Some people might think it is silly for me to ask you where 
your visitors are coming from. Folks suppose it is silly 
because they do not think too much about where there current 
visitors are coming from. Instead they are more concerned with 
where the next visitor is coming from. 

Well, let me share a little secret with you. To better determine 
where your next visitor could come from, it is important to know 
where your current and past visitors came from. 

This is the deal. With all of the available advertising 
resources available to us, some work well and some do not work 
at all. The resources that have worked for us well in the past 
will continue to do so. 

For example, if you run an ad in an ezine, you might get 
hundreds or thousands of hits from one ezine. The truth is 
that since that ezine is of a limited size, you will only get
a certain number of visitors from the one ad. Each ezine in 
and of itself has limited value to you, but there are other 
ezines of a similar nature out there.

The trick is to find what works and stick with it. If an ad on 
one website generates substantial traffic, that same website 
will continue to generate similar traffic over the long-term. 

Our greatest advantage in the Internet world of business is 
that we can use technology to effectively track our advertising 
methods and locations. By looking to the past, we can put 
ourselves on a solid footing to build for tomorrow.

Simply placing ads wherever we think might do the trick is a 
sure-fire way to drain your advertising budget in a hurry to 
no benefit for you. It is far better to study what works and 
then to use that information to build on your successes.