Changing Your Company Name: The Good, The Bad and The Unnecessary

Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
Written by: Marcia Yudkin | Distributed: 2010-02-09 | Word Count: 726 | Page Views: 261 | Votes: 1 | Rating: 2.00
Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names - created by misapplying spelling patterns found in foreign languages. Use my four-point checklist to make sure you're branding well by giving your name a foreign flavor rather than burdening your creation with a seriously disadvantageous name.

Your New Business Name: Three Problems That Could Spell Trouble
Written by: Marcia Yudkin | Distributed: 2010-02-04 | Word Count: 596 | Page Views: 262 | Votes: 1 | Rating: 3.00
If customers, referral sources and media people can't correctly translate the spoken version of your business name into writing, or if they can't make sense of it when they hear the name, word of mouth publicity hits a major snag. Avoid these serious problems when deciding on your new company name.

A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business
Written by: Marcia Yudkin | Distributed: 2010-02-02 | Word Count: 608 | Page Views: 745 | Votes: 2 | Rating: 3.50
Catchphrases, mottoes and slogans truly influence customers, and that's why you want one for your own company. In just three steps, here's how to make one up for your company.

Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your New Company Name
Written by: Marcia Yudkin | Distributed: 2010-01-28 | Word Count: 549 | Page Views: 247 | Votes: 1 | Rating: 4.00
Many companies put the quirks of the English language to work by concocting an alternate spelling of a key word for their name. This associates their organization with a certain quality while standing out with a unique-looking name. However, creative spelling in a name has five significant disadvantages.

Crowdsourcing: Three Ways You Can Find a Great New Company or Product Name Free or at Low Cost
Written by: Marcia Yudkin | Distributed: 2010-01-26 | Word Count: 782 | Page Views: 276 | Votes: 2 | Rating: 2.50
Increasingly popular, "crowdsourcing" involves inviting a large number of people to perform a task, with a prize promised to the person or team whose work is selected as the winner. Discover three methods of crowdsourcing, five advantages of generating a new company or product name this way and five disadvantages.

Crowdsourcing: 9 Hidden Pitfalls of This New Method of Generating Your New Business Name
Written by: Marcia Yudkin | Distributed: 2010-01-21 | Word Count: 1053 | Page Views: 471 | Votes: 1 | Rating: 2.00
Want to get a spiffy new company name or product name fast, at low cost? A lot of Internet-savvy people are looking into a method of finding new names called "crowdsourcing." Although it produces possible names fast, at low cost, crowdsourcing carries with it nine significant disadvantages.

Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name
Written by: Marcia Yudkin | Distributed: 2010-01-19 | Word Count: 407 | Page Views: 333 | Votes: 2 | Rating: 3.50
You're starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing.

Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific
Written by: Marcia Yudkin | Distributed: 2010-01-14 | Word Count: 526 | Page Views: 994 | Votes: 4 | Rating: 4.00
Your company slogan should say something interesting in a snappy way. It performs marketing magic by making the company stand out from competitors and stick in the minds of customers. In this article, we start with a couple of bland company names and then jazz them up with five tag line techniques...

Generate Your New Product Name: Brainstorming Tips
Written by: Marcia Yudkin | Distributed: 2010-01-12 | Word Count: 595 | Page Views: 506 | Votes: 4 | Rating: 1.75
Use these nine methods of brainstorming to pile up loads of naming ingredients for your new product. Then combine and tweak them to create possible names. Have fun while doing this, because a playful attitude promotes creativity.

What Science Says About Selecting the Best Business Name for Your Company
Written by: Marcia Yudkin | Distributed: 2009-08-13 | Word Count: 729 | Page Views: 339 | Votes: 10 | Rating: 2.30
If you turn away from the idea of naming as a black art, you can find some secrets of branding in scientific studies that have been published after having been reviewed by academic authorities as reliable. Here are four points on which researchers have given us insights that help guide the creation of effective business names.

All of Author's Articles on this site: Marcia Yudkin Articles

Online Brand Management - 5 Benefits of Viral Videos
Written by: Enzo F. Cesario | Distributed: 2010-08-31 | Word Count: 854 | Page Views: 87
Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let's clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn't get it, the video doesn't go viral, and there is nothing that can guarantee the response you want. Let us consider the success of one particular viral series to see some of the benefits available from this branding tactic.

Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter
Written by: Enzo F. Cesario | Distributed: 2010-08-24 | Word Count: 907 | Page Views: 99
A ghostwriter is any writer who creates content for a project that will be presented under another name. Every blog needs a writer to direct it, and blogs do best when guided by one or two voices in a consistent direction. Sometimes, however, the originator of a business or idea isn't the one who can best capture that direction, and that's when you should turn to a ghostwriter.

Building Brand Identity: How Wikipedia Defines Branding Success
Written by: Enzo F. Cesario | Distributed: 2010-08-19 | Word Count: 917 | Page Views: 101
It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it's an attempt to learn from their mistakes and victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who've set the benchmark can inspire reflection and spur us on to greater heights.

