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Written By: Darrell Berg-smith

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Credibility as a Marketing Strategy Written by: Darrell Berg-Smith | Distributed: 2006-09-01 | - Word Count: 526 | Viewed: 969 | Votes: 13 | Rating: 3.08 Credibility is being believed and trusted by your customers and potential customers. You can't buy it. No amount of advertising or promotion can hand it to you on a platter. Yet you can achieve credibility by trusting in and using your own product expertise.