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  • Overcoming the Five Obstacles to Affiliate Success
    Copyright 2002-2005, Bill Platt

    Nearly every mass marketable product or service available online 
    sports an Affiliate Program or MLM matrix to encourage small 
    business people to sell those products or services to others. 
    For beginners in the online marketplace and even some pro's, 
    these programs offer the best opportunity for earning 
    substantial incomes to their participants. 
    Yet, despite the promise of Affiliate Programs and MLM's for 
    making money online, fewer than 5% of all participants will 
    ever be successful with them! Only one out of a hundred will 
    ever earn more than $1000 per month from the programs! 
    There are several factors contributing to these dismal numbers:
    1. Failure to try
    2. Failure to learn
    3. Building sales without any concern about building a network
    4. Building a network without any concern for sales
    5. Failure to duplicate
    Many people will argue this point. They argue that they tried 
    and the program failed them. Yet, if you were to persist in 
    your queries, most people's idea of trying is throwing a 
    banner on their website or running one or two untested ads. 
    Folks, that just does not cut it!
    Being successful in an Affiliate Program, MLM program or 
    anything else be it online or offline requires much more than 
    a half-hearted, short-lived attempt at promoting a program. 
    Whatever endeavor is undertaken, success comes with knowledge. 
    College is good at teaching folks the basics of hundreds of 
    professions. Folks understand that in order to be a CPA, an 
    attorney, a chemist, an engineer or any of a number of 
    professions, they must learn a great deal of knowledge before 
    they will be successful in the field.
    Yet, the same people will come online and believe they can 
    turn on the computer and already know everything there is 
    to know about running a successful online business. 
    To be successful as an online marketer, it helps to at least 
    become acquainted with web design, graphics design, copy 
    writing, marketing research, promotion, advertising, customer 
    service and many other areas. It also helps to know about areas 
    specific to the Internet such as search engine optimization, 
    web traffic patterns, direct email marketing, and networking 
    with others. 
    As an online marketer, you should either have knowledge of 
    these various disciplines or be prepared to hire on people 
    who already possess these skills. Unless you have very deep 
    pockets, you should be prepared to learn a few of these 
    skills for yourself. 
    The largest advantage of the Affiliate Program or MLM program 
    is the ability to grow a network of affiliates underneath of 
    While you are able to sell a certain amount of products or 
    services to the consumer, a team of people who can sell just 
    as many products or services as you can, will add to your full 
    income potential. Due to the nature of the Affiliate Program 
    and the MLM program, you will earn a small percentage from 
    the sales of all of the people in your network of sellers. 
    As an affiliate without a network, your potential earnings are 
    limited by the number of products and services you can sell by 
    With the average Affiliate Program or MLM, the first tier of 
    your network will generally net you a 10% to 20% cut of all 
    of the products and services your first tier people sell. 
    With only five sellers underneath of you on your first tier, 
    you are at the minimum capable of doubling your monthly 
    The most devastating cause for failure is building a network of 
    people whose sole focus is building a network of affiliates! 
    Folks, no matter the size of your network, be advised. No 
    income can be earned until someone sells a product or service! 
    What good is a network of thousand marketers whose only concern 
    is building a network and not selling the products and services 
    which are required to earn commissions? 
    A thousand affiliates with no sales adds up to a whopping zero 
    dollar check for you!
    The most important person in your network is YOU! 
    You begin by making an honest effort. You follow-up by building 
    your knowledge base, continuing to learn always. You then focus 
    on actually selling products and services. Always in the back 
    of your mind, you are looking ahead to the day when you will 
    begin building your network of affiliates. 
    The important thing to remember is that your network is always 
    a mirror image of YOU and YOUR EFFORTS. 
    Duplication is the process of actually teaching someone else 
    to do exactly as you do. Nothing more, nothing less. 
    If you are doing everything right, then those who look to you 
    for guidance and leadership will be making a sincere effort, 
    learning, selling products and services, then building their 
    network, and leading their people to success, just as you are. 
    It is up to you and you alone to avoid the common pitfalls in 
    Affiliate Programs and MLM's. It is up to you to do what it 
    takes to succeed in making money online. It is up to you to 
    develop the skills necessary for success and to lead your 
    team by example. 
    Keep things simple and manageable. Focus your attention to 
    doing what it takes to be successful in whatever program you 
    take on. Then find five good people to lead in the development 
    of their online business and truly DUPLICATE YOURSELF with 
    each of these five people.
    You have what it takes to join the 5% who are successful with 
    Affiliate Programs and MLM programs. It is now time to get 
    to work and make your dreams of online marketing success a 

    Bill Platt owns http://thePhantomWriters.com . Do you need free content for your website or ezine? Our archives deliver more than 2000 free-reprint articles available for your use. http://content.thePhantomWriters.com . Do you write your own articles? Let us distribute them for you to our network of 18000+ publishers & webmasters http://thePhantomWriters.com/distribution

    This article was originally written: May, 2002

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