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Increase Your Profits From Google Page One
Understanding How To Be Successful With Article Marketing
Temporary Issue with Article Distributions
Computer Upgrade
New Service Upgrades in Place
Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
How To Use Disinformation To Foul Up Your Competition In The SEO Game
Tips For Writing Your Own Articles
2009 Has Been A Rough Ride
Out of Office 11-17 to 11-19 for Funeral and Meeting with Attorneys
 

144 Most Recent Articles
Written By: Bill Platt

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1 How To Get Your Syndicated Articles Opened, Read And Published
Written by: Bill Platt | Distributed: 2010-08-05 | - Word Count: 1318 | Viewed: 200 | Votes: 0
Syndicated articles can be a very powerful promotion tool in the hands of the person who knows how to use them... This is the reason why article marketing is generally a hot topic of conversation... Unfortunately, not all of the conversation is positive, because the vast majority of people who attempt to utilize article marketing for the promotion of their online business are absolutely clueless as to how to use article marketing to its fullest potential...

2 Cracking The Article Marketing Puzzle
Written by: Bill Platt | Distributed: 2010-08-04 | - Word Count: 1343 | Viewed: 160 | Votes: 1 | Rating: 5.00
Article marketing is one of those topics that always seems to generate a lot of conversation in forums and marketing discussions... Online marketers are generally split into three camps, when it comes to arguing the effectiveness of article marketing as a promotional method... Camp One swears by article marketing, as an integral and essential part of their online marketing activities... They suggest that the benefits of article marketing are twofold: direct click-through (CTR) traffic from the article that may deliver immediate sales; and improved search rankings that will drive additional search traffic...

3 5 Essential Elements of Successful Article Marketing
Written by: Bill Platt | Distributed: 2010-03-17 | - Word Count: 1149 | Viewed: 439 | Votes: 0
If you understand the "how and why" of writing great articles, perhaps you can generate more sales from your articles than I have from mine... But if you miss the point of this article, you are likely to never make any money at all with article marketing...

4 The Road To Online Marketing Success Requires Commitment
Written by: Bill Platt | Distributed: 2010-02-09 | - Word Count: 1552 | Viewed: 375 | Votes: 0
Unsuccessful online marketers are notorious opportunity seekers - giving an opportunity only a couple of weeks to start showing results, before changing directions to chase the next flavor of the week. It almost seems that the majority of online marketers are chasing get-rich-quick schemes, rather than trying to develop a legitimate business. Those who are successful online, are the kind of people who make a solid commitment to a particular business model and make a long-term commitment to a realistic marketing plan.

5 Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2010-02-03 | - Word Count: 1669 | Viewed: 323 | Votes: 3 | Rating: 3.00
In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

6 Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt | Distributed: 2010-02-01 | - Word Count: 1025 | Viewed: 366 | Votes: 1 | Rating: 4.00
If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

7 I Am Not A Golfing Instructor, But I Played One On The Internet
Written by: Bill Platt | Distributed: 2010-01-29 | - Word Count: 1990 | Viewed: 332 | Votes: 2 | Rating: 3.50
I have a unique job, as a professional article ghostwriter, which forces me to do research on topics that I may not normally be interested in learning. Certainly, golf was one of those topics I thought I would never learn about in my life. Now that I have taken the time to learn about the fundamentals of golf, I am glad that I did... But you will be surprised as to why...

8 Stop Wasting Time and Money With Your Article Marketing
Written by: Bill Platt | Distributed: 2010-01-27 | - Word Count: 1014 | Viewed: 324 | Votes: 2 | Rating: 3.50
Online marketers are always arguing for or against the value of article marketing. Many will argue that article marketing could provide real traffic and sales to ones' website, and furthermore, article submission has the potential to offer some serious SEO value to the marketers' websites. Many more will tell you that article marketing is an utter waste of time and money... The difference between those who do well with article marketing and those who do not is usually a matter of education, or lack thereof...

9 The Six Degrees of Internet Marketing
Written by: Bill Platt | Distributed: 2010-01-26 | - Word Count: 991 | Viewed: 519 | Votes: 2 | Rating: 4.00
The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

10 A Recent Issue Of Playboy Revealed...
Written by: Bill Platt | Distributed: 2010-01-19 | - Word Count: 1658 | Viewed: 390 | Votes: 1 | Rating: 4.00
If you have ever spent money trying to use article marketing, and you failed to generate any measurable success with your articles, then this article will show you why you most likely failed to see your articles generate a solid return-on-investment for your online business...

11 Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
Written by: Bill Platt | Distributed: 2010-01-14 | - Word Count: 1567 | Viewed: 454 | Votes: 3 | Rating: 4.00
In any business, if you can reduce your effective advertising expenses, you will increase your profits. Many business owners will opt to push the additional savings into more advertising, and if you are utilizing the information described in this article, you could feasibly increase your paid traffic by 40-times, with the exact same advertising budget. But before I can show you how to reduce your advertising expenses and increase your traffic, it is important for you to learn about proper keyword research...

12 What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2009-11-09 | - Word Count: 439 | Viewed: 786 | Votes: 5 | Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

13 How Many Links Does It Take To Get To The Middle Of Google Page One?
Written by: Bill Platt | Distributed: 2009-10-29 | - Word Count: 1030 | Viewed: 591 | Votes: 8 | Rating: 3.50
Everyday it seems, people are asking me the optimum numbers of inbound links they need to acquire for their website in order to rank well in Google. My answer is going to seem a little flip, but it is the honest, best answer.

14 How Is Your Reputation Holding Up In Google's Search Results?
Written by: Bill Platt | Distributed: 2009-10-28 | - Word Count: 1804 | Viewed: 548 | Votes: 7 | Rating: 3.71
How do you measure the sales that your business is losing, because some guy complained on some website about how your product or service is "crap". This article details a specific event, where the store lost a lot of business, because of a disgruntled consumer who was blaming the store for his own mistake. This complaint found its way into Google's search results for a time.

15 10,000 Reasons Why You Should Do Your Homework Before Investing In An Online Business Opportunity
Written by: Bill Platt | Distributed: 2009-10-26 | - Word Count: 1123 | Viewed: 686 | Votes: 5 | Rating: 1.60
Too often, I only hear from people on the phone after they have lost tens or hundreds of thousands of dollars trying to launch their new online business ventures. They call me when they have just a few dollars left. I sometimes wish people would have found me first, so that I could have helped them find real success, instead of heartache.

