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79 Most Recent Articles
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4 Amazingly Simple Ways To Double or Triple Your Internet Sales! Written by: Dan Lok | Distributed: 2009-08-04 | - Word Count: 682 | Viewed: 256 | Votes: 12 | Rating: 2.17 The truth is, most internet marketers don't have a problem getting traffic. They have problems converting browsers into buyers, and more often than not, the problem lies with their web copy. It's brutal, but bad copy is bad copy, long and short. |
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Discover Secrets to Gain Fortunes Eliminating Writer's Block, Forever! Written by: Dan Lok | Distributed: 2008-05-22 | - Word Count: 606 | Viewed: 591 | Votes: 12 | Rating: 2.17 Book publishing, information publishing, however it's called. It can create a wealth of fortune for you. However, what most people understand about publishing means they have to do something big. They have to be really knowledgeable about the subject they want to publish. They had to be real good with writing. |
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Teleseminar Secrets For Explosive Business Growth Written by: Dan Lok | Distributed: 2008-03-18 | - Word Count: 761 | Viewed: 433 | Votes: 11 | Rating: 3.64 Have you ever wondered how to do the following with your list? How you can easily get new subscribers, increase responsiveness, easily create more products proven to sell, increase the frequency of purchases, be able to sell higher priced backend products, create a closer and more profitable relationship? |
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Your Business Is Doomed With One-Size-Fits-All Marketing Written by: Dan Lok | Distributed: 2008-02-25 | - Word Count: 759 | Viewed: 511 | Votes: 8 | Rating: 3.13 Deciding exactly how you'll market your next product, business, or campaign is one of the most important questions you can ask your self. And I do hope you even bother to ask. The correct answer will decide your success or failure. |
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The Deadliest Email List Disease And How To Cure It Written by: Dan Lok | Distributed: 2008-02-22 | - Word Count: 777 | Viewed: 591 | Votes: 8 | Rating: 2.50 "I rarely encourage clients to sell via one-step, because leads; people who've raised their hands can have so much value worked well over time." – Dan Kennedy. |
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Information Marketing's Awesome Power Written by: Dan Lok | Distributed: 2008-01-21 | - Word Count: 689 | Viewed: 414 | Votes: 10 | Rating: 2.40 If you're brand new to doing business on the internet, then you have an excuse for not knowing the sheer power of information marketing. If done right... it'll make you as much as your heart desires. Among other things, information marketing is scalable. |
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5 Sticky Online Marketing Tips To Keep 'em On Your Website Written by: Dan Lok | Distributed: 2008-01-03 | - Word Count: 711 | Viewed: 525 | Votes: 6 | Rating: 2.17 You've done everything right to grab targeted visitors to your website. Finally! You sit there basking in the glow of satisfaction when you check out your web logs. Your eyes roll to the back of your head... you're not thinking lots of traffic. You're thinking hordes of it with plastic in hand. And you can't wait to check your orders and optins. Then? |
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6 Marketing Landmines To Avoid At All Costs Written by: Dan Lok | Distributed: 2007-12-31 | - Word Count: 563 | Viewed: 465 | Votes: 11 | Rating: 2.45 I've seen it way too many times. Marketers of all skill and experience levels making profit killing mistakes. The result is badly performing marketing campaigns. But the good news is that many of these mistakes are avoidable with proper knowledge, planning, and continuous testing and tweaking. |
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How To Maximize Your Profits With Email Marketing Written by: Dan Lok | Distributed: 2007-12-18 | - Word Count: 553 | Viewed: 504 | Votes: 13 | Rating: 2.62 In case you don't know... huge profits can be made from your email list. Inexperienced marketers usually go for the first sale without considering future profits, backend sales, customer lifetime value, or relationship marketing. |
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How To Explode Your Affiliate Sales In 2008 Written by: Dan Lok | Distributed: 2007-12-14 | - Word Count: 579 | Viewed: 452 | Votes: 8 | Rating: 2.13 Many consider affiliate marketing as the easiest and fastest way to earn money online. But don't be fooled if you think there's no work involved. You CAN earn a 6 figure income through affiliate marketing. But you need to be smart, take action, and most of all you need to make your business unique. |
