93 Most Recent Articles
Written By: Enzo F. Cesario

1	Leveraging the Social in Social Media Written by: Enzo F. Cesario | Distributed: 2011-09-21 | - Word Count: 907 | Viewed: 207 | Votes: 1 | Rating: 1.00 Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?
2	Blog Writing - Finding the Right Person Written by: Enzo F. Cesario | Distributed: 2011-09-21 | - Word Count: 884 | Viewed: 354 | Votes: 0 There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.
3	That First Impression: Title Considerations Written by: Enzo F. Cesario | Distributed: 2011-09-19 | - Word Count: 860 | Viewed: 196 | Votes: 0 While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.
4	Dynamic Content: Using Analytics to Write Your Blog Written by: Enzo F. Cesario | Distributed: 2011-09-16 | - Word Count: 873 | Viewed: 249 | Votes: 0 The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.
5	Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web Written by: Enzo F. Cesario | Distributed: 2011-09-14 | - Word Count: 856 | Viewed: 196 | Votes: 0 Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.
6	Trans-tangental: The Value of Off-topic Blogging Posts Written by: Enzo F. Cesario | Distributed: 2011-09-12 | - Word Count: 863 | Viewed: 210 | Votes: 0 Brand-oriented blogs by necessity have to focus on a particular topic. People are coming to the blog because of the brand, and they want content related to the brand in most cases. However, there are many very good reasons to go into off-topic posting as well. The trick is to balance the needs of on-topic commentary with the occasional bit of off-the-wall entertainment that brings some lively discussion with it.
7	Press Preferences - Blogging Software Explained Written by: Enzo F. Cesario | Distributed: 2011-09-08 | - Word Count: 881 | Viewed: 172 | Votes: 0 Understanding a few of the more common blog creation software programs can help any blogger make an informed choice about their particular needs and get their message out in the most efficient way. Here are a few of them.
8	Blog Writing - Ghostwriting Dos and Don'ts Written by: Enzo F. Cesario | Distributed: 2011-09-06 | - Word Count: 879 | Viewed: 178 | Votes: 0 There are still some misconceptions about ghostwriting that pop up from time to time. To that end, it can be helpful to clarify the nature of ghostwriting and how it relates to creating a high-quality blog, particularly through examples of some of the best and worst practices that can pop up when employing a ghostwriter.
9	Beyond Expectations - Getting the Most out of Like and Share Written by: Enzo F. Cesario | Distributed: 2011-09-02 | - Word Count: 860 | Viewed: 179 | Votes: 0 What started as socialization programs only slightly more complex than the average e-mail client has grown into one of the newest and most promising marketing niches in the entire world. Taking advantage of this means familiarizing oneself with a few surprisingly simple concepts that have unusually far-reaching implications. In particular, marketers are finding that the "Like" and "Share" features on Facebook have become the newest and best tool in the online marketing arsenal.
10	Four Types of Blogs and How To Use Them Written by: Enzo F. Cesario | Distributed: 2011-08-31 | - Word Count: 930 | Viewed: 182 | Votes: 0 Blogging clearly has arrived and is here to stay, according to the buzzword-slinging set. It's the “next big thing” or the “wave of the future” - even a “revolution.” Still, most of the people commenting on the blogging trend aren't sure exactly what it is, how it works or even what the different kinds of blogs are. Here are a handful of blogging types and what sets them apart from the others.
11	Once More, With Feeling: Producing Consistent, Quality Blog Content Written by: Enzo F. Cesario | Distributed: 2011-08-29 | - Word Count: 834 | Viewed: 216 | Votes: 1 | Rating: 5.00 Quality is a key element in good blogging. If the material isn't interesting, it isn't going to be read. Of course, there are different standards of what is interesting. But what is it that makes content quality? How does one get those good ideas and, more importantly, convey them week after week with a steady updating schedule?
12	Tips for Escaping Writer's Block Written by: Enzo F. Cesario | Distributed: 2011-08-29 | - Word Count: 927 | Viewed: 179 | Votes: 1 | Rating: 4.00 Most writers will experience at least some form of writer's block in the course of their efforts. It must be said that there is no cure for writer's block - those who suffer it push through to the other side with sheer willpower. Be that as it may, there are a number of techniques that can help rally a writer's determination in order to bring them forward through the wall of fear and into the realm of joyful writing.
13	Yes You Can Judge a Book By Its Cover: Blog Design Considerations Written by: Enzo F. Cesario | Distributed: 2011-08-25 | - Word Count: 856 | Viewed: 243 | Votes: 0 Paying attention to appearance and to some basic web and blog design elements can make the visit to your blog more enjoyable for your audience and help you retain those vital traffic numbers.
14	Making Corporate Blogging Credible Written by: Enzo F. Cesario | Distributed: 2011-08-22 | - Word Count: 903 | Viewed: 258 | Votes: 0 Blogging is about communication. It is a dynamic medium. (That’s why blogging software comes with a comments function.) Yet so many corporations just use it as another type of newsletter or circular, not really taking advantage of the chance to break out and take advantage of the blogging ethos the way it was intended. So what are some ways a corporation can make its blog more credible?