16 Beware Of Magic Beans - A Warning To Newbie Internet Marketers
Written by: Bill Platt | Distributed: 2009-09-21 | - Word Count: 546 | Viewed: 1245 | Votes: 12 | Rating: 3.42
John read a story about a fantastic piece of software that he could use to build his online business. But this often used Internet marketing tool brought John something that John did not intend. His software made him famous... For all of the wrong reasons...

17 A Comparison of Paid Search Advertising Models
Written by: Bill Platt | Distributed: 2009-09-14 | - Word Count: 1463 | Viewed: 1144 | Votes: 13 | Rating: 2.54
The most common advertising offer at the search engines is the PPC (Pay-Per-Click) advertising model. There are also other search advertising models such as CPM (Cost Per Thousand Impressions) and Featured Listings. In this article, we will look at the advantages and disadvantages of each advertising method.

18 The Importance Of Creating Resistance In Your Copy
Written by: Bill Platt | Distributed: 2009-09-10 | - Word Count: 2009 | Viewed: 557 | Votes: 5 | Rating: 3.80
"Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.

19 The Roller Coaster Of Link Popularity
Written by: Bill Platt | Distributed: 2009-04-27 | - Word Count: 1666 | Viewed: 1227 | Votes: 14 | Rating: 3.00
Most webmasters are in a constant state of confusion about how to create link popularity and how to rank well in the search engine results. Three of the top four search engines, Google, Yahoo and MSN calculate link popularity as one part of their search algorithms. So, for all intent purposes, building link popularity will be an important part of getting recognition and strong placement in the search engine result pages (SERPs).

20 Newsletter Publishers: The Redheaded Step Children Of Internet Marketing
Written by: Bill Platt | Distributed: 2009-04-23 | - Word Count: 1546 | Viewed: 516 | Votes: 12 | Rating: 2.00
People who publish online newsletters, often referred to as ezines, have always played an important role in the growth of the Internet economy. In fact, if you listen to any of the Internet gurus, they are going to tell you time and again that the most important thing you can do towards the success of your online business is to build a list. Although newsletters can help online marketers earn a lot of money, most marketers fail to realize the true potential of newsletters...

21 Article Marketing Secret: How To Identify and Write For Your Target Market
Written by: Bill Platt | Distributed: 2009-04-14 | - Word Count: 1281 | Viewed: 854 | Votes: 13 | Rating: 3.46
Many people question as to what topic they should choose to write their articles... Fortunately, the short answer is simple... Write articles that appeal to your target market. But what does that mean exactly? This article will guide you through the process of how to choose a topic and then to make your article irresistible to publishers.

22 Book Authors: How To Sell More Books And Get Your Publisher Active
Written by: Bill Platt | Distributed: 2009-04-08 | - Word Count: 1871 | Viewed: 40339 | Votes: 30 | Rating: 3.90
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.

23 Masters Of The Google Universe: How To Achieve Top Google Rankings
Written by: Bill Platt | Distributed: 2009-04-07 | - Word Count: 1489 | Viewed: 982 | Votes: 11 | Rating: 3.00
It may sound impossible to explain how to get top Google rankings in a simple sentence, but by the time you reach the end of this article, one simple sentence will describe the secret of getting a website to rank well in Google - and it will make sense, because you will have read this article in its entirety.

24 Protect Your Financial Future With An Online Business
Written by: Bill Platt | Distributed: 2009-04-06 | - Word Count: 1930 | Viewed: 540 | Votes: 14 | Rating: 2.43
The world around us is concerned about the future. With Obama in the White House and record government spending during this economic recession, many of our neighbors are sweating what the future holds in store for them. But an online business that can be started for less than fifty dollars per month can set you up to successfully weather the current recession and potential job loss.

25 What Does Your SEO Linking Portfolio Look Like?
Written by: Bill Platt | Distributed: 2008-11-05 | - Word Count: 1539 | Viewed: 1066 | Votes: 11 | Rating: 2.45
Commercial webmasters have been taught that link popularity has a great influence on whether a website will rank well in the search engines. There is a lot of truth in this teaching, but I have to tell you that the way that most people practice building links is wrong and may end up hurting their website in the search results.

26 Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2008-10-29 | - Word Count: 816 | Viewed: 2795 | Votes: 21 | Rating: 3.14
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

27 Successful SEO Begins With Keyword Research and Analytics
Written by: Bill Platt | Distributed: 2008-09-08 | - Word Count: 1408 | Viewed: 963 | Votes: 18 | Rating: 3.00
Many webmasters / online marketers make a common mistake when they begin doing business online. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business.

28 Creating Inbound Links Is About More Than Just PageRank
Written by: Bill Platt | Distributed: 2008-08-19 | - Word Count: 1724 | Viewed: 1882 | Votes: 21 | Rating: 3.29
Is Google PageRank (PR) the be-all, end-all of the internet marketing equation? I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot like religion and politics. We are advised not to discuss religion or politics in mixed company, because people are willing to argue and sometimes kill, based solely on your disagreement with their religious or political beliefs. In a lot of ways, Google PR is a matter of religion to some internet marketers.

29 Google Is Everything! Or Is It?
Written by: Bill Platt | Distributed: 2008-08-18 | - Word Count: 1314 | Viewed: 671 | Votes: 14 | Rating: 3.21
As an article marketer, I say things that I believe will help other people accomplish their goals. As a widely published article writer, I am often criticized for the words I write. ;-)

30 Break Your Search Engines Habits To Get Better Information
Written by: Bill Platt | Distributed: 2008-08-06 | - Word Count: 1475 | Viewed: 1075 | Votes: 15 | Rating: 2.40
Many online searchers get stuck in a rut, by focusing all of their attention on only one or two search engines. But for the person willing to expand his or her search horizons, new and sometimes better information can be found by using some of the alternative search engines available on the internet today.

31 Article Marketing Success Secret: Give Them What They Want
Written by: Bill Platt | Distributed: 2008-07-21 | - Word Count: 1599 | Viewed: 772 | Votes: 11 | Rating: 2.55
Some people find great success with article marketing, while others think its proponents are full of bull. The difference between the winners and the losers in article marketing is most frequently defined when the writer sits down and begins to write. That is right. Success and failure is most often determined by the writers' motivation, and more importantly, by the writers' commitment to the reader.

