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Google Algorythm Changes and the Internet Scarecrows|
Copyright 2003, Bill Platt
It seems lots of people are upset about the recent algorythm
changes at http://www.google.com .
Lots of tongues are wagging and many of them refer to
http://www.Scroogle.org as their point of reference.
It seems that Google has changed their algorythms to eliminate
some sites who have either been spamming the Google databases,
or even using such fine-tuned SEO (Search Engine Optimization)
techniques that they have assured themselves the very best
search engine results on their chosen keywords.
Google realized that their database was being skewed towards
those companies who simply have more money than they have
The *Scarecrows* (guru's who want to scare you into certain
actions that benefit their own goals) are ripping up quite a
storm of anger over the Google changes.
Concerned about the possible ramifications for my own site,
I took a stroll of Google results tonight and learned that
the changes did not affect my own results at all. Well, not
negatively anyway. Under one specific keyword phrase, I had
held the number one spot for years, but had slipped down to
number three over the last couple of years. Today, I am back
on top of the results for that one keyword phrase. Yipee!
Under all other categories, my site has either moved up in
the results or stayed at the same level.
While I do try to tweak my site for indexing by Google and the
other spiders, I do not devote my life to that task. My theory
has always been that if I do the basics correctly the first time
out, then I will not have to go back and redo my pages later.
I have always felt that if I do the best that I can from the
start, then the natural results of the search engine results
will better serve my long-term goals.
It is my opinion that so long as my site comes up in the
Top 20 for a specific keyword phrase, then I will have done
my job right the first time. Number one is nice, but it is
only an ego thing. Top 10 is better of course, but Top 20 will
still usually get me seen. If my page actually delivers on the
promise of the keyword phrase being searched, then a number
three or a number seven result will generate as many sales
as a number one result. How can I be so sure? Does my
competition actually deliver on the promise of the keyword
combination used? In most cases no. Therefore, number seven
will get me the sale, because I am still the first website
offering the customer what he or she really wants.
This article was originally written: December, 2003
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