62 Most Recent Articles
Written By: Enzo F. Cesario

1	Not Your Grandfather’s Press Release Written by: Enzo F. Cesario | Distributed: 2010-09-02 | - Word Count: 847 | Viewed: 103 | Votes: 0 Sometimes the various means of branding a business overlap. Blogs, video archives, promotional pages, the online press room and press releases all seem to bleed into each other without distinction. So what is it that makes any one element distinct? Press releases have their clue in their name; they are released to other locations in order to get information out to a wider audience than a brand's own immediate readership. When that is considered, the various ways a press release can be leveraged to capture that audience become much more evident.
2	Online Brand Management - 5 Benefits of Viral Videos Written by: Enzo F. Cesario | Distributed: 2010-08-31 | - Word Count: 854 | Viewed: 82 | Votes: 0 Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let's clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn't get it, the video doesn't go viral, and there is nothing that can guarantee the response you want. Let us consider the success of one particular viral series to see some of the benefits available from this branding tactic.
3	Online Brand Marketing - 4 Ways to Use Social Media in Promotions Written by: Enzo F. Cesario | Distributed: 2010-08-26 | - Word Count: 853 | Viewed: 99 | Votes: 0 Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. The best social media tools combine simplicity with an extensive reach, allowing messages to target thousands of people in seconds, thus serving as an outstanding tool of brand promotion. Briefly, here are a few of the more interesting and simple ways you can use social media to arrange a short-term promotion for your brand.
4	Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter Written by: Enzo F. Cesario | Distributed: 2010-08-24 | - Word Count: 907 | Viewed: 93 | Votes: 0 A ghostwriter is any writer who creates content for a project that will be presented under another name. Every blog needs a writer to direct it, and blogs do best when guided by one or two voices in a consistent direction. Sometimes, however, the originator of a business or idea isn't the one who can best capture that direction, and that's when you should turn to a ghostwriter.
5	Building Brand Identity: How Wikipedia Defines Branding Success Written by: Enzo F. Cesario | Distributed: 2010-08-19 | - Word Count: 917 | Viewed: 96 | Votes: 0 It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it's an attempt to learn from their mistakes and victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who've set the benchmark can inspire reflection and spur us on to greater heights.
6	Creative Conjuring for Your Writing Team Written by: Enzo F. Cesario | Distributed: 2010-08-17 | - Word Count: 870 | Viewed: 119 | Votes: 0 Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. Now that you've got them, what's the best way to maximize their creativity? Have a look at a handful of techniques that have been demonstrated to help spur productivity and creativity in your writers.
7	Building Brand Identity - Tag, You're It Written by: Enzo F. Cesario | Distributed: 2010-08-12 | - Word Count: 955 | Viewed: 92 | Votes: 0 A good tagline needs to be both memorable -and- honest, focused on the brand and the truth about that brand. When saying, 'tag, you're it,' the stress is on the -you-. Make the tagline about your brand, and nothing else. Here are some tag line tips to think about.
8	In or Out - Choosing the Content Service for Your Brand Written by: Enzo F. Cesario | Distributed: 2010-08-10 | - Word Count: 884 | Viewed: 103 | Votes: 0 It's only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as "raging." For any organization dedicated to producing written content as part of its brand, it is an important matter that eventually will need to be addressed. Each method, of course, has its advantages and disadvantages; there are no quick answers. But here are some considerations that should make the decision a little easier:
9	Online Brand Management - Deliver the Best of Your Brand with an Online Newsletter Written by: Enzo F. Cesario | Distributed: 2010-08-05 | - Word Count: 904 | Viewed: 83 | Votes: 0 Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in. However, many of them end up being ignored just as much as their physical counterpart. Here are several tips for making sure that even a newsletter can have the desired effect and reach audiences with the message you want them to get.
10	Online Brand Management - Follow the Tweeter Written by: Enzo F. Cesario | Distributed: 2010-08-03 | - Word Count: 916 | Viewed: 95 | Votes: 0 No one with any degree of sanity can safely dismiss the impact of Twitter. Everyone of note is using it, as are about half the people who aren't of note. Other social media services may have equal popularity, but none has changed the fundamental way people communicate as much as this little service that forces them to compress their thoughts into 140 characters or less.
