2 Most Recent Articles
Written By: Dave Alston

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Copywriting Secrets Of India's Mystics Written by: Dave Alston | Distributed: 2004-12-22 | Probably one of the most profound discoveries of my life. How a little known music book by India's mystics changed my thoughts on web copywriting and business communication forever. Here’s what happened...

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The Psychology Of Scarcity - Less Is More If You Want Faster Sales From Your Web Copywriting Written by: Dave Alston | Distributed: 2004-12-17 | Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you've some sites which don't even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that'll get them a sale.