The Phantom Writers Program Simply the Best Method to Promote Your Business
While Maintaining Your Bottom Line
IMPORTANT NOTICE:
We do not send spam, and we do not buy mailing lists.
All email sent by the staff of thePhantomWriters.com is sent only
to publishers and webmasters who have subscribed to our lists using
the double opt-in method. We distribute our articles to the publishers
and webmasters, and they publish our work. That is the extent of our
direct mailing activities.
Until September of 2003, we contracted our services as ghost writers
to business owners who needed help creating the content needed to
promote their own business. As of February 2004, we are officially
out of the ghost writing business.
Instead, we will be offering a range of free and paid services to our
targeted base: writers, publishers and webmasters.
Our actual purpose can now be summed up in two words:
Content Distribution.
Our primary service will be as it has been since September, 2003:
Article Distribution. As
we have been doing since 2002, we will continue to get your
free-reprint articles distributed to our network of more than
6000 publishers and webmasters seeking good quality content.
Do not make the mistake of believing that our distribution system
is like a FFA (Free for All) Submission Service. It most certainly
is not! While we do employ a certain amount of automation, all
submissions are done by hand by a real person. And more importantly,
all submissions are delivered to real people looking for real content!
As we begin to roll out our new site design over the next few months,
we will be looking towards the larger picture concerning Content
Distribution. Our free and paid services will assist publishers
and webmasters in attracting larger audiences, which will in turn help
our writers reach even larger markets.
In a recent study by Yahoo, most site visitors are looking for information of some kind when they go to a web site. Your challenge is to present the kind of information that will draw traffic to your site and then to convert your traffic into sales.
Successful webmasters generally employ two types of content on their websites:
Sales Letters / Sales Copy
Informational Content Designed to Attract New and Repeat Visitors
If a site is designed well, the informational content satisfies the needs of web searchers to obtain high quality information on topics important to them and will also serve as a platform to direct potential customers to the site's sales pages which are necessary to close the sale.
Creating information for your site in an easygoing article style, you can significantly increase both traffic and user time on your web site. Done right, you will be able to develop rapport with your site visitors.
FACT:
By developing rapport with the reader, you will become a trusted name and sales will follow.
Maximize Traffic from Your Content
In an interesting twist, many hundreds of us have discovered that we can create article content for our own websites and then we can make this content publicly available to other webmasters and to ezine publishers as free-reprint articles, and we can generate significant traffic to our websites from these external sources.
You have heard of the power of ezine advertising, so you know how valuable this medium can be to your bottom line. With the free-reprint article, publishers do not ask you to pay for advertising in their ezine. Instead, they publish your articles without charge and with your By-Line / Resource Box intact.
In fact, ezine publishers are excited to be able to publish your content in their ezine! Remember, publishers struggle with every issue to find high quality content to keep their readers interested and subscribed to their publication. By making your content publicly available as free-reprint articles, you are offering a valuable service to publishers, so they are more than happy to provide your Resource Box complete with your links as payment for your content.
People usually make a point to read the publications they subscribe to. If your article appears in someone's favorite publication, they will be much more inclined to read your article and then follow your Resource Box to your website.
FACT:
If you are one who pays close attention to the traffic logs on your website, you will begin to see spikes in your traffic which coincide very closely with the publication of your articles in someone's ezine or newsletter, which is why custom writing is so important. Hitting just the right topic that interests your targeted client can often deliver a visitor to your website who is inclined to return to your site at a later date looking for more quality information.
Our experience has taught us that the most effective articles for generating traffic and sales are those that never speak of the author's business in the body of the article. Rather, the body of the article is designed to provide information that is interesting and valuable to the reader who is in the author's target market.
The Resource Box follows the article and tells About the Author.
The Resource Box is usually constructed like a classified ad telling the author's name, the name of the author's website, and a brief description of the author's business. If the information in the body of the article makes a successful connection with the reader, the reader will make a point to read about the author of the article and follow the links in the Resource Box.
FACT:
Articles generally produce more click-through traffic (CTR's) from ezines than Sponsor Ads or Classified Ads by a margin of 4-to-1!
The Difference Between Publication on Websites and in Ezines
There is another twist in this story. There are clear differences in the benefits received by the author, depending on the person who reprints the content.
Webmasters who publish articles on their websites offer a different set of benefits to the author of the content. Having your articles reprinted on websites can significantly improve upon your spider search engines rankings, which will in turn increase your long-term traffic from the spider search engines!
Ezine publishers who publish the content can in fact send hundreds, thousands or even hundreds of thousands of visitors to a site with the one-time publication of a single article. (This traffic will generally arrive over the course of the first 3-5 days immediately following the publication of your article. )
60% of ezine publishers archive their ezine offering the author the benefits of both reprint methods.
