50 Most Recent Articles About:
Writing and Speaking

1	Sell Yourself, Not Your Products or Services Written by: Bill Platt | Distributed: 2012-01-02 | - Word Count: 989 | Viewed: 2757 | Votes: 5 | Rating: 4.00 Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.
2	Who Else Wants to Know How-To Write an Effective Advertisement? Written by: Bill Platt | Distributed: 2011-08-25 | - Word Count: 1431 | Viewed: 4298 | Votes: 22 | Rating: 2.59 Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.
3	Book Authors: How To Sell More Books And Get Your Publisher Active Written by: Bill Platt | Distributed: 2011-08-23 | - Word Count: 1871 | Viewed: 48571 | Votes: 33 | Rating: 3.97 It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.
4	21 Tips for Defeating Writer's Block Written by: Trey Pennewell | Distributed: 2011-03-11 | - Word Count: 993 | Viewed: 836 | Votes: 1 | Rating: 5.00 One of the most difficult aspects of article writing and marketing, is how to come up with fresh topics to write about. It is even more difficult to put your finger on ideas that are hot and related to your topic. Here are some suggestions to help you get those creative juices flowing again...
5	14 Tips to Improve Your Article Writing and Article Marketing Written by: Trey Pennewell | Distributed: 2011-03-10 | - Word Count: 1133 | Viewed: 902 | Votes: 0 Everything online requires content, and articles are just one form of content. Learning how to write articles and create content should be a focal point for anyone looking to start a business or even a hobby online, after all like the saying goes, content is king. In this article, we provide 14 tips to help you improve your article content.
6	The Death and Resurrection of Quality Content Written by: Bill Platt | Distributed: 2011-03-04 | - Word Count: 769 | Viewed: 801 | Votes: 2 | Rating: 4.00 No matter where you go online, you are bound to find someone complaining about the quality of content available online. When we want to find information that answers our questions for us, the last thing we want to do is to land on a MFA (Made For Adsense) website with questionable content. And yet, many of the people who complain about this state of affairs also contribute to the problem...
7	Cutting Through The Information Overload: Grab Your Readers' Attention With a Great Title Written by: Bill Platt | Distributed: 2011-03-02 | - Word Count: 802 | Viewed: 910 | Votes: 2 | Rating: 5.00 As avid readers, we have trained our brains to scan the headlines looking for something that might suit our desires... This article will give you a solid understanding of how to grab your readers by the eyeballs and get them to open and read your articles...
8	Shy People Are a Blessing Written by: Dr Jeannette Kavanagh | Distributed: 2010-12-22 | - Word Count: 719 | Viewed: 960 | Votes: 0 A person who is shy always comes across as having a charm that is singularly missing in most people. Instead of that often brash over-confident person who just loves the sound of her or his own voice, the shy person seems to live and breathe more softly.
9	Article Marketing Tips: How Consumers Read Your Articles Written by: Bill Platt | Distributed: 2010-12-16 | - Word Count: 1278 | Viewed: 979 | Votes: 0 If you want to understand what makes one article marketer successful, while many more achieve poor results, then consider this 6-step process designed to help you understand how to make your article marketing more effective.
10	Public Speaking Skills: First Principle of Great Communication Written by: Dr Jeannette Kavanagh | Distributed: 2010-12-15 | - Word Count: 876 | Viewed: 870 | Votes: 2 | Rating: 4.00 We all need public speaking skills, even if it's only the skill of asking a question at a local meeting of the Parents and Teachers' Association. Over the years I have seen even very experienced public speakers forget the most basic principle of oral (spoken) communication.
11	How to Write a Resume - Simple and Complex at the Same Time Written by: Rebecca Hawkes | Distributed: 2010-12-09 | - Word Count: 438 | Viewed: 1178 | Votes: 4 | Rating: 3.75 Writing an effective resume is as much a creative art as it is a logical puzzle. How do you take 500-600 words and make them jump out and scream "hire me" to an employer? It's a skill that needs constant refining.
