[an error occurred while processing this directive]
Bill Platt of Byte-Sized Marketing Tips, invites you to reprint this
article in your print publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
You must leave the article and resource box unedited.
You must forward a copy of the ezine or newsletter that contains the
article inside to the author at:
If you post this article on a website, you must set the links
up as hyperlinks, and you must send us a copy of the URL where the article is
Building a Franchise Powerhouse|
Copyright 2003-2005, Bill Platt
Take a note from the movie industry on the value of building a
franchise. Franchises usually do a good job about building
cross-selling opportunities into everything they do. Two recent
franchise movies have taught me that some in Hollywood are very
talented in this regard.
"Star Wars" many moons ago showed us how successful movie
franchises could be.
Recently, there came "2 Fast 2 Furious." They are offering
"Fast and Furious" car accessories up to and including the
"Fast and Furious NOS Kits".
But the king was yet to be seen. By far the best job I have
seen from the Hollywood types is "The Matrix" trilogy. They
designed and had Samsung build products to be used in the
movie, from which could later be marketed to the die hard
loyalist fans of "The Matrix" trilogy.
It is like they have always said. The easiest sale a business
can make is to an existing and satisfied customer.
Put some thought into your own business and find ways to tweak
your ability to earn money from your existing and loyal client
This article was originally written: December, 2003