Is a Tag Line Absolutely Necessary Along With Your Company Name?

Your New Business Name: Three Problems That Could Spell Trouble
Written by: Marcia Yudkin | Distributed: 2010-02-04 | Word Count: 596 | Page Views: 57 | Votes: 1 | Rating: 3.00
If customers, referral sources and media people can't correctly translate the spoken version of your business name into writing, or if they can't make sense of it when they hear the name, word of mouth publicity hits a major snag. Avoid these serious problems when deciding on your new company name.

A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business
Written by: Marcia Yudkin | Distributed: 2010-02-02 | Word Count: 608 | Page Views: 62 | Votes: 1 | Rating: 2.00
Catchphrases, mottoes and slogans truly influence customers, and that's why you want one for your own company. In just three steps, here's how to make one up for your company.

Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your New Company Name
Written by: Marcia Yudkin | Distributed: 2010-01-28 | Word Count: 549 | Page Views: 56 | Votes: 1 | Rating: 4.00
Many companies put the quirks of the English language to work by concocting an alternate spelling of a key word for their name. This associates their organization with a certain quality while standing out with a unique-looking name. However, creative spelling in a name has five significant disadvantages.

Crowdsourcing: Three Ways You Can Find a Great New Company or Product Name Free or at Low Cost
Written by: Marcia Yudkin | Distributed: 2010-01-26 | Word Count: 782 | Page Views: 72 | Votes: 2 | Rating: 2.50
Increasingly popular, "crowdsourcing" involves inviting a large number of people to perform a task, with a prize promised to the person or team whose work is selected as the winner. Discover three methods of crowdsourcing, five advantages of generating a new company or product name this way and five disadvantages.

Crowdsourcing: 9 Hidden Pitfalls of This New Method of Generating Your New Business Name
Written by: Marcia Yudkin | Distributed: 2010-01-21 | Word Count: 1053 | Page Views: 73 | Votes: 1 | Rating: 2.00
Want to get a spiffy new company name or product name fast, at low cost? A lot of Internet-savvy people are looking into a method of finding new names called "crowdsourcing." Although it produces possible names fast, at low cost, crowdsourcing carries with it nine significant disadvantages.

Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name
Written by: Marcia Yudkin | Distributed: 2010-01-19 | Word Count: 407 | Page Views: 84 | Votes: 2 | Rating: 3.50
You're starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing.

Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific
Written by: Marcia Yudkin | Distributed: 2010-01-14 | Word Count: 526 | Page Views: 134 | Votes: 2 | Rating: 4.50
Your company slogan should say something interesting in a snappy way. It performs marketing magic by making the company stand out from competitors and stick in the minds of customers. In this article, we start with a couple of bland company names and then jazz them up with five tag line techniques...

Generate Your New Product Name: Brainstorming Tips
Written by: Marcia Yudkin | Distributed: 2010-01-12 | Word Count: 595 | Page Views: 64 | Votes: 3 | Rating: 2.00
Use these nine methods of brainstorming to pile up loads of naming ingredients for your new product. Then combine and tweak them to create possible names. Have fun while doing this, because a playful attitude promotes creativity.

What Science Says About Selecting the Best Business Name for Your Company
Written by: Marcia Yudkin | Distributed: 2009-08-13 | Word Count: 729 | Page Views: 156 | Votes: 10 | Rating: 2.30
If you turn away from the idea of naming as a black art, you can find some secrets of branding in scientific studies that have been published after having been reviewed by academic authorities as reliable. Here are four points on which researchers have given us insights that help guide the creation of effective business names.

Frequent Mistake #3 While Naming a New Company or New Product
Written by: Marcia Yudkin | Distributed: 2009-08-11 | Word Count: 432 | Page Views: 153 | Votes: 9 | Rating: 2.22
Too often, business owners strain for an unusual name, just for the sake of attention. And the very unusualness of the name then becomes a serious liability. Sometimes, a name that is simple and clear is best. Here's why, with two examples.

All of Author's Articles on this site: Marcia Yudkin Articles

Internet Marketing - Why 2010 Will Be A White Knuckle Ride For Web Marketers
Written by: Titus Hoskins | Distributed: 2010-02-04 | Word Count: 1193 | Page Views: 59 | Votes: 1 | Rating: 4.00
The coming year 2010, may just be one of the most challenging times for web marketers, mainly because of new FTC (Federal Trade Commission) Guidelines and "ALL" the recent changes within Google. Read to discover what all these new changes could mean for your own online marketing...

Razor Blades And The Marketing Slippery Slide
Written by: Scott Bywater | Distributed: 2010-02-04 | Word Count: 558 | Page Views: 29 | Votes: 1 | Rating: 5.00
On Friday, I made a mistake which probably cost me a thousand dollars or more. That's right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week. Now when people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so (as I did on Friday).

