15 Most Recent Articles
Written By: Brent Filson

1	New Leadership For A New War Written by: Brent Filson | Distributed: 2005-01-26 | The author observes that the war on terror calls for a new kind of leadership. Just as the war is “asymmetrical”, it needs “asymmetrical leadership” to help win it. Fortunately, such leadership doesn’t have to be invented. It’s already been developed by business leaders for the past several decades in the global marketplace.
2	Ringing Doorbells Without Howitzers Written by: Brent Filson | Distributed: 2005-01-18 | Reducing costs through wholesale layoffs may provide quick hits on balance sheets, but its clumsy blows can disrupt operations. Brent Filson shows operations leaders a surprisingly more effective way to achieve cost reductions as well as enhanced efficiencies.
3	Leadership Like White-Water Canoeing Written by: Brent Filson | Distributed: 2005-01-13 | Despite the fact that globalization has forced leaders to transform the way they do business, many of them are nonetheless engaged in outmoded methods of leadership. These methods are centered on the “order” way of leading, which relies on directing people to accomplish tasks. But because order-leadership requires hierarchical dynamics of command and communication, it founders in an environment of rapid change. New ways of leading must be developed to enable businesses to thrive in the today’s storms of historic change. Such leadership involves not ordering people to do tasks but having those people “want to” do the task. Its when people “want to” that they become highly adaptive and competitive. Such leadership has three principle qualities. It is motivational, action-based, and results-driven. Filson examines these principles in this blue print for new leadership action.
4	How To Use A Powerful Leadership Tool To Step Up Sales Results Written by: Brent Filson | Distributed: 2005-01-11 | Brent Filson observes that sales people often achieve a fraction of the results they are capable of because they neglect to apply a powerful leadership tool that can be used in many sales processes. It’s a tool he has taught to thousands of leaders worldwide for the past 20 years, and when used in sales, it can substantially step up results.
5	A New Age Of Small-Unit Leadership Written by: Brent Filson | Distributed: 2005-01-05 | Brent Filson asserts that the key to organizational success is not just a function of large movements of capital, people, and infrastructure but in a single, priceless aspect, small-unit leadership. He offers suggestions on how to develop and institute small-unit leadership in your organization.
6	Motivational Operations Written by: Brent Filson | Distributed: 2004-12-31 | The author observes that many operations leaders are getting a fraction of the results they are capable of, because they overlook a critical results-driver, motivation. These leaders see motivation as “soft” way to get results — as opposed to the “hard” determinants of cycle time, quality control, etc. — and so they avoid using it. The author asserts motivation is a “hard” tool to be used daily as a practical results-producer.
7	The End Of Marketing Written by: Brent Filson | Distributed: 2004-12-22 | Traditional marketing is overloaded with analytical methodologies and statistical suppositions. Such marketing, as a stand alone business tool, must end. A new and more successful growth-dynamic must replace it. That dynamic is tied to human emotions and the results-producing actions those emotions trigger.
8	The “Greatest” Leaders Are Often The Worst Leaders Written by: Brent Filson | Distributed: 2004-12-10 | So called “great” leaders are often the worst leaders when they fail to leave a strong culture of leadership excellence behind after they depart the organization.
9	Leadership Development And Jumping Out of Airships Written by: Brent Filson | Distributed: 2004-12-02 | The Leadership Development function in many a corporation has often been viewed as a sideline when compared to such functions as sales and marketing. Yet Leadership Development can and should be seen as integral to a company’s bottom and top lines. Here are two simple ways to make it happen.
10	A Whack Up Along Side Of The Head Of Human Resources: The Leadership Imperative Written by: Brent Filson | Distributed: 2004-11-23 | Human resources, despite the function's complex activities, should have a fundamentally simple mission, yet it is a mission that is being neglected by many HR professionals. I call that mission the Leadership Imperative — helping the organization recruit, retain, and develop good leaders. Here is a three-step action plan to get the HR function off the sidelines and into the thick of the game.
11	Are You Sabotaging Your Career? Written by: Brent Filson | Distributed: 2004-11-19 | Most leaders are sabotaging their careers because they are giving presentations and speeches rather than leadership talks. In terms of being a results-generator, the leadership talk far surpasses the presentation or speech. Here are three questions you must ask and answer before you can give a leadership talk. If you answer “no” to any one of the questions, you can’t give one.
12	Don't Give Presentations Or Speeches. Give Leadership Talks Instead. Written by: Brent Filson | Distributed: 2004-11-10 | Most leaders communicate through speeches and presentations. But there is a much more effective means of communication. That's The Leadership Talk. The Leadership Talk not only communicates information as presentations/speeches do, but it does one thing more: It establishes an all-important deep, human, emotional connection with the audience.
13	Here's The REAL Reason George Bush Won The Election: The Dark Night Of The Leadership Soul. Written by: Brent Filson | Distributed: 2004-11-05 | Summary: To win the election, George Bush had to get out of the presidential bubble and start giving “leadership talks.” In doing so, he provided a leadership lesson for all leaders.
14	Einstein, The Universe, and Leadership Written by: Brent Filson | Distributed: 2004-11-02 | Every since serving a hitch in the military, I have been nagged by the question that’s been hanging around leadership since time immemorial: How can some leaders persuade people to believe in them and follow them and other leaders can’t? But it wasn’t the military that provided me with a framework to answer that question. It was Albert Einstein and his quest for the unified field theory of the universe.
15	Three Factors Of Leadership Motivation Written by: Brent Filson | Distributed: 2004-10-27 | Most leaders can't motivate people because they misunderstand what motivation is truly all about. Here are three factors of motivation that can help leaders motivate people on a consistent basis.