32 Look Beyond Google: Meta-Search Engines Can Help Online Marketers
Written by: Bill Platt | Distributed: 2008-07-18 | - Word Count: 993 | Viewed: 981 | Votes: 15 | Rating: 1.93
There are actually hundreds of search engines, not just the Big Three that many Internet users think of (Google, Yahoo, and MSN). By focusing only on the most well known search engines for your online marketing strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day.

33 High Fuel Prices and the Inevitable Game of Political Hot Potato
Written by: Bill Platt | Distributed: 2008-07-16 | - Word Count: 1919 | Viewed: 771 | Votes: 14 | Rating: 1.86
Some of the factors that are directly affecting this inflationary cycle are outside the control of the U.S. Government, such as wheat and corn crops destroyed by flood waters in the Midwest, but other factors could be dampened, if only our political leaders had the will to influence real change.

34 The Mythical Google Sandbox And How To Escape It
Written by: Bill Platt | Distributed: 2008-06-27 | - Word Count: 1361 | Viewed: 961 | Votes: 16 | Rating: 2.00
With an article title like this, it almost seems like I am playing the fool, by telling you something doesn't exist and then telling you that I will show you how to beat that thing I said does not exist. Maybe I am the fool, or maybe, I have something valuable to share with you today. You be the judge.

35 Guaranteed Search Engine Rankings: Busting The Myth
Written by: Bill Platt | Distributed: 2008-06-26 | - Word Count: 1152 | Viewed: 770 | Votes: 14 | Rating: 2.93
There are many companies on the Internet, who are promising that if you give them lots of money, they will guarantee you top rankings in the search engines. Buyer Beware!!! This article seeks to show you why no one can guarantee top rankings in any search engine.

36 How To Measure The Effectiveness Of Your Article Marketing Campaigns
Written by: Bill Platt | Distributed: 2008-06-25 | - Word Count: 1029 | Viewed: 796 | Votes: 12 | Rating: 2.92
I frequently rant on Internet marketing and some of the gurus who try to bend your ear. Why? Because many of these so-called gurus trash everything that makes sense in this Internet world, especially when they realize that they cannot make money from the techniques being recommended.

37 Blackhat SEO: Protect Yourself by Recognizing The Bad Guys
Written by: Bill Platt | Distributed: 2008-06-24 | - Word Count: 1036 | Viewed: 1230 | Votes: 10 | Rating: 3.60
Over the years, webmasters have been told that they should want to avoid Blackhat SEO techniques in connection with their own websites. In general, I agree with this statement. But, by obtaining a deeper understanding of Blackhat search engine optimization, one could actually learn a bit about how to better his or her own positioning in the search engine results.

38 Internet Marketers: Will You Quit or Overcome The Obstacles Before You?
Written by: Bill Platt | Distributed: 2008-06-24 | - Word Count: 1145 | Viewed: 898 | Votes: 16 | Rating: 2.88
There is barely an industry on the Internet who has not been touched by those who quit and those who overcome obstacles to success. This article discusses the four traits that can be observed in those who find success on the Internet.

39 How To Inspire Yourself To Write Articles Others Will Want To Read
Written by: Bill Platt | Distributed: 2008-06-23 | - Word Count: 937 | Viewed: 821 | Votes: 14 | Rating: 2.14
Anyone engaged in writing articles for offline publications or online business has occasionally struggled with the question of "What to write?" This article documents the methods this writer uses to find inspiration and processes this writer uses to create articles people love to read.

40 SEO Contests Are Gaining Industry Respect
Written by: Bill Platt | Distributed: 2008-06-21 | - Word Count: 1183 | Viewed: 891 | Votes: 12 | Rating: 1.75
Search Engine Optimization companies have been around as long as there have been search engines. In the early days, I ignored SEO contests as a tasteless attempt to spam up the search engines, especially when I saw target search terms such as: "nigritude ultramarine", "seraphim proudleduck", and "v7ndotcom elursrebmem". But, my initial attitudes towards SEO contests have changed.

41 Six Keys to Creating a Successful and Profitable Ezine
Written by: Bill Platt | Distributed: 2008-06-19 | - Word Count: 1322 | Viewed: 918 | Votes: 12 | Rating: 1.75
Fortunes are made on the Internet by people who have built solid mailing lists for the promotion of their online businesses. But the question many publishers face is how to turn their ezine (aka: online newsletter or electronic magazines) subscribers into buyers?

42 New and Improved Or Is It?
Written by: Bill Platt | Distributed: 2008-06-18 | - Word Count: 307 | Viewed: 744 | Votes: 12 | Rating: 2.92
I have come across articles where he author is celebrating - A New, More Effective Way to Promote Your Business on the Web. Exuberant, I opened each article expecting to see something new and interesting. On both counts, I was disappointed.

43 Maintaining and Troubleshooting Your Laptop Battery
Written by: Bill Platt | Distributed: 2008-06-17 | - Word Count: 1038 | Viewed: 1059 | Votes: 13 | Rating: 3.08
The actual life of a laptop battery will vary with computer usage habits. For most users, it is not uncommon to experience differences in battery life, of anywhere from just under one hour to over two hours in each sitting. If you are experiencing shorter battery life cycles, say 10 to 15 minutes, it may not yet be time to order that new battery.

44 Autoresponders Are a Publishers Best Friend
Written by: Bill Platt | Distributed: 2008-06-17 | - Word Count: 528 | Viewed: 739 | Votes: 10 | Rating: 2.60
How many times have you subscribed to a new ezine (online newsletter), and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip right from our memory. The point is this. If it happens to you, you can rest assured that others have the same experience as well.

45 Peak Cycles Are Driven by Timely Content
Written by: Bill Platt | Distributed: 2008-06-16 | - Word Count: 365 | Viewed: 723 | Votes: 14 | Rating: 2.57
(Revised for 2008) The very first time I had ever experienced this phenomena online was in December of 1996. Over the two days leading up to Christmas and the two days following Christmas, I had served as much traffic as I had in the previous nine months of existence!

46 Loosing Customers and Losing Sales - It Sounds Funny Doesn't It?
Written by: Bill Platt | Distributed: 2008-06-14 | - Word Count: 757 | Viewed: 1832 | Votes: 14 | Rating: 2.43
Two of the most commonly misspelled words online are: losing and loosing. This article explains the difference between the two words, and the reasons why it is important to know the difference.

