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Bill Platt of Path Trax, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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  • You must forward a copy of the ezine or newsletter that contains the article inside to the author at: bplatt@windstormcomputing.com.
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  • Where Do Your Visitors Come From?
    Copyright 2002, Bill Platt

    Some people might think it is silly for me to ask you where 
    your visitors are coming from. Folks suppose it is silly 
    because they do not think too much about where there current 
    visitors are coming from. Instead they are more concerned with 
    where the next visitor is coming from. 
    
    Well, let me share a little secret with you. To better determine 
    where your next visitor could come from, it is important to know 
    where your current and past visitors came from. 
    
    This is the deal. With all of the available advertising 
    resources available to us, some work well and some do not work 
    at all. The resources that have worked for us well in the past 
    will continue to do so. 
    
    For example, if you run an ad in an ezine, you might get 
    hundreds or thousands of hits from one ezine. The truth is 
    that since that ezine is of a limited size, you will only get
    a certain number of visitors from the one ad. Each ezine in 
    and of itself has limited value to you, but there are other 
    ezines of a similar nature out there.
    
    The trick is to find what works and stick with it. If an ad on 
    one website generates substantial traffic, that same website 
    will continue to generate similar traffic over the long-term. 
    
    Our greatest advantage in the Internet world of business is 
    that we can use technology to effectively track our advertising 
    methods and locations. By looking to the past, we can put 
    ourselves on a solid footing to build for tomorrow.
    
    Simply placing ads wherever we think might do the trick is a 
    sure-fire way to drain your advertising budget in a hurry to 
    no benefit for you. It is far better to study what works and 
    then to use that information to build on your successes.

    Bill Platt owns *Bite-Sized Marketing Tips*, which exists as a blog and ezine. You have just read a posting from BSMT archives. WEBSITE: http://byte-sized-marketing.blogspot.com/ SUBSCRIBE: mailto:byte-sized-marketing-tips-subscribe@yahoogroups.com ---> Do you writer your own articles? Let us distribute them to 6000+ publishers/webmasters: http://thePhantomWriters.com



    This article was originally written: May, 2002


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