In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail

Copyright (c) 2010-2023

In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt "That's just not me!" when reading experts' marketing advice. To me, that shows marketing experts haven't been sensitive to the issue of personality preferences when recommending marketing tactics.

Start reading marketing advice online, and it doesn't take long until you run up against recommendations that feel alien to those who reserve self-disclosures for close friends and family members, look down on name droppers and would never in a million years disclose, let alone brag about, their earnings.

It's next to impossible to excel at something that you resist or resent. And that explains why introverts often get into a self-defeating spiral when it comes to marketing: It feels foreign and you flub it. Or you feel inauthentic and your hold-back comes across. Or you "forget" to take care of the marketing tasks on your to-do list.

My approach is different. I believe we should rarely force ourselves to do something that we strongly believe doesn't match who we are.

This doesn't mean turning into a not-for-me sloth, of course. It means starting from a recognition of what you do enjoy and how you shine. Even the most withdrawn, asocial person has some aspects of their personality that can become magnetic when properly highlighted.

In addition, like me at one time, you may have a distorted recognition of your capabilities and blossom as a marketer after divesting yourself of societal stereotypes and reclaiming your strengths.

For example, I grew up believing that only those who commanded attention at the dinner table or in the classroom could excel at public speaking, acting or performing. That was a thoroughly mistaken and damaging belief. There are hundreds of well-known contemporary and historical figures who misprove it, from Abraham Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl Streep in acting to Garrison Keillor and Diane Sawyer in broadcasting - all introverts and all successful in attaining and keeping public attention.

As a coach, I regularly catch clients voicing "shoulds" or "musts" that they've unthinkingly accepted, as well as negative self-judgments that are at odds with objective facts. After we give those ideas a critical look, clients feel freer to choose marketing methods that they can fully commit themselves to.

Are you ready for the success that follows self-acceptance? Are you willing to blaze your unique trail?


About The Author: Shop Amazon - Top Gift Ideas
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm

VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles and Self Improvement Articles

10 Most Recent Articles Written by Marcia Yudkin

The Top Four Introvert Marketing Strengths, As Rated by Introverts Themselves and the Public
Written by: Marcia Yudkin | Distributed: 2010-12-23 | Word Count: 529 | Page Views: 6357 | Votes: 5 | Rating: 0.60
It's true that introverts will never grab center stage at a party, and they are not masterful at small talk. However, introverts have many other abilities that take them far in business, and it can make a huge difference to potential clients when those qualities are spotlighted in their marketing.

Introverted Business Owners: Don't Believe These Three Myths About Introverts' Marketing Abilities
Written by: Marcia Yudkin | Distributed: 2010-12-21 | Word Count: 697 | Page Views: 6204 | Votes: 5 | Rating: 0.40
If you know you're an introvert, you may believe you're at a huge disadvantage when it comes to marketing. Watch out for three myths that are harmful to a lot of introverts when it comes to marketing.

How to Work Well With Introverted Clients: Four Guidelines
Written by: Marcia Yudkin | Distributed: 2010-12-16 | Word Count: 595 | Page Views: 6222 | Votes: 5 | Rating: 0.60
Introverts are reserved people who treasure their privacy, work most productively one-on-one and may need time and space for making decisions. Discover how to create the conditions for a great long-term relationship with introverted clients.

Selling to Introverts: 10 Ways to Appeal to Introverts' Marketing Preferences
Written by: Marcia Yudkin | Distributed: 2010-12-14 | Word Count: 789 | Page Views: 6301 | Votes: 6 | Rating: 0.83
Whether you're an introvert or an extrovert, you probably have an unthinking tendency to market to people the way you yourself prefer to be communicated with and treated. If your target audience resembles you, that approach succeeds. But if your target audience differs greatly from you, you're shooting yourself in the foot when you do that. Learn how this applies to selling to introverts.

Marketing to Introverts: Seven Marketing Pitches That Leave Introverts Cold
Written by: Marcia Yudkin | Distributed: 2010-12-09 | Word Count: 822 | Page Views: 6008 | Votes: 5 | Rating: 0.40
Unlike extroverts, who thrive on social interaction, introverts recharge their batteries by being alone. They tend to be more private, quiet and to-the-point than extroverts. Here are seven types of marketing pitches that are common in Internet marketing - and elsewhere - that leave introverts cold.

Marketing for Introverts: Is an Online Business the Cure-All?
Written by: Marcia Yudkin | Distributed: 2010-12-07 | Word Count: 412 | Page Views: 5856 | Votes: 5 | Rating: 0.80
Is an online business is the most suitable earning situation for introverts? Not necessarily. Find out why it may be a poor idea for an introvert to use their computer as a shield against face-to-face interaction.