12	Blog Writing - Beginner Blogging Mistakes Written by: Enzo F. Cesario | Distributed: 2010-11-23 | - Word Count: 902 | Viewed: 778 | Votes: 2 | Rating: 4.00 There are a number of mistakes that beginning bloggers make, blunders that compromise their blogs and kill their chances of developing an interested audience. On the other hand, there is far too much criticism and far too little specific advice on the web. With that in mind, here are some of the common opening mistakes new bloggers make, followed by specific steps that can be taken to avoid them.
13	Cut the Crap - Avoiding the Trap of Crap Content Written by: Enzo F. Cesario | Distributed: 2010-11-18 | - Word Count: 887 | Viewed: 813 | Votes: 0 What exactly is "crappy" content? The short and almost tautological answer is "content that people don't like," but simply saying that doesn't get a writer anywhere. There are many kinds of crappy content, each with its own unique reasons for being a dull and uninteresting lump rather than a well-polished gem of online commentary.
14	Write Winning Headlines While You Sleep? Written by: Scott Bywater | Distributed: 2010-09-29 | - Word Count: 197 | Viewed: 838 | Votes: 0 Want to get an extra 6-8 hours of productivity every day? Then try this little trick...
15	Not Your Grandfather’s Press Release Written by: Enzo F. Cesario | Distributed: 2010-09-02 | - Word Count: 847 | Viewed: 912 | Votes: 0 Sometimes the various means of branding a business overlap. Blogs, video archives, promotional pages, the online press room and press releases all seem to bleed into each other without distinction. So what is it that makes any one element distinct? Press releases have their clue in their name; they are released to other locations in order to get information out to a wider audience than a brand's own immediate readership. When that is considered, the various ways a press release can be leveraged to capture that audience become much more evident.
16	Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter Written by: Enzo F. Cesario | Distributed: 2010-08-24 | - Word Count: 907 | Viewed: 1091 | Votes: 0 A ghostwriter is any writer who creates content for a project that will be presented under another name. Every blog needs a writer to direct it, and blogs do best when guided by one or two voices in a consistent direction. Sometimes, however, the originator of a business or idea isn't the one who can best capture that direction, and that's when you should turn to a ghostwriter.
17	Creative Conjuring for Your Writing Team Written by: Enzo F. Cesario | Distributed: 2010-08-17 | - Word Count: 870 | Viewed: 883 | Votes: 0 Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. Now that you've got them, what's the best way to maximize their creativity? Have a look at a handful of techniques that have been demonstrated to help spur productivity and creativity in your writers.
18	In or Out - Choosing the Content Service for Your Brand Written by: Enzo F. Cesario | Distributed: 2010-08-10 | - Word Count: 884 | Viewed: 786 | Votes: 0 It's only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as "raging." For any organization dedicated to producing written content as part of its brand, it is an important matter that eventually will need to be addressed. Each method, of course, has its advantages and disadvantages; there are no quick answers. But here are some considerations that should make the decision a little easier:
19	How To Get Your Syndicated Articles Opened, Read And Published Written by: Bill Platt | Distributed: 2010-08-05 | - Word Count: 1318 | Viewed: 1244 | Votes: 1 | Rating: 5.00 Syndicated articles can be a very powerful promotion tool in the hands of the person who knows how to use them... This is the reason why article marketing is generally a hot topic of conversation... Unfortunately, not all of the conversation is positive, because the vast majority of people who attempt to utilize article marketing for the promotion of their online business are absolutely clueless as to how to use article marketing to its fullest potential...
20	Cracking The Article Marketing Puzzle Written by: Bill Platt | Distributed: 2010-08-04 | - Word Count: 1343 | Viewed: 1100 | Votes: 2 | Rating: 5.00 Article marketing is one of those topics that always seems to generate a lot of conversation in forums and marketing discussions... Online marketers are generally split into three camps, when it comes to arguing the effectiveness of article marketing as a promotional method... Camp One swears by article marketing, as an integral and essential part of their online marketing activities... They suggest that the benefits of article marketing are twofold: direct click-through (CTR) traffic from the article that may deliver immediate sales; and improved search rankings that will drive additional search traffic...