15	Blog Writing Tips - Where to Find Great Guest Posters Written by: Enzo F. Cesario | Distributed: 2011-08-17 | - Word Count: 893 | Viewed: 241 | Votes: 0 One of the best ways to keep a fresh angle in blogging is the guest blogger. They can provide good content, take some of the work load off the primary blogger and can bring new perspectives and ideas that the parent blogger can follow up on in later posts as he or she sees fit. It may not be for everyone, but those who embrace guest posting have a lot going for them. So where, exactly, does one find these mysterious guest posters?
16	Blog Writing Tips: Keeping Content Fresh Written by: Enzo F. Cesario | Distributed: 2011-08-15 | - Word Count: 904 | Viewed: 274 | Votes: 0 Content may be king, but to torture a metaphor somewhat, even the most brilliant crown can grow tarnished. Generating good content isn't always an easy thing, and it requires a great deal of effort to avoid getting into rote postings and halfhearted content that isn't of the quality a blog and its audience deserve. To that end, what are some of the things bloggers can do to keep their content fresh and interesting?
17	Me-Too Branding and the Dearth of Creativity Written by: Enzo F. Cesario | Distributed: 2011-08-10 | - Word Count: 871 | Viewed: 235 | Votes: 0 Nothing new under the sun, good writers simply steal well, homage, pastiche, parody, satire... the assorted excuses that come up for shamelessly ripping off other advertising ideas may as well be named Legion, for they are certainly many.
18	Some Thoughts on Specialty Blogging Written by: Enzo F. Cesario | Distributed: 2011-08-08 | - Word Count: 861 | Viewed: 227 | Votes: 0 Blogging is held up in many circles as the epitome of the personal project. Blogs are praised for their focus on the personality of the blogger, the flexibility of the medium and the relatively limitless topics that can be blogged on. Let's have a look at some of the pros and cons alike of dedicating a blog to a particular topic.
19	Blog Management - Go Blog Wild Written by: Enzo F. Cesario | Distributed: 2011-08-06 | - Word Count: 866 | Viewed: 236 | Votes: 0 Maintaining a blog is about much more than simply presenting the latest news in the life of a person or a brand. A good blog is about conveying the writer's personality and interests to his audience. To that end, the comments section should be one of the liveliest parts of a blog.
20	Social Media Management: Quality Social Experiences Written by: Enzo F. Cesario | Distributed: 2011-08-04 | - Word Count: 867 | Viewed: 204 | Votes: 0 You've heard it before: Social media is about much more than exposure or coverage. Simply putting a friend request out and amassing a ton of retweets is not enough to achieve genuine social impact. Before you go slashing the budget to your social media marketing department, hear out these few issues that explain why this means more attention, not less, should be paid to social media efforts.
21	Blog Management - Know When to Let Go Written by: Enzo F. Cesario | Distributed: 2011-08-02 | - Word Count: 868 | Viewed: 218 | Votes: 1 | Rating: 0.00 Sometimes a topic just isn't working - you can tell when you're writing it, and you can tell when you're reading it. Maybe the humor is forced, tired, or rote. Maybe the blogger didn't go into the same level of interesting side detail that he usually does, or perhaps her topic looks like she fell back on a safe and reliable piece, rather than going somewhere new like her last eight. Whatever the reason, not every topic is created equal, and sometimes a post just isn't up to anything like your usual standards.
22	Blog Management - How to Work Interviews Into Your Blog Written by: Enzo F. Cesario | Distributed: 2011-07-31 | - Word Count: 873 | Viewed: 225 | Votes: 0 An interview is fairly straightforward: a conversation between the blogger and another party, generally about a topic of mutual interest to the blogger, the subject and the readers. In the world of blogging, there are generally three approaches to integrating an interview into a blog.
23	Brand Management - Press Release Fundamentals Written by: Enzo F. Cesario | Distributed: 2011-07-29 | - Word Count: 875 | Viewed: 228 | Votes: 0 Certain concepts just carry over well from print journalism. The press release, the tried and true method of updating the public on an organization's affairs, is an example of just how well such a concept can survive. While there have been a few adjustments to the specifics, such as the use of keywords and SEO-oriented writing, the core structure of the press release remains the same. Here are a few of the simpler but oft-overlooked steps that can redeem this marketing tool into a primary force.
24	Good Press: Promoting Your Blog Written by: Enzo F. Cesario | Distributed: 2011-07-27 | - Word Count: 867 | Viewed: 250 | Votes: 0 There are numerous ways to get a blog noticed and mentioned online. Some are good and others are atrocious. We're all aware of "that guy" who simply joins conversations online and says, "Wow, that's interesting. Hey, have you read my blog about..." Sometimes the blog covers the topic being discussed — but usually it doesn't. So how do we avoid becoming "that guy?" There are polite ways to promote your blog in an active sense without becoming a blog-spamming troll.