47 What To Do When Your Website Does Not Rank Well In Google
Written by: Bill Platt | Distributed: 2008-06-11 | - Word Count: 1343 | Viewed: 1437 | Votes: 16 | Rating: 3.75
Online marketers frequently struggle with the question of how to compete when Google fails to look positively upon a particular website. In this article, I will focus on how to build rankings and drive traffic to your website, using Google and the other search engines.

48 How Print Editorial Standards Differ from Online Standards
Written by: Bill Platt | Distributed: 2008-03-06 | - Word Count: 1360 | Viewed: 869 | Votes: 10 | Rating: 2.90
Article writing has become an increasingly popular tool for those who are exploring online advertising opportunities for their businesses. But the standards for getting published online are much lower than the standards for getting published in print media outlets. In this article, we examine the differences in writing styles and writing requirements for these two distinct publishing mediums.

49 The Morality of Paid Links and Google's 'Intent Algorithm'
Written by: Bill Platt | Distributed: 2008-02-05 | - Word Count: 1511 | Viewed: 1531 | Votes: 7 | Rating: 3.00
It is Google's fault actually. No one can be blamed for this matter more than Google itself. Google itself planted the seeds its own future headaches. Nobody did it to them; they did it themselves.

50 Understanding Inbound Links --- The Good, Bad And The Ugly
Written by: Bill Platt | Distributed: 2008-01-31 | - Word Count: 1326 | Viewed: 3111 | Votes: 19 | Rating: 3.21
All links are not created equal. There are worthless, good and great links. So, what is the difference between each one? I can sum it up in one word, "clicks".

51 Discover How Hollywood Met the American Old West in Real Life
Written by: Bill Platt | Distributed: 2008-01-30 | - Word Count: 1381 | Viewed: 2619 | Votes: 10 | Rating: 2.40
No matter how what they might call it, many look upon the American Old West as a wild and dangerous place that existed in the last half of the 1800's in the American Frontier, west of the Mississippi River in the United States. This article explores the history of the 101 Ranch Rodeo and Oklahoma's role in the early history of the United States.

52 Starting an Ebay Business - An Online Business Model that Works (Revised for 2008)
Written by: Bill Platt | Distributed: 2008-01-29 | - Word Count: 1063 | Viewed: 1252 | Votes: 12 | Rating: 1.67
Millions of people are still coming online each year, and many of those people come to the Internet with dreams of making their financial dreams come true.

53 Successful Internet Marketing Without Search Engines
Written by: Bill Platt | Distributed: 2007-12-27 | - Word Count: 1329 | Viewed: 762 | Votes: 12 | Rating: 2.83
Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine optimization (SEO).

54 Essential Elements of Developing Copy that Generates Real Traffic
Written by: Bill Platt | Distributed: 2007-12-13 | - Word Count: 1168 | Viewed: 1277 | Votes: 11 | Rating: 1.45
When you finally decided to start your own business, and you built your website for the purpose of developing your business, your goal was clear. You wanted to make lots of money and to be in business for a very long time. Who can blame you? The thought of going to a job everyday for the rest of my life kills me too.

55 Being a Parent... Opportunities to Turn A Bad Experience Into a Good Experience
Written by: Bill Platt | Distributed: 2007-11-12 | - Word Count: 478 | Viewed: 1391 | Votes: 14 | Rating: 3.50
The biggest challenge I have had to face in my own life is that of being a good parent. My kids make it hard for me to stay true to the rules of good parenting... They break everything I own... Repeatedly... Fortunately, I do have the presence of mind to realize that as toddlers and young children, they really do not intend to break things...

56 Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2007-11-09 | - Word Count: 1431 | Viewed: 3250 | Votes: 20 | Rating: 2.40
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

57 The Clash Of Titans: Article Directory Owners Vs. Automated Article Submission Services
Written by: Bill Platt | Distributed: 2007-07-19 | - Word Count: 1784 | Viewed: 1845 | Votes: 26 | Rating: 2.85
Article marketing has been considered a useful method of promotion on the Internet, since the very early days of the Internet. By writing an informative article, writers have been able to get their sales message read by millions of online consumers, through their resource box that follows their articles.

58 Have We Really Seen The Death Of Article Marketing?
Written by: Bill Platt | Distributed: 2007-07-03 | - Word Count: 1762 | Viewed: 918 | Votes: 13 | Rating: 3.31
Article marketing has been an effective method of website promotion that has literally been used since the inception of the public Internet. I have been online since November of 1995, and even in those early days, I would read people's articles and click the link in their resource box to learn more about their website.

59 Search Engine Optimization And The Magic Fairy Dust
Written by: Bill Platt | Distributed: 2007-06-13 | - Word Count: 1562 | Viewed: 929 | Votes: 17 | Rating: 3.53
There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website. The truth is...

60 Understanding The Challenges Of The Link Building Game
Written by: Bill Platt | Distributed: 2007-05-16 | - Word Count: 1262 | Viewed: 1575 | Votes: 19 | Rating: 3.21
Many webmasters who have been following the discussions about Google's dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questions people have on this topic.

61 How Important Is Wikipedia In The Grand Scheme Of Things?
Written by: Bill Platt | Distributed: 2007-05-10 | - Word Count: 1613 | Viewed: 1903 | Votes: 13 | Rating: 3.46
Wikipedia is the center of the online encyclopedia universe. Millions of entries on every conceivable topic makes this website an authority source that many young students and adults turn to from all corners of the globe.

62 Green With Envy In The Google Game
Written by: Bill Platt | Distributed: 2007-04-25 | - Word Count: 1347 | Viewed: 1322 | Votes: 13 | Rating: 2.92
Beginning on April 14th, 2007, a firestorm blew through the Internet community with the search engine optimization (SEO) community burning the hottest. The embers were warm and waiting for a strong wind to blow and kick up the flames, but it took Matt Cutts, the Google engineer extraordinaire to fire the flames with an off-the-cuff comment about 'paid links.'

63 Learning To Compete In A Very Competitive Industry: Travel
Written by: Bill Platt | Distributed: 2007-04-09 | - Word Count: 1398 | Viewed: 962 | Votes: 17 | Rating: 2.59
Over the years, many of us have heard about the opportunities available in wholesale travel. As a consumer, we can recognize that if these wholesale travel packages are legitimate, then we will have access to vacation packages that would make the average traveler drool over their possibilities in travel destinations. When we slide the shoe to the other foot and consider wholesale travel as a business opportunity, we question whether we have the knowledge or fortitude to succeed in this type of busines

64 Gerrymandering The Google Search Results
Written by: Bill Platt | Distributed: 2007-04-05 | - Word Count: 1305 | Viewed: 1341 | Votes: 20 | Rating: 2.80
Every few months, you will see posts by many people declaring that Google has it in for their website. Often, you see threats about how the webmaster plans to sue Google for hurting their business' profits. On and on it goes... Every webmaster who was dropped from Google's top search result pages wants to believe that Google singled out their website and their business for punishment and extinction.