21	How To Earn An Online Living As A Writer Written by: Willie Crawford | Distributed: 2010-07-27 | - Word Count: 373 | Viewed: 956 | Votes: 0 Since 1996 I've written over 1600 articles. These articles have provided me with a decent living in numerous ways. Here is how I've used the articles that I've written:
22	5 Types Of Titles That Can Get More People To Read Your Article Written by: Lee Dobbins | Distributed: 2010-07-27 | - Word Count: 972 | Viewed: 2198 | Votes: 0 In today's fast paced world where visitors take only about 4 seconds to scan a webpage, you are competing with thousands of other article writers so you need to write a compelling title that draws in readers like a magnet so that your article stands out from the crowd. Here are 5 different types of titles that are sure to get more people "clicking in" to read your article:
23	5 Essential Elements of Successful Article Marketing Written by: Bill Platt | Distributed: 2010-03-17 | - Word Count: 1149 | Viewed: 1229 | Votes: 0 If you understand the "how and why" of writing great articles, perhaps you can generate more sales from your articles than I have from mine... But if you miss the point of this article, you are likely to never make any money at all with article marketing...
24	Hitting Your Stride: Four Keys to Timing Your Blog Written by: Enzo F. Cesario | Distributed: 2010-03-04 | - Word Count: 895 | Viewed: 747 | Votes: 0 There are a number of important factors that go into the production of a first-class blog. One that many people wrestle with is how often should the thing be updated. Innocuous as it sounds, post frequency is actually vital to the success of any content project, and especially to blogs. Time, place, and availability of content all have parts to play in determining just how often you need to update your blog.
25	Focus On Your Strengths Written by: Scott Bywater | Distributed: 2010-03-01 | - Word Count: 450 | Viewed: 703 | Votes: 0 Last year, I took over a small second office next to the one I have now. I've had it painted and recarpeted. But setting it up and getting my current office painted / recarpeted seems overwhelming. I know. I know. I've got to make the time to plan out how I want it to all look, what I want to get out of it, where I want what, etc. because my current office just feels too congested. But I find it overwhelming.
26	Look Out For The Smoking Gun Written by: Scott Bywater | Distributed: 2010-02-26 | - Word Count: 380 | Viewed: 726 | Votes: 0 In the legal world, there is a term called "Smoking Gun" which refers to that critical piece of information which makes it impossible for your opponent to win a court case. It's a fact, a piece of evidence or whatever which proves what you have to say beyond any seed of doubt. And there are a lot of correlations between law and advertising because when you are selling via the printed word, your jury is your customer.
27	Online Brand Building - Do You Need a Social Media Newsroom? Written by: Enzo F. Cesario | Distributed: 2010-02-25 | - Word Count: 896 | Viewed: 649 | Votes: 0 Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself.
28	Four Tips For Creating An Effective Authors' Resource Box Written by: Bill Platt | Distributed: 2010-02-03 | - Word Count: 1669 | Viewed: 1046 | Votes: 4 | Rating: 3.25 In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.
29	STOP Attracting The Wrong Customers Written by: Scott Bywater | Distributed: 2010-02-02 | - Word Count: 640 | Viewed: 789 | Votes: 1 | Rating: 2.00 The internet is very sexy at the moment. And everyone wants is hearing about the latest craziest new strategy which can hand you overnight riches. But there's one big problem with the internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.
30	Top 10 Reasons Why Online Marketers Fail With Article Marketing Written by: Bill Platt | Distributed: 2010-02-01 | - Word Count: 1025 | Viewed: 1043 | Votes: 3 | Rating: 4.67 If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...