25	Response and Rebuttal: Having a Good Argument on a Blog Written by: Enzo F. Cesario | Distributed: 2011-07-25 | - Word Count: 863 | Viewed: 295 | Votes: 0 The strongest arguments are those that can relate their case to other fields of knowledge and understanding. While there are always those who will buy into constantly debunked arguments, by and large the web is a place where the meritocracy of truth can hold court. So, how exactly does one harness this for his or her own blog?
26	Blog Writing - Beginner Blogging Mistakes Written by: Enzo F. Cesario | Distributed: 2010-11-23 | - Word Count: 902 | Viewed: 662 | Votes: 2 | Rating: 4.00 There are a number of mistakes that beginning bloggers make, blunders that compromise their blogs and kill their chances of developing an interested audience. On the other hand, there is far too much criticism and far too little specific advice on the web. With that in mind, here are some of the common opening mistakes new bloggers make, followed by specific steps that can be taken to avoid them.
27	Building Brand Identity - Monitoring the Numbers Written by: Enzo F. Cesario | Distributed: 2010-11-22 | - Word Count: 878 | Viewed: 574 | Votes: 0 Metrics are an important part of any online branding and advertising strategy. A metric is a unit of information used to gauge or measure the statistics that are coming in. Views per week is a metric, as is growth in views from week to week. The number of subscribers to a site might be important to one user, but less important than reciprocal linking rates to another. Given the sheer number of metrics out there, it comes as no surprise that many tools for gathering and evaluating the raw data that feeds into such metrics have been developed. Here are a few.
28	Cut the Crap - Avoiding the Trap of Crap Content Written by: Enzo F. Cesario | Distributed: 2010-11-18 | - Word Count: 887 | Viewed: 693 | Votes: 0 What exactly is "crappy" content? The short and almost tautological answer is "content that people don't like," but simply saying that doesn't get a writer anywhere. There are many kinds of crappy content, each with its own unique reasons for being a dull and uninteresting lump rather than a well-polished gem of online commentary.
29	Brand Management - Retweets and Viral Marketing Written by: Enzo F. Cesario | Distributed: 2010-11-17 | - Word Count: 885 | Viewed: 735 | Votes: 0 Twitter's strengths as a messaging service come from the fact that the messages are short, and the service is easy to use. Twitter is actually easier to use than many instant-messaging clients, and doesn't even require an install on a computer. An example of these basic concepts is the retweet, which is sending a tweet one likes or approves of to her list of followers. Retweets account for a lot of Twitter traffic, and form a major part of the site's ability to promote viral content. If a retweet gathers enough steam, it can make the rounds of the entire web in a matter of minutes.
30	Brand Management - 5 Opt-in Methods Written by: Enzo F. Cesario | Distributed: 2010-11-02 | - Word Count: 866 | Viewed: 697 | Votes: 0 A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you're selling than someone who just chances across your site. Thus there is an increasing focus on the opt-in method of list building. Here is a handful of opt-in methods that can be employed to begin building that list.
31	5 Reasons to Hire a Ghost Producer for Your Video Content Written by: Enzo F. Cesario | Distributed: 2010-10-28 | - Word Count: 859 | Viewed: 693 | Votes: 0 When it comes to producing an online video component, such as a webisode series or informational campaign, it might be time to hire such an expert to ghost-produce your materials. Ghost-production is the development of materials that will go out solely under the brand name, without necessarily attributing the creator in the process. As this article will discuss, there are many advantages in this approach for all involved.
32	Brand Management - Four Ways to Cross Pollinate Your Blog Written by: Enzo F. Cesario | Distributed: 2010-09-07 | - Word Count: 891 | Viewed: 814 | Votes: 0 While using single marketing tools can be revolutionary and powerful, combining multiple tools really brings out the best in each tool. The same holds true of an online branding campaign. Each tool can accomplish a different task, of course, but they all must be used in the service of brand promotion and name recognition if the campaign is to succeed. Part of good online branding is building an audience for your blog. In order to do this, you must take advantage of tools such as Facebook, Twitter and other social media networks if you want to build your audience steadily and profitably.
33	Not Your Grandfather’s Press Release Written by: Enzo F. Cesario | Distributed: 2010-09-02 | - Word Count: 847 | Viewed: 815 | Votes: 0 Sometimes the various means of branding a business overlap. Blogs, video archives, promotional pages, the online press room and press releases all seem to bleed into each other without distinction. So what is it that makes any one element distinct? Press releases have their clue in their name; they are released to other locations in order to get information out to a wider audience than a brand's own immediate readership. When that is considered, the various ways a press release can be leveraged to capture that audience become much more evident.
34	Online Brand Management - 5 Benefits of Viral Videos Written by: Enzo F. Cesario | Distributed: 2010-08-31 | - Word Count: 854 | Viewed: 1183 | Votes: 0 Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let's clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn't get it, the video doesn't go viral, and there is nothing that can guarantee the response you want. Let us consider the success of one particular viral series to see some of the benefits available from this branding tactic.