65 Dispelling Fears About The GoogleBomb Algorithm Update
Written by: Bill Platt | Distributed: 2007-02-01 | - Word Count: 1113 | Viewed: 1037 | Votes: 11 | Rating: 2.36
Google algorithm updates always bring the fears of webmasters to a boiling point. The latest update was intended to deal with the ever-present "Google Bombs" or "link bombs". Everyone wants to know ... How will this update affect their website's placement in the Google SERPS. Read on as I try to answer this question for you.

66 How-To Make Your Ezine Stand Out From The Masses
Written by: Bill Platt | Distributed: 2007-01-30 | - Word Count: 903 | Viewed: 940 | Votes: 14 | Rating: 2.50
With so much competition in the marketplace for ezine subscribers, it is imperative for us to learn how to develop a loyal following among our own subscribers. In this article, I examine a three ezines that are excelling in the marketplace and building a large and loyal following of readers. I will also look at three reasons why these three e-zines are doing so well.

67 The Drama Of Starting A Business Or Saving A Floundering Business
Written by: Bill Platt | Distributed: 2007-01-25 | - Word Count: 1520 | Viewed: 1031 | Votes: 12 | Rating: 1.50
There are three times in the life of a business where monetary decisions are difficult to make. Those three times are: during the early days of an enterprise; when a business cycle is beginning to slow; and when costs are rising more quickly than sales. All three financial cycles reflect the same business need: a need to increase sales, reduce costs, or both.

68 Small Business Owners: How A Bad Choice In Customer Service Staff Could Kill Your Business
Written by: Bill Platt | Distributed: 2007-01-23 | - Word Count: 952 | Viewed: 1026 | Votes: 9 | Rating: 1.89
Most news and pundit sites who have covered this story have covered it on the basis of a company owned by an American Muslim of Pakistani descent, who is exhibiting anti-American sentiments ~or~ non-support of American troops during war time. But, I am going to tackle this item from a different point of view. You can review this story to see how a simple public relations can destroy your business.

69 A Hard Look at PPC, Click Fraud and the Alternatives
Written by: Bill Platt | Distributed: 2007-01-08 | - Word Count: 1268 | Viewed: 2580 | Votes: 11 | Rating: 3.09
Just a few years ago, pay-per-click search engine advertising seemed like it was the answer to the prayers of webmasters vying for search traffic. Given the increasingly competitive nature of PPC advertising and spiralling costs, many small- to medium- sized businesses have begun to question that wisdom. With click fraud running at 25% and click costs for certain keywords hitting $50 a click, advertisers are looking for other solutions.

70 Strategies to Put Eyeballs On Your Website
Written by: Bill Platt | Distributed: 2006-04-26 |
Successful webmasters all share three essential traits. First, they have developed processes for generating links to their website...

71 A Do-It-Yourself Guide To Publishing Ezines or Online Newsletters
Written by: Bill Platt | Distributed: 2006-04-18 |
All of the rich-and-famous internet business guru's tell you that 'the money is in the list.' This guide will help you to strategize, plan and execute a profitable online newsletter.

72 Article Directory Managers Take Stand Against Private Label Content
Written by: Bill Platt | Distributed: 2006-04-12 |
Article directory managers are almost universally banning the submission of rebrandable articles or private label content. People who submit this content are getting permanently banned from directories on account of it. Many have been duped into believing that they bought the exclusive use of the article, but...

73 Did You Buy Into The Lie?
Written by: Bill Platt | Distributed: 2006-03-31 |
In my website statistics, I have been watching a trend over the last year or so. That trend has gone from just a few misled individuals a year ago, to hundreds of duped webmasters today. Did you buy into the lie too?

74 Four Reasons Why The Smaller Search Engines Matter
Written by: Bill Platt | Distributed: 2006-03-23 |
There are actually four reasons why you would want to extend your search engine marketing activities beyond Google. I will discuss each of those reasons here:

75 Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt | Distributed: 2006-02-10 |
The one essential ingredient for online success in any endeavor is gaining your prospect's trust.

76 Where Are Your Articles Being Published?
Written by: Bill Platt | Distributed: 2006-01-31 |
In today's article hungry marketplace, there are literally hundreds of websites where you can submit your articles.

77 Beware of Accidental Promotions
Written by: Bill Platt | Distributed: 2006-01-18 |
As an article writer, I am always on the search for additional information to give my readers, and I often refer my readers to external websites for extra info. The trick in this methodology is to avoid the appearance of self-promotion.

78 Recipes For Online Failure And Success - Defining The Niche
Written by: Bill Platt | Distributed: 2005-12-10 |
Every week, there are another several webmasters jumping on the bandwagon and opening their own article directory. Their success will rely upon the directory's niche definition.

79 Shopping In The 21st Century... Introducing the Educated Consumer
Written by: Bill Platt | Distributed: 2005-12-09 |
Before I came online, I had a dream of a great wide world were I could learn about all of the things that ever struck my fancy. When I came online, I found just such a world, and then so much more.

80 Why Didn't You Publish My Article? Other Major Article Sites Did!
Written by: Bill Platt | Distributed: 2005-11-17 |
QUESTION: Do you feel like giving me a reason for rejecting my article, considering all the other major article sites have published my article?

81 Building a Franchise Powerhouse
Written by: Bill Platt | Distributed: 2005-11-16 |
Take a note from the movie industry on the value of building a franchise. Franchises usually do a good job about building cross-selling opportunities into everything they do. Two recent franchise movies have taught me that some in Hollywood are very talented in this regard.

82 A Checklist Leading to a Successful E-Commerce Website
Written by: Bill Platt | Distributed: 2005-11-16 |
To succeed in e-commerce, the following eleven steps are those that every business owner should tackle when developing their new online business.

83 How-to Give Web Searchers 500 New Incentives to Visit Your Site
Written by: Bill Platt | Distributed: 2005-11-16 |
According to SearchEngineWatch.com, seven of the top search engines process over 300 million searches a day! Additionally, Search Engine Watch documents an item called the GVU Survey Results from the Georgia Institute of Technology which shows that 85% of all web users admit to regularly using search engines to find the web sites they visit.

