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Bill Platt of Byte-Sized Marketing Tips, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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  • Building a Franchise Powerhouse
    Copyright 2003-2005, Bill Platt

    Take a note from the movie industry on the value of building a 
    franchise. Franchises usually do a good job about building 
    cross-selling opportunities into everything they do. Two recent 
    franchise movies have taught me that some in Hollywood are very 
    talented in this regard.
    
    "Star Wars" many moons ago showed us how successful movie 
    franchises could be.
    
    Recently, there came "2 Fast 2 Furious." They are offering 
    "Fast and Furious" car accessories up to and including the 
    "Fast and Furious NOS Kits".
    
    But the king was yet to be seen. By far the best job I have 
    seen from the Hollywood types is "The Matrix" trilogy. They 
    designed and had Samsung build products to be used in the 
    movie, from which could later be marketed to the die hard 
    loyalist fans of "The Matrix" trilogy.
    
    It is like they have always said. The easiest sale a business 
    can make is to an existing and satisfied customer.
    
    Put some thought into your own business and find ways to tweak 
    your ability to earn money from your existing and loyal client 
    base.

    Bill Platt occasionally shares his "Bite-Sized Marketing Tips" in his blog. You have just read a posting from BSMT archives. He uses many of the tips he shares when he creates content for the purpose of establishing links for his clients, through his http://www.LinksAndTraffic.com Link Development Services.



    This article was originally written: December, 2003


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