35	Online Brand Marketing - 4 Ways to Use Social Media in Promotions Written by: Enzo F. Cesario | Distributed: 2010-08-26 | - Word Count: 853 | Viewed: 729 | Votes: 0 Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. The best social media tools combine simplicity with an extensive reach, allowing messages to target thousands of people in seconds, thus serving as an outstanding tool of brand promotion. Briefly, here are a few of the more interesting and simple ways you can use social media to arrange a short-term promotion for your brand.
36	Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter Written by: Enzo F. Cesario | Distributed: 2010-08-24 | - Word Count: 907 | Viewed: 952 | Votes: 0 A ghostwriter is any writer who creates content for a project that will be presented under another name. Every blog needs a writer to direct it, and blogs do best when guided by one or two voices in a consistent direction. Sometimes, however, the originator of a business or idea isn't the one who can best capture that direction, and that's when you should turn to a ghostwriter.
37	Building Brand Identity: How Wikipedia Defines Branding Success Written by: Enzo F. Cesario | Distributed: 2010-08-19 | - Word Count: 917 | Viewed: 1003 | Votes: 0 It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it's an attempt to learn from their mistakes and victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who've set the benchmark can inspire reflection and spur us on to greater heights.
38	Creative Conjuring for Your Writing Team Written by: Enzo F. Cesario | Distributed: 2010-08-17 | - Word Count: 870 | Viewed: 796 | Votes: 0 Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. Now that you've got them, what's the best way to maximize their creativity? Have a look at a handful of techniques that have been demonstrated to help spur productivity and creativity in your writers.
39	Building Brand Identity - Tag, You're It Written by: Enzo F. Cesario | Distributed: 2010-08-12 | - Word Count: 955 | Viewed: 641 | Votes: 0 A good tagline needs to be both memorable -and- honest, focused on the brand and the truth about that brand. When saying, 'tag, you're it,' the stress is on the -you-. Make the tagline about your brand, and nothing else. Here are some tag line tips to think about.
40	In or Out - Choosing the Content Service for Your Brand Written by: Enzo F. Cesario | Distributed: 2010-08-10 | - Word Count: 884 | Viewed: 683 | Votes: 0 It's only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as "raging." For any organization dedicated to producing written content as part of its brand, it is an important matter that eventually will need to be addressed. Each method, of course, has its advantages and disadvantages; there are no quick answers. But here are some considerations that should make the decision a little easier:
41	Online Brand Management - Deliver the Best of Your Brand with an Online Newsletter Written by: Enzo F. Cesario | Distributed: 2010-08-05 | - Word Count: 904 | Viewed: 721 | Votes: 0 Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in. However, many of them end up being ignored just as much as their physical counterpart. Here are several tips for making sure that even a newsletter can have the desired effect and reach audiences with the message you want them to get.
42	Online Brand Management - Follow the Tweeter Written by: Enzo F. Cesario | Distributed: 2010-08-03 | - Word Count: 916 | Viewed: 715 | Votes: 0 No one with any degree of sanity can safely dismiss the impact of Twitter. Everyone of note is using it, as are about half the people who aren't of note. Other social media services may have equal popularity, but none has changed the fundamental way people communicate as much as this little service that forces them to compress their thoughts into 140 characters or less.
43	Almost There - YouTube and Social Networking Written by: Enzo F. Cesario | Distributed: 2010-07-29 | - Word Count: 885 | Viewed: 692 | Votes: 0 Part of innovation is the combination of ideas. The telephone wasn't strictly a new concept; electrical transmission of messages existed in the telegraph, and the transmission of recorded sound existed in the phonograph. Combining these two technologies is what led to the telephone. This is also the path much of the Web seems bent on taking, combining and integrating services, and YouTube seems to be no exception.
44	Building Brand Identity: The Shining Success of Penny Arcade Written by: Enzo F. Cesario | Distributed: 2010-07-28 | - Word Count: 856 | Viewed: 633 | Votes: 0 As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots into a true powerhouse.
45	In Their Own Way: Stories of Online Branding Success Written by: Enzo F. Cesario | Distributed: 2010-07-27 | - Word Count: 977 | Viewed: 608 | Votes: 0 Here are a few web branding success stories. These are not the names that are usually thrown about, like YouTube or Facebook. Rather, these are people who have developed a niche success in their own field, and have become world-famous brands in their own way, and their own time.
46	Building Inroads: the Inclusive Path to Branding Written by: Enzo F. Cesario | Distributed: 2010-04-21 | - Word Count: 843 | Viewed: 686 | Votes: 0 Brand success is no longer the sole domain of those with the money to employ creative teams and retain advertising firms, but an open territory for any willing to seize the initiative and do the work.
47	Building Brand Identity - New Tools Demand New Methods Written by: Enzo F. Cesario | Distributed: 2010-04-20 | - Word Count: 946 | Viewed: 650 | Votes: 0 Military students often learn of a certain mistake that a commander can make: fighting last year's war with this year's tools. The lesson is that it may not work to use the newest techniques and technologies as a way to do the same old thing more effectively, when the answer instead might be using new tools to foster an entirely new approach. The concept holds true in many fields, especially in the discipline of social media marketing.
