In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Guides
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded


Click Here to
see on Amazon


Site Navigation
Home

Writing Services
+ FAQ

FAQ

+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help


 
Article Teaser: Try these six brainstorming prompts when you have to come up with a new product name. Examples included!

Keep reading below...

For Snazzier New Product Names, Use Creative Naming Prompts

Copyright (c) 2009-2017

Participants in my product development seminar recently asked me for a brainstorming session to help them come up with creative names for information product packages - multi-format products and services that might include a manual, CDs, coaching or consulting and other items.

Here are the questions I posed for this group, along with some examples illustrating product names developed from each idea.

1. What is the result your customers want?

  • Lose Weight Before Bikini Season

  • Finish Your First Marathon

  • The Fame and Fortune Program

  • Double Your Donor Base

  • 2. Who are your customers?

  • Fun Fundraising for Museums

  • The Shy Person's Guide to Networking

  • Wanna Change the World? Social Entrepreneurship 101

  • 3. What is the problem you solve?

  • Coach Kids' Soccer Even If You Never Played Yourself

  • Kicking Procrastination Out of Your Life

  • The "Home Depot's Coming to Town" Survival Guide for Hardware Stores

  • Home Study Challenges Solved

  • 4. What do happy customers say?

  • "We Built a House Ourselves!" The 10-Month Action Plan

  • The "I Used to Be Fat" Course

  • The People-Recognize-Me-Everywhere Publicity Program

  • 5. What does your product particularly have or not have?

  • The Lose Weight Eating Chocolate Plan

  • The Earth-Friendly Lawn Care Guide

  • The No-Discipline Method of Kicking Procrastination

  • No-Rules Parenting

  • 6. What's the customer's fondest fantasy?

  • Getting Through Your Teen's Years Still Sane

  • The Tonight Show, Here You Come!

  • Build a Four-Generation Family Business Dynasty

  • Multi-millionaire by Your Tenth College Reunion

  • Whatever sort of product you are creating, these questions can help. Take a look at the words and ideas generated from each brainstorming prompt, then combine, recombine and tweak them further, looking for an appealing succession of words that clicks with you and has great potential to do so with customers as well.


    About The Author: Shop Amazon - Top Gift Ideas
    Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms creative business names, product names and tag lines for clients. For a systematic process of coming up with an appealing and effective name or tag line, download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Offline Articles || Related Categories: Business Online Articles and Writing and Speaking Articles

    10 Most Recent Articles Written by Marcia Yudkin

    The Top Four Introvert Marketing Strengths, As Rated by Introverts Themselves and the Public
    Written by: Marcia Yudkin | Distributed: 2010-12-23 | Word Count: 529 | Page Views: 3228 | Votes: 3 | Rating: 0.67
    It's true that introverts will never grab center stage at a party, and they are not masterful at small talk. However, introverts have many other abilities that take them far in business, and it can make a huge difference to potential clients when those qualities are spotlighted in their marketing.

    Introverted Business Owners: Don't Believe These Three Myths About Introverts' Marketing Abilities
    Written by: Marcia Yudkin | Distributed: 2010-12-21 | Word Count: 697 | Page Views: 3047 | Votes: 3 | Rating: 0.33
    If you know you're an introvert, you may believe you're at a huge disadvantage when it comes to marketing. Watch out for three myths that are harmful to a lot of introverts when it comes to marketing.

    How to Work Well With Introverted Clients: Four Guidelines
    Written by: Marcia Yudkin | Distributed: 2010-12-16 | Word Count: 595 | Page Views: 2978 | Votes: 3 | Rating: 0.67
    Introverts are reserved people who treasure their privacy, work most productively one-on-one and may need time and space for making decisions. Discover how to create the conditions for a great long-term relationship with introverted clients.

    Selling to Introverts: 10 Ways to Appeal to Introverts' Marketing Preferences
    Written by: Marcia Yudkin | Distributed: 2010-12-14 | Word Count: 789 | Page Views: 3127 | Votes: 4 | Rating: 1.00
    Whether you're an introvert or an extrovert, you probably have an unthinking tendency to market to people the way you yourself prefer to be communicated with and treated. If your target audience resembles you, that approach succeeds. But if your target audience differs greatly from you, you're shooting yourself in the foot when you do that. Learn how this applies to selling to introverts.