84 Define Yourself to Find Market Share
Written by: Bill Platt | Distributed: 2005-11-16 |
Sometimes, finding the right product or service to make your own is to find someone elses version of the same product or service and discovering ways to deliver it in a different way.

85 What Is the Cost of War? And Is That Cost Really Too High?
Written by: Bill Platt | Distributed: 2005-11-16 |
Lori Bardsley has feels that entertainers are being dishonest with the public. So, she has set up Citizens Against Celebrity Pundits, a group designed to keep discussion of an Iraq war in perspective. As one of her first steps, she has created an online petition to deliver to the Hollywood nitwits to appraise them of how average Americans feel about their anti-war stance.

86 The Free-Reprint Articles Powerhouse and Copyright Law
Written by: Bill Platt | Distributed: 2005-11-16 |
If you are writing your own articles but borrowing a few sentences from someone else, YOU ARE STEALING! Copyright violation is a criminal offense that can find you in court and defending your bank account!

87 Mix Up Your Content to Drive More Traffic
Written by: Bill Platt | Distributed: 2005-11-16 |
Utilizing the kind of content that can be obtained on free-reprint article directories is a good method of adding a wider range of search keywords to your website. By increasing the range of keywords on your website, you will find more of your own links in the search results of the major spider search engines.

88 Close Your Eyes, Point, And Click
Written by: Bill Platt | Distributed: 2005-11-16 |
You do not have to think hard to know where you want to go. Just let your mouse do the clicking. Sometimes we find ourselves so overwhelmed by the amount of great things to do on the Web that we reach a point where we do not know what we want to do next.

89 Providing Excellent Customer Support on a Small Budget
Written by: Bill Platt | Distributed: 2005-11-16 |
An integral part of any successful e-commerce website is an effective customer support solution. Your online business must be able to quickly respond to inquiries from potential clients and from existing clients, and then be able to address those inquiries accurately and efficiently.

90 Passively Acquiring New Subscribers by the Boatload
Written by: Bill Platt | Distributed: 2005-11-16 |
First off, do not be lulled in by the title of this article into believing that anything can be acquired by doing nothing. People are always sending us emails telling us that we can make millions online without any work. Hogwash. By using this method, subscribers can be acquired by the boatload! However, it must be noted that while these subscribers are coming to you in a passive method, you have in fact done a considerable work to position yourself to take real advantage of this technique.

91 Are People too Stupid to Cast Their Own Votes? An Ugly Argument!
Written by: Bill Platt | Distributed: 2005-11-16 |
The civil liberties groups, who purport to protect the right of the disadvantaged and the minorities, have made the argument that the poor and the minorities cannot be trusted to know how to use the punch-card ballots properly, and therefore, their votes may not be counted. The thing that offended me about this argument is...

92 Back Up Your Email Box Before It is Too Late
Written by: Bill Platt | Distributed: 2005-11-16 |
When so many of us rely so much on our email to operate our businesses or our personal lives, it is important to take preventative measures to avoid the ultimate disaster of unrecoverable email. To recover in the event of future losses, each of us should learn the basics of maintaining and backing up our email.

93 Increase Your Sales By 25% By Implementing One Small Change
Written by: Bill Platt | Distributed: 2005-11-15 |
How much would you be willing to pay to learn how to implement a guaranteed 25% increase in your online sales? Given the current sales situation on your website, how much would that 25% increase in sales add to your bottom line? $250 per month? $500? $25,000? The good news is that I am not going to charge you for this information.

94 The 2 Minute Paradigm, Convert 400% More of Your Traffic to Sales
Written by: Bill Platt | Distributed: 2005-11-15 |
If I could only find a way to capture the attention of 80% of my website visitors in a way that I am not doing right now, then I could realistically increase my sales by more than 400%.

95 Add 500 Targeted Keywords to Your Site in Three Minutes
Written by: Bill Platt | Distributed: 2005-11-15 |
However you cut it, any article placed on your website will generate 300 to 500 specialized keywords to feed the Spider databases. In turn, as time progresses, you will discover more and more people flocking to your website from the Spider search engines.

96 Learning the Lessons of the Dot-Bomb Era
Written by: Bill Platt | Distributed: 2005-11-15 |
As small business people, we often tell ourselves... If only we had more money to advertise our wares, we would be very successful in our endeavors. Yet, the failed dot coms who are now mockingly referred to as Dot Bombs, had millions to burn on advertising.

97 Overcoming the Five Obstacles to Affiliate Success
Written by: Bill Platt | Distributed: 2005-11-15 |
Despite the promise of Affiliate Programs and MLMs for making money online, fewer than 5% of all participants will ever be successful with them! Only one out of a hundred will ever earn more than $1000 per month from the programs! There are several factors contributing to these dismal numbers:

98 Are Announcement Lists Effective?
Written by: Bill Platt | Distributed: 2005-11-15 |
When you start an ezine, you realize after a few short weeks that you will actually have to promote it in order for it to be successful. But how do we do that? We have all asked ourselves that question. When you begin to seek out solutions, most of us quickly discover Announcement Lists. But, how effective are they?

99 Multiple Methods for Cultivating Inbound Links to your Website
Written by: Bill Platt | Distributed: 2005-11-11 |
The Internet is a prime example of the benefits of the Yin and the Yang. What goes around, comes around. The truth is that if you help others, others will help you.

100 We Are Off To See The S.E.M. Wizard, The Wonderful Wizard Of Oz
Written by: Bill Platt | Distributed: 2005-10-25 |
In the process of Search Engine Marketing, far too many people get lost while they are searching for the Wizard of Oz.

101 Distributing Reprint Articles for the Best Results
Written by: Bill Platt | Distributed: 2005-08-30 |
When comparing the cost of preparing an article and distributing it to publishers and webmasters, your overall articles costs are still really small... Especially when you compare that cost against the cost of buying advertising...