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The Web 2.0 Evolution And Your Marketing Methods Written by: Dan Lok | Distributed: 2007-12-06 | - Word Count: 514 | Viewed: 535 | Votes: 11 | Rating: 2.73 Almost 10 years ago, futurist author John Naisbitt wrote about the social effects of the internet in his book, High-Tech/High-Touch. Here's an excerpt from a synopsis that described the author's observations... |
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3 Marketing Strategies Most Businesses Never Think About Written by: Dan Lok | Distributed: 2007-12-04 | - Word Count: 659 | Viewed: 499 | Votes: 7 | Rating: 2.29 Have you ever sat down and wondered how you can build the core strength of your business? You're in business to make money. We all are. But step away from images of cash and fat bank accounts for a moment. Today you'll learn 3 serious strategies you can start implementing right away. And if you do it... you'll discover a LOT about your business, your customers, and you'll have a clear path. |
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5 Traffic Generating Tips Using Reciprocal Linking Written by: Dan Lok | Distributed: 2007-11-28 | - Word Count: 552 | Viewed: 468 | Votes: 4 | Rating: 2.00 Does reciprocal linking still have value? The short answer is: YES. The caveat is that you must do it the right way. It's always been a no-brainer that one-way links are more valuable than reciprocal links. But the latter can still be a powerful SEO strategy and bring you additional targeted traffic. |
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An SEO Primer for Search Engine Ranking Written by: Dan Lok | Distributed: 2007-11-26 | - Word Count: 721 | Viewed: 478 | Votes: 12 | Rating: 2.67 You could easily spend a good chunk of your life reading about SEO. But it's not needed. You don't need to endlessly tweak, research, track, and tweak some more to get outstanding rankings. But It does require some knowledge, effort, and patience. |
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Engineering Smarter Landing Pages Written by: Dan Lok | Distributed: 2007-11-15 | - Word Count: 702 | Viewed: 513 | Votes: 12 | Rating: 2.92 Not all landing pages are created equal. How well they convert rests solely on how well you engineer them. Lets discuss thought, design, engineering, and how they make a difference. |
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The Greatest Copywriting Skill And How to Learn It Written by: Dan Lok | Distributed: 2007-11-13 | - Word Count: 705 | Viewed: 521 | Votes: 5 | Rating: 3.80 The most powerful skill you can have as a copywriter is getting inside your prospects head and talking to them in their language. When you do that, and do it well, they'll listen to you. When you're talking to them about their most pressing problems, their most dire needs, and deepest desires...in their language...magic happens. |
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How To Breathe Life Into Your Sales Copy With A Stronger Offer Written by: Dan Lok | Distributed: 2007-11-08 | - Word Count: 625 | Viewed: 666 | Votes: 10 | Rating: 2.10 If you want a huge leg-up on your competitors...you MUST test as many components of your sales copy as possible. It's the one thing that distinguishes good results from the superb. Done right, testing and refining your offer can put you into a whole other league of success. A powerful offer is one of the best ways to tilt the deck in your favor and get more sales. |
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Touch Your Prospect's Soul With Empathetic Copywriting Written by: Dan Lok | Distributed: 2007-11-06 | - Word Count: 557 | Viewed: 567 | Votes: 9 | Rating: 3.44 It has often been said that copywriting is science and art. And the best copywriters will be the first to tell you it's an endeavor with a life-long education. You can set your copy apart, be unique, and find your own personal style by going within. Forget books for a while. |
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How to Effectively Use Testimonials Online And Offline Written by: Dan Lok | Distributed: 2007-11-01 | - Word Count: 680 | Viewed: 562 | Votes: 11 | Rating: 3.00 I'm always amazed when I come across a sales letter, usually online, and there are NO testimonials. They're powerful response and conversion boosters and are so easy to implement. You're only hurting your own marketing efforts, and leaving cash on the table, if you're not using them. |