Creative Conjuring for Your Writing Team
Written by: Enzo F. Cesario | Distributed: 2010-08-17 | Word Count: 870 | Page Views: 121
Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. Now that you've got them, what's the best way to maximize their creativity? Have a look at a handful of techniques that have been demonstrated to help spur productivity and creativity in your writers.

Building Brand Identity - Tag, You're It
Written by: Enzo F. Cesario | Distributed: 2010-08-12 | Word Count: 955 | Page Views: 98
A good tagline needs to be both memorable -and- honest, focused on the brand and the truth about that brand. When saying, 'tag, you're it,' the stress is on the -you-. Make the tagline about your brand, and nothing else. Here are some tag line tips to think about.

In or Out - Choosing the Content Service for Your Brand
Written by: Enzo F. Cesario | Distributed: 2010-08-10 | Word Count: 884 | Page Views: 104
It's only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as "raging." For any organization dedicated to producing written content as part of its brand, it is an important matter that eventually will need to be addressed. Each method, of course, has its advantages and disadvantages; there are no quick answers. But here are some considerations that should make the decision a little easier:

How To Out-Socialize The Gurus On Twitter And Other Social Media
Written by: Marty Bradfield | Distributed: 2010-08-06 | Word Count: 1064 | Page Views: 239 | Votes: 1 | Rating: 5.00
Social media has long been touted as the latest and greatest Internet marketing tool that will bring new people to any online business seeking new customers... For most online marketers, the social media environment appears over-hyped and ineffective... But, this article will show you how to find real success with social media marketing...

How To Get Your Syndicated Articles Opened, Read And Published
Written by: Bill Platt | Distributed: 2010-08-05 | Word Count: 1318 | Page Views: 205
Syndicated articles can be a very powerful promotion tool in the hands of the person who knows how to use them... This is the reason why article marketing is generally a hot topic of conversation... Unfortunately, not all of the conversation is positive, because the vast majority of people who attempt to utilize article marketing for the promotion of their online business are absolutely clueless as to how to use article marketing to its fullest potential...

Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
Written by: Marty Bradfield | Distributed: 2010-08-05 | Word Count: 1070 | Page Views: 92
Most commercial webmasters enter the online sales process at a great disadvantage... The disadvantage is that they have never worked in sales, nor have they studied the fine art of copy writing... Many webmasters spend a considerable amount of time second-guessing themselves about when and where to ask for the sale...

Online Brand Management - Deliver the Best of Your Brand with an Online Newsletter
Written by: Enzo F. Cesario | Distributed: 2010-08-05 | Word Count: 904 | Page Views: 85
Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in. However, many of them end up being ignored just as much as their physical counterpart. Here are several tips for making sure that even a newsletter can have the desired effect and reach audiences with the message you want them to get.

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 41636 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 33979 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 26312 | Votes: 24 | Rating: 3.71
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 22936 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 13203 | Votes: 9 | Rating: 2.00
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 3598 | Votes: 32 | Rating: 3.72
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

A New Home Business
Written by: Angela Recchia | Distributed: 2006-09-08 | Word Count: 319 | Page Views: 3415 | Votes: 7 | Rating: 2.57
When joining a new affiliate program, many people do not know where to go next. They join thinking that's all that is needed without a plan of action. What is needed is promotion of your program and getting others to join you. If you are motivated and have the drive and knowledge to get you started. Then you are on your way.

Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2007-11-09 | Word Count: 1431 | Page Views: 3250 | Votes: 20 | Rating: 2.40
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

Credit Card Growth
Written by: Scott Burke | Distributed: 2006-07-05 | Word Count: 384 | Page Views: 3199 | Votes: 9 | Rating: 2.44
Industries that expand at such a rapid rate often are vulnerable to fraud schemes devised by those seeking to capitalize on newfound criminal opportunities, dated security measures, and outdated laws. The credit card sector is no exception.

Click Fraud: Defining the Context of a Problem (Part 1)
Written by: Jim Hedger | Distributed: 2006-10-12 | Word Count: 1426 | Page Views: 3194 | Votes: 11 | Rating: 2.55
Everyone involved in search marketing considers Click Fraud a problem issue though to what degree problems exist depends on who is looking at the issues. Pay-Per-Click (PPC) search advertising is the golden goose that makes the major engines financially viable but the success of the PPC model, mixed with the nature of the 'net can make PPC advertising a double-edged sword for advertisers.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2009-11-09 | Word Count: 439 | Page Views: 789 | Votes: 5 | Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Making Money with High Paying Adsense Keywords
Written by: Blake Evans | Distributed: 2008-12-18 | Word Count: 536 | Page Views: 574 | Votes: 5 | Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on.

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 1358 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 1393 | Votes: 18 | Rating: 4.11
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 1722 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 491 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 2407 | Votes: 14 | Rating: 4.00
You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 643 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 1377 | Votes: 9 | Rating: 3.89
Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 974 | Votes: 7 | Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.