Some people might think it is silly for me to ask you where
your visitors are coming from. Folks suppose it is silly
because they do not think too much about where there current
visitors are coming from. Instead they are more concerned with
where the next visitor is coming from.
Well, let me share a little secret with you. To better determine
where your next visitor could come from, it is important to know
where your current and past visitors came from.
This is the deal. With all of the available advertising
resources available to us, some work well and some do not work
at all. The resources that have worked for us well in the past
will continue to do so.
For example, if you run an ad in an ezine, you might get
hundreds or thousands of hits from one ezine. The truth is
that since that ezine is of a limited size, you will only get
a certain number of visitors from the one ad. Each ezine in
and of itself has limited value to you, but there are other
ezines of a similar nature out there.
The trick is to find what works and stick with it. If an ad on
one website generates substantial traffic, that same website
will continue to generate similar traffic over the long-term.
Our greatest advantage in the Internet world of business is
that we can use technology to effectively track our advertising
methods and locations. By looking to the past, we can put
ourselves on a solid footing to build for tomorrow.
Simply placing ads wherever we think might do the trick is a
sure-fire way to drain your advertising budget in a hurry to
no benefit for you. It is far better to study what works and
then to use that information to build on your successes.