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For Copywriters Only: A Guaranteed Way to Eliminate Writer's Block Forever Starting With Your Next Sales Letter Written by: Dan Lok | Distributed: 2007-10-30 | - Word Count: 704 | Viewed: 531 | Votes: 12 | Rating: 2.42 Maybe you're one of the few who never suffer from writer's block. But since you're reading this then I'm guessing you're not one of the few. It's ok. As you gain more experience you'll naturally figure out what works best for you. What follows is a technique to get you writing that never fails to work. And it doesn't really matter where you begin your next killer sales letter. |
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3 Response Killing Direct Mail Copywriting Mistakes And How to Easily Avoid Them Written by: Dan Lok | Distributed: 2007-10-29 | - Word Count: 834 | Viewed: 595 | Votes: 12 | Rating: 2.25 Your constant challenge as a direct mail copywriter is to effectively communicate with target markets in their language. Many writers specialize in one or two niche areas. It doesn't matter. Even seasoned writers sometimes drop the ball and make easily avoidable mistakes. |
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5 Website Content And Design Mistakes That Kill Conversions Written by: Dan Lok | Distributed: 2007-10-26 | - Word Count: 780 | Viewed: 471 | Votes: 14 | Rating: 2.21 It's sad but true. Most of us humans shoot ourselves in the foot in countless ways. And the same applies to very basic, avoidable website mistakes that only encourage visitors to exit stage right. You have more than enough issues and obstacles getting visitors to your all-important piece of web real estate. |
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5 Powerful Copywriting Tips And Why You Should Use Them Written by: Dan Lok | Distributed: 2007-10-25 | - Word Count: 726 | Viewed: 498 | Votes: 11 | Rating: 2.36 One great thing about copywriting is it's a never-ending discovery. There's literally no end to your copywriting education. That sentiment has been echoed by all the great copywriters through the years. And quite often an experienced writer will re-discover things learned before. |
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How To Make 2007 Your Best Year Ever Written by: Dan Lok | Distributed: 2007-01-08 | - Word Count: 716 | Viewed: 736 | Votes: 9 | Rating: 2.67 Looking back at 2006, I think I accomplished about 80% of the goals I set for myself. I feel good about where I am. I hit almost all my business and financial goals, and missed a few personal ones (like having a six-pack) but that's ok. I am still working on that. Overall 2006 was a great year for me. Now I want to talk to you about how to make 2007 your most profitable year ever. There are five keys I guarantee will help you have a successful year. |
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10 Shockingly Simple Web Copy Secrets Anyone Can Use Instantly Written by: Dan Lok | Distributed: 2006-10-04 | - Word Count: 309 | Viewed: 821 | Votes: 7 | Rating: 2.43 What are the web copy secrets you need to know to convert prospects to paying customers? Don't spend hours laboring over your copy. There are simple, instant tools you can use to develop great copy in minutes... not hours. What are they? |
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10 Sure Fire Ways To Multiply Your Online Profits! Written by: Dan Lok | Distributed: 2006-09-29 | - Word Count: 433 | Viewed: 688 | Votes: 17 | Rating: 1.88 Most people think the only way to make money is by selling their own products on the Web. This couldn't be further from the truth. |
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10 Simple Ways To Kick Up Your Internet Sales In Five Minutes Flat! Written by: Dan Lok | Distributed: 2006-09-25 | - Word Count: 651 | Viewed: 780 | Votes: 6 | Rating: 2.17 Every entrepreneur wants to know the secrets to kicking their sales up a notch. The key is doing so quickly and easily. |
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The Simplest And Easiest Way To Position Your Business Ahead Of The Competition! Written by: Dan Lok | Distributed: 2006-09-21 | - Word Count: 401 | Viewed: 701 | Votes: 17 | Rating: 2.29 The power of branding in marketing campaigns |
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How To Turn Your eBook Into A Massive Information Marketing Business Written by: Dan Lok | Distributed: 2006-09-13 | - Word Count: 801 | Viewed: 665 | Votes: 12 | Rating: 3.50 Do you have an e-book? Is it doing well? Most people feel satisfied if they have an e-book that is selling well. What they don't realize however, is if they adopt three simple strategies, they can double or triple their profits. |