102 The Blog and the Nature of Natural Linking
Written by: Bill Platt | Distributed: 2005-08-23 |
From Oakland (Ask Jeeves), Sunnyvale (Yahoo!) and Mountain View (Google), California, all of the search engine companies are talking more publicly about 'Natural Linking':

103 The Trials and Tribulations of Hiring a Ghost Writer - A Guide
Written by: Bill Platt | Distributed: 2005-07-18 |
For those people who just cannot believe in their own skills, or those who simply do not have the time to write for themselves, many look to a ghost writer to help produce materials for the promotion of their businesses. Many challenges face those who make the decision to pursue employing a ghost writer:

104 Audio Marketing Comes of Age: Educate First and Sales Will Follow
Written by: Bill Platt | Distributed: 2005-06-20 |
Podcasting is one of the newest and most popular marketing formats that have taken a strong foothold on the internet over the last several months.

105 14 Tips for Getting Your Articles Published More Often
Written by: Bill Platt | Distributed: 2005-04-17 |
The writers who have learned the value of using free reprint articles as a promotional tool, go back to the well time and time again because it generates real results. Here are 14 Tips to help you gain the same level of success they receive.

106 Using Free-Reprint Articles as a One-Way Link Back Strategy
Written by: Bill Platt | Distributed: 2005-04-17 |
Google realizes that we all have the need to promote ourselves, and that we will do so with our own selfish interests at heart. Our own selfish interests do not necessarily reflect the interests of Googles search users.

107 When to Use Free Stuff to Market Your Products and Services
Written by: Bill Platt | Distributed: 2005-04-14 |
If the thing that you are giving away has any real value, then be prepared for an onslaught of freebie-seekers to come around sucking up your bandwidth and your free products and services of value.

108 The Day the Internet Search Engines Stopped Growing!
Written by: Bill Platt | Distributed: 2005-03-08 |
An amazing and bizarre event seems to have happened in January and February of 2003. In those early months of 2003, the major search engines stopped growing, and few people seem to even care.

109 Become a Recognized Name - You're In Control of Your Own Destiny
Written by: Bill Platt | Distributed: 2004-12-20 |
If you are reading this article today, you are likely among those who are working an online business. Unfortunately, you have already learned that finding customers is not as easy as you once thought it would be. Many people have broken the bank and their dreams searching for that first customer or second customer.

110 Comprehensive Mailing List Tutorial for Webmasters And the Curious
Written by: Bill Platt | Distributed: 2004-10-05 |
The short and sweet of it is that a mailing list is nothing more than a plain text file that contains email addresses. Sometimes these *flat files* also contain first and last names, as well as other additional and optional information...

111 Should You Hire a Famous Writer or Write Your Own Articles?
Written by: Bill Platt | Distributed: 2004-09-20 |
Testing has proven again and again that promotional articles generate more click-through traffic than standard ezine advertising. And it is much cheaper than standard ezine advertising, even if you are paying someone else to write and distribute your articles for you.

112 Separate the Wheat from the Chaff - 12 Lessons in Online Business
Written by: Bill Platt | Distributed: 2004-08-30 |
As newcomers to the Internet, many people are hot to tap into the internet riches that so many other people are enjoying. But, there is a learning curve that must be negotiated to get from desire to dollars.

113 Never Underestimate the Value of a Ghost Writer
Written by: Bill Platt | Distributed: 2004-08-15 |
As you are aware, I occasionally participate in the various Internet business forums out there on the web. And, occasionally, I see comments that I cannot let pass without comment. Today was just such a day.

114 A Short-Sighted View of Internet Promotion
Written by: Bill Platt | Distributed: 2004-08-03 |
I was visiting a bulletin board http://www.webdevboard.com/ earlier this evening when I came across a posting from a very short-sighted webmaster: 'With 360+ members, I don't think I'll 'get more views' to my site 'than ever before'. All I'm going to get is more time wasted...'

115 Add Value to Your User's Experiences - Add Profits to Your Bottom Line
Written by: Bill Platt | Distributed: 2004-07-27 |
As a webmaster, you are likely searching for ways to make more money from your website. The truth is that if you have been online for any amount of time, you have learned that you always need to be on the prowl for new information to help you to be more successful, and you always need to keep one eye open looking for new ways to add more dollars to your bottom line. That is likely why you are reading this article today. You are hoping that I might be able to share some small tidbit or jewel of information that might help take you and your business to the next level. I hope that I will be able to meet your expectations.

116 The Five Most Powerful Forms of Internet Advertising
Written by: Bill Platt | Distributed: 2004-07-14 |
When you are promoting your website, there are five methods that clearly occupy the top five positions in the ratings for effectiveness. These methods are not listed in the order of effectiveness, but rather in the order needed to share my story:

117 TIP: Don't Forget About Your Power Supply
Written by: Bill Platt | Distributed: 2004-06-23 |
Back in February, I updated my system and brought it into the 21st century at last. With that faster, all-powerful, new video card and processor in place, I believed I was set. Lo and behold, I have learned a lesson the hard way. When you upgrade your video card and processor, you might need to upgrade your power supply also.

118 Learn How to Build an Internet Niche by Studying the Methodology of Land Developers
Written by: Bill Platt | Distributed: 2004-06-22 |
By utilizing the methodology of the land developer, you too can find commercial success beyond what your primary niche website will provide for you.

119 Deciding Whether to Offer Your New Gadget as a Product or Service
Written by: Bill Platt | Distributed: 2004-05-12 |
Perhaps as you look down the road with what you are going to be doing with your website, you will find more ways to extract more income from your own website.

120 Writing Tips for Email Distribution of your Article or Message
Written by: Bill Platt | Distributed: 2004-05-06 |
These tips are offered to help you get your email messages read more often. They are also offered to help ezine publishers provide their readers a better and more valuable ezine, and to help writers to offer publishers a better formatted article for simple copy-and-paste reprint.

121 Where Do Your Visitors Come From?
Written by: Bill Platt | Distributed: 2004-05-03 |
Some people might think it is silly for me to ask you where your visitors are coming from. Folks suppose it is silly because they do not think too much about where there current visitors are coming from. Instead they are more concerned with where the next visitor is coming from.

122 The Value of Software in Our Daily Lives
Written by: Bill Platt | Distributed: 2004-05-03 |
I mention this now as I contemplate the various ways in which software is now distributed. We consumers are always playing a cat-and-mouse game with software developers. In the early 80s, the companies who had deep pockets were the ones selling their software at retail. The ones who were struggling to find traction in the marketplace were the ones offering their software as Shareware.

123 Understanding the Technology of Email
Written by: Bill Platt | Distributed: 2004-05-03 |
People will ask help with their email accounts. I always ask, "do you have a web mail account or a POP3 email account?" In my mind, it has always been a rather simple question. Yet, the truth is that the answer is not so simple to most Internet users. If you are scratching your head trying to figure out just what I am talking about, you will be able to answer the question without confusion by the time you finish reading this article.