    Marketing to Introverts: Seven Marketing Pitches That Leave Introverts Cold
    Written by: Marcia Yudkin | Distributed: 2010-12-09 | Word Count: 822 | Page Views: 2929 | Votes: 3 | Rating: 0.33
    Unlike extroverts, who thrive on social interaction, introverts recharge their batteries by being alone. They tend to be more private, quiet and to-the-point than extroverts. Here are seven types of marketing pitches that are common in Internet marketing - and elsewhere - that leave introverts cold.

    Marketing for Introverts: Is an Online Business the Cure-All?
    Written by: Marcia Yudkin | Distributed: 2010-12-07 | Word Count: 412 | Page Views: 2755 | Votes: 3 | Rating: 1.33
    Is an online business is the most suitable earning situation for introverts? Not necessarily. Find out why it may be a poor idea for an introvert to use their computer as a shield against face-to-face interaction.

    Introvert Marketing: Success Models May Help You Attract Business Your Own Way
    Written by: Marcia Yudkin | Distributed: 2010-11-18 | Word Count: 350 | Page Views: 3103 | Votes: 4 | Rating: 1.25
    Many people assume that successful people are by definition extroverts. That's untrue. When you look more closely and carefully, you can see many introverts succeeding in public life and in business. To join their ranks, find a success model or two and learn from them.

    Introvert Marketing: How Reserved Can Also Mean Revered
    Written by: Marcia Yudkin | Distributed: 2010-11-16 | Word Count: 404 | Page Views: 2356 | Votes: 3 | Rating: 1.67
    Many people believe introverts are wallflowers who have no power to attract people to them. In fact, there are numerous ways that introverted business owners can have magnetism. The two keys are knowing yourself and building an authentic reputation upon that foundation.

    Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail
    Written by: Marcia Yudkin | Distributed: 2010-11-04 | Word Count: 405 | Page Views: 2952 | Votes: 5 | Rating: 2.40
    If you're an introvert in business, should you force yourself to market in a way that doesn't match who you are? No! Find out why.

    Marketing for Introverts: Must We Impersonate Extroverts?
    Written by: Marcia Yudkin | Distributed: 2010-11-02 | Word Count: 414 | Page Views: 2563 | Votes: 3 | Rating: 0.33
    Introverts need not pretend to be extroverts to succeed in business. Reclaiming your personality and building a marketing infrastructure that respects your personal strengths requires knowing yourself and trusting that people are out there who will appreciate you as you are at your best.

    All of Author's Articles on this site:

    Most Recent "Business Offline" Articles

    How To Build a Strong and Powerful Business During a Recession
    Written by: Trey McMartin | Distributed: 2011-11-10 | Word Count: 987 | Page Views: 3007 | Votes: 3 | Rating: 0.33
    During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring... Those who remain fearful have forgotten what made them the success they are today... They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

    SEO Lessons from Local Businesses
    Written by: Trey McMartin | Distributed: 2011-11-09 | Word Count: 945 | Page Views: 3652 | Votes: 3 | Rating: 0.33
    More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share.

    Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
    Written by: Norm Howe | Distributed: 2011-09-12 | Word Count: 706 | Page Views: 537
    Medical device manufacturers are always interested in knowing what FDA's next area of focus will be. Well, if you're an In Vitro Diagnostic manufacturer you might review your measurement systems.

    Online Fax - 10 Reasons To Get An Online Fax Service
    Written by: Titus Hoskins | Distributed: 2011-09-12 | Word Count: 560 | Page Views: 542
    Online faxing is the new more modern way to fax. If you or your company is not using an online fax service, here are 10 good reasons why you should get it.

    Best Effort Essential for the Job Interview
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-30 | Word Count: 676 | Page Views: 632
    Interviewing will determine if you are the right person for the job. These tips will help you make the job interview a success.

    Go Green With Your Career Search
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-28 | Word Count: 636 | Page Views: 2327 | Votes: 3 | Rating: 0.33
    Many of the qualities of green living, like recycling and sustainability, can apply to a career search, even if the career is not directly associated with green industries.

    ReCareer in the Second-half of Life
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-26 | Word Count: 525 | Page Views: 2564 | Votes: 4 | Rating: 1.50
    Many of us worked the first half of our life to "fit" the job description. ReCareering is about finding the right fit, being selective, being creative, being fulfilled and being intentional about how you spend your time.

    Up in the Air
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-24 | Word Count: 678 | Page Views: 598
    When looking for work or changing careers, go beyond researching on the internet and reading articles. Find out how you can learn from the art of listening and having a conversation.