31	I Am Not A Golfing Instructor, But I Played One On The Internet Written by: Bill Platt | Distributed: 2010-01-29 | - Word Count: 1990 | Viewed: 1046 | Votes: 2 | Rating: 3.50 I have a unique job, as a professional article ghostwriter, which forces me to do research on topics that I may not normally be interested in learning. Certainly, golf was one of those topics I thought I would never learn about in my life. Now that I have taken the time to learn about the fundamentals of golf, I am glad that I did... But you will be surprised as to why...
32	Beyond Grammar: Easily Avoided Copywriting Mistakes Written by: Enzo F. Cesario | Distributed: 2010-01-28 | - Word Count: 819 | Viewed: 966 | Votes: 1 | Rating: 5.00 No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.
33	Stop Wasting Time and Money With Your Article Marketing Written by: Bill Platt | Distributed: 2010-01-27 | - Word Count: 1014 | Viewed: 907 | Votes: 3 | Rating: 2.67 Online marketers are always arguing for or against the value of article marketing. Many will argue that article marketing could provide real traffic and sales to ones' website, and furthermore, article submission has the potential to offer some serious SEO value to the marketers' websites. Many more will tell you that article marketing is an utter waste of time and money... The difference between those who do well with article marketing and those who do not is usually a matter of education, or lack thereof...
34	A Recent Issue Of Playboy Revealed... Written by: Bill Platt | Distributed: 2010-01-19 | - Word Count: 1658 | Viewed: 4267 | Votes: 1 | Rating: 4.00 If you have ever spent money trying to use article marketing, and you failed to generate any measurable success with your articles, then this article will show you why you most likely failed to see your articles generate a solid return-on-investment for your online business...
35	Article Writer - Do You Need One? Written by: Enzo F. Cesario | Distributed: 2010-01-13 | - Word Count: 903 | Viewed: 724 | Votes: 2 | Rating: 2.50 Content is king. Your web presence needs content that your audience will be interested in, period. People go to websites for the content they provide and the people doing the reading want to look through something of quality. You have a website, you have a product, and you have the motivation. Now you need to ask yourself - do you have the writer?
36	Do-It-Yourself Editing - Book Budget Basics: Go Organic Written by: Larry Belle | Distributed: 2010-01-12 | - Word Count: 564 | Viewed: 845 | Votes: 2 | Rating: 3.00 Editing your own manuscript isn't difficult, but it requires time and energy, and the payoff can be enormous. The following article will help direct you successfully through the editing process...
37	Freelance Writer - Writing Is Not The Most Important Skill Of A Freelance Writer Written by: Alan Cheng | Distributed: 2010-01-12 | - Word Count: 513 | Viewed: 955 | Votes: 1 | Rating: 1.00 If you hire a freelance writer for a project, there are certain things you need to look for such as writing skills, testimonials and pricing. But none these are the most important skill which you should look for in a freelance writer. What you should look for is something much deeper than that...
38	Eliminate This Word From Your Ads Now Written by: Scott Bywater | Distributed: 2010-01-08 | - Word Count: 244 | Viewed: 736 | Votes: 3 | Rating: 2.67 I'm about to show you a way to make your copy flow better. And it's probably one of the easiest steps that you could ever take to improve your copy.
39	10 Tips for Copywriting Success Written by: Enzo F. Cesario | Distributed: 2010-01-05 | - Word Count: 830 | Viewed: 781 | Votes: 1 | Rating: 2.00 While video and multimedia technologies are rapidly expanding, the Web remains a largely text-oriented system. This means that there is a lot of copy on the web, so a savvy copywriter should be on the lookout for any technique that will improve the material he puts forward.
40	Postie Dumps Xmas Mail In Skip Bin Written by: Scott Bywater | Distributed: 2009-12-29 | - Word Count: 329 | Viewed: 682 | Votes: 3 | Rating: 2.67 I was reading I saw a story about a woman who had been suspended for dumping over 400 letters of Xmas mail in the dump. That's letters that you could have mailed... I could have mailed... anyone could have mailed... binned.