48	Social Media Marketing Agencies Written by: Enzo F. Cesario | Distributed: 2010-04-19 | - Word Count: 916 | Viewed: 904 | Votes: 0 Marketing has its own experts, for every conceivable aspect. Fairly new to the field of brand marketing, but establishing a firm foothold all the same, is the social media marketing agency. They offer specific advantages in their expertise that a more general agency might not fully grasp, and are worth a look for anyone serious about developing their brand into an online powerhouse.
49	How to Avoid Four Surefire Ways to Kill Your Brand Written by: Enzo F. Cesario | Distributed: 2010-04-16 | - Word Count: 831 | Viewed: 641 | Votes: 0 There are no guarantees of success when developing a modern brand. Brands are driven as much by the customer as they are by the originator, and the customer doesn't always want what's being sold. What follows are four ways you can miss the point, and some advice for avoiding them.
50	Building Brand Identity - Marketing With Twitter Written by: Enzo F. Cesario | Distributed: 2010-04-13 | - Word Count: 853 | Viewed: 639 | Votes: 0 Twitter, the net's networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more. These limitations have proven to be the greatest asset and the greatest challenge for people trying to use Twitter for any number of purposes.
51	Brand Management - Four Options for Focusing Your Newsletter Written by: Enzo F. Cesario | Distributed: 2010-04-09 | - Word Count: 834 | Viewed: 540 | Votes: 0 Building on precious lessons of newsletter writing, this article highlights specific ways that a newsletter can be turned from a seemingly redundant tangent into a valuable marketing tool that speaks for itself while supporting the organization's core mission.
52	Online Brand Management: Optimizing Facebook Written by: Enzo F. Cesario | Distributed: 2010-03-15 | - Word Count: 863 | Viewed: 1088 | Votes: 1 | Rating: 4.00 We've previously discussed the Web's amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Search engines rate all websites based on their internal criteria, and this increasingly includes Social Media pages such as Facebook. With that in mind, let's consider five key ways you can apply SEO techniques to Facebook in order to drive interest.
53	Online Brand Management: Brand Protection Basics Written by: Enzo F. Cesario | Distributed: 2010-03-12 | - Word Count: 972 | Viewed: 899 | Votes: 0 One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Naturally, this flexibility has attracted the attention of people with less than honest motives for their efforts. Here we share three common hazards and their solutions for safeguarding your brand.
54	Online Brand Protection: Don't Get Crazy Written by: Enzo F. Cesario | Distributed: 2010-03-10 | - Word Count: 759 | Viewed: 905 | Votes: 0 It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. However, there is such a thing as overzealousness. Attempting to outright control the Web is an exercise in folly, and we provide a clear example of when going too far can go wrong.
55	Hitting Your Stride: Four Keys to Timing Your Blog Written by: Enzo F. Cesario | Distributed: 2010-03-04 | - Word Count: 895 | Viewed: 641 | Votes: 0 There are a number of important factors that go into the production of a first-class blog. One that many people wrestle with is how often should the thing be updated. Innocuous as it sounds, post frequency is actually vital to the success of any content project, and especially to blogs. Time, place, and availability of content all have parts to play in determining just how often you need to update your blog.
56	Online Brand Protection - Must-Know Tactics to Safeguard Your Business Written by: Enzo F. Cesario | Distributed: 2010-03-02 | - Word Count: 652 | Viewed: 769 | Votes: 0 Intellectual property, trademarks and copyrights--if you are in business, you probably know what these are and how important they are. However, an online business has additional factors that must be considered to protect its brand within the Web’s wide exposure.
57	Online Brand Building - Do You Need a Social Media Newsroom? Written by: Enzo F. Cesario | Distributed: 2010-02-25 | - Word Count: 896 | Viewed: 573 | Votes: 0 Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself.
58	Social Media Management - Watching the Chick-fil-A Cows Written by: Enzo F. Cesario | Distributed: 2010-02-23 | - Word Count: 439 | Viewed: 784 | Votes: 0 What can you do as a small- or medium-sized business owner to increase your reach with your customers? One smart idea is to look at what the big guys are doing. One company that is maximizing its marketing efforts online and offline is Chick-fil-A, the second largest chicken-based fast-food restaurant in the United States.
59	Online Brand Building By the Numbers Written by: Enzo F. Cesario | Distributed: 2010-02-18 | - Word Count: 845 | Viewed: 603 | Votes: 1 | Rating: 4.00 In the process of building your company's online brand, you're going to have to deal with a veritable ton of information. However all the information in the world isn't going to do your online marketing efforts a bit of good if you aren't able to measure it against carefully chosen benchmarks of performance. In short, you need to identify your metrics.