    Salon and Spa Owners: Which Monk Are You?
    Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 2757 | Votes: 5 | Rating: 1.20
    Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

    The Single Most Profitable Day You Spend on Your Spa or Salon!
    Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 3279 | Votes: 3 | Rating: 0.33
    Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

    Most Viewed "Business Offline" Articles

    How To Write A 300 Page Book In Four Months
    Written by: Mark Silver | Distributed: 2008-07-15 | Word Count: 821 | Page Views: 38292 | Votes: 6 | Rating: 1.83
    There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Meanwhile your business has ground to a halt. Hmmm... might there be a better way to get a book written?

    The Best Marketing Book I've Ever Read (You'll Be Surprised)
    Written by: Judy Murdoch | Distributed: 2007-05-09 | Word Count: 1522 | Page Views: 35196 | Votes: 15 | Rating: 3.60
    From time to time someone asks me to recommend marketing books. Here's one of my favorite marketing books that always surprises people. Curious? Read on.

    The Bizarre History Of The HOLLYWOOD Sign
    Written by: Morris Timlen | Distributed: 2008-11-05 | Word Count: 1211 | Page Views: 32305 | Votes: 28 | Rating: 2.86
    The most famous sign in the history of mankind is the one that graces the side of the hill above Hollywood, California. As famous a landmark as the Christ the Redeemer statue in Rio De Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of Giza in Egypt, The Church of the Savior on Blood in Saint Petersburg Russia, and the Statue Of Liberty in New York City, the Hollywood sign is known around the world as the symbol of the American movie industry.

    What Does It Take To Be A Successful Salesman?
    Written by: Casey Moher | Distributed: 2008-08-05 | Word Count: 930 | Page Views: 24848 | Votes: 82 | Rating: 3.24
    In the course of my average workweek, I meet people who tell me that they have no sales experience, and very literally, many will tell me that they could not sell if their lives depended on it. Do you fit into this mold? Do you seriously believe that you can sell me on the idea that you cannot sell things?

    The Future of the Office Photocopier Industry
    Written by: Jennifer Robinson | Distributed: 2010-07-29 | Word Count: 635 | Page Views: 13059 | Votes: 37 | Rating: 2.08
    Since Xerox first invented and sold the first commercial photocopy machine companies and organisations have paid for use of the machine on a cost per copy basis. This has traditionally included full maintainance and toner supplied under a service agreement. In-fact the office photocopier is unique in the fact its one of the only pieces of equipment that comes without a warranty from new. But photocopier expert Online Connect UK claim all that is about to change.

    Never Write A 'Thank You' Letter Again
    Written by: Perry Maisin | Distributed: 2008-08-12 | Word Count: 971 | Page Views: 12601 | Votes: 20 | Rating: 2.30
    When I was in graduate school, I had a friend who interviewed at fortune 500 companies and succeeded at landing a great job. One day, I saw him sitting in the student union with a stack of cards. The cards said 'thank you'. He opened each card and signed his name. The inside of the card was blank. I asked him what he was doing and he told me that it was important to send a 'thank you' to every person you interviewed with. He believed that that was the difference between getting the job and being passed over.

    Selecting Between a 401(k) And 403(b) For a Nonprofit
    Written by: Daniel Lamaute | Distributed: 2007-10-11 | Word Count: 333 | Page Views: 12502 | Votes: 20 | Rating: 2.50
    Newly released IRS regulations impose several new requirements and fiduciary responsibilities on employers with 403(b) plans. While the regulations generally don't take effect until January 1, 2009, there are some provisions that apply sooner.

    Top Ten Personal Habits
    Written by: Laurel Vespi | Distributed: 2009-09-08 | Word Count: 427 | Page Views: 10999 | Votes: 10 | Rating: 2.40
    Successful people have a regular routine of daily or weekly habits that reinforce the things that are most important to them. By practicing a set of personal success habits, they maintain a positive outlook, keep focused on their priorities, have more energy, and a greater sense of satisfaction with life.

    Conducting Effective Career Aspiration Discussions with Employees
    Written by: Andria L. Corso | Distributed: 2010-03-10 | Word Count: 690 | Page Views: 10495 | Votes: 10 | Rating: 1.50
    Enhance your talent management and development programs through conducting career aspiration discussions with your employees. Find out where they want to grow their career to determine if it matches your business needs. This will enable you to differentiate your employee development to grow the future leaders of your company.

    Pitch A No-Hitter With Baseball-Themed Flower Gifts
    Written by: Wesley Berry, AAF | Distributed: 2007-12-25 | Word Count: 413 | Page Views: 9628 | Votes: 19 | Rating: 1.68
    Want to send a gift to the baseball fan in your life that's sure to knock one out of the park? Send flowers with a baseball theme! Everyone loves flowers and when you personalize them to include the recipient's favorite hobbies, like baseball, they're sure to make an even greater impression.