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How To Eat Your Competition Alive! Written by: Dan Lok | Distributed: 2006-08-11 | - Word Count: 768 | Viewed: 714 | Votes: 14 | Rating: 3.43 One of the questions I get often is, "How do I deal with competition." Most people want to know how they can prevent competition or what steps they can take to overcome competition successfully. |
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How To Create Compelling E-mail Offers That Sell Like Crazy Written by: Dan Lok | Distributed: 2006-07-31 | - Word Count: 907 | Viewed: 711 | Votes: 7 | Rating: 2.00 If you want to create a dynamic e-mail campaign, you have to offer your clients more than a simple announcement. Far too often people fall into the trap of believing an announcement is enough to entice their customer. |
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Why You Arent Making The Money You Want To On The Internet And What To Do About It! Written by: Dan Lok | Distributed: 2006-07-26 | - Word Count: 880 | Viewed: 718 | Votes: 14 | Rating: 2.36 Many clients come to me with problems... The most common problem I hear from people is they arent making the kind of money they want to make with their Internet business. They dont know what the problem is and they want me to help. |
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How To Get Your Customers To Fall In Love With Your Products And Services Written by: Dan Lok | Distributed: 2006-07-13 | - Word Count: 967 | Viewed: 864 | Votes: 10 | Rating: 3.50 So ask yourself, how do YOU build loyal customers? The best way to build loyal customers is by using the loyalty ladder concept. I want you to picture an ordinary ladder. |
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7 Levels of Internet Marketers Written by: Dan Lok | Distributed: 2006-07-12 | - Word Count: 1283 | Viewed: 625 | Votes: 10 | Rating: 2.90 If you want to jump-start your life and your business, you have to know what type of Internet Marketer you are. True financial success only comes to those that master this concept. So ask yourself, "Do you know what kind of Internet marketer you are"? |
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How To Use Viral Marketing To Generate More Traffic Written by: Dan Lok | Distributed: 2006-06-14 | - Word Count: 766 | Viewed: 1127 | Votes: 13 | Rating: 3.62 Have you ever visited a site, like what you see... and then told your friends about it? OR Have your friends ever told you about an interesting or useful site they've visited in the last 30 days? |
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Who Are You SELLING To? Written by: Dan Lok | Distributed: 2006-06-09 | - Word Count: 513 | Viewed: 1060 | Votes: 12 | Rating: 2.00 Who are your customers? What do you know about them? Can you list at least five to ten traits they possess? If you don't know who your customers are, it's impossible to market to them successfully. If you don't know who you're selling to, your marketing efforts will be generic, uninteresting, and untargeted... the three key ingredients to a failed campaign. |
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19 Rules For Writing Killer Headlines Written by: Dan Lok | Distributed: 2006-05-12 | - Word Count: 436 | Viewed: 767 | Votes: 16 | Rating: 2.69 Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter. |
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5 Simple Tips To Improving Your Website's Conversion Rate Written by: Dan Lok | Distributed: 2006-04-04 | You've worked long and hard to get traffic to your web site. Now you've got to persuade them buy something from you. This is called web site conversion. |
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10 Killer Secrets For Making Your Customers Respond To Your Email Now! Written by: Dan Lok | Distributed: 2006-03-28 | Website Conversion Expert Dan Lok says you have to learn several special techniques before you can truly leverage and make maximum use email -- the Internet's wonderchild. |
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The Seven Characteristics of Incredibly Successful Web Sites Written by: Dan Lok | Distributed: 2006-03-22 | If you want to do business online, you need a web site. Your web site will be your advertisement, your storefront, your salesperson, and your cash register! That's why it is so important to pay careful attention to every aspect of your web site's development. |
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How To Almost Instantly Double, Triple And Even Quadruple Your Sales Conversion! Part 2 Written by: Dan Lok | Distributed: 2006-03-09 | It's true. A good example of a successful premium (free bonus) was in the Ginsu knife infomercials. If you're familiar with the old Ginsu knife infomercials... you will remember how they'd use the 'pile-on-technique' to get you to order. Can you remember, it went something like this... |