(Depending on the ezine, traffic may continue to trickle through for months or years to come. For example, articles we have had published in Site Pro News continue to deliver considerable traffic even months past the original publication date. )
Increase You Link Popularity
Beginning with Google in 1999, search engines began to incorporate "Link Popularity" into their search results. The theory behind "Link Popularity" is the more sites that are linked to your site, the stronger the likelihood that your site provides more quality content.
Because the search engines are interested in providing the highest quality of results to their users, "Link Popularity" holds significant weight in their algorithms. By weighing the popularity results of the sites linked to yours, Google and others can create a more honest valuation of your site's popularity when comparing your website to other websites in your search results.
TESTIMONIAL:
Let me share something with you: Your
submission services and guidance have
done more for my infamy :), to build my website traffic than any thing else
I've tried. FYI, there are now, according to Google, 262 pages on the
Internet that contain www.cajunclarks.com, many of which came from your submissions.
Webmasters love free-reprint articles as much as ezine publishers. A webmaster only needs to take a few minutes to convert a text article to html and place it into their site template, maintaining the site's visual presentation. The webmaster will gain an average of 300-500 new keywords for the search engine spiders to catalog for every article they add to their site.
Since the "terms of reprint" require that the webmaster set up hyperlinks in the resource box of the article, when the page is submitted to the search engines, the author of the article will receive one more catalogued link to their website. When the site printing the article has a strong "Link Popularity" ratio in the search engine, the author will benefit not only from the doorway page to his site that has been created at no charge, but also from the higher popularity ratio that the host site has earned.
Articles Generate Long Term Results
A most interesting thing happens when you begin to use articles to promote your business. Unless the subject matter is time sensitive, the free-reprint article will continue to be published for years to come. An article we released for the first time in March of 1999 was recently published again in December of 2003.
FACT:
Articles designed to address the unique needs and desires of your potential customer base will provide you a source of fresh, steady and targeted visitors to your web site for years to come.
The first website I developed for myself utilizing the articles as a
draw card for traffic still generates page views in the range of five figures
each and every month! What is extraordinary about this method is that this
site has not been actively promoted since July of 2000. In fact, by
comparing the month-to-month activity, the average page views per month
continues to increase by 25% each calendar year. Remember, we have
not actively promoted this site now for more than 4 years!
Our clients have noticed similar results. We believe that once you have
used our service for a minimum of six months, then you will have seen
enough evidence of new traffic and increased sales to justify remaining
with the program for years to come.
TESTIMONIAL:
"I am pleased to hear that the WALL STREET JOURNAL ONLINE expressed an
interest" in my business. --- Daniel Lamaute, Lamaute Capital, Inc.
Print Media Can Be Just as Powerful!
Over the years, we have seen our free-reprint articles published in
offline magazines and newsletters as well. Through this experience, we
had learned that the offline media can be just as effective as online
media in generating interest and traffic to a website.
For folks interested in utilizing press releases for the promotion
of their own businesses, we do recommend using
PR Web.com for the
distribution of the press release.
In the future, we hope to be offering our own press relesase
distribution service, but that is only a goal we have established.
Become the Guru People Trust
FACT:
All of your content can be created without anyone knowing who actually
wrote the copy.
It is one thing when people talk about your products and website. It is
quite another when you are the one doing the talking.
For the reader, it is nice to know that others are willing to talk about
your work. Yet, the greatest value can be achieved when you are able to
position yourself as the guru that they trust and want to read.
Through our system, we encourage our clients to become the AUTHOR of the
articles used to promote their websites. By positioning themselves as the
guru, they are able to better establish themselves in a personable manner
with their target clients. Over the long run, even if your business
changes, you will still have established power in your own name.
How thePhantomWriters Can Serve You
FACT:
There are more than 270 articles posted in our
Articles Archives.
Each of our client writers are specialists in certain types of information.
We distribute their article to more than 6,000 publishers and webmasters eager
to reprint the articles in their ezines and on their websites. A certain
percentage of all traffic reading the ezine or visiting the website will
generate a click-through (CTR) to our client's site.
We Archive All Articles to Generate Additional Distribution Opportunities
To encourage publishers to print your articles, we provide an Archive on our own website from which a prospective publisher can read the article onsite, and then click a button to receive an emailed copy. The autoresponder copy is ready for a straight copy-and-paste operation to place the article directly into the publication with the minimum of effort.
Articles written by our clients frequently appear in publications reaching between 1,000 and 100,000 subscribers. Other articles have appeared several times in email publications reaching over 500,000 subscribers.
The most effective method of getting wide circulation of articles on the web is to distribute them as Free-Reprint-Articles.
With our system, we have the ability to distribute your articles to over 6,000 targeted publishers and webmasters. These publishers and webmasters will use your article in their ezine / newsletter or as content on their website. Whether the article is reprinted in ezines / newsletters or on websites, the exposure that an article will provide to the author's business is targeted and long-term.
Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