11	Almost There - YouTube and Social Networking Written by: Enzo F. Cesario | Distributed: 2010-07-29 | - Word Count: 885 | Viewed: 88 | Votes: 0 Part of innovation is the combination of ideas. The telephone wasn't strictly a new concept; electrical transmission of messages existed in the telegraph, and the transmission of recorded sound existed in the phonograph. Combining these two technologies is what led to the telephone. This is also the path much of the Web seems bent on taking, combining and integrating services, and YouTube seems to be no exception.
12	Building Brand Identity: The Shining Success of Penny Arcade Written by: Enzo F. Cesario | Distributed: 2010-07-28 | - Word Count: 856 | Viewed: 80 | Votes: 0 As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots into a true powerhouse.
13	In Their Own Way: Stories of Online Branding Success Written by: Enzo F. Cesario | Distributed: 2010-07-27 | - Word Count: 977 | Viewed: 104 | Votes: 0 Here are a few web branding success stories. These are not the names that are usually thrown about, like YouTube or Facebook. Rather, these are people who have developed a niche success in their own field, and have become world-famous brands in their own way, and their own time.
14	Building Inroads: the Inclusive Path to Branding Written by: Enzo F. Cesario | Distributed: 2010-04-21 | - Word Count: 843 | Viewed: 230 | Votes: 0 Brand success is no longer the sole domain of those with the money to employ creative teams and retain advertising firms, but an open territory for any willing to seize the initiative and do the work.
15	Building Brand Identity - New Tools Demand New Methods Written by: Enzo F. Cesario | Distributed: 2010-04-20 | - Word Count: 946 | Viewed: 233 | Votes: 0 Military students often learn of a certain mistake that a commander can make: fighting last year's war with this year's tools. The lesson is that it may not work to use the newest techniques and technologies as a way to do the same old thing more effectively, when the answer instead might be using new tools to foster an entirely new approach. The concept holds true in many fields, especially in the discipline of social media marketing.
16	Social Media Marketing Agencies Written by: Enzo F. Cesario | Distributed: 2010-04-19 | - Word Count: 916 | Viewed: 227 | Votes: 0 Marketing has its own experts, for every conceivable aspect. Fairly new to the field of brand marketing, but establishing a firm foothold all the same, is the social media marketing agency. They offer specific advantages in their expertise that a more general agency might not fully grasp, and are worth a look for anyone serious about developing their brand into an online powerhouse.
17	How to Avoid Four Surefire Ways to Kill Your Brand Written by: Enzo F. Cesario | Distributed: 2010-04-16 | - Word Count: 831 | Viewed: 210 | Votes: 0 There are no guarantees of success when developing a modern brand. Brands are driven as much by the customer as they are by the originator, and the customer doesn't always want what's being sold. What follows are four ways you can miss the point, and some advice for avoiding them.
18	Building Brand Identity - Marketing With Twitter Written by: Enzo F. Cesario | Distributed: 2010-04-13 | - Word Count: 853 | Viewed: 196 | Votes: 0 Twitter, the net's networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more. These limitations have proven to be the greatest asset and the greatest challenge for people trying to use Twitter for any number of purposes.
19	Brand Management - Four Options for Focusing Your Newsletter Written by: Enzo F. Cesario | Distributed: 2010-04-09 | - Word Count: 834 | Viewed: 165 | Votes: 0 Building on precious lessons of newsletter writing, this article highlights specific ways that a newsletter can be turned from a seemingly redundant tangent into a valuable marketing tool that speaks for itself while supporting the organization's core mission.
20	Online Brand Management: Optimizing Facebook Written by: Enzo F. Cesario | Distributed: 2010-03-15 | - Word Count: 863 | Viewed: 491 | Votes: 0 We've previously discussed the Web's amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Search engines rate all websites based on their internal criteria, and this increasingly includes Social Media pages such as Facebook. With that in mind, let's consider five key ways you can apply SEO techniques to Facebook in order to drive interest.
21	Online Brand Management: Brand Protection Basics Written by: Enzo F. Cesario | Distributed: 2010-03-12 | - Word Count: 972 | Viewed: 370 | Votes: 0 One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Naturally, this flexibility has attracted the attention of people with less than honest motives for their efforts. Here we share three common hazards and their solutions for safeguarding your brand.
22	Online Brand Protection: Don't Get Crazy Written by: Enzo F. Cesario | Distributed: 2010-03-10 | - Word Count: 759 | Viewed: 300 | Votes: 0 It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. However, there is such a thing as overzealousness. Attempting to outright control the Web is an exercise in folly, and we provide a clear example of when going too far can go wrong.