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How To Almost Instantly Double, Triple And Even Quadruple Your Sales Conversion! Part 1 Written by: Dan Lok | Distributed: 2006-03-07 | Would you like to know how to almost instantly begin doubling, tripling... and even... quadrupling your sales and profit margins? |
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Discover The Simple Automatic Way To “Collect” Testimonials From Your Happy Customers! Written by: Dan Lok | Distributed: 2005-09-16 | Okay, this week we're moving on to 'higher education' with Website Conversion 101. It's a practical lesson and so easy to apply you'll wish someone had told you about it sooner. |
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The 4 Giant Lies You've Been Told About Internet Marketing! Written by: Dan Lok | Distributed: 2005-08-05 | To quote Peter Finch from the iconic 1970's film 'Network': I'm mad as hell and I'm not going to take this anymore! There are so many lies, half-truths, and misguided misinformation out there about online marketing that it's driving me crazy! |
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A Sneaky Little Technique That Can Boost Your Online Profits By Up To 330%! Written by: Dan Lok | Distributed: 2005-07-29 | Today, I'm going to teach you an extremely powerful, marketing 'secret' that will get your profits multiplying like rabbits. |
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The Surprising Secret of a - Lone Wolf - Who's Sold Over $25.7 Million Worth of Products Written by: Dan Lok | Distributed: 2005-07-22 | Today, I'm doing something a little different. Rather than rant, I want to RAVE: about a person and a process. But first, let me tell you a quick story about myself... and about: My Mentor -- Mr. 'X'. |
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How To Legally and Ethically Steal Million-Dollar Ideas! Written by: Dan Lok | Distributed: 2005-06-22 | Some companies spend thousands of dollars in market research and development trying to figure out the best way to reach their market. And the good news is -- although your can copyright words and graphics, you can't copyright ideas. |
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6 Innovative Payment Offers That Sell Like Crazy Written by: Dan Lok | Distributed: 2005-06-09 | The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. |
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Extreme Persuasion Strategies That Will Make Your Prospects Feel Compelled To Act Now! Written by: Dan Lok | Distributed: 2005-06-02 | Question: What's an easy way to deal with lingering doubts and questions about an offer with the best ways to create urgency and compel people to act now? |
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How To Melt The Resistance Of Even The Most Stubborn, Skeptical Prospect! Written by: Dan Lok | Distributed: 2005-06-01 | Question: Dan, how to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? |
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4 Simple Ways To Persuade Undecided Visitors To Order Your Products Or Services Immediately! Written by: Dan Lok | Distributed: 2005-05-24 | You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again. |
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How To Become A High-Paid Marketing Consultant Or Copywriter - FAST! Part 2 Written by: Dan Lok | Distributed: 2005-05-17 | Question: Dan, if you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? |
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How To Become A High-Paid Marketing Consultant Or Copywriter - FAST! Part 1 Written by: Dan Lok | Distributed: 2005-05-05 | As a writer, or any profession for that matter, you get what I called “earned income.” You do a job; you get paid a buck. If you want another buck, you have to do another job in an endless cycle of more work for more money. It's exhausting! |
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How To Crank Out Killer Web Copy That Sucks In Money Like Crazy! Part 2 Written by: Dan Lok | Distributed: 2005-04-27 | KILLER CONCEPT #6 Tell 'em Before You Sell 'em ====================================== The essence of this concept is the promise of a reward just for reading the content. The lure that there’s a payoff at the end that will justify the extra effort and time required to read further |
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How To Crank Out Killer Web Copy That Sucks In Money Like Crazy! Part 1 Written by: Dan Lok | Distributed: 2005-04-21 | Do you have writer*s block? Do you have trouble staring at a blank piece of paper and don*t know how to get started? You*re NOT alone. Believe me, I know how tough it is to sit down and create killer copy from scratch... |