41	Turning Useless Facts Into Moolah Written by: Scott Bywater | Distributed: 2009-12-16 | - Word Count: 561 | Viewed: 735 | Votes: 3 | Rating: 1.33 I was sitting here doing a meditation this morning, wondering what I would write about today, when I saw a little book on my desk. I picked it up last year. It was a publication from Zoo Magazine entitled PUB AMMO: 1001 guaranteed useless facts. However, I am not so sure they are useless.
42	Hurt and Rescue Your Customers Written by: Scott Bywater | Distributed: 2009-12-15 | - Word Count: 477 | Viewed: 800 | Votes: 2 | Rating: 2.50 There's a saying in the direct marketing world called "hurt and rescue" which sounds kind of harsh. But I wanted to take a minute and walk you through the process of how it works now.
43	The Problem With Swiping Sales Copy Written by: Scott Bywater | Distributed: 2009-12-03 | - Word Count: 480 | Viewed: 1063 | Votes: 5 | Rating: 4.40 This is what people miss when they try to simply "swipe" sales copy from another advertisement.
44	Article Marketing Advice: Increasing the Readability of Your Articles Written by: Hunter Waterhouse | Distributed: 2009-11-17 | - Word Count: 1054 | Viewed: 1288 | Votes: 17 | Rating: 3.35 When it comes to writing articles to promote your online business, it's important to consider more than just your marketing goals: it's essential that you also focus on writing articles that people will want to read. In other words, you don't just want to use words; and you don't want to market and sell your business directly. Instead, you want to make an effort to be engaging and influential.
45	Balancing SEO Against The Needs of Your Article's Audience Written by: Hunter Waterhouse | Distributed: 2009-11-09 | - Word Count: 1297 | Viewed: 1626 | Votes: 9 | Rating: 3.44 Article marketing continues to be a proven method for generating traffic to our websites and developing good search placement, even after all of these years. I have been reading articles online since 1995, and I continue to read a few dozen articles per week on subjects that are dear to my heart.
46	My Super-Effective Article Writing Formula Written by: Willie Crawford | Distributed: 2009-10-27 | - Word Count: 827 | Viewed: 790 | Votes: 2 | Rating: 3.50 Here's the formula that I use to quickly write informative articles that get results. For many of the articles that I write my goal is to get visitors to a website where they take some action related to the topic of the article. Often the action that they take is to buy some product that I recommend.
47	How Can Blogging Help My Company Grow? Written by: Enzo F. Cesario | Distributed: 2009-10-15 | - Word Count: 854 | Viewed: 797 | Votes: 1 | Rating: 1.00 It is an indisputable fact that the world's economy is moving more toward the online model of exchange. Amazon and Google stand as icons of companies that began as small projects, only to grow into massive successes, largely due to the successful marketing of their services. The question then arises, how can a small business take advantage of the opportunities presented by the Web in order to make a profit?
48	The Importance Of Creating Resistance In Your Copy Written by: Bill Platt | Distributed: 2009-09-10 | - Word Count: 2009 | Viewed: 1117 | Votes: 5 | Rating: 3.80 "Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.
49	Article Marketing - Writing for the Internet Written by: Enzo F. Cesario | Distributed: 2009-09-04 | - Word Count: 857 | Viewed: 869 | Votes: 1 | Rating: 0.00 Article marketing incorporates writing carefully and concisely for a target audience on the Internet. While all writing begins with good grammar, accurate spelling and compelling content, there are several differences between print writing and online writing in both structure and purpose. This article explains those differences.
50	Create Information Products - Detailed Blueprint To Making A Fortune Selling Information Products Written by: Alan Cheng | Distributed: 2009-09-03 | - Word Count: 785 | Viewed: 1310 | Votes: 12 | Rating: 3.58 Creating information products to solve people's problems is one of the most profitable and easiest online business to be in. It's much cheaper than setting up a traditional brick and mortar business, there's no inventory to keep and you make 100% of what you sell. Here's a business plan of how to get into this online business.