    Highest Ranked "Business Offline" Articles

    Why Businesses Need Receivable Factoring In Cash Flow Management
    Written by: Toby Seibert | Distributed: 2007-08-08 | Word Count: 866 | Page Views: 3805 | Votes: 5 | Rating: 4.60
    In today's business environment, many businesses need to fine-tune the process of getting paid on invoices, in order to improve their cash on hand. Improving cash flow can be an ongoing challenge for businesses of all sizes, and it is an issue that must be addressed to ensure the long-term viability of the business.

    Whose Restaurant Can You Find Online?
    Written by: Rudy Vener | Distributed: 2007-07-09 | Word Count: 640 | Page Views: 3208 | Votes: 5 | Rating: 4.40
    What is so significant about Pizza Hut's latest TV commercial?

    Business School for Non-Business Minds: Got a NAICS Number?
    Written by: Melissa Mashtonio | Distributed: 2008-04-15 | Word Count: 423 | Page Views: 3527 | Votes: 5 | Rating: 4.40
    I’m a journalist. I spent a lot of my career in the news business. As my career has progressed, I’ve spent time at small and large companies, and I have sat through dozens of business meetings wondering what the heck the “money” people are talking about. They used acronyms as if they were a foreign language.

    The Problem With Swiping Sales Copy
    Written by: Scott Bywater | Distributed: 2009-12-03 | Word Count: 480 | Page Views: 2795 | Votes: 5 | Rating: 4.40
    This is what people miss when they try to simply "swipe" sales copy from another advertisement.

    Equal Opportunity Pizza Ordering
    Written by: Rudy Vener | Distributed: 2007-10-19 | Word Count: 629 | Page Views: 3332 | Votes: 8 | Rating: 4.38
    With online ordering, your menu and restaurant suddenly become accessible to both the deaf and blind customers in your community.

    The Secret To Making Successful Business Connections
    Written by: Kate Smalley | Distributed: 2006-10-11 | Word Count: 672 | Page Views: 3378 | Votes: 6 | Rating: 4.00
    If you have a hard time making successful business connections, don't despair. Anyone can be good at meeting people-if they use the right technique. The whole secret to making a positive connection is knowing how to attract people and inspire them to want to give you a chance.

    How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
    Written by: Chet Holmes | Distributed: 2007-01-15 | Word Count: 1523 | Page Views: 3630 | Votes: 7 | Rating: 4.00
    Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance?

    Online Copywriting Makes Content as the King
    Written by: Steven Gerber | Distributed: 2006-12-11 | Word Count: 560 | Page Views: 3816 | Votes: 7 | Rating: 3.86
    The inverted pyramid is basically the placing of 4 W's in the primary sentences of the articles, supported by the other W and H on the following discussions. Four W's consist of what, when, where, and who. The other W which stands for why on the other hand, follows on the succeeding paragraphs, including the elaboration for the H which also stands for how, if necessary.

    Interview Coaching: A Home-Based Business on the Cutting Edge
    Written by: Carole Martin | Distributed: 2007-08-24 | Word Count: 1400 | Page Views: 3481 | Votes: 7 | Rating: 3.86
    You name it - Blackberry, Skype Connection, Cell Phone, iPhone - these are the tools of this trade. Who would believe that someone with a home-based business could reach out to someone in a far away country and work with a client via a Blackberry and a cell phone?

    Do You Know Where The Real Profit Pools Are?
    Written by: V Rory Jones | Distributed: 2006-11-07 | Word Count: 6028 | Page Views: 7421 | Votes: 6 | Rating: 3.83
    Ever had that feeling you've got a great business, but that its' not delivering the results it really deserves? More likely than not, you do have a great business - it is simply that its strengths are not being directed towards the right opportunities, or that those opportunities are not being well exploited. This discussion outlines a new approach to market strategy - an orientation around 'cash-based' Profit Pools. In it, we outline what the right opportunities are, how to find them, and how to exploit them.












    Download an eBook today
     
    Directory Navigation
    Locate By Author

    Locate By Category:
    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #6767
    Article Statistics
    Word Count: 286

    Total Views: 2851

    Article Rating: 3.08 of 5
    Votes Cast: 12

    More Articles By Author:




    Article Title Search:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2009-07-14 11:24:00






    All Articles are Copyright © 2001-2017 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2017, ThePhantomWriters.com