124 The Power of Free Reprint Articles and the Terms of Reprint
Written by: Bill Platt | Distributed: 2004-05-03 |
As a writer of free-reprint articles, I know full well the intentions of the writer*s who make their articles available to publishers and webmasters as *free* content. When the game is played correctly, the free web content is able to provide value to everyone involved.

125 Offer More Payment Options than your Competition
Written by: Bill Platt | Distributed: 2004-05-03 |
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must do more.

126 Caught In the Cross-Fire of the Spam War
Written by: Bill Platt | Distributed: 2004-05-03 |
One of my associates had placed a free ad in a newsletter that she had just subscribed to. For that effort, she was accused of spam! Mind you the person filing the complaint was not the editor of the newsletter, but rather a subscriber of the newsletter. The person who filed this complaint was using a system designed by programmer Julian Haight to combat spam email called SpamCops.net.

127 How the War Against Spam is Killing the Internet
Written by: Bill Platt | Distributed: 2004-05-03 |
Hands down, email is the most widely used and loved computer application brought to life by the Internet. While more than 200 million of us use and enjoy email, there are a few thousand people abusing the system and damaging the communication potential of email for the rest of us.

128 Life Is Not Always So Simple
Written by: Bill Platt | Distributed: 2004-05-03 |
Perfection eludes each of us. I know. I deal with the challenge to live a perfect life on a daily basis.

129 Temptations, White Lies, Sales and Seeing Eye Dogs
Written by: Bill Platt | Distributed: 2004-05-03 |
All too often in the business world, honesty is not black and white, but various shades of gray. People who consider themselves Christians think little or nothing of exaggerating the features or benefits of a product or service they are selling.

130 Google Algorythm Changes and the Internet Scarecrows
Written by: Bill Platt | Distributed: 2004-05-03 |
Google realized that their database was being skewed towards those companies who simply have more money than they have integrity. The *Scarecrows* (guru's who want to scare you into certain actions that benefit their own goals) are ripping up quite a storm of anger over the Google changes.

131 Do You Publish? Do You Fear Spam Accusations?
Written by: Bill Platt | Distributed: 2004-05-03 |
Let us face it. If you are publishing an ezine online, your business is always at risk. The anti-spam community does not concern themselves with how much care and work you put into building your list and how much effort you put into assuring that your subscribers really want to be on your list.

132 How Safe Is Your Money Online?
Written by: Bill Platt | Distributed: 2004-05-03 |
Encryption is the most important factor in turning around the negative perception of the safety of the Internet to conduct financial transactions. Encryption is a method of coding a conversation between two computers so that a third computer cannot understand the conversation.

133 Pull Technology Takes Your Ezine Off of the Spam Wars Battlefield
Written by: Bill Platt | Distributed: 2004-05-03 |
I have been writing about the Spam Wars for more than two years now. Once, I had even predicted that the Spam Wars could lead to the death of email marketing. I hate being so negative, but the trends have shown many members of that anti-spam community to be blind to justice.

134 E-Commerce Patent Blackmail --- You May Be Next!
Written by: Bill Platt | Distributed: 2004-05-03 |
Big corporations who have deep pockets settle most *junk patents* in court. But PanIP is different. Instead of targeting corporations, PanIP is targeting small businesses who may not be able to fight back. PanIP is suing over 50 companies for Patent Infringement on their recently acquired *junk patent* which gives them ownership of all e-commerce transactions! Your company may be next!

135 Snowballs Rolling Down a Mountain! (Updated)
Written by: Bill Platt | Distributed: 2004-05-03 |
Whether you are looking to promote your articles, or whether you are simply a publisher or webmaster looking for content, then these are mailing lists and websites that you will want to pay close attention to. If you place yourself on the content provider side of the equation, get prepared for what lies ahead... Great Big, Huge Snowballs Rolling Down a Mountain!

136 LURKERS and BABBLERS and the Make-Up of Your Subscriber Base
Written by: Bill Platt | Distributed: 2004-05-03 |
I see comments from frustrated list owners all of the time. They get frustrated because they have started discussion lists where no discussions take place... sure, they have subscribers, but discussions are scarce. Out of frustration, these list owners invariably throw their hands up and walk away from their lists. If you are one of these discussion list owners, then this article is for you.

137 Ten Things Harry Potter Has Over Hillary Rodham-Clinton
Written by: Bill Platt | Distributed: 2004-05-03 |
Fox News asked the more important question of the day. They asked what Harry Potter has over Hillary Rodham-Clinton in the draw at bookstores in America. My wife and I contemplated this question, and this is what we came up with:

138 What Is the Real Future of Email
Written by: Bill Platt | Distributed: 2004-05-03 |
Imagine that. There are in fact ways out there to conquer the email hoax perpetrators and there are ways out there to conquer the email filtering software. And finally, there is in fact a way to defeat the Habeas, Inc. pay-to-send-email program.

139 To www. Or Not to www. --- Google PageRank Observations
Written by: Bill Platt | Distributed: 2004-05-03 |
Most every website on the planet advertises their website with the www. included in the URL. I wondered if dropping the www. would create a problem with people finding my site. The answer is that it depends on your web server configuration.

140 Keyword Rich Content + Well Written Press Release = Wow Results
Written by: Bill Platt | Distributed: 2004-05-03 |
It is not everyday that you launch a new website. It is even less everyday that you launch a new domain and experience significant site traffic within just a few weeks.

141 Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2004-05-03 |
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

142 Astounding! Why Not Astonished?
Written by: Bill Platt | Distributed: 2004-05-03 |
The use of certain words in the English language annoy me. Perhaps it is just a personal pet peeve and perhaps I am just overreacting.

143 Ten Tips to Help Select Affiliate Programs And Make Money from Them
Written by: Bill Platt | Distributed: 2004-05-03 |
Let us face it. Not everyone who visits your website will be interested in your primary products or services. The truth is that you cannot be everything to everyone. So, it does make sense to offer some additional products or services on outbound links to other sites that offer affiliate's an opportunity to earn a commission.

144 How to Build Spam-Free Email Campaigns
Written by: Bill Platt | Distributed: 2003-05-02 |
In the current Internet market, many people are confused as to how they can use email to build their online businesses, while consumers are fighting off the evils of spam email. As a result, we are tackling this most important issue today.




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