23	Hitting Your Stride: Four Keys to Timing Your Blog Written by: Enzo F. Cesario | Distributed: 2010-03-04 | - Word Count: 895 | Viewed: 233 | Votes: 0 There are a number of important factors that go into the production of a first-class blog. One that many people wrestle with is how often should the thing be updated. Innocuous as it sounds, post frequency is actually vital to the success of any content project, and especially to blogs. Time, place, and availability of content all have parts to play in determining just how often you need to update your blog.
24	Online Brand Protection - Must-Know Tactics to Safeguard Your Business Written by: Enzo F. Cesario | Distributed: 2010-03-02 | - Word Count: 652 | Viewed: 302 | Votes: 0 Intellectual property, trademarks and copyrights--if you are in business, you probably know what these are and how important they are. However, an online business has additional factors that must be considered to protect its brand within the Web’s wide exposure.
25	Online Brand Building - Do You Need a Social Media Newsroom? Written by: Enzo F. Cesario | Distributed: 2010-02-25 | - Word Count: 896 | Viewed: 217 | Votes: 0 Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself.
26	Social Media Management - Watching the Chick-fil-A Cows Written by: Enzo F. Cesario | Distributed: 2010-02-23 | - Word Count: 439 | Viewed: 239 | Votes: 0 What can you do as a small- or medium-sized business owner to increase your reach with your customers? One smart idea is to look at what the big guys are doing. One company that is maximizing its marketing efforts online and offline is Chick-fil-A, the second largest chicken-based fast-food restaurant in the United States.
27	Online Brand Building By the Numbers Written by: Enzo F. Cesario | Distributed: 2010-02-18 | - Word Count: 845 | Viewed: 236 | Votes: 1 | Rating: 4.00 In the process of building your company's online brand, you're going to have to deal with a veritable ton of information. However all the information in the world isn't going to do your online marketing efforts a bit of good if you aren't able to measure it against carefully chosen benchmarks of performance. In short, you need to identify your metrics.
28	Social Media Management - Setting Your Sights on the Right Sites Written by: Enzo F. Cesario | Distributed: 2010-02-03 | - Word Count: 906 | Viewed: 250 | Votes: 0 Before jumping into SMM, every business needs to consider the core options available to them and see just which ones truly suit the organization and its needs. To that end, what follows is a short review of some Social Media sites and a comparison of their roles to highlight these issues.
29	Beyond Grammar: Easily Avoided Copywriting Mistakes Written by: Enzo F. Cesario | Distributed: 2010-01-28 | - Word Count: 819 | Viewed: 317 | Votes: 1 | Rating: 5.00 No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.
30	Why Your Web Presence Needs Video Written by: Enzo F. Cesario | Distributed: 2010-01-26 | - Word Count: 824 | Viewed: 327 | Votes: 2 | Rating: 2.50 Since the middle of the last century, mass media has been largely defined by video content. People want video content, and businesses that fail to bring it to their web presence likely will find themselves being left behind. Let's take a look at six strong advantages web content has for your organization's web presence.
31	Getting a Web Presence - Six Reasons to Go Cyber Written by: Enzo F. Cesario | Distributed: 2010-01-21 | - Word Count: 858 | Viewed: 267 | Votes: 2 | Rating: 1.50 Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. It's no surprise that some people are hesitant to expand their business into the online marketplace. However, here are six good reasons that every business can and should establish a Web presence.
32	Ten Tips for Quality Video SEO Results Written by: Enzo F. Cesario | Distributed: 2010-01-19 | - Word Count: 869 | Viewed: 227 | Votes: 3 | Rating: 2.00 Since people seem to want video content, the big search engines are incorporating video links into their organic results - and as with any content, there are ways to optimize your search engine performance.
33	Use SEO Strategies to Increase Web Traffic Written by: Enzo F. Cesario | Distributed: 2010-01-14 | - Word Count: 793 | Viewed: 254 | Votes: 2 | Rating: 2.50 Every new technology adopted widely by society brings about a number of new opportunities. Today, the Internet has unified both of these concepts into the information explosion that is the digital age. For making the most of the Internet, the strategy of the day is Search Engine Optimization (SEO).
34	Article Writer - Do You Need One? Written by: Enzo F. Cesario | Distributed: 2010-01-13 | - Word Count: 903 | Viewed: 244 | Votes: 2 | Rating: 2.50 Content is king. Your web presence needs content that your audience will be interested in, period. People go to websites for the content they provide and the people doing the reading want to look through something of quality. You have a website, you have a product, and you have the motivation. Now you need to ask yourself - do you have the writer?
