a job and after the money that goes with it. That will be a recipe for disaster for any restaurant. You want people that want that job because it's what they enjoy.
    Distributed: 2007-01-10 10:00:00 | Word Count: 360 | Page Views: 3716 | Votes: 12 | Rating: 1.75
5.   20 Great Restaurant Ideas To Promote Customer Loyalty – Part 2 by Ian Macdonald
    It does not matter how well your restaurant is doing or what marketing you have planned, there are always lots of little things you can do that cost virtually no money. Here are some great ideas that we find are very effective in building customer loyalty...
    Distributed: 2006-12-28 10:12:00 | Word Count: 526 | Page Views: 4864 | Votes: 22 | Rating: 2.50
6.   20 Great Restaurant Ideas To Promote Customer Loyalty – Part 1 by Ian Macdonald
    It does not matter how well your restaurant is doing or what marketing you have planned, there are always lots of little things you can do that cost virtually no money. Here are some great ideas that we find are very effective in building customer loyalty...
    Distributed: 2006-12-27 10:48:00 | Word Count: 543 | Page Views: 7380 | Votes: 26 | Rating: 2.92
7.   Combining Charity Work and Powerful Low Cost Marketing by Ian Macdonald
    Someone once told that that what we achieve for ourselves dies with us, but what we achieve for humanity lives on forever. There is nothing like the freedom of being able to become so successful that we are able to contribute towards those less fortunate. Or maybe to assist in the research to eliminate a disease or to simply improve our community in a way that will have lasting impact.
    Distributed: 2006-12-22 18:16:00 | Word Count: 595 | Page Views: 2982 | Votes: 16 | Rating: 2.19
8.   A Restaurateurs 30 Interesting Wine Facts by Ian Macdonald
    As owner of a winery and also a restaurant, I often get asked a lot of questions about wine and also about the wine industry in general. So here are some great wine facts for you to savour.
    Distributed: 2006-12-22 17:54:00 | Word Count: 569 | Page Views: 4414 | Votes: 11 | Rating: 1.73
9.   Do Your Restaurant Marketing Before You Need It. by Ian Macdonald
    You know I have been involved in many businesses and I continue to advise many more, from large corporates to small business. We own Macdonald's Gourmet Burgers and a winery. Very diversified interests! However it never ceases to amaze me that I see so many businesses leave their marketing efforts until they urgently need them...or often until well after they that all important marketing boost. And at that stage it is often too late!!
    Distributed: 2006-12-21 10:00:00 | Word Count: 575 | Page Views: 3930 | Votes: 11 | Rating: 2.27
10.   Can Fast-Food really be Part of a Healthy Lifestyle? by Ian Macdonald
    We all enjoy the opportunity to take it a bit easy and "grab" a quick meal from time to time. Or sometimes we just don't get a choice. We are in the middle of getting from one place to another for appointments, or family commitments.
    Distributed: 2006-12-19 10:48:00 | Word Count: 823 | Page Views: 3641 | Votes: 12 | Rating: 2.17






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