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9 Amazing Ways To Super-Charge Your Online Profits! Written by: Dan Lok | Distributed: 2005-04-15 | Which do you think is harder to do: sell something new to someone who has already bought from you in the past or convince a stranger to make his/her first purchase? The answer is obvious: |
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How To Get Rich ONE Site At A Time! Written by: Dan Lok | Distributed: 2005-04-07 | One of the biggest problems that crops up with my clients is that they always to seem to be too focused on the *NEXT* 'big thing'...long before they've perfected the science of their *CURRENT* big thing -- their existing website. |
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The Ultimate Secret To Internet Success! (And It's Not What You Think) Written by: Dan Lok | Distributed: 2005-04-05 | What I'm about to say may hurt your feelings, but it's time someone tells you the truth: If your website is not making money, it’s NOBODY'S FAULT BUT YOUR OWN! |
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Sneaky Web Design Tricks That Automatically Boost Readership And Drive-Up Conversion Rate! Written by: Dan Lok | Distributed: 2005-03-23 | Do you have powerful, irresistible, conversion-oriented sales copy that*s waiting to be uploaded simply because you don*t have someone to *design* your site? |
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Traffic Conversion Secrets Finally Revealed! Written by: Dan Lok | Distributed: 2005-03-01 | A lot of people think that if there*s a problem with conversion that the sales copy must be at fault. This is WRONG THINKING... and potentially fatal to your website*s success. |
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Donald Trump's Marketing Secrets Revealed! Written by: Dan Lok | Distributed: 2005-02-09 | It's official! Now in it's third season, Donald Trump's killer television series *The Apprentice* is officially a *franchise.* |
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No-Holds-Barred Conversations with Dan Lok - Part 2 Written by: Dan Lok | Distributed: 2004-12-02 | Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? |
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No-Holds-Barred Conversation with Dan Lok - Part 1 Written by: Dan Lok | Distributed: 2004-11-24 | Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? |
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Secrets of Donald Trump Revealed! Written by: Dan Lok | Distributed: 2004-09-24 | Love him or hate him, you can't deny that Donald Trump is one of the world's most intriguing success stories... arrogant, conceited, and an absolute lightening rod for wealth of the largest magnitude. Trump is a billionaire! His accomplishment speaks for itself. |
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How To Create Amazingly Seductive Offers Only a Moron Could Resist! Written by: Dan Lok | Distributed: 2004-09-17 | I gotta admit, this approach is a little extreme and probably not something you want to try in your business, but it is a perfect example of an irresistible offer! An irresistible offer is an 'invitation' that is so clearly compelling, so powerful, and so obviously attractive that no one in his/her mind could refuse. That's the kind of offer you want to make, too. |
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What Do The Olympics Have To Do With Marketing? Written by: Dan Lok | Distributed: 2004-09-14 | Millions of people around the world tuned into the Games of the XXVII Olympiad for the extraordinary displays of physical strength and prowess offered by the world's greatest athletes. They weren't disappointed. Neither were the savvy business entrepreneurs who watched the games from Athens for insights and ideas to advance their marketing efforts. |
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9 Razor-Sharp Strategies For Building Success and Adding Zeroes to Checking Account Balance Written by: Dan Lok | Distributed: 2004-09-06 | It's easy to get so caught-up in the day-to-day obligations of your business that you find yourself trapped in the present, regretting the past, and with no time to worry about the future. It's easy… and it's deadly. |
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10 High-Octane Ways to Shift Your Conversion Rate into High Gear! Written by: Dan Lok | Distributed: 2004-08-26 | Would you like to rev-up your conversion rate and get sales going from 'zero in sixty' in no time flat? Would you like to increase your profits exponentially -- 100%, 200%...even as much as 1,700%... -- by doing nothing more than changing a few words on your website? |