The Art of Working A Room -- Networking Skills for Small Business
Written by: K. MacKillop | Distributed: 2010-02-04 | Word Count: 1115 | Page Views: 60 | Votes: 2 | Rating: 3.00
Mastering the art of effective networking marks the difference between merely successful entrepreneurs and captains of industry - the better you are at networking, the more power you wield. There are a few simple rules to follow to be successful working the room, and anyone with a little willingness can learn to be a master of networking.

Your New Business Name: Three Problems That Could Spell Trouble
Written by: Marcia Yudkin | Distributed: 2010-02-04 | Word Count: 596 | Page Views: 57 | Votes: 1 | Rating: 3.00
If customers, referral sources and media people can't correctly translate the spoken version of your business name into writing, or if they can't make sense of it when they hear the name, word of mouth publicity hits a major snag. Avoid these serious problems when deciding on your new company name.

Online Fax And The Small Business Start-Up
Written by: Titus Hoskins | Distributed: 2010-02-03 | Word Count: 483 | Page Views: 27
Many business start-ups are turning to the Internet to handle all their faxing and phone needs. Online fax and virtual PBX services are becoming extremely popular - discover why by reading this informative article.

Social Media Management - Setting Your Sights on the Right Sites
Written by: Enzo F. Cesario | Distributed: 2010-02-03 | Word Count: 906 | Page Views: 47
Before jumping into SMM, every business needs to consider the core options available to them and see just which ones truly suit the organization and its needs. To that end, what follows is a short review of some Social Media sites and a comparison of their roles to highlight these issues.

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2010-02-03 | Word Count: 1669 | Page Views: 41 | Votes: 2 | Rating: 2.50
In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

Are Your Websites Secure Or Is The Back Door Wide Open?
Written by: Willie Crawford | Distributed: 2010-02-02 | Word Count: 722 | Page Views: 64
One of the topics that all of us online business people are aware of but usually don't feel totally on top of is website security. Coming from a background of having spent over 20 years in the U.S. military, and having spent four years as a software tester, I have a greater awareness of the need for continuous vigilance in this area than your average marketer.

39 Free/Low-Cost Tools for Marketing Your Small Business Online
Written by: Stone Reuning | Distributed: 2010-02-02 | Word Count: 1777 | Page Views: 72 | Votes: 1 | Rating: 5.00
What small business owner has the time to sift through all the tools available for marketing online? Here find the 39 most impactful free or low-cost marketing tools complete with description and link, so you can start adding them to your strategy today.

STOP Attracting The Wrong Customers
Written by: Scott Bywater | Distributed: 2010-02-02 | Word Count: 640 | Page Views: 30 | Votes: 1 | Rating: 2.00
The internet is very sexy at the moment. And everyone wants is hearing about the latest craziest new strategy which can hand you overnight riches. But there's one big problem with the internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 41438 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 33717 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 26105 | Votes: 23 | Rating: 3.65
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 22722 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 12979 | Votes: 9 | Rating: 2.00
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 3416 | Votes: 32 | Rating: 3.72
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

A New Home Business
Written by: Angela Recchia | Distributed: 2006-09-08 | Word Count: 319 | Page Views: 3218 | Votes: 7 | Rating: 2.57
When joining a new affiliate program, many people do not know where to go next. They join thinking that's all that is needed without a plan of action. What is needed is promotion of your program and getting others to join you. If you are motivated and have the drive and knowledge to get you started. Then you are on your way.

Credit Card Growth
Written by: Scott Burke | Distributed: 2006-07-05 | Word Count: 384 | Page Views: 3011 | Votes: 9 | Rating: 2.44
Industries that expand at such a rapid rate often are vulnerable to fraud schemes devised by those seeking to capitalize on newfound criminal opportunities, dated security measures, and outdated laws. The credit card sector is no exception.

Click Fraud: Defining the Context of a Problem (Part 1)
Written by: Jim Hedger | Distributed: 2006-10-12 | Word Count: 1426 | Page Views: 3010 | Votes: 11 | Rating: 2.55
Everyone involved in search marketing considers Click Fraud a problem issue though to what degree problems exist depends on who is looking at the issues. Pay-Per-Click (PPC) search advertising is the golden goose that makes the major engines financially viable but the success of the PPC model, mixed with the nature of the 'net can make PPC advertising a double-edged sword for advertisers.

Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2007-11-09 | Word Count: 1431 | Page Views: 2990 | Votes: 20 | Rating: 2.40
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

Making Money with High Paying Adsense Keywords
Written by: Blake Evans | Distributed: 2008-12-18 | Word Count: 536 | Page Views: 358 | Votes: 5 | Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on.

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 1161 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 602 | Votes: 6 | Rating: 4.17
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 1229 | Votes: 17 | Rating: 4.06
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 1528 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 294 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 2187 | Votes: 14 | Rating: 4.00
You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 465 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 1179 | Votes: 9 | Rating: 3.89
Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 851 | Votes: 7 | Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.