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Building a Franchise Powerhouse
Copyright 2003-2005, Bill Platt
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Take a note from the movie industry on the value of building a
franchise. Franchises usually do a good job about building
cross-selling opportunities into everything they do. Two recent
franchise movies have taught me that some in Hollywood are very
talented in this regard.
"Star Wars" many moons ago showed us how successful movie
franchises could be.
Recently, there came "2 Fast 2 Furious." They are offering
"Fast and Furious" car accessories up to and including the
"Fast and Furious NOS Kits".
But the king was yet to be seen. By far the best job I have
seen from the Hollywood types is "The Matrix" trilogy. They
designed and had Samsung build products to be used in the
movie, from which could later be marketed to the die hard
loyalist fans of "The Matrix" trilogy.
It is like they have always said. The easiest sale a business
can make is to an existing and satisfied customer.
Put some thought into your own business and find ways to tweak
your ability to earn money from your existing and loyal client
base.
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This article was originally written: December, 2003
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You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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