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101 Mind-Grabbing 'Bucket Brigade' That Will Keep Your Prospects' Eyes Glued To Your Sales Pitch! Written by: Dan Lok | Distributed: 2004-08-13 | If you want your sales letters to be super-magnets, with messages so compelling that your prospects' eyes are glued to every word, if you want to achieve the 'can't look away' pull of a car accident... then you're going to love this issue of the Rant. |
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The Truth About Web Traffic! Written by: Dan Lok | Distributed: 2004-08-03 | “Dan, I'm stumped,' said my client. (I'll call her Wanda Widget to protect her identity). “I’m getting more than 6000 unique visitors a month to my website, but I am only making 10 or 11 sales a month and my product is only selling for $97!” |
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How 'Al Bundy' Can Boost Your Advertising Results! Written by: Dan Lok | Distributed: 2004-07-20 | Are you familiar with the advertising campaign, 'Reading is FUNdamental'? Well, here's something less 'FUN' that the ads don't mention: 90% of the people in North American have the reading skills of a 12-year-old. |
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How To Use The Most Powerful Force In Selling To Magnetize Customers To Your Product Or Service! Written by: Dan Lok | Distributed: 2004-07-14 | What is the most powerful, irresistible, GUARANTEED way to get customers interested in your product or service? Did you guess 'low price'? Wrong. Do you think it's 'free?' Try again. 'Guaranteed'? Sorry -- wrong again. The answer is simple, but some of the most brilliant copywriters in the world aren't 'keyed in' to this #1 consumer magnet, so don't feel bad if you don't know what I'm talking about... yet. You will. The fact is... |
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This Article Has Nothing To Do With Marketing... Do NOT Read It! Written by: Dan Lok | Distributed: 2004-07-08 | You just couldn't resist could you? And you're not the only person who sees Do NOT and reads DO. |
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79 “Dragon-Slayer” Headlines From Dan's Million-Dollar File Cabinet! Written by: Dan Lok | Distributed: 2004-06-23 | You see, over the years, I’ve studied literally thousands of pieces of mail looking for those “gems” of sales copy that I could use in my own projects like websites, display ads and sales letters. |
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The Lazy Writer's Way to Creating Killer Headlines! Written by: Dan Lok | Distributed: 2004-06-18 | I have a confession to make. It’s about the title of this article. I stole it and I’m not ashamed to admit it. I “modeled” the title after the highly successful ad headline “The Lazy Man’s Way To Riches.” Contrary to what you believe, Top copywriters don’t make up the “killer” headlines they write, they steal them. |
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Do You Make These Dumb Marketing Mistakes? (I Have Made Some of Them Myself!) Written by: Dan Lok | Distributed: 2004-06-11 | Most businesses have what I called a 'sales prevention department.' It's not part of anyone's business plan and no one starts their SP department intentionally, but we all have one. It’s the 'department' that sends out the messages that prevent people from spending their money with you. |
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Random Whimsy: Uncensored Interview with Dan Lok Written by: Dan Lok | Distributed: 2004-06-09 | Norman Williams, publisher of 'Big Money Publishing Newsletter,' recently did a Q&A about me. |
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How To Master The Art And Science Of Super Salesmanship In 3 ½ Minutes Flat! Written by: Dan Lok | Distributed: 2004-06-07 | I wasn't born to sell. I had to learn selling... the HARD way: making embarrassing mistakes, blowing deals right and left, losing clients... and going to outrageous extremes trying to identify the world-class salesmen who would teach me the way to do things right. |
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Shocking Experienced Copywriter Reveals Little-Known Secrets To Closing BIG Ticket Deals! Written by: Dan Lok | Distributed: 2004-06-01 | People who are unwilling to open their eyes to BIG ideas are solidly parked right in their own way... their own BIG obstacle to success. Big money is made by translating great ideas from outside your industry -- whatever it is -- into your industry. What gives you your competitive edge is a unique selling proposition (USP). |
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