35	Email Marketing - Three Keys Before You Hit Send Written by: Enzo F. Cesario | Distributed: 2010-01-12 | - Word Count: 712 | Viewed: 207 | Votes: 1 | Rating: 2.00 Spam is frequently held as an abominable combination of inconvenience and social evil. How can a company that has a legitimate, creative idea for an email advertisement series avoid getting caught in the spam trap? There are three key steps good copywriters and marketers can take to set themselves apart and boost their message open rates.
36	10 Tips for Copywriting Success Written by: Enzo F. Cesario | Distributed: 2010-01-05 | - Word Count: 830 | Viewed: 266 | Votes: 1 | Rating: 2.00 While video and multimedia technologies are rapidly expanding, the Web remains a largely text-oriented system. This means that there is a lot of copy on the web, so a savvy copywriter should be on the lookout for any technique that will improve the material he puts forward.
37	Branding In The Digital Age Written by: Enzo F. Cesario | Distributed: 2009-12-31 | - Word Count: 897 | Viewed: 227 | Votes: 2 | Rating: 2.50 In many ways, branding is as much an art as it is a science, a technique of knowing how to read the mercurial moods of the purchasing public. In the age of the digital marketplace and an ever-connecting world population, new challenges and ideas present themselves to the savvy business. Anyone with a brand to promote must heed these signs or find themselves left behind.
38	Branding - For Better or Worse Written by: Enzo F. Cesario | Distributed: 2009-12-17 | - Word Count: 1091 | Viewed: 248 | Votes: 1 | Rating: 5.00 Many times, no one can predict what will make a brand into a particular success or failure overnight. However, every company can take three common sense steps to protect their brand and the products it represents.
39	Directory Assistance - How Can I Help Your Blog? Written by: Enzo F. Cesario | Distributed: 2009-12-15 | - Word Count: 803 | Viewed: 205 | Votes: 1 | Rating: 1.00 Blogging can be a deeply satisfying, intensely personal experience. Generally simple to use, blogs allow the household mom, the serial author, the political activist and the high school poet to publish and archive their best efforts and satisfy the creative muse in all of them. Whereas, in the past, publishing was a privilege for the elite few, it is now open to anyone with the time and the means to access a computer.
40	Social Media Marketing - Don’t Make These 3 Mistakes Written by: Enzo F. Cesario | Distributed: 2009-10-29 | - Word Count: 974 | Viewed: 288 | Votes: 3 | Rating: 5.00 The Cluetrain Manifesto asserts that "Markets are Conversations." The Manifesto is a document published in 1999 and 10 years later is still considered to be an outstanding treatise on the Internet phenomenon - in regards to the impact and opportunities of Internet and web technology on the modern businessman. Nowhere has this assertion been borne out more than in the complex, fascinating world of Social Media Marketing (SMM).
41	Web Analytics and Your Website - What You Need to Know Written by: Enzo F. Cesario | Distributed: 2009-10-27 | - Word Count: 862 | Viewed: 236 | Votes: 1 | Rating: 0.00 When it comes to the web, information is king. Information isn't just of use to the casual browser or dedicated auction enthusiast, however. Equally and increasingly interested are the very people posting content to the many pages on the web. Necessity being the mother of invention, this increasing craving for varied and precise forms of information has led to the steady growth of a field called Web Analytics.
42	SEO Vs Pay Per Click Advertising Written by: Enzo F. Cesario | Distributed: 2009-10-22 | - Word Count: 872 | Viewed: 263 | Votes: 1 | Rating: 4.00 When engines return a search, they generally include two sections in the result. The first is the target of the search itself, which is the Organic SEO result, the second is a series of advertisements off to the side of or above the organic result, known as Pay Per Click advertisements.
43	How Can Blogging Help My Company Grow? Written by: Enzo F. Cesario | Distributed: 2009-10-15 | - Word Count: 854 | Viewed: 336 | Votes: 1 | Rating: 1.00 It is an indisputable fact that the world's economy is moving more toward the online model of exchange. Amazon and Google stand as icons of companies that began as small projects, only to grow into massive successes, largely due to the successful marketing of their services. The question then arises, how can a small business take advantage of the opportunities presented by the Web in order to make a profit?