60	Social Media Management - Setting Your Sights on the Right Sites Written by: Enzo F. Cesario | Distributed: 2010-02-03 | - Word Count: 906 | Viewed: 613 | Votes: 0 Before jumping into SMM, every business needs to consider the core options available to them and see just which ones truly suit the organization and its needs. To that end, what follows is a short review of some Social Media sites and a comparison of their roles to highlight these issues.
61	Beyond Grammar: Easily Avoided Copywriting Mistakes Written by: Enzo F. Cesario | Distributed: 2010-01-28 | - Word Count: 819 | Viewed: 861 | Votes: 1 | Rating: 5.00 No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.
62	Why Your Web Presence Needs Video Written by: Enzo F. Cesario | Distributed: 2010-01-26 | - Word Count: 824 | Viewed: 799 | Votes: 2 | Rating: 2.50 Since the middle of the last century, mass media has been largely defined by video content. People want video content, and businesses that fail to bring it to their web presence likely will find themselves being left behind. Let's take a look at six strong advantages web content has for your organization's web presence.
63	Getting a Web Presence - Six Reasons to Go Cyber Written by: Enzo F. Cesario | Distributed: 2010-01-21 | - Word Count: 858 | Viewed: 682 | Votes: 2 | Rating: 1.50 Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. It's no surprise that some people are hesitant to expand their business into the online marketplace. However, here are six good reasons that every business can and should establish a Web presence.
64	Ten Tips for Quality Video SEO Results Written by: Enzo F. Cesario | Distributed: 2010-01-19 | - Word Count: 869 | Viewed: 600 | Votes: 3 | Rating: 2.00 Since people seem to want video content, the big search engines are incorporating video links into their organic results - and as with any content, there are ways to optimize your search engine performance.
65	Use SEO Strategies to Increase Web Traffic Written by: Enzo F. Cesario | Distributed: 2010-01-14 | - Word Count: 793 | Viewed: 683 | Votes: 2 | Rating: 2.50 Every new technology adopted widely by society brings about a number of new opportunities. Today, the Internet has unified both of these concepts into the information explosion that is the digital age. For making the most of the Internet, the strategy of the day is Search Engine Optimization (SEO).
66	Article Writer - Do You Need One? Written by: Enzo F. Cesario | Distributed: 2010-01-13 | - Word Count: 903 | Viewed: 655 | Votes: 2 | Rating: 2.50 Content is king. Your web presence needs content that your audience will be interested in, period. People go to websites for the content they provide and the people doing the reading want to look through something of quality. You have a website, you have a product, and you have the motivation. Now you need to ask yourself - do you have the writer?
67	Email Marketing - Three Keys Before You Hit Send Written by: Enzo F. Cesario | Distributed: 2010-01-12 | - Word Count: 712 | Viewed: 571 | Votes: 1 | Rating: 2.00 Spam is frequently held as an abominable combination of inconvenience and social evil. How can a company that has a legitimate, creative idea for an email advertisement series avoid getting caught in the spam trap? There are three key steps good copywriters and marketers can take to set themselves apart and boost their message open rates.
68	10 Tips for Copywriting Success Written by: Enzo F. Cesario | Distributed: 2010-01-05 | - Word Count: 830 | Viewed: 693 | Votes: 1 | Rating: 2.00 While video and multimedia technologies are rapidly expanding, the Web remains a largely text-oriented system. This means that there is a lot of copy on the web, so a savvy copywriter should be on the lookout for any technique that will improve the material he puts forward.
69	Branding In The Digital Age Written by: Enzo F. Cesario | Distributed: 2009-12-31 | - Word Count: 897 | Viewed: 710 | Votes: 2 | Rating: 2.50 In many ways, branding is as much an art as it is a science, a technique of knowing how to read the mercurial moods of the purchasing public. In the age of the digital marketplace and an ever-connecting world population, new challenges and ideas present themselves to the savvy business. Anyone with a brand to promote must heed these signs or find themselves left behind.
70	Branding - For Better or Worse Written by: Enzo F. Cesario | Distributed: 2009-12-17 | - Word Count: 1091 | Viewed: 603 | Votes: 1 | Rating: 5.00 Many times, no one can predict what will make a brand into a particular success or failure overnight. However, every company can take three common sense steps to protect their brand and the products it represents.
71	Directory Assistance - How Can I Help Your Blog? Written by: Enzo F. Cesario | Distributed: 2009-12-15 | - Word Count: 803 | Viewed: 535 | Votes: 1 | Rating: 1.00 Blogging can be a deeply satisfying, intensely personal experience. Generally simple to use, blogs allow the household mom, the serial author, the political activist and the high school poet to publish and archive their best efforts and satisfy the creative muse in all of them. Whereas, in the past, publishing was a privilege for the elite few, it is now open to anyone with the time and the means to access a computer.
72	Social Media Marketing - Don’t Make These 3 Mistakes Written by: Enzo F. Cesario | Distributed: 2009-10-29 | - Word Count: 974 | Viewed: 613 | Votes: 3 | Rating: 5.00 The Cluetrain Manifesto asserts that "Markets are Conversations." The Manifesto is a document published in 1999 and 10 years later is still considered to be an outstanding treatise on the Internet phenomenon - in regards to the impact and opportunities of Internet and web technology on the modern businessman. Nowhere has this assertion been borne out more than in the complex, fascinating world of Social Media Marketing (SMM).