Introvert Marketing: Success Models May Help You Attract Business Your Own Way
Written by: Marcia Yudkin | Distributed: 2010-11-18 | Word Count: 350 | Page Views: 6389 | Votes: 6 | Rating: 1.00
Many people assume that successful people are by definition extroverts. That's untrue. When you look more closely and carefully, you can see many introverts succeeding in public life and in business. To join their ranks, find a success model or two and learn from them.

Introvert Marketing: How Reserved Can Also Mean Revered
Written by: Marcia Yudkin | Distributed: 2010-11-16 | Word Count: 404 | Page Views: 5209 | Votes: 5 | Rating: 1.00
Many people believe introverts are wallflowers who have no power to attract people to them. In fact, there are numerous ways that introverted business owners can have magnetism. The two keys are knowing yourself and building an authentic reputation upon that foundation.

Marketing for Introverts: Must We Impersonate Extroverts?
Written by: Marcia Yudkin | Distributed: 2010-11-02 | Word Count: 414 | Page Views: 4985 | Votes: 5 | Rating: 0.40
Introverts need not pretend to be extroverts to succeed in business. Reclaiming your personality and building a marketing infrastructure that respects your personal strengths requires knowing yourself and trusting that people are out there who will appreciate you as you are at your best.

Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
Written by: Marcia Yudkin | Distributed: 2010-02-09 | Word Count: 726 | Page Views: 4150 | Votes: 3 | Rating: 1.00
Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names - created by misapplying spelling patterns found in foreign languages. Use my four-point checklist to make sure you're branding well by giving your name a foreign flavor rather than burdening your creation with a seriously disadvantageous name.

All of Author's Articles on this site:

Most Recent "Business Online" Articles

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 8290 | Votes: 18 | Rating: 2.50
In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 9151 | Votes: 14 | Rating: 1.86
Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 10213 | Votes: 23 | Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 6795 | Votes: 10 | Rating: 1.80
Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 8088 | Votes: 13 | Rating: 2.08
If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 6245 | Votes: 10 | Rating: 1.40
The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 8671 | Votes: 14 | Rating: 2.43
The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 6148 | Votes: 11 | Rating: 1.45
Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 6176 | Votes: 11 | Rating: 1.55
Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 5875 | Votes: 11 | Rating: 2.00
Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 46682 | Votes: 17 | Rating: 2.06
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 38965 | Votes: 21 | Rating: 2.19
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30473 | Votes: 33 | Rating: 3.33
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 28518 | Votes: 10 | Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 26285 | Votes: 34 | Rating: 2.79
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 19531 | Votes: 18 | Rating: 2.11
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 14488 | Votes: 22 | Rating: 2.55
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Today's Google Bots and What They Do
Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 14177 | Votes: 16 | Rating: 2.63
Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 13379 | Votes: 15 | Rating: 0.93
Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 13110 | Votes: 19 | Rating: 2.11
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Highest Ranked "Business Online" Articles

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 5586 | Votes: 21 | Rating: 3.76
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 5995 | Votes: 48 | Rating: 3.71
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 6864 | Votes: 26 | Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

15 fixes for a failing website
Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 3555 | Votes: 25 | Rating: 3.48
Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 6046 | Votes: 15 | Rating: 3.47
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 5567 | Votes: 25 | Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

How To Build A Profitable Twitter Profile
Written by: Harold Hemmings | Distributed: 2009-08-06 | Word Count: 1357 | Page Views: 2747 | Votes: 8 | Rating: 3.38
Online marketers everywhere are finally starting to tap into the Twitter Marketplace. Marketers are getting involved in Twitter at awesome rates, but all seem to have one unanswered question: How do we actually monetize this marketplace? It is my goal that by the time you have read this article, you will have a clear idea of exactly how to monetize your activities in Twitter.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 7454 | Votes: 40 | Rating: 3.35
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz | Distributed: 2007-07-10 | Word Count: 882 | Page Views: 2711 | Votes: 6 | Rating: 3.33
Want to win the favor of Google? Then you've got to build a long-term relationship with her. Many new SEO strategies are simply recycled old-tricks. And Google is a smart gal who can see right through them. Position your website for the future by understanding what Google really likes â€" and what she really loathes.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30473 | Votes: 33 | Rating: 3.33
Does your website show your customers lack of respect? Review the following checklist to find out.











Download an eBook today
 
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 405

Total Views: 5503

Article Rating: 1.86 of 5
Votes Cast: 7

More Articles By Author:



Last Distribution Date:
2010-11-04 10:30:00

Internal ID: #7597





All Articles are Copyright © 2001-2023 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2023, ThePhantomWriters.com