44	Strengthen Your Advertising with SEO Copywriting Written by: Enzo F. Cesario | Distributed: 2009-10-14 | - Word Count: 827 | Viewed: 314 | Votes: 1 | Rating: 4.00 Advertising should be part of any growing business. Copywriting is the creation of text used in advertising, regardless of medium. This covers every aspect of an advertisement: promotional flyers, jingles, slogans, billboards, and web pages. All of these strive to put your product or service in the best light possible and are aimed directly at the consumer; except for web pages. With web pages there is another audience your advertisement must also target: the search engine.
45	What Are Meta Tags and Why Do I Need Them? Written by: Enzo F. Cesario | Distributed: 2009-09-30 | - Word Count: 803 | Viewed: 271 | Votes: 2 | Rating: 3.50 The most important and often least understood tool for online marketers is the search engine. This article will explain how you can and cannot use meta tags to increase the visibility of your website with meta tags.
46	Article Marketing - Writing for the Internet Written by: Enzo F. Cesario | Distributed: 2009-09-04 | - Word Count: 857 | Viewed: 380 | Votes: 1 | Rating: 0.00 Article marketing incorporates writing carefully and concisely for a target audience on the Internet. While all writing begins with good grammar, accurate spelling and compelling content, there are several differences between print writing and online writing in both structure and purpose. This article explains those differences.
47	Article Marketing -- Building Links to Your Business Written by: Enzo F. Cesario | Distributed: 2009-09-03 | - Word Count: 855 | Viewed: 355 | Votes: 6 | Rating: 2.17 Online marketing has been a vast and rapidly growing outlet over the past decade. Obviously, there are many approaches to online marketing, but very few that come close to the effectiveness of article marketing. Article Marketing has provided a large portion of the visitors for some of the web's most successful businesses and it has proven to be one of the most cost effective marketing techniques today.
48	Viral Marketing - Using It To Your Advantage Written by: Enzo F. Cesario | Distributed: 2009-09-01 | - Word Count: 852 | Viewed: 418 | Votes: 7 | Rating: 2.43 In our technologically expanding world, where the Internet is the most available form of media, Viral Marketing is an extremely effective form of advertising. Before the Web explosion, this form of advertising would have been referred to simply as "word of mouth" or getting your message out by having your customer base spread the word.
49	Increase Your Sales With Blog Marketing Written by: Enzo F. Cesario | Distributed: 2009-08-27 | - Word Count: 795 | Viewed: 355 | Votes: 5 | Rating: 2.60 A savvy and free way to increase your business sales is through blog marketing. No matter what business you're in, you can increase your business with a focused blog marketing campaign. You may shy away from blog marketing because you feel that you might not be a good writer, or simply don't like to write. This is understandable. But the truth is that many blog marketers nowadays don't even write their own content. They pay someone else to do it.
50	Use Article Marketing To Add Value To Your Product Written by: Enzo F. Cesario | Distributed: 2009-08-26 | - Word Count: 882 | Viewed: 301 | Votes: 1 | Rating: 1.00 Article Marketing is a form of advertising that can definitely add value to your product or service. By using articles written about your industry, you can establish yourself as an expert in your field and a trusted resource for your product or service. Article marketing can be equally effective in newspapers and magazines, although these traditional media lack some of the obvious advantages of new media.
51	Launching Your Online Marketing Strategies Written by: Enzo F. Cesario | Distributed: 2009-08-19 | - Word Count: 892 | Viewed: 359 | Votes: 1 | Rating: 2.00 If you have a business, there are lots of different ways to promote it and make sure you get customers. Having a website is of utmost importance, and by using some of the many online marketing methods available, like blog marketing and article marketing, you can be sure to get a lot of visitors coming to your website. Having the right mix of marketing tactics can eventually lead to increased sales and to the success of your business venture. Here are some of the best online marketing strategies you can use:
52	Top 5 SEO Copywriting Mistakes That Will Cost You Money Written by: Enzo F. Cesario | Distributed: 2009-08-06 | - Word Count: 900 | Viewed: 388 | Votes: 12 | Rating: 2.42 The object of writing for the Internet is to get the reader to use your content to click through to your website. If they don't get to your website, they can't look at your products or services and you will have lost a potential customer. Here are a few mistakes that you'll want to avoid.
53	Article Marketing: A Great Strategy To Promote Your Business Written by: Enzo F. Cesario | Distributed: 2009-08-05 | - Word Count: 876 | Viewed: 374 | Votes: 12 | Rating: 2.42 Promotion is an important part of any business; you need to let potential customers know about you and your product. Article marketing is a strategy that will increase your exposure to the people who will want to buy your product or service. Articles written about your industry will help to establish you, the author, as an expert in your field, and can be published in print media and online.