73	Web Analytics and Your Website - What You Need to Know Written by: Enzo F. Cesario | Distributed: 2009-10-27 | - Word Count: 862 | Viewed: 591 | Votes: 1 | Rating: 0.00 When it comes to the web, information is king. Information isn't just of use to the casual browser or dedicated auction enthusiast, however. Equally and increasingly interested are the very people posting content to the many pages on the web. Necessity being the mother of invention, this increasing craving for varied and precise forms of information has led to the steady growth of a field called Web Analytics.
74	SEO Vs Pay Per Click Advertising Written by: Enzo F. Cesario | Distributed: 2009-10-22 | - Word Count: 872 | Viewed: 605 | Votes: 1 | Rating: 4.00 When engines return a search, they generally include two sections in the result. The first is the target of the search itself, which is the Organic SEO result, the second is a series of advertisements off to the side of or above the organic result, known as Pay Per Click advertisements.
75	How Can Blogging Help My Company Grow? Written by: Enzo F. Cesario | Distributed: 2009-10-15 | - Word Count: 854 | Viewed: 721 | Votes: 1 | Rating: 1.00 It is an indisputable fact that the world's economy is moving more toward the online model of exchange. Amazon and Google stand as icons of companies that began as small projects, only to grow into massive successes, largely due to the successful marketing of their services. The question then arises, how can a small business take advantage of the opportunities presented by the Web in order to make a profit?
76	Strengthen Your Advertising with SEO Copywriting Written by: Enzo F. Cesario | Distributed: 2009-10-14 | - Word Count: 827 | Viewed: 714 | Votes: 1 | Rating: 4.00 Advertising should be part of any growing business. Copywriting is the creation of text used in advertising, regardless of medium. This covers every aspect of an advertisement: promotional flyers, jingles, slogans, billboards, and web pages. All of these strive to put your product or service in the best light possible and are aimed directly at the consumer; except for web pages. With web pages there is another audience your advertisement must also target: the search engine.
77	What Are Meta Tags and Why Do I Need Them? Written by: Enzo F. Cesario | Distributed: 2009-09-30 | - Word Count: 803 | Viewed: 626 | Votes: 2 | Rating: 3.50 The most important and often least understood tool for online marketers is the search engine. This article will explain how you can and cannot use meta tags to increase the visibility of your website with meta tags.
78	Article Marketing - Writing for the Internet Written by: Enzo F. Cesario | Distributed: 2009-09-04 | - Word Count: 857 | Viewed: 794 | Votes: 1 | Rating: 0.00 Article marketing incorporates writing carefully and concisely for a target audience on the Internet. While all writing begins with good grammar, accurate spelling and compelling content, there are several differences between print writing and online writing in both structure and purpose. This article explains those differences.
79	Article Marketing -- Building Links to Your Business Written by: Enzo F. Cesario | Distributed: 2009-09-03 | - Word Count: 855 | Viewed: 856 | Votes: 6 | Rating: 2.17 Online marketing has been a vast and rapidly growing outlet over the past decade. Obviously, there are many approaches to online marketing, but very few that come close to the effectiveness of article marketing. Article Marketing has provided a large portion of the visitors for some of the web's most successful businesses and it has proven to be one of the most cost effective marketing techniques today.
80	Viral Marketing - Using It To Your Advantage Written by: Enzo F. Cesario | Distributed: 2009-09-01 | - Word Count: 852 | Viewed: 921 | Votes: 7 | Rating: 2.43 In our technologically expanding world, where the Internet is the most available form of media, Viral Marketing is an extremely effective form of advertising. Before the Web explosion, this form of advertising would have been referred to simply as "word of mouth" or getting your message out by having your customer base spread the word.
81	Increase Your Sales With Blog Marketing Written by: Enzo F. Cesario | Distributed: 2009-08-27 | - Word Count: 795 | Viewed: 806 | Votes: 5 | Rating: 2.60 A savvy and free way to increase your business sales is through blog marketing. No matter what business you're in, you can increase your business with a focused blog marketing campaign. You may shy away from blog marketing because you feel that you might not be a good writer, or simply don't like to write. This is understandable. But the truth is that many blog marketers nowadays don't even write their own content. They pay someone else to do it.
82	Use Article Marketing To Add Value To Your Product Written by: Enzo F. Cesario | Distributed: 2009-08-26 | - Word Count: 882 | Viewed: 737 | Votes: 1 | Rating: 1.00 Article Marketing is a form of advertising that can definitely add value to your product or service. By using articles written about your industry, you can establish yourself as an expert in your field and a trusted resource for your product or service. Article marketing can be equally effective in newspapers and magazines, although these traditional media lack some of the obvious advantages of new media.
