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  • Google Algorythm Changes and the Internet Scarecrows
    Copyright 2003, Bill Platt

    It seems lots of people are upset about the recent algorythm
    changes at http://www.google.com .
    
    Lots of tongues are wagging and many of them refer to 
    http://www.Scroogle.org as their point of reference.
    
    It seems that Google has changed their algorythms to eliminate
    some sites who have either been spamming the Google databases, 
    or even using such fine-tuned SEO (Search Engine Optimization)
    techniques that they have assured themselves the very best 
    search engine results on their chosen keywords. 
    
    Google realized that their database was being skewed towards
    those companies who simply have more money than they have 
    integrity.
    
    The *Scarecrows* (guru's who want to scare you into certain 
    actions that benefit their own goals) are ripping up quite a 
    storm of anger over the Google changes. 
    
    Concerned about the possible ramifications for my own site,
    I took a stroll of Google results tonight and learned that 
    the changes did not affect my own results at all. Well, not 
    negatively anyway. Under one specific keyword phrase, I had 
    held the number one spot for years, but had slipped down to 
    number three over the last couple of years. Today, I am back
    on top of the results for that one keyword phrase. Yipee!
    
    Under all other categories, my site has either moved up in 
    the results or stayed at the same level.
    
    While I do try to tweak my site for indexing by Google and the
    other spiders, I do not devote my life to that task. My theory
    has always been that if I do the basics correctly the first time
    out, then I will not have to go back and redo my pages later.
    I have always felt that if I do the best that I can from the 
    start, then the natural results of the search engine results
    will better serve my long-term goals.
    
    It is my opinion that so long as my site comes up in the 
    Top 20 for a specific keyword phrase, then I will have done 
    my job right the first time. Number one is nice, but it is 
    only an ego thing. Top 10 is better of course, but Top 20 will 
    still usually get me seen. If my page actually delivers on the
    promise of the keyword phrase being searched, then a number
    three or a number seven result will generate as many sales
    as a number one result. How can I be so sure? Does my 
    competition actually deliver on the promise of the keyword
    combination used? In most cases no. Therefore, number seven
    will get me the sale, because I am still the first website
    offering the customer what he or she really wants.
    

    Bill Platt owns *Bite-Sized Marketing Tips*, which exists as a blog and ezine. You have just read a posting from BSMT archives. WEBSITE: http://byte-sized-marketing.blogspot.com/ SUBSCRIBE: mailto:byte-sized-marketing-tips-subscribe@yahoogroups.com ---> Do you writer your own articles? Let us distribute them to 6000+ publishers/webmasters: http://thePhantomWriters.com



    This article was originally written: December, 2003


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    • Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.

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