54	Brand Awareness and the Fundamentals of Brandcasting Written by: Enzo F. Cesario | Distributed: 2009-07-31 | - Word Count: 785 | Viewed: 366 | Votes: 7 | Rating: 2.43 For a company to become well known in the online world, you might think that they would have to spend a large amount of money. While marketing budgets of leading companies are extensive, many effective online branding strategies can easily be achieved with nothing more than creativity and determination.
55	Social Media Marketing: How It Can Work for You Written by: Enzo F. Cesario | Distributed: 2009-07-29 | - Word Count: 815 | Viewed: 360 | Votes: 14 | Rating: 1.57 With so many things to consider when starting out online in the business world, SMM or Social Media Marketing can be one of the most important. This is a term that is used to describe how participating in differing online social groups can help a business generate traffic to their site to produce sales. It can also be of great assistance in building important business contacts that can help you become a reputable business on the Internet.
56	How to Recognize a Bad SEO Company Written by: Enzo F. Cesario | Distributed: 2009-07-29 | - Word Count: 863 | Viewed: 468 | Votes: 9 | Rating: 3.67 Some unethical SEO firms attempt to manipulate search engine results in unfair ways. These practices could get your website ranked lower or even banned. When looking at SEO - either to optimize it on your own or if you are looking to hire a company, here are some things to take into account. This article will document the warnings signs that will enable you to identify a bad SEO company, before you throw your money down the rat hole of doomed SEO...
57	Your Good Reputation and How to Market It Written by: Enzo F. Cesario | Distributed: 2009-07-28 | - Word Count: 913 | Viewed: 298 | Votes: 7 | Rating: 2.00 To make your business grow in the right way, many things have to be taken into consideration. Marketing and advertising your products and services are the most important. Without developing and implementing intelligent brand marketing and promotional strategies, it will be impossible to see an increase in you customer base.
58	Growing Your Business with Online Marketing Written by: Enzo F. Cesario | Distributed: 2009-07-22 | - Word Count: 917 | Viewed: 382 | Votes: 12 | Rating: 3.17 As a business owner, you know that one of the keys to a successful year is promoting your business. No matter what size your business is, marketing and promotion need to be addressed. Marketing has become a daunting task with the increasing number of online start-up businesses. And now, along with the traditional offline marketing methods, there are many online marketing tools and methods available.
59	Free and Easy Link Building Tips Written by: Enzo F. Cesario | Distributed: 2009-07-15 | - Word Count: 897 | Viewed: 474 | Votes: 15 | Rating: 2.27 Okay, you're the proud mama or papa to your brand new website. Now what? This isn't like the movies - just because you built it doesn't mean they'll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? How do you become visible?
60	Etiquette for Social Media Sites and Blogs Written by: Enzo F. Cesario | Distributed: 2009-07-15 | - Word Count: 811 | Viewed: 391 | Votes: 7 | Rating: 2.86 Hopefully you were taught social etiquette while you were growing up. You remember, elbows off the table, shake hands when you meet someone, send thank you notes, say please and thank you. Just as there are proper ways to behave in the world, there are proper ways to behave online. Here are a few ways to make your online experience a pleasure for everyone else.
61	Online Branding - the Basics Written by: Enzo F. Cesario | Distributed: 2009-07-08 | - Word Count: 884 | Viewed: 436 | Votes: 9 | Rating: 2.44 The term "brand" has been around for many years and can be used to refer to a company name, a product name, an advertising campaign or a logo. Branding is used to create an emotional attachment to a product or company. It can also create a sense of perceived higher quality or value. In internet marketing, branding is more than logos and theme songs. Branding lets customers know who you are, what you do and how you do it. It's your promise of value.
62	Brand Management - Four Ways to Cross Pollinate Your Blog Written by: Enzo F. Cesario | Distributed: 0000-00-00 | - Word Count: 891 | Viewed: 57 | Votes: 0 While using single marketing tools can be revolutionary and powerful, combining multiple tools really brings out the best in each tool. The same holds true of an online branding campaign. Each tool can accomplish a different task, of course, but they all must be used in the service of brand promotion and name recognition if the campaign is to succeed. Part of good online branding is building an audience for your blog. In order to do this, you must take advantage of tools such as Facebook, Twitter and other social media networks if you want to build your audience steadily and profitably.