83	Launching Your Online Marketing Strategies Written by: Enzo F. Cesario | Distributed: 2009-08-19 | - Word Count: 892 | Viewed: 666 | Votes: 1 | Rating: 2.00 If you have a business, there are lots of different ways to promote it and make sure you get customers. Having a website is of utmost importance, and by using some of the many online marketing methods available, like blog marketing and article marketing, you can be sure to get a lot of visitors coming to your website. Having the right mix of marketing tactics can eventually lead to increased sales and to the success of your business venture. Here are some of the best online marketing strategies you can use:
84	Top 5 SEO Copywriting Mistakes That Will Cost You Money Written by: Enzo F. Cesario | Distributed: 2009-08-06 | - Word Count: 900 | Viewed: 797 | Votes: 12 | Rating: 2.42 The object of writing for the Internet is to get the reader to use your content to click through to your website. If they don't get to your website, they can't look at your products or services and you will have lost a potential customer. Here are a few mistakes that you'll want to avoid.
85	Article Marketing: A Great Strategy To Promote Your Business Written by: Enzo F. Cesario | Distributed: 2009-08-05 | - Word Count: 876 | Viewed: 819 | Votes: 12 | Rating: 2.42 Promotion is an important part of any business; you need to let potential customers know about you and your product. Article marketing is a strategy that will increase your exposure to the people who will want to buy your product or service. Articles written about your industry will help to establish you, the author, as an expert in your field, and can be published in print media and online.
86	Brand Awareness and the Fundamentals of Brandcasting Written by: Enzo F. Cesario | Distributed: 2009-07-31 | - Word Count: 785 | Viewed: 889 | Votes: 8 | Rating: 2.63 For a company to become well known in the online world, you might think that they would have to spend a large amount of money. While marketing budgets of leading companies are extensive, many effective online branding strategies can easily be achieved with nothing more than creativity and determination.
87	Social Media Marketing: How It Can Work for You Written by: Enzo F. Cesario | Distributed: 2009-07-29 | - Word Count: 815 | Viewed: 701 | Votes: 14 | Rating: 1.57 With so many things to consider when starting out online in the business world, SMM or Social Media Marketing can be one of the most important. This is a term that is used to describe how participating in differing online social groups can help a business generate traffic to their site to produce sales. It can also be of great assistance in building important business contacts that can help you become a reputable business on the Internet.
88	How to Recognize a Bad SEO Company Written by: Enzo F. Cesario | Distributed: 2009-07-29 | - Word Count: 863 | Viewed: 883 | Votes: 9 | Rating: 3.67 Some unethical SEO firms attempt to manipulate search engine results in unfair ways. These practices could get your website ranked lower or even banned. When looking at SEO - either to optimize it on your own or if you are looking to hire a company, here are some things to take into account. This article will document the warnings signs that will enable you to identify a bad SEO company, before you throw your money down the rat hole of doomed SEO...
89	Your Good Reputation and How to Market It Written by: Enzo F. Cesario | Distributed: 2009-07-28 | - Word Count: 913 | Viewed: 632 | Votes: 8 | Rating: 1.88 To make your business grow in the right way, many things have to be taken into consideration. Marketing and advertising your products and services are the most important. Without developing and implementing intelligent brand marketing and promotional strategies, it will be impossible to see an increase in you customer base.
90	Growing Your Business with Online Marketing Written by: Enzo F. Cesario | Distributed: 2009-07-22 | - Word Count: 917 | Viewed: 727 | Votes: 12 | Rating: 3.17 As a business owner, you know that one of the keys to a successful year is promoting your business. No matter what size your business is, marketing and promotion need to be addressed. Marketing has become a daunting task with the increasing number of online start-up businesses. And now, along with the traditional offline marketing methods, there are many online marketing tools and methods available.
91	Free and Easy Link Building Tips Written by: Enzo F. Cesario | Distributed: 2009-07-15 | - Word Count: 897 | Viewed: 1164 | Votes: 15 | Rating: 2.27 Okay, you're the proud mama or papa to your brand new website. Now what? This isn't like the movies - just because you built it doesn't mean they'll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? How do you become visible?
92	Etiquette for Social Media Sites and Blogs Written by: Enzo F. Cesario | Distributed: 2009-07-15 | - Word Count: 811 | Viewed: 1084 | Votes: 7 | Rating: 2.86 Hopefully you were taught social etiquette while you were growing up. You remember, elbows off the table, shake hands when you meet someone, send thank you notes, say please and thank you. Just as there are proper ways to behave in the world, there are proper ways to behave online. Here are a few ways to make your online experience a pleasure for everyone else.
93	Online Branding - the Basics Written by: Enzo F. Cesario | Distributed: 2009-07-08 | - Word Count: 884 | Viewed: 893 | Votes: 10 | Rating: 2.30 The term "brand" has been around for many years and can be used to refer to a company name, a product name, an advertising campaign or a logo. Branding is used to create an emotional attachment to a product or company. It can also create a sense of perceived higher quality or value. In internet marketing, branding is more than logos and theme songs. Branding lets customers know who you are, what you do and how